Category Archives: accreditation

Why it is important to use gloves when dying hair or hair extensions

What is paraphenylenediamine and where is it found?

How can paraphenylenediamine cause skin irritation when dying hair or hair extensions and where is it found?


Article by Diane Shawe Monday M.Ed 

Paraphenylenediamine (PPD) is a chemical substance that is widely used as a permanent hair dye. It may also been found in textile or fur dyes, dark coloured cosmetics, temporary tattoos, photographic developer and lithography plates, photocopying and printing inks, black rubber, oils, greases and gasoline.

People working with PPD such as hairdressers or hair extensions technicians may develop dermatitis on their hands; patch testing usually reveals hypersensitivity to PPD. Occupational allergy to PPD has been found in a milk tester whom through laboratory work was in frequent contact with PPD solution. Dermatitis on the hands and occasional spreading to the arms and upper chest occurred.


YouTube is the undisputed champion in free visual knowledge transfer. I have seen lots of hair technicians demonstrating how to dye hair and often they are not using gloves.

Unprocess virgin Hair Extensions


In 2015/6 alone nearly £15m worth of treated human hair – has been washed and sometimes dyed – was imported into the UK, according to Customs and Excise. 

It comes mainly from India, China and Europe. On top of that almost £10m worth of wigs,  false beards, eyebrows and eyelashes made from the stuff were also imported. 

Those in the trade estimate the hair extension industry alone is worth £60m in this country, although there are no official figures.

When it comes to our tresses, the rarest and most expensive is natural blonde hair, Des Tobin a professor of cell biology at Bradford University, who has studied hair and the trade.

“About 90% of the world’s population has dark brown hair,” he says. “It’s actually really hard to get natural, adult hair that is blonde. The rarity of hair colour will dictate the price. Blonde hair can cost up to three times as much as dark hair.”

Recently we have seen a flood of natural Virgin remy hair which is unprocessed enter the market place. It is a lot cheaper so an increase in home and salon hair bleaching and toning is on the rise.

PPD in Hair Dye and the importance of gloves

Millions are spent annually on home hair dyes, salon balayage and multi colour ombre colours. The use of PPD as a hair dye is popular because it is a permanent dye that gives a natural look. Hair can also be shampooed without becoming decoloured and perming to achieve waves or curls can be done without difficulty. 

PPD hair dyes usually come packaged as 2 bottles, one containing the PPD dye preparation and the other containing the developer or oxidizer. PPD is a colourless substance that requires oxygen for it to become coloured. It is this intermediate, partially oxidised state that may cause allergy in sensitive individuals. Fully oxidized PPD is not a sensitiser thus individuals with PPD allergy can wear wigs or fur coats dyed with PPD safely.

What are the reactions to PPD allergy?

Reaction caused by the use of hair dye in mild cases usually only involves dermatitis to the upper eyelids or the rims of the ears. In more severe cases, there may be marked reddening and swelling of the scalp and the face. The eyelids may completely close and the allergic contact dermatitis reaction may become widespread.

Severe allergy to PPD can result in contact urticaria and rarely, anaphylaxis. PPD has also been suspected of precipitating contact leukodermaand vitiligo in genetically predisposed individuals.

What should you do to avoid PPD allergy?


For the Technician


If you are a hairdresser or hair extensions technician, rule one when working with any chemical that could cause dermatitis is to wear gloves. I have seen many youtube demo videos were the technician is not wearing any gloves. 


For the Client


If your client have an allergy to PPD  you should avoid the use of all oxidation type hair dyes. These are usually recognised by coming in a 2-bottle preparation. If you have been informed by your client or you should have completed a client consultation form checking for allergy history (most clients won’t know what PPD is) to be safe perform a patch test or suggest a semi-permanent hair dyes which may be a suitable alternative but approximately 10% of individuals who are allergic to PPD also react to these; 


Patch testing


Patch testing to confirm sensitivity should be performed prior to their use. Metallic hair dyes and vegetable rinse hair dyes may be used but these do not provide permanent colouring. Some newer permanent and semipermanent hair dyes use para-toluenediamine sulfate (PTDS) instead of PPD. This is likely to be tolerated by about 50% of people who are allergic to PPD. Patch testing is recommended prior to use.

