Category Archives: credit cards

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

3 Personality Types that will Suck your Positive Energy out of your business

recruiting and training winners for your busines

Don’t let toxic people kill your business or energy

It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.

Most of us have been there.  That one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.
  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.
  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.
  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).
  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.

Lets take a look at the personality types

1 People Who Like to Be Right

2 