‘Enabling Bluetooth technology to aid location-based Big Society Partnerships for Prosperity’ October 2010 by Diane Shawe
Previous recession reports have outlined the latest impact of global economic conditions on businesses and Councils throughout the UK.
The Big Society policy forms part of the legislature programme of the Conservative/Liberal Democrat Coalition agreement. It aims to create a climate that empowers and builds communities, resulting in a shift of power away from the role of government, to the people.
Within this framework there remains opportunities for small businesses, community projects, social enterprise initiatives the public and private sector, which are all, considered a critical component of the economy in which they can interpret this policy.
Helping them share and spread a new form of partnership to mitigate the impact of the recession locally, but at the same time maintain momentum on medium and longer term economic goals with a vision to building more prosperous economies, Town Centres and public services.
Although town centres are often associated with businesses, town centres are also places where people live, work and visit.
Understanding the effects of change on people and factoring this into the planning and implementation of the Big Society strategy by channelling easier access to information will impact on people both positively and economically. It has always been said that ‘small businesses are imperative to the growth of any economy’.
We therefore feel that if the Big Society policy is to be effective, it is crucial that small businesses views along with other local and regional public and private sector companies/organisations explore ways of merging communications to form potential partners for prosperity. Particularly as in this economic climate, smaller, leaner, better local knowledge at the points of delivery may provide small businesses with a competitive advantage against some of the larger, multinational businesses and organisations.
Council throughout the UK are adopting a proactive role by working with local partners to plan an integrated and comprehensive understanding of – and response to – the recession with the main objective of regenerating there localised economy to become leaner, better informed by using the most up to date technology.
As technology evolves more rapidly year after year, the costs and size of technology have shrunk considerably, just as the computational power of the technology has increased. i-send intends to introduce emerging technologies that can aid location-based communication for greater prosperity.
If you are interested in exploring the aspects of bluetooth proximity marketing and the advantages, then request a copy of our White Paper 2010.
Contents of White Paper Click to request a copy
*he Big Society Policy and Challenges for Collaborative Prosperity.
* Councils and Mobile Technology
* Technology saves Councils Quarter of a billion by using Location based technology
* Leicestershire piloted Bluetooth proximity for it Safer Community Strategy.
* Helping the local economy respond to the recession.
* How is Bluetooth developing?
* Bluetooth to launch version 4 for 2011/12
* No need for Cabling
* EU R&TTE Directive (Radio and Telecommunication Terminal Equipment)
* The Effects of EU Directive on Free Wi-Fi
* Taking Wi-Fi interoperability for granted
* Retention of Data
* Print v Digital Marketing & Data Collection.
* The rapid evolution of Mobile Smartphones
* Intelligent Mobile Marketing
* Intelligent targeting
* Access for the Visually Impaired
* Bluetooth Location Based Technology a Breakthrough
* Commissioning the launch of a Proximity or Pilot Schemes
* I-send Conclusion