Related substances to PPD which may also cause an allergic reaction


Azo dyes: used in semi-permanent and temporary hair dyes, ballpoint pen inks, gasoline and diesel oil, and as colouring agent in foods and medications 
Benzocaine and procaine: these are local anaesthetics used by doctors and dentists

Sulfonamides, sulfones, sulfa drugs: 

PPD allergy may make you sensitive to the use of these drugs also, discuss with your doctor before changing or stopping your medication
Para-aminobenzoic acid (PABA): this is used in sunscreens and creams that are readily available in over-the-counter preparations. You should only used sunscreens that are labeled ‘PABA-free’. Ask your pharmacist for suitable alternatives.

Para-aminosalicylic acid: used for tuberculosis

Alternative names for paraphenylenediaminePPD or PPDAPhenylenediamine basep


-Phenylenediamine4
-Phenylenediamine1,4
-Phenylenediamine4
-Benzenediamine1,4
-Benzenediaminepara
-Diaminobenzene (p-Diaminobenzene)para
-Aminoaniline (p-Aminoaniline)Orsin™Rodol™Ursol™ 


Please seek professional advice from you GPS or Chemist if unsure.


There’s more to adding hair

9 Steps to The Killer Covering Letter

It has become almost common knowledge that most potential employers do not even bother responding to unsuccessful candidates that apply for vacant jobs.

Sometimes you need to give yourself the winning edge. Think Clint Eastwood with the sun behind him in a gun fight. Sometimes in giving massive importance to the CV, the value of a strong cover letter is often neglected. The key to securing that dream job is a combination of a well-crafted CV and a killer cover letter. While the CV lists your important achievements and skills, the cover letter coerces your prospective employer into hiring you. The cover letter very finely articulates your desire to work for the company. To stand apart from the competition and make yourself an attractive hire, you need to draft a killer cover letter. Here are the 9 Steps to landing that job…

  1. 1.     Knowing what they want, what they really really want

The cover letter offers a window to your personality and qualifications. But apart from that, it is also a way to demonstrate how much you really know about your prospective employer. To do this, you need to research on the company, the financial growth statistics, the industries that your employer serves, etc. Learn about your potential firm and showcase that. Only when you know what they want and who they are looking for, will you be able to portray that in your cover letter.

  1. 2.     Giving it that personal touch

When you are searching for a job and have focused on one, make sure you find out the name of the contact person. Beginning your cover letters with formal salutations such as “Dear Sir or Madam”, gives the impression that you don’t know whom the letter should be addressed to. Personalise your cover letters while retaining a semi-formal tone. Lack of knowledge in these areas can significantly impact your chances of getting the job you want.

  1. 3.     The Art of the Powerful Opening

Avoid the clichéd opening paragraphs and instead strive to make an impact with the introduction. In a powerful opening paragraph, you have to briefly state your objective in applying for the job and how you heard about the opening. While being creative in your openings, don’t forget that cute introductions do not work. Give your cover letter the necessary gravitas without being too sycophantic.

  1. 4.     Start Right

After the introduction, comes the body of the cover letter where you detail your achievements without repetition. In this part of the cover letter, you are expected to expand upon your achievements as mentioned in the CV and provide further examples of how you can help your potential company grow. For example, if you are applying for marketing positions then be sure to explain how you can develop a marketing strategy to bring in additional revenue for the company. Simply said, put your best foot forward.

  1. 5.     Finish Strong

The closing of the letter should definitely express gratitude for the HR manager’s time and patience. End the letter by outlining the next steps on your part. Never expect a potential employer to follow up with you. Demonstrate your proactive nature by stating that you will follow up for the job. This will also indicate your enthusiasm for the job. Remember to include a phone number or email address so that the firm can get in touch with you first if required.

  1. 6.     Money Later

The motivation behind taking up any job is money. To be happy in your job you need to be paid well. Don’t become hasty and quote any figures in the letter. Wait for a formal meeting to discuss salary issues.

  1. 7.     Details Matter

Remember to spell-check your cover letters and get them proof-read from friends or family. Be sure to thoroughly check your cover letters till you are completely satisfied with them.

  1. 8.     How does it Look?

