Category Archives: assisted technology

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

The Secret of Learning New Skills Faster

black lady excercising listening to business infoGet Motivated, Push Your Boundaries, and Step Into Your Greatness but keep moving.

Too often in life, things get in the way.  People often say time, but time does not care about you it just keeps ticking.   How many times have we told ourselves, “I’m too busy to learn X…” or “I don’t have enough time to do X…” well just take 5 minutes to try and figure out why and when you quit learning on purpose.

By understanding why you quit in the past, you can take actionable measures to ensure you’re setting yourself up for success.

“The definition of insanity is doing the same thing over and
over again and expecting different results” –
Albert Einstein

We get it, it’s easier said than done. But if we want to upgrade our life and advance our business, continuous learning is a vital ingredient in the process.

So Luckily for all of us, there are science-backed strategies and tactics we can use to fit learning a new skill into our busy lifestyles.  Instead of listening to wonderful music, take a look at the following bundles and select which one is going to give you the most benefit.

Just for Confirmation sited in Proverbs 23:12

‘Apply thine heart into instruction, and thine ears to the word of knowledge’.

For as little as £2.50 each, download, plugin the earphone and watch your business start to explode….

Business Marketing Bundle

  • Niche Marketing Made Easy
  • Creating your Information Product
  • Produce Persuasive Copyright
  • Building online Traffic and List Systems
  • Email Marketing secrets

Business Evolution

  • How to set up and generate a powerful Blog website
  • The Affiliate Chemistry7 Habits of Highly Effective People
  • Internet Business Optimisation
  • 12 Effective selling techniques
  • 50 Best and Worse Business Deals of all time

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  • 20 Advertising Tips
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Business Communication Bundle

  • Covert Product Selling Principles
  • Customer Tested – Buying Triggers
  • How to work with change
  • Explosive Influence Tactics
  • Six rules for getting people to like you

Business Persuasion Bundle

  • Extreme Persuasion Strategies
  • How to win friends
  • How to Manage your Intellectual Capital
  • The Servant Power Leadership
  • Suntzu and the art of business

 

Please select which business bundle you would like to purchase
Business Marketing Bundle £20.00 GBP
Business Evolution Bundle £20.00 GBP
Business Breakthrough Bundle £20.00 GBP
Business Communication Bundle £20.00 GBP
Business Persuasion Bundle £20.00 GBP
Try one Title Course £9.99 GBP

 Just reply with your email  to let me know which bundle you want and I will send you payment request.

BONUS GIFT WHEN YOU MAKE A SMALL PURCHASE:

Download your Free copy today

The biggest Search Engine in the World.  Learn how to establish your business on Youtube.

About the Author Diane Shawe

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Powerful last words of Steve Jobs

Steve jobs on living and educationSomeone once asked me a question: “When have you ever seen a removal van following a coffin?”

I found this the last wise words to be said ntabrazil@hotmail.com.br Steve Jobs and I share them with you today.

I have come to the pinnacle of success in business.

In the eyes of others, my life has been the symbol of success.

However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed.

At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, have become insignificant with my imminent death.

In the dark, when I look at green lights, of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of my approaching death looming over me.

Only now do I understand that once you accumulate enough money for the rest of your life, you have to pursue objectives that are not related to wealth.

It should be something more important:
For example, stories of love, art, dreams of my childhood.

No, stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has made us one way, we can feel the love in the heart of each of us, and not illusions built by fame or money, like I made in my life, I cannot take them with me.

I can only take with me the memories that were strengthened by love.

This is the true wealth that will follow you; will accompany you, he will give strength and light to go ahead.

Love can travel thousands of miles and so life has no limits. Move to where you want to go. Strive to reach the goals you want to achieve. Everything is in your heart and in your hands.
What is the world’s most expensive bed? The hospital bed.

You, if you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness that is killing you.

Ignorance is not bliss

Ignorance is not blissM

Material things lost can be found. But one thing you can never find when you lose: life.

Whatever stage of life where we are right now, at the end we will have to face the day when the curtain falls.

