Monthly Archives: November 2014

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Disruptive cloud e-learning has positive implications for employers

start a short course with avpt using mobile phoneThe current speed of change means that employees need to be trained continuously in order for Companies to avoid the dangers of being out-thought and out-maneuvered by competitors.

article by Diane Shawe M.Ed

Real and tangible data proving the argument and the added value of E-Learning initiatives to stakeholders constantly endorse the use of online technologies to:

  • Keep the workforce appraised of their job functions’ developing requirements, enabling them to make a positive impact within their Organization and help that Organization achieve its aims and goals;
  • Aid succession planning, helping workers to acquire the knowledge and skills to help them progress within their Organization;
  • Allow Organisations to keep training budgets under tighter control, develop and retain existing employees and reduce the costs related to external human resources recruitment, selection and on-boarding.

This system of Training management — often referred to as a learning management system (LMS) — is a key element of an effective professional development plan as well as being a key element of an Organisation’s human resources strategy.

There seems to be universal agreement that the worldwide E-Learning market will show fast and significant growth over the next three years. The worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016. While the aggregate growth rate is 7.6%, several world regions appear to have significantly higher growth rates. According to recent regional studies, the highest growth rate is in Asia at 17.3%, followed by Eastern Europe, Africa, and Latin America at 16.9%, 15.2%, and 14.6%, respectively.

Each of the world’s regions has its idiosyncrasies In terms of the factors that drive this market. The U.S. and Western Europe markets are the most mature. The U.S.A. spent more on Self-Paced E-Learning than anywhere else in the world. Western Europe is the world’s second largest buying region for E-Learning products and services but Asia is predicted to outspend Western Europe in E-Learning terms by 2016. In 2012, Bersin & Associates stated that there were some 500 providers in the LMS market and only five of them have more than a 4% market share. According to this, the LMS market was expected to reach $1.9 billion in 2013. However the growth exceeded expectations, closing the year at $2.55 billion.

The Cloud is changing the way Organisations, Employees and Partners interact and collaborate. Within the Cloud solutions universe, Software-as-a-Service (SaaS) is playing a major role. According to Gartner, SaaS will continue to experience healthy growth through 2014 and 2015, when worldwide revenue is projected to reach around $22 billion. Gartner has stated that many Enterprises are now replacing their legacy systems with SaaS-based CRM systems. Enterprise clients also report that SaaS-based CRM systems are delivering new applications that deliver complementary functions which are not possible with older, legacy CRM platforms.

Various surveys and analyses into the reasons behind this big growth in SaaS agree on at least three. SaaS brings:

  • Speed of implementation
  • Savings on capital expenditures
  • Savings in terms of operational expenses

The SaaS model is also playing a major role in helping to increase the size of the E-Learning market. Small and Medium-sized Enterprises (SMEs), as well as large Corporations are making the adoption of a SaaS LMS a key priority. In particular, large Corporations are switching to a SaaS LMS from in-house LMS solutions or they are now using a SaaS LMS as a secondary learning system for special training purposes.

E-Learning is subjected to the influences of sales trends related to smart connected devices and the Internet megatrend (that is, the spread of the Internet in the world).

According to IDC, the number of PCs will fall from 28.7% of the device market in 2013 to 13% in 2017. Tablets will increase from 11.8% in 2013 to 16.5% by 2017, and smartphones will increase from 59.5% to 70.5%.

The new frontier to address is the trend towards Bring Your Own Device (BYOD) — where individuals take their personal (usually mobile) devices to workplaces. Increasingly, these seem to be being used to help their owners perform work activities (including formal training), both in and out of the workplace. Smartphones are the most common examples of these devices but employees often also use their tablets or laptops in the workplace.

While the corporate-training market has lagged behind other education-based sectors, it continues to represent a viable investment opportunity.

The corporate-training market is among the most cyclical within the education industry. Since 2010, employers’ total spending on training and the amount spent per employee — the key data used to measure this sector — have been declining. However, the corporate market related to outsourced services (net of all ancillary costs) has grown to reach 42% of total expenditure.

Download report here Strategies for Modernising Corporate Learning by Diane Shawe M.Ed Dec 2014

Within the training industry, the E-Learning sector has grown consistently in recent years. All its subsectors (Packaged Content, Platform, and Authoring tools) show positive annual growth. Market acceptance of E-Learning has resulted in its increased use for both large and small companies. SaaS/ Cloud E-Learning solutions are particularly suitable for Organizations ranging from SMEs to large institutions.

General budget constraints appear to be the main drivers of the shift towards using E-Learning. However, E-Learning is not merely a solution which is attractive during an economic downturn but it is also an efficient and cost-effective solution when workers — especially those in Organisations with a widely geographically distributed workforce — need to be brought up-to-speed quickly on relevant knowledge and skills.

With the inflow of an estimated $6 billion of venture capital over the past five years, E-Learning is being driven not only by startup dot-com entrepreneurs but also by big corporations, for-profit spin-off ventures, as well as big and small universities

AVPT, a disruptive Cloud E-Learning solutions provider with over 400 courses. We welcome the opportunity to further the conversation with you to discuss the white labelling of a LMS system populated with bespoke softskills courses or access to a

Our training initiatives (incorporating individual and group training activities) are monitored and managed via a consistent and reliable tracking system that can be stored, consulted and analysed as required. The system’s data will be useful for management reports on productivity and for assessing individuals’ career advancement.