In case you are submitting your cover letter by email, make use of word processing software such as MS Word. Write your cover letters in Word, making use of a standardized format. Align the text correctly and ensure that the letter is cleanly formatted. Punctuation should be in place. While you spend a tremendous amount of time on preparing the CV, you sometimes end up neglecting the cover letter. Formatting is essential otherwise the HR manager reading your cover letter might just have to spend his or her time deciphering it.

  1. 9.     Check That Grammar

Make sure that you adhere to grammar rules and make use of them while writing your cover letter. Incorrect grammar used in the wrong places can not only create a wrong impression, but also change the meaning of what you intended to convey.

These are such simple steps to write a killer covering letter.

ü Draft your letter so that it highlights your skills, achievements, goals, and motivations.

ü Don’t meander from the main topic.

ü Stick to the basics and be direct in your approach.

Do the above and nothing can stop you from getting that job.

 

 

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

Can Hair Extensions give you more confidence or make you feel self conscious?

descreet-hair-extensions-by-diane-shaweHair Extensions have been trending from Hollywood red carpets, Global awards through to a local person within your inner circles for the past 15 years. Why?

Article by Diane Shawe’s Author

Celebrities on Red carpets and magazines have normalised hair extensions. Hair extensions has been a trending topic among many women as youtube has helped catapult the good, bad and ugly of the fake it market. But is it all vanity vanity as some parts of the media suggests?

It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of your hair in a shorter period of time than waiting for your hair to grow.

Beauty Confidence Boosters: Hair Extensions

As a woman, confidence is in constant flux. We all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date. We “need a change.”

There spot lighthe seems to be forever turned on and time is now a precious commodity.

Hair Extensions

So for some women this is a no-brainer. If you’re tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can help achieve their goal.

For instance Clip in hair extensions are very popular and operate with pressure-sensitive clips, you can apply these for everyday use or special occasions but they must not be worn for over 5 hours per day These products will give you the ultimate beauty boost, allowing you to defy biology and get the thick, long locks you’ve always wanted.

It is claimed that the extensions can add up to 10-inches 0-inches of hair to an individual which would translate to an awesome look.

Beauty Confidence Hair Extensions Busters:

Incorrectly applied hair extensions can damage hair

Incorrectly applied hair extensions can damage hair

Well we have all heard and seen the desaster stories. This is not unique to this industry but the self taught by youtube suppliers have given the industry a bad name and scared quiet a few women forever!

I’ll fitted hair extensions or even using the wrong technique can traumatised a person far worse than their original hair problem. It can also lead to clients loosing their hair as a result.

Getting you qualified in the Hair Extension Sector

Getting you qualified in the Hair Extension Sector

There isnt a internationally recognised directory for qualified and properly trained hair extensions technicians but there are reputable private training schools which could point you in the right direction.

Diane Shawe is an author of 15 books, speaker, trainer, mentor, consultant and entrepreneur with more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses (Hair Extensions Training Academy)
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
Country: United Kingdom
Website: http://www.hairextensionstraining.academy

Mindfeed ebooks by Diane Shawe

How hair extensions are sourced

How hair extensions are sourced

Starting a Hair Extension business

Starting a Hair Extension business

The Secret of Learning New Skills Faster

black lady excercising listening to business infoGet Motivated, Push Your Boundaries, and Step Into Your Greatness but keep moving.

Too often in life, things get in the way.  People often say time, but time does not care about you it just keeps ticking.   How many times have we told ourselves, “I’m too busy to learn X…” or “I don’t have enough time to do X…” well just take 5 minutes to try and figure out why and when you quit learning on purpose.

By understanding why you quit in the past, you can take actionable measures to ensure you’re setting yourself up for success.

“The definition of insanity is doing the same thing over and
over again and expecting different results” –
Albert Einstein

We get it, it’s easier said than done. But if we want to upgrade our life and advance our business, continuous learning is a vital ingredient in the process.

So Luckily for all of us, there are science-backed strategies and tactics we can use to fit learning a new skill into our busy lifestyles.  Instead of listening to wonderful music, take a look at the following bundles and select which one is going to give you the most benefit.

Just for Confirmation sited in Proverbs 23:12

‘Apply thine heart into instruction, and thine ears to the word of knowledge’.