Please treasure your family love, love for your spouse, love for your friends…

Treat everyone well and stay friendly with your neighbours.

I hear you Steve Jobs. RIP Diane Shawe

3 Personality Types that will Suck your Positive Energy out of your business

recruiting and training winners for your busines

Don’t let toxic people kill your business or energy

It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.

Most of us have been there.  That one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.
  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.
  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.
  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).
  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.

Lets take a look at the personality types

1 People Who Like to Be Right

2 People Who Like to Be Comfortable

3 People Who Like to Be Liked

4 People Who Like to WIN

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessment or expensive recruitment companies who want large upfront fees. So we tend to end up going on the ‘Oh you CV is impressive’ or ‘WoW we really get on’ or ‘Yes you so get my business needs’

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a  personality type:

#1 People Who Like To Be Right

  • They challenge your coaching
  • They argue with you
  • They say “I know that” but then do not take action
  • Have difficulty receiving feedback
  • Need to have the last word
  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, receiving and implementing constructive ideas if they’re building a business with you.  At the interview they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks
  • Fine with watching TV every night instead of focusing on their business growth
  • Has difficulty implementing coaching
  • Comfortable in the current situation that they’re in
  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business. At the interview they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others
  • Don’t want to rock the boat
  • People pleaser
  • Loves life when everyone is happy around them
  • Will say yes to others even if they disagree
  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations will often appear very latargic and not very helpful.  They don’t want to be seen as the bad guy or gal. At the interview you may not be able to quiet put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges
  • Have a clear vision of what they want and how they’re going to get there
  • Coachable
  • Adapt quickly
  • Competitive
  • Have a thick skin and don’t care about what others think
  • Desire for self growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you. At the interview they may come across as enthusiastic and focused.  Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win?

What if there was an easy way to take a look at a  personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

The Prince’s Trust launches new Achieve programme for 13-19 years old

Helping the youths to achieve more

Helping the youths to achieve more

The Prince’s Trust has launched a new programme designed to support young people who are at risk of underachieving at school or college to engage with and succeed in education.

The Prince’s Trust Achieve programme is a flexible provision for 13-19 year olds who are experiencing challenges with attendance, attainment or motivation and may be at risk of exclusion or not attaining the grades they are capable of. It incorporates the best of the youth charity’s existing xl and Fairbridge programmes, which have long helped young people of school age to reach their potential, both in education and in their future employment.

The need for alternative curriculum offerings like Achieve remains clear, with a third of school-leavers still not achieving five A*-C grade GCSEs and more than half of young people in Scotland not achieving 5 National Fives. The situation is even worse for young people from disadvantaged backgrounds, who are far more likely to fail to achieve at these levels than their peers.

The new Achieve programme is designed to help disadvantaged young people who are struggling to develop important character skills through relevant, engaging and informal learning. It will connect young people with the world of work and equip them with the transferrable skills and knowledge they need to succeed, focusing particularly on literacy, language and numeracy (LLN) and science, technology, engineering and maths (STEM).

According to Richard Chadwick, Director of Programmes and Development at The Prince’s Trust, “Too many students in the UK become disengaged with education and leave school or college with few qualifications, low levels of confidence and low aspirations for the future. We have a long history of working successfully with education providers to combat this problem and have drawn on our expertise in youth based work to develop our new Achieve programme, which is our most flexible provision yet for people of school age.”

Young people will be able to access Achieve from August 2016 in schools, colleges or, in some regions, at a Prince’s Trust Centre. Further Education providers can also deliver the programme as NEET prevention, either as a part time study programme or as part of a full time study programme.

This year, The Prince’s Trust will work with more than 500 partner schools and organisations to support almost 10,000 young people through the Achieve programme. More information about how a school, college or alternative education provider can deliver the Achieve programme can be found at https://www.princes-trust.org.uk/help-for-young-people/unlock-your-potential/achieve

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Ready to step out on your own and join the growing ranks of the self-employed? by Diane Shawe

So if you are seriously considering becoming Self-employed and leaving your PAYE job behind if this sounds like you, then you are probably half way out the door.