Please contact us to learn more about how an integrated learning management system can empower your employees to greater effectiveness without incurring massive development cost and extensive lead time. www.startashortcourse.uk or call 0203 551 2621

Sources:

  • GSV, Education Factbook 2012
  • IBIS Capital, E-Learning lesson for the future
  • Tower Watson, Global Workforce study 2012
  • Accenture, Technology Vision 2014
  • BMO Capital Markets, US Education Research 2011
  • The EvoLLLution ,
  • Lifelong Education and Labor Market needs
  • Georgetown University, Projections of Jobs and Education requirements through 2018

Why strategies for modernising corporate learning should focus on outcomes

there's never been a better time to start a short coureTHE SPEED OF CHANGE IN MODERN BUSINESS DEMANDS A NEW APPROACH TO SUPPORTING LEARNING AND PERFORMANCE AT THE POINT OF NEED.

article by Diane Shawe M.Ed

“THE IMPORTANCE AND EVIDENCE -BASED APPROACH TO
LEARNING USING MOBILE TECHNOLOGY IS INFLUENCING HOW INVESTMENT IN CONTINUED PROFESSIONAL DEVELOPMENT OF A WORKFORCE IS ACHIEVED”

New market opportunities open and close at blinding speed, new competitors emerge overnight, product lifecycles are getting shorter, and customers are more knowledgeable and sophisticated. This fast-changing environment has led to requirement to change learning and training. However more often than not, the task of aligning the learning organisation to the business can be challenging and the perception of how the business views the learning organisation in terms of aligning to strategic initiatives is different to how the learning organisation perceives itself.

Downsizing has resulted in a mass drainage and outflow of skills as employees or contractors are let go. To ensure that an organisation can compete globally and remains at par with the technological changes in the global market committing to the investment of on-going skill training is often viewed as a potential unnecessary incision into the bottom line
Start a short course to grow

Corporates, enterprises and charities all wish to run their operations at the minimum costs allowed. We all recognise that in today’s environment, business moves faster than ever. Most organisations now recognise the importance of developing a strategic approach to learning and harnessing the internal skills of their teams. Moving away from more tactical based activities associated with training such as measuring skills-based behaviours, to focusing on acquisition of knowledge and learning transfer that result in individual and organisational performance improvements.

With the explosion of mobile technology, organisations need to take advantage of the benefits, scalability, and viability of using mobile e-learning, using smart phones, tablets, and notepads that offer a blended solution.

E-learning has the potential to fully integrate the benefits of personal freedom with connectivity (belonging to a purposeful group of learners). From an educational perspective the “e” in e-learning stands for more than electronic; it can also stand for extending and enhancing the learning experience.

Fulfilling the buyers requirements

Corporate strategy for modernising learning free report by Diane ShaweThe four pillars that go to underpin the buyer’s requirements and therefore still define the industry offerings are centred on the following: • Compliance and accreditation

  • Scalable and flexible whilst achieving a real reduction in Cost
  • Improving, tracking and measuring Learners’ performance
  • Real time management, alignment and communication to support on-going changes.
  • The ability to track and report learner performance remains uppermost in many procurers’ minds.

Isaac Asimov’s quote is now more urgent and relevant if corporates are to gain a lean and competitive advantage with a progressive highly skilled workforce for the 21st century.

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

Why strategies for modernising corporate learning should focus on outcomes rather than input by Diane Shawe M.Ed

How to identify your youtube target market

The largest search engine in the world

The largest search engine in the world

10 thing you need to clarify about what your business is all about, what your brand is, and what your purpose is in the marketing world.

Article by Diane Shawe M.Ed

The following questions will help you to clarify and understand what the marketing vision of your business is all about.

1. What kind of people are you trying to reach? I’m really sure you already know the type of people that your services are directed to. You see them constantly, they contact you as well if necessary, and that will tell you what kind of people they are and how you can treat them.

2. What do they look like? Are they fat or skinny? Male or female? Old, young or middle-aged?

3. What are they looking for? What is the final goal they are after based on the service you provide? What feeling are they trying to reach with it? Do they need it to feel happy? Do they need it to survive? A lot of needs must be taken care of for a person to survive.

4. What do you actually do for them? Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.

5. What kind of information would they be interested to know about and pay for? You already know the needs of your customers. You know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Why don’t you just create a great info-product about it?

6. How much money are they actually paying you for it? Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, a training video, software or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it.

7. How would they like to reach that content? Is it Video, mobile phone, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do everything you can, just ask them what they would like to know about stuff. Do they like to read? Do they like to watch videos? Do they like to hear audio? Do they like to use YouTube?

8. Where are they from? Maybe you have an audience that comes from other cities or even countries. You need to target every one and adapt your information to all of them at the same time.

9. What are your competitors offering to your audience? In the marketing world, it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

10. Can you offer a better service/product than your competitors?

Download your Free copy today

Download your Free copy today

Once your know everything about your successful competitors, you can just offer the same thing but with your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free phone consultation, special discounts, etc.

These questions are very important in deciding how to establish your business over YouTube. You can position almost any kind of business over YouTube because YouTube is more than just a website; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Click here to download your YouTube Marketing Made Easy Training Guide by Short courses Expert