For as little as £2.50 each, download, plugin the earphone and watch your business start to explode….

Business Marketing Bundle

  • Niche Marketing Made Easy
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  • How to set up and generate a powerful Blog website
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  • Extreme Persuasion Strategies
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Please select which business bundle you would like to purchase
Business Marketing Bundle £20.00 GBP
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Try one Title Course £9.99 GBP

 Just reply with your email  to let me know which bundle you want and I will send you payment request.

BONUS GIFT WHEN YOU MAKE A SMALL PURCHASE:

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The biggest Search Engine in the World.  Learn how to establish your business on Youtube.

About the Author Diane Shawe

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

Powerful last words of Steve Jobs

Steve jobs on living and educationSomeone once asked me a question: “When have you ever seen a removal van following a coffin?”

I found this the last wise words to be said ntabrazil@hotmail.com.br Steve Jobs and I share them with you today.

I have come to the pinnacle of success in business.

In the eyes of others, my life has been the symbol of success.

However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed.

At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, have become insignificant with my imminent death.

In the dark, when I look at green lights, of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of my approaching death looming over me.

Only now do I understand that once you accumulate enough money for the rest of your life, you have to pursue objectives that are not related to wealth.

It should be something more important:
For example, stories of love, art, dreams of my childhood.

No, stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has made us one way, we can feel the love in the heart of each of us, and not illusions built by fame or money, like I made in my life, I cannot take them with me.

I can only take with me the memories that were strengthened by love.

This is the true wealth that will follow you; will accompany you, he will give strength and light to go ahead.

Love can travel thousands of miles and so life has no limits. Move to where you want to go. Strive to reach the goals you want to achieve. Everything is in your heart and in your hands.
What is the world’s most expensive bed? The hospital bed.

You, if you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness that is killing you.

Ignorance is not bliss

Ignorance is not blissM

Material things lost can be found. But one thing you can never find when you lose: life.

Whatever stage of life where we are right now, at the end we will have to face the day when the curtain falls.

Please treasure your family love, love for your spouse, love for your friends…

Treat everyone well and stay friendly with your neighbours.

I hear you Steve Jobs. RIP Diane Shawe

The Prince’s Trust launches new Achieve programme for 13-19 years old

Helping the youths to achieve more

Helping the youths to achieve more

The Prince’s Trust has launched a new programme designed to support young people who are at risk of underachieving at school or college to engage with and succeed in education.

The Prince’s Trust Achieve programme is a flexible provision for 13-19 year olds who are experiencing challenges with attendance, attainment or motivation and may be at risk of exclusion or not attaining the grades they are capable of. It incorporates the best of the youth charity’s existing xl and Fairbridge programmes, which have long helped young people of school age to reach their potential, both in education and in their future employment.

The need for alternative curriculum offerings like Achieve remains clear, with a third of school-leavers still not achieving five A*-C grade GCSEs and more than half of young people in Scotland not achieving 5 National Fives. The situation is even worse for young people from disadvantaged backgrounds, who are far more likely to fail to achieve at these levels than their peers.

The new Achieve programme is designed to help disadvantaged young people who are struggling to develop important character skills through relevant, engaging and informal learning. It will connect young people with the world of work and equip them with the transferrable skills and knowledge they need to succeed, focusing particularly on literacy, language and numeracy (LLN) and science, technology, engineering and maths (STEM).

According to Richard Chadwick, Director of Programmes and Development at The Prince’s Trust, “Too many students in the UK become disengaged with education and leave school or college with few qualifications, low levels of confidence and low aspirations for the future. We have a long history of working successfully with education providers to combat this problem and have drawn on our expertise in youth based work to develop our new Achieve programme, which is our most flexible provision yet for people of school age.”

Young people will be able to access Achieve from August 2016 in schools, colleges or, in some regions, at a Prince’s Trust Centre. Further Education providers can also deliver the programme as NEET prevention, either as a part time study programme or as part of a full time study programme.

This year, The Prince’s Trust will work with more than 500 partner schools and organisations to support almost 10,000 young people through the Achieve programme. More information about how a school, college or alternative education provider can deliver the Achieve programme can be found at https://www.princes-trust.org.uk/help-for-young-people/unlock-your-potential/achieve