Monthly Archives: June 2019

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Looking for Sponsors to Black Country Hair and Beauty Show at Village Hotel Birminguam UK

Sponsorship Opportunities

The Black Country ‘SPOTLIGHT EXPO’ Hair and Beauty Expo has arrived for the first time to help highlight and promote the regions buzzing Hair and Beauty Businesses. There are over 1.2 million residents in the Black Country.

Showing off their skills, talent, expertise to a localised community.

We have a range of digital and on-site sponsorship and promotional opportunities that can put your brand in front the general public, thousand of social media followers and exhibitors.

Some of our more exclusive opportunities are limited to one exhibitor, so act now to secure the right one for you, before someone else does!If your interested in becoming one of our sponsors, visit http://www.spotlightexpo.uk and download the info brochure.

Key Sponsors Package.

This is available to just one key sponsor. You’ll be in the forefront of consumers minds with branded items that are constantly in their view. show bags, daily hand out sheets, flyers and floor tiles videos, flyers and mentioned in any radio representation.Key Sponsor will be featured on the following:

Registration Area, Hospitality,Welcoming Show Listing, Demo Stage, Hair Show, Networking,promotional backdrops, leaflets, YouTube videos, Carrier bags and social media.

Includes exhibition space in registration area.

Fees listed in the brochure. Download brochure today or speak with our Spotlightexpo Executive http://www.spotlightexpo.uk

Exhibit with us

The Black Country #SPOTLIGHTEXPO’ Hair and Beauty Expo has arrived to help highlight and promote the regions buzzing Hair and Beauty Businesses. If you want more local customers exhibit with us by booking your stand today.

What do you get for your investment:

  • Exhibition Spot
  • Advert in Dudley News and Express & Star
  • Constant promotion and links to social media
  • Inclusion in Spotlight Directory for 12 months
  • Lots of photos for your social media
  • Exposure to lots of new potential clients throughout Black Country
  • Free opportunity to showcase your skills on the spotlight stage
  • Free opportunity to showcase your finalists at hair show

Reserve your spot for £30.00 today by telling us what info you would like http://bit.ly/2YqVZrC

http://www.spotlightexpo.uk for application form

Speakers CornerRegister to become a Speakers

#Speakers Slot Spotlightexpo invites relevant to our theme 7 Keynote Speakers to register their interest to present to the general public from the following categories

1. How to combat hairloss

2. Why set up a barbering business

3. What’s new in the hairdressing sector

4. How health affects hair

5. Raising money for your business

6. How to get more customers for your business

7. Effects of Data Protection and social media

If you are able to cover one of those topics in 40 minutes download our pre order form or present an enquiry to http://www.spotlightexpo.uk website.There is a fee of £40.00 for this session.

Advertise with us

Digital Opportunities e-adverts. Advertise to our prospect and registered visitors before the event with remarketing, web banners, social media, and content in our visitor emails.

Individual options & packages available. We will also be creating a e-brochure which visitors will be able to download all year.

The cost for this is £25.00 payable in advance. Download brochure when you visit http://www.spotlightexpo.uk

Sponsoring Points of Interest Areas

Highlight your company at the features of the show, making your brand not to be missed. Choose from the Speakers Networking section, Interviewing mic for videos, selfie or group photo backdrop, the Retailers Lounge, inserts in goodie bags, and more.

The prices vary for this, dependant on what you want the fees are listed in the B Sponsorship Packages which you can download at http://www.spotlightexpo.uk

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.

Watch our most clicked on YouTube video this week by Diane Shawe

Book your free #hairextensions #consultation in person or on Skype

Ever wonder what makes one video popular and another barely raising an eyebrow?

Click to view our most watched video this week perhaps you could comment why.

This blog is just a quick shoutout and were to go if you want to see what we do.

Visit our website

http://needahairmakeoverhairextensionsandhairloss-salon-franchise.com

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Our Main website

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Quick Up Style Hair Do

#shoutout #Quick #hairup #hairstyles

Is your #hair feeling dry and looking dull? Off the self #conditioners only lasting a couple of days? Well we have a #treatment that works!

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How to Style Your Hair and Makeup for Eid by Diane Shawe

How to look naturally gorgeous on Eid

A complete Eid look depends on many things like your hair, jewelry, dress, mehndi, and footwear. So here are some perfect tips for 2019.

It’s very easy to keep going back to the same look you was wearing 5 years ago, so her are some of the things you need to re-consider if your looking for a new look.Your face shape, body shape, hair texture and skin tones might have changed so you need to compliment them in today’s time.

Click to read advice about face shapes

If you haven’t got time to spend on being pampered at a salon (which I recommend as good quality down time) then here are some simple tools that can help you get that salon look if your short on time.

Click to order one online now

Things you need:

After you have washed your hair with a good quality shampoo think about compiling the following items. YouTube is also a good source for step by step styles

  • Heated rollers (quick and effective)
  • Hair Spray (Hold that style)
  • Quality Serum (Healthy glossy look)
  • Wand tongs (Drop dead waves)
  • Hair Jewellery (Draws attention)
  • Perfume ( Nothing like nice scented hair)

Of course, brush, clips, hair bands go without saying.

If your wondering about what will sit your face shape, then take a look at one of my recent post that might help.

Try experimenting with curls, buns, braids, etc. Eid hairstyles that are appropriate with eastern dresses should be exclusive.

You always need to try different and unique looks to find the best one for yourself.

Braids can never go out of fashion, and you can always try the simplest of hairstyles and then jump on to the difficult ones.

Makeup is also important, getting the right shade to create that flawless natural skin look goes a long way. Especially for photos that can be timeless.

To update the look, one must follow the trends.

Try this neat ballet bun like Mahira Khan.

At Need a Hair Makeover Hair Extensions and Hair Loss Specialist Salon we can help make your dreams come true.

Accredited 🌟🌟🌟🌟🌟Salon by the Good Salon Guide as a top Hair Extensions Artist, we recognise how important your hair is to you.

2019 Winners for the top 25 YouTube Hair Extensions Videos Subscribe to us on

https://www.youtube.com/flyinghigher22

Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

So what do we do?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your hair falling out? sick of thin lack lustra hair or do you need to disguise bald patches.

Well we can help you by using Hair Extensions, specialist hair pieces and wigs which presents a discreet undetectable solution.

https://fb.com/book/needahairmakeover/

Our Experience

With over 18 different hair extensions techniques and 30 years experience, there is bound to be one technique that can safely help achieve your hair goal in a short time without damaging your hair.

So if you have short hair but want it long, straight hair but want it curly, thin hair but want it thick, bald patches that need disguising or even if you want a total transformation such as a totally different colour, lenght and thickness we offer a free consulting service packed with advice and ideas.

Some trends

For instance this year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending, but the brilliant thing about hair extensions and hair pieces is that we can work with any gender, all ages, hair types and hair lenghts

We often run amazingly fantastic deals.

Free consultation

Free colour match

Free refreshments

Free WiFi

Free friendly smile

What else do we do

We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

Don’t be embarrassed

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Just give us a call or visit our website http://www.needahairmakeover.co you can also find us on facebook.

You can also book into our salon for a full makeover