Does this sound like you?

  • Your boss is driving you crazy because of his short-sightedness.
  • You are sick of your great ideas being ignored.
  • You are frustrated at the status quo and the lack of innovation in your field.
  • Maybe you’ve been discriminated against, laid off, restructured, demoted and under-valued.

Well you must be thoroughly fed up and ready for a change.

Being self-employed is a way of life radically different from anything. To be successful at it you will have to make a real turn-about in how you both think and act. We can often be our hardest critic but remember….

“You are not judged on the height you have risen but from the depth which you have climbed.”

 Frederick Douglass, 1881

But will I be successful?

The little doubting voices inside your head start going off

So lets take a look at how we define success?  To some, is all about wealth. To some, success is all about achieving the perfect job, or the perfect marriage, or living the perfect life.

Let’s examine what Webster says about success:

  1. degree or measure of succeeding
  2. favourable or desired outcome,
  3. the attainment of wealth, favour or eminence.

There are many ways in which people have come to define success, but one thing is clear: in order for your success to be defined a goal must be set in order to measure your achievements and success.

So why do some people live their life and go through each days, wasting precious time, effort and other resources without defining their actual goal? The question may sound elementary, but many people live this way and wonder why they fail to achieve anything of substance.

Goal Setting Mistakes

A popular goal setting mistake people make is pursuing someone else’s goal. So I am going to use the driving analogy:

How could you arrive   at your own desired destination, if you focus on where other people are going? Would you get on the motorway and drive north just because other people are driving in that direction?

Where do you really want to go? In order to define your own destination in life, you must take the time to think about who you really are and what will really make you happy. Your success may be to teach small children to read and write, or your success may be to lead a girls football team to a national championship.

Resurrect latent skills and old interests!

Self-employment is a career alternative which requires mental and physically resilient, each moment can change the rest of your life and the course of your direction. If you are not intentional with your actions, you have already planned to fail. Successful people are driven by their vision which is fuelled by their passion. Successful people don’t become successful by accident-it’s sheer, practical application (although I agree that some element of luck goes a long way).

You have to do at least one thing toward your goal every single day. You have to dedicate yourself every day to doing what you love. Don’t just talk about it. Dreams are cheap, passion is Priceless. You may have no concept where you want to be other than theory, and that’s okay. You are guaranteed to get closer to your dreams if you just walk forward with confidence and passion and focus on being of service to those who want your assistance.

So what if you cannot see a way forward, well I am sure you have heard this saying, If you say you can’t your right, if you say you can your right.  So you might as well adopt the ‘I can’ mantra.

Using your imagination

Albert Einstein once said, “Your imagination is your preview of life’s coming attraction.” I believe he’s right. That phrase encapsulates so much of how I try to live each day.

Remember, when you think positively about your future, instead of living in the past which you cannot change, using your imagination in a positive way will help you attract what you desire toward you. It’s about your imagination and no one else’s. I challenge you to take what I’ve already given you this far and start to imagine your future in a constructive way.  To get you going just ponder upon the following question.

“What would you attempt to do if you knew you could not fail?”

Interested in personal development courses then click here.

12 Do’s and Don’t Tips For Getting And Keeping High-Net Worth-Clients by Diane Shawe

Hair Extension and Makep masterclasses Diane ShaweThere are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.

article by Diane Shawe M.Ed and Eryca Freemantle

As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.

Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.

Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.

Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.

So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?

  1. Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
  2. Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
  3. Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop  point 7
  4. Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
  5. Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
  6. Don’t Stare: Its rude and frightening
  7. Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
  8. Do not ever say – “I love You” Do you know how silly you sound?  They will no doubt think your crazy
  9. Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
  10. Don’t take Photos –  Do not take photos of them while working on them without asking their permission
  11. Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
  12. Don’t Cry – Professionals do not cry on the job- especially for nothing
Want to learn how to earn £4000 a month?

Want to learn how to earn £4000 a month?

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