Is free online courses dumbing down adult education?

Ignorance is not bliss

Ignorance is not bliss

Is free online courses dumbing down adult education?

Adult education has become under-valued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.  The more you seem to need help the more you seem to have to pay.

Off course the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed.

But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip off?’

I will answer this from my prospective initially and then make further arguments as to why we should be very concerned about this unpoliced, unchallenged butchery of the values originally infused into our adult educational system.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

What has happened?  Why have these large institutions priced education out of some fundamental principles?

How can we make the new economic age enhance, rather than diminish, our quality of learning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area.  Fundamentally, we need to innovate what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an ever changing economy. It is evident that computers can do that for us!

What should a 21st Pedagogy for Adult Education Look Like?

A 21st century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

We need to make sure that the type of education can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs within a community.

I believe that education has to become student centric and move away from solely institutional constructs that are not fluid to change.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. In fact, John Dewey remarked in 1916, in his book, Democracy and Education:  

“Why is it that, in spite of the fact that teaching by pouring in, learning by passive absorption, are universally condemned, that they are still so entrenched in practice? That education is not an affair of “telling” and being told, but an active constructive process, is a principle almost as generally violated in practice as conceded in theory”


I think it is imperative that this century focuses on Adult Transformative Learning because, if we don’t, we are already seeing the internet unintenionally affect the minds of some of our  impressional adults who have no sence of usefulness within our society and can be easily motivated in learned stimulative blended information that could be perceived as devisive withing many communities.

“Transformative learning is a structured way forward in time of crisis when Individuals face Collective Challenges”

                                                 Diane Shawe M.Ed.

During the last twenty years, the use of the word “crisis” seems to have increased around the world. Referring to sudden and intense political, economic, social, psychological, cultural or environmental changes, this term emerges now more frequently in everyday vocabulary.

According to transformative learning theory, the emergence of a crisis represents a potential opportunity for personal and/ or collective transformation, grounded in the capacity of individuals and groups to revisit the perspectives through which they interpret their own experience.

Considering recent history, how does the emergence of social, economic, political, cultural, intellectual or environmental crisis manifest an opportunity, or an expression, of transformative learning?

In the mean time I think that some of these fundlemental questions need to be addressed:

  • How does the experience of individual or collective crisis affect the way one learns to critically interpret one’s own experiences?
  • What are the learning resources required in order to overcome the experience of individual or collective crisis?
  • What kinds of learning opportunities facilitate the management of personal and collective transformations triggered by a crisis?
  • What are the emerging issues and how do they affect research on transformative learning?

How can we effectively deal with some of these burning question when we are constantly dumbing down Adult education?

If you would like a copy of  my full essay on this topic fill in the form below to request a copy be sent to you.

Top 10 Money Making Hair Extension Techniques

Starting a Hair Extension business

Starting a Hair Extension business

WHICH 5 HAIR EXTENSIONS TECHNIQUES  ARE THE MOST PROFITABLE?

With the growth of Hair Extensions let us examine the most profitable techniques for your mobile business or Salon

Article written by Diane Shawe M.Ed
Founder www.signature-masterclasses.com

We have seen the hair extension market grow over the past 15 years, now there are more hair extension techniques than ever before and it can be confusing to decide which is the right one for your business or for your clients.

If you are thinking of becoming a qualified technician, it is important to consider how potential clients might make their decision.  Some people will make a decision based on their budget, others on their hair type and life style, some on what their friends recommended.  Whilst these points are interesting, it is important for you to consider techniques that will service your clients and keep them coming back.

Here are just a few tips to help with your decision making process.

traction_alopecia_caused_by_hair_clipin_3_diane_shawe1. Wigs:  Wigs are a quick and easy way to give a client a quick makeover.  What you need to bear in mind is that the cheaper the wig the more un-natural it will look.  If you have a client with special needs then it might be possible to make at least 28% profit.  We know that the internet has changed a lot of shopping habits and clients can sources their own wigs on line or in some of the high street hair supplier shops for as little as £25.00.  Sourcing or even making a custom wig for a client is an alternate route and they will pay between £220 – £600 for a good quality wig which could last for up to 12 months. MAKING WIG 4HOURS, INSTALLATION 1 HOUR – NOT PROFITABLE

2. Hair Pieces: There are lots of different hair pieces from pony tails to rear hair attachments in all different shades, curly, straight or plaits. There are also specialist hair pieces for thinning hair that can help disguise any  thinning hair problems.  The thing to bear in mind is that hair pieces are not often very secure and could make a client feel a little self concious.  Some of the ponytail pieces can be securely fixed, for a temporary look.  INSTALLATION 45 MINS. NOT PROFITABLE

popular integrated weave

See what one of our students said about her 2 day course

3. Integrated Weaves: This is when wefts of hair is sewn onto a fine cornrow which is then hide by the bulk of your hair on top.  It is a popular technique because if done correctly it can look very natural and offer up a robust and secure hair enhancement solution.  If the client looks after the hair they can reuse it when they get it re-tightened. Clients could pay between £190 – £430 for the integrated weave and £60 – £120 for a retighten every 8 weeks. INSTALLATION 2 HOURS – RETIGHTEN 1 HOUR – VERY PROFITABLE

4. Pre-tips: This is small pieces of hair that have been pre bonded together.  They can be added in sections all over the head to aid thickening, give the impression of highlights or lowlight and length.  Pre-tips can be applied using heat, micro rings or even small elastic bands.  Be aware that they have to be professionally removed so as not to damage your own hair. Client could pay between £160 – £500 for installation. Retighten every 10 – 12 weeks can be expensive as it involves removing and reapplying (sometimes new hair) £55 per hour.
MAKING PRE-TIPS 1 HOUR – INSTALLATION 2 HOURS – RETIGHTEN – 4 HOURS – SLIGHTLY PROFITABLE

5. Strand by Strand (glue gun): This is when hot bond heated up in a glue gun is used to bond small sections of hair to the recipients own hair.  It was a very popular technique in 6 years ago, but requires professional application and removal by a qualified technician.  Can give the appearance of flyaway hair that client could somewhat run their fingers through.  It is a very time consuming technique and is much better for a long term wear over 3-4 months. Clients could pay anything between £400 – £2100. INSTALLATION – UPTO 5 HOURS – RETIGHTEN – 6 HOURS – MODERATELY PROFITABLE.

6) Clip in hair extensions: These are now very popular.  They are best used for lengthening mid should length hair.  If the hair is shorter they don’t sit very well because they can be a little bulky in appearance.  They don’t offer up much security unless they have been professionally fitted.  This is when a very small cornrow is done and the clips are slipped through for much added security.  Great for an evening occasion but not advisable for long term wear.  Clients can now buy these themselves or even make them from purchasing wefted hair.  NOT PROFITABLE

20121208_180137

net weave for a seamless look

7) Net Weave:  This technique is used when the client wants to partially extend just a section of their hair or if the client suffers from patchy alopecia.  This technique is suitable for 2-4 months wear. Clients can expect to pay between £190 – £500 INSTALLATION 3 HOURS – RETIGHTEN 4 HOURS. PROFITABLE

8) Hook and Latch: This technique does not use any glues or threads. It is a beautiful technique, flat to the touch and hair could be worn up.  It works well with shorter hair especially the Micro ring track technique. Clients can expect to pay between £160 – £550. INSTALLATION 2 HOURS, RETIHTEN 1 HOUR – VERY PROFITABLE

9) Lace Wigs: Lace wigs have become very popular. They are really good for girls with short thin hair, damaged hair, hair damaged by medication or cancer. they can be used for hair that needs a rest or a complete makeover for a client who does not want to use chemicals.  Top celebrities have made them really popular and you can see why from the video testimonial below. See Radio TV presenters new lace wig

Clients can expect to pay anywhere between £400 – £3000 (included the Lace wig)  If the clients looks after the hair the lace wig could last up to 6 months. INSTALLATION 3 HOURS – REFIT 2 HOURS – PROFITABLE

alopeciaconsultant

Hair2Skin is also popular for hair loss.

10) Braides and Plaits: Braides and Plaits have been around for hundreds of years.  A technique that can look very simple or quite exotic.  Braids can be worn for a number of months until the hair grows out, they can even have beads added to the end for that extra special look. Clients can expect to pay from £90 – £400. INSTALLATION UPTO 5 HOURS – RETIGHTEN – 7 HOURS – NOT PROFITABLE

Hair Loss Specialists
One of the up and coming growth sector is the Non Surgical Hair Enhancement using Hair Extensions.  For now you can download a training course Catalogue which will go into more details about the different hair enhancement techniques.

If you are professionally qualified, this is a very profitable and fulfilling service.  My favourite sector.

Hair Extensions Awards UK Entry Open 2016

 

Calling all Sponsors an opportunity to reach high spend customers this autum

Oscars Hair Extensions Awards Now Open

View our Sponsorship packages now

View our Sponsorship packages now

Free Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different categories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. Author and expert in hair extensions, Diane Shawe has teamed up with UKhairdresser and Beautyfinders to name just a few to help look for the next champion in the forth-coming Hair Extensions Awards 2016

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.

With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana,  Lena Mar Reatz from Hollwood and UKHairdressers candidates will be judged on preparation, work area, application and the final look.

There will also be exhibition stands so that visitors can enquire about candidates services.

So if you are the type of hair extension technician who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you can also help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture.

Click here to find out more about the categories and submit your free entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

If you fancy sponsoring the event then click here to view the range of different sponsorship packages

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us.

www.hairextensionsawards.com
www.facebook.com/hairextensionsawards

 

Beautyfinder sponsors New Comer Hair Extensions Awards Catagory

There's more to adding hair

There’s more to adding hair

Searching for the next Top Hair Extensions Expert?

Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different catagories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. An author and expert in extensions, Diane Shawe has teamed up with Beauty finder to help look for the next champion in the forth-coming Hair Extensions Awards 2016.

Beauty finder have sponsored the New Comers Category and Zen Scissor are present one of the prizes with their incredible Hair Extensions Scissors.

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.  With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana and UKHairdressers you will be judged on your preparation, work area, application and final look.

There will be exhibition stands so that visitors can enquire after your services.

Zen Master Scissors sponsors prize for New Comer

Zen Master Scissors sponsors prize for New Comer

So are you the type of hair extension stylist who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture,

Expert in hair extensions and stylist to the stars, Diane Shawe said, “This is a great way to empower people with an interest in extensions who are unaware of the various techniques and disciplines’”

Become a sponsor

Become a sponsor

Diane was featured on the popular Jeremy Kyle show as the UK’s top wig maker, to help a child who was being bullied at school replenish her hair. From wigs to extensions, Diane is an expert in hair loss techniques and high definition makeovers. She is also the author of ‘What they don’t tell you about getting started in the hair extension business’ and ‘How hair extensions are sourced, treated and graded’ both available from Amazon.

Click here to find out more about the categories and submit your entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us by clicking here

Click to enter a catagory now

Click to enter a catagory now

www.hairextensionsawards.com

www.facebook.com/hairextensionsawards

Why life coaching is a really really hard sell

Coaching - Specialise and gain more clients

Coaching – Specialise and gain more clients

What they don’t tell you in coaching school? Is that “life coaching” is a really, really hard sell.

article by Diane Shawe M.Ed

I know some excellent life coaches – they’ve written best-selling books, they’ve got 75k+ likes on Facebook, they’ve done everything right, business-wise – they have more of a reach than I will ever have in my business – and they still struggle to get clients. They are still living month to month. And they have to hustle every  day to find new ways to make coaching a viable business.

Why? Because they are generalied “life coaches”. And life coaching isn’t something that people really “get”.  Here are 10 Definitions of Coaching

  1. “Unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them” (Whitmore 2003)
  2. “A collaborative, solution focused, result-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and person growth of the coachee”  (Grant 1999, basic definition also referred to by the Association for Coaching, 2005).
  3. “A professional partnership between a qualified coach and an individual or team that support the achievement of extra-ordinary results, based on goals set by the individual or team “(ICF, 2005)
  4.  “The art of facilitating the performance, learning and development of another” (Downey, 2003)
  5.  “Coaching is directly concenred with the immediate improvement of performance and development of skills by a form of tutoring or instruction”  (Parsloe, 1995).
  6. “Coaching psychology is for enhancing well-being and performance in personal life and work domains underpinned by models of coaching grounded in established adult and child learning or psychological approaches” (Special Group of Coaching Psychologists, part of the British Psychological Society)
  7. “Coaching is about developing a person’s skills and knowledge so that their job performance improves, hopefully leading to the achievement of organisational objectives. It targets high performance and improvement at work, although it may also have an impact on an individual’s private life. It usually lasts for a short period and focuses on specific skills and goals.” (CIPD 2009)
  8. “Psychological skills and methods are employed in a one-on-one relationship to help someone become a more effective manager or leader.  These skills are typically applied to a specific present-moment work-related issues….in a way that enable this client to incorporate them into his or her permanent management or leadership repertoire” (Peltier 2010)
  9. [Co-active] coaching is “a powerful alliance designed to forward and enhance a life-long process of human learning, effectiveness and fulfilment”  Whitworth et al (2007)
  10. “Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives” (Wise 2010 – sorry couldn’t help sneaking one in myself!).

So after reviewing the definitions, which one would you say best sums up your offering? The truth is that people will be coming to you because of YOU and what you have accomplished. Your story is important. Your skills and expertise are just as important. And while coaching isn’t about telling people what to do – sometimes people will need guidance, advice, and hand holding. And you are 100% allowed to be their coach, their mentor, their teacher, and  advisor.

You might be veering away from what you learned in coaching school, but in order to stand out from the crowd it will help you fast-track your business success by playing to your strengths and personality and the need of your specific and targeted client base.

So I am going to call out the elephant in the room: The majority of coaches who are killing it in business are doing one of several things:

1. They coach and/or mentor other coaches

2. They coach specialist clients (sports, personalities, celebrities)

3. They coach executives within large companies.

Unfortunately many small businesses who would really like to have a coach cannot commit the resources, this is why most coaches are also starving.

People are interestd in you

People are interestd in you

Here’s what you can do to make the life coaching business easier on yourself:

  • Get specific about who you work with and what problem you solve for them.
  • Drop the jargon STAT of what other coaches have achieved
  • Stop doing open ended, ongoing coaching. It’s hard to sell and doesn’t get you known for anything.
  • Learn the common mistakes people make in creating packages, and then don’t make them.
  • Create ONE specific package for a specific market (based on your unique expertise) and get really, really good at it.
  • Build a solid client base, and THEN you can expand.
  • Create a blog and don’t be afraid to give away step by step advice, it will get you known.
  • And in the meantime, keep your day job.

Home Study Courses to help refine your Specialism for Coaching. Fully accredited. Request course outlineand price by clicking here

Change Management: Change and How to Deal With It Managers traditionally have had the task of contributing to the effectiveness of their organization while maintaining high morale. Today, these roles often have to be balanced off with the reality of implementing changes imposed by senior management. Managers who have an understanding of the dynamics of change are better equipped to analyze the factors at play in their own particular circumstances, and to adopt practical strategies to deal with resistance. This one-day workshop will help you deal with change and will give you strategies to bring back to your employees.
Coaching: A Leadership Skill Coach, Role Model, Counselor, Supporter, Guide…do these words ring a bell? Being a coach involves being a role model, sometimes a counselor or supporter, and always a guide. Coaching is based on a partnership that involves giving both support and challenging opportunities to employees. Knowing how and when to coach is an essential skill that can benefit both you and your organization. This one-day workshop will help you become a better coach in all senses of the word.
Communication Strategies This course is designed to help you improve your interactions with other people in your workplace or at home. This course wil help you guide your clients on how to improve the critical communication skills of listening, asking questions and being aware of nonverbal messages. To help your clients who are struggling to find that middle ground between being too aggressive and too passive, and how to counter the manipulative tactics of difficult people.  Your clients will  also learn more about the elements of our communication with others that help us reveal appropriate information about ourselves, and how to get a handle on how to better manage ourselves for a professional image.
 The Art of Delegating Effectively  Delegation is often one of the hardest skills for a manager to master. However, the skill can be learned. You will explore many of the facets of delegation: when to delegate, and who to delegate to. We will also go through the delegation process step by step, to see where the pitfalls lie, and what we can do about getting around them.  These are useful tools for your clients.
Networking for success  Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. These achievements don’t come through a direct sales approach, however. They come from being interested in helping others, in listening, and in purposefully meeting and introducing people to one another. You will  learn the essential ingredients to help your clients with business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
Conflict Resolution There are two major myths about conflict: that it always involves anger and that it’s always negative. Conflict can actually be a positive tool for growth if you know how to manage it properly. This course will help you specialise in helping your clients develop quality mediation skills.
Dealing with Difficult People All of us experience conflict. We argue with our spouses, disagree with our friends, and sometimes even quarrel with strangers at a hockey game. At times we lose sight of the fact that all this conflict is normal. So long as people are individuals there will be the potential for conflict. Since you can’t prevent conflict, the most important thing is to learn how to handle or manage it in productive ways. What is critical for resolving conflict is developing an understanding of, and a trust in, shared goals. It requires openness, discipline, and creativity. Showing respect for other people and not blaming them enables people to work for mutual benefit.
Conflict Resolution: Getting Along in the Workplace Conflict Resolution: Getting Along in the Workplace
Conquering Your Fear of Speaking in Public Do you get nervous when presenting at company meetings? Do you find it hard to make conversation at gatherings and social events? Do you lock up in awkward social situations? If so, this one day workshop is just for you! It’s aimed at anybody who wants to improve their speaking skills in informal situations. We’ll give you the confidence and the skills to interact with others and to speak in informal situations and in front of small groups.
Controlling Anger Before It Controls You – A One Day Primer Everyone gets angry; it’s a completely natural response. But do you know how to manage that anger constructively? Most individuals throughout coaching need a set of tools to help them with this problem.
Core Negotiation Skills Negotiation is a key skill that, when mastered, can enhance communications and provide better results from communication. You can specialise in helping your client on how to prepare to negotiate, ways to respond to negotiation challenges, how to create win-win solutions, and how to create sustainable agreements.
Creating a Dynamic Job Portfolio The job market continues to change, as does the way we look for work. This course examines the value of presenting yourself as a complete package by using a resume as an introduction to an employer and backing it up with a portfolio presented at the interview.

You can learn to help to executives for instance prepare themselves for new challenges.

Critical Thinking In today’s society, many people experience information overload. We are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. How do you know what to believe? How do you separate the truth from the myths?

Help your clients with constructive tools on how to put their thoughts into order.

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

77 Questions to avoid business failure by Diane Shawe with Exclusive Bonus

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

The Secret of Learning New Skills Faster

black lady excercising listening to business infoGet Motivated, Push Your Boundaries, and Step Into Your Greatness but keep moving.

Too often in life, things get in the way.  People often say time, but time does not care about you it just keeps ticking.   How many times have we told ourselves, “I’m too busy to learn X…” or “I don’t have enough time to do X…” well just take 5 minutes to try and figure out why and when you quit learning on purpose.

By understanding why you quit in the past, you can take actionable measures to ensure you’re setting yourself up for success.

“The definition of insanity is doing the same thing over and
over again and expecting different results” –
Albert Einstein

We get it, it’s easier said than done. But if we want to upgrade our life and advance our business, continuous learning is a vital ingredient in the process.

So Luckily for all of us, there are science-backed strategies and tactics we can use to fit learning a new skill into our busy lifestyles.  Instead of listening to wonderful music, take a look at the following bundles and select which one is going to give you the most benefit.

Just for Confirmation sited in Proverbs 23:12

‘Apply thine heart into instruction, and thine ears to the word of knowledge’.

For as little as £2.50 each, download, plugin the earphone and watch your business start to explode….

Business Marketing Bundle

  • Niche Marketing Made Easy
  • Creating your Information Product
  • Produce Persuasive Copyright
  • Building online Traffic and List Systems
  • Email Marketing secrets

Business Evolution

  • How to set up and generate a powerful Blog website
  • The Affiliate Chemistry7 Habits of Highly Effective People
  • Internet Business Optimisation
  • 12 Effective selling techniques
  • 50 Best and Worse Business Deals of all time

Business Breakthrough Bundle

  • 20 Advertising Tips
  • Art of Making money
  • Breakthrough Sales Solutions
  • Clever Profit Generating Insights
  • How to Combine Cooperation & Competition

Business Communication Bundle

  • Covert Product Selling Principles
  • Customer Tested – Buying Triggers
  • How to work with change
  • Explosive Influence Tactics
  • Six rules for getting people to like you

Business Persuasion Bundle

  • Extreme Persuasion Strategies
  • How to win friends
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About the Author Diane Shawe

Why are they contaminating bottled spring water?

Bottle-of-water-and-floride doane shawe
Most Bottled Water is FILLED With Fluoride, Here’s a Complete List of Brands to Avoid

“Fluoride seems to fit in with lead, mercury, and other poisons that cause chemical brain drain,”Grandjean says.
“The effect of each toxicant may seem small, but the combined damage on a population scale can be serious, especially because the brain power of the next generation is crucial to all of us.”

As with other fresh water supplies (e.g., spring water, lake water, river water), bottled waters have low levels of fluoride.
Fresh surface water contains an average of just 0.05 ppm. To put this in perspective, artificially fluoridated water (using industrial-grade fluoride chemicals) contains 0.7 to 1.2 ppm fluoride, which is 14 to 24 times more than the average natural level.

Fluoride Health Problems

There is a lot of controversy surrounding the presence of fluoride in public drinking water (fluoridation). For starters, before fluoride was used to fight cavities, it was (and still is) used in insecticides and rat poision.

Fluorosis is a condition that wears down the enamal of the tooth, leaving behind white spots, making the teeth more vulnerable to cavities and decay. Fluorosis is a very real health condition that can effect both children and adults. More and more evidence is mounting against the use of fluoride, even in small amounts. But it doesn’t appear to be a critical issue according to the US Surgeon Generals, as the last 5 Surgeon Generals have supported the fluoridation of drinking water. Incidentally, the claimed health benefits almost always point to oral health. Fortunately, the CDC is calling for new labeling rules requiring manufacturers to list a product’s fluoride content, which we have found to be missing in some cases.

What is too much Fluoride?

Fluoride itself is actually required by our bodies in low doses. When consumed in high amounts, specifically the man-made fluoride that is in public drinking water, can cause problems.

An estimated 5-10g of sodium fluoride can be lethal for some adults. While fluoride provides benefits to your oral health, it can also come with adverse side effects, that vary in severity depending upon the amount of fluoride consumed. Excessive consumption of fluoride can lead to gastrointestinal discomfort. This can occur with doses 15 to 20 times lower than actual lethal doses (0.2-0.3mg/kg). Fluoride in exessive amounts can also cause problems in the formation bone.

Here are some bottled water brands that contain little to no fluoride:

  • A Better Water
  • Agromas Natural Mineral Water
  • Albertsons
  • Alpina
  • American Fare
  • American Star
  • Appco
  • Aqua Fresca
  • Aqua Panna
  • Aqua Pure
  • Aquarius Natural Mineral Water
  • Arbor Springs
  • Arlington Springs
  • Aquafina Water
  • Aqua Systems
  • Aqua Von
  • Artesian Wells
  • Augusta Medical – Daniels
  • Badger Water
  • Besco Pure Premium Drinking Water
  • BIOTA Colorado Pure Spring Water
  • Bio-2
  • Black Berry Farms
  • Blue Ice Natural Mineral Water
  • Boney’s
  • BORNEO
  • Bountyland
  • Buches
  • Calistoga
  • Callaway Blue
  • CAPA
  • Cascade
  • Century Springs
  • Chemung
  • Chippewa Spring Water
  • Citi Stop
  • Classic Selection
  • Clearly Arctic
  • Clear Mountain Spring Water
  • Clover Company Limited
  • Coach
  • Cold Country
  • Cohutta Mountain Spring Water
  • Cowboy Squeeze
  • Crowne Plaza Drinking Water
  • Crowne Plaza Natural Mineral Water
  • Cruel Jacks Spring Water
  • Crystal Mountain Spring Water
  • Crystal Point
  • Crystal Ridge
  • Crystal Spring Natural Spring Water
  • Culligan Water
  • Dakota Splash
  • Dannon
  • Deep Rock
  • Deep Rock Crystal Drop
  • Deep Rock Fontenelle
  • Deja Blue
  • Desert Quench
  • East Phils
  • Eco Quest
  • Elite
  • Equatorial Natural Mineral Water
  • Essentia Water
  • Eureka
  • Evian
  • E Water
  • Family Pantry
  • Famous Ramona Water
  • Flowing Springs
  • Food Club
  • Founders Square Bank
  • Fresh Brands Artesian
  • Fresh Brands Distilled Water
  • Fresh Brands Drinking Water
  • Fresh Market
  • Get-N-Go
  • Glacier Bay
  • Glen Summit Springs Water
  • Glen Summit Distilled Water
  • Glenwood Inglewood
  • Gordon Food Service
  • Great Bear
  • Great Value
  • Harvey’s
  • H2O4U
  • Henry’s
  • Hidden Valley Natural Mineral Water
  • Hillcrest Distilled Water
  • Hillcrest Drinking Water
  • Hillcrest Spring Water
  • Hilton PJ Natural Mineral Water
  • Hinckley Springs
  • HINT
  • Hi-Sprint Drinking Water
  • Hi-Sprint Natural Mineral Water
  • Hog Wash
  • Hon Less Natural Mineral Water
  • Ice Jam
  • Inland
  • Istana Natural Mineral Water
  • Joe Muggs
  • Joe Ragan’s Pure Water
  • Junior Johnson
  • Just Squeezed
  • KLGCC Natural Mineral Water
  • Kroger Bottled Water (Reverse Osmosis)
  • Krystal J Artesian Water
  • Krystal J Distilled Water
  • Laure
  • Leroy Jenkins Ministries
  • Logansport Savings Bank
  • Lowe’s
  • Martins
  • Masafi Pure Natural Mineral Water
  • Mercurio Produce
  • Mesra Drinking Water
  • Mesra Natural Mineral Water
  • Misty Mountain
  • Monadnock Mountain Spring Water
  • Montclair
  • Mountain Energy
  • Mountain Forest
  • Mountain Valley Spring Water
  • Mutiara Natural Mineral Water
  • Nantze Springs
  • New Frontier Bank
  • Niagra Mist
  • Nicolet Distilled
  • Northern Illinois University
  • Oasis Pure Drinking Water
  • Oasis Sparkling Water
  • Ogallala – Clear Cool Water
  • OUI Drinking Water
  • OUI Natural Mineral Water
  • Paiges
  • Parmer Pure H2O
  • Patriots Choice
  • Pelangi Natural Mineral Water
  • Penta Ultra Premium Purified Drinking Water
  • Piggly Wiggly
  • Polaris Water
  • Pristine Natural Artesian
  • Purely Sedona
  • Quick Stop
  • Rain Soft
  • Refresh Natural Mineral Water
  • Reiser Drinking Water
  • Request Foods, Inc.
  • Rip Time
  • Roundy’s “Purified Water”
  • Safeway – Refreshe
  • Sam’s Wine & Spirits
  • San Faustino Natural Mineral Water
  • San Pellegrino
  • Santee Springs
  • Scheopner’s Water
  • Sequoia Springs
  • Scotts
  • Shamrock
  • Shop-N-Cart
  • Shur-Fine
  • Silver Creek Purified Water
  • Silver Creek Spring Water
  • Sky Drinking Water
  • Smart Water
  • Snow Valley
  • Spinx
  • Stator Bros. Markets
  • Summit Mountain
  • Summit Springs
  • Summit Valley
  • T-Rex
  • Teton Mountain Lodge Spring Water
  • Tweetsie
  • United Dairy Farmers
  • Volvic
  • Vitamin Water
  • Veta Drinking Water
  • Valutime
  • Whistler Water
  • Whole Foods 365
  • Woodland Spring Water
  • Wyoming Machinery “Catipillar” Spring Water
  • Zodiac

List of brands to avoid that are known to be high in fluoride:

  • Alhambra
  • Arrowhead
  • Belmont Springs
  • Crystal Rock
  • Crystal Springs
  • Deer Park
  • Diamond Springs
  • Hindley Spri
  • Ice Mountain
  • Kandiyohi
  • Kentwood Springs
  • Mayer Bros.
  • Mount Olympus
  • Nursery Water
  • Ozarka
  • Poland Spring
  • Pure Flo
  • Puritan Springs
  • Shenandoah
  • Sierra Springs
  • Sparkletts
  • Zephyrhills

The list contains data provided by the International Bottled Water Association that you can use to make sure you’re not feeding fluoride to yourself and your family.

Source: http://www.foodandourhealth.com/

 SHORT COURSES TRAINING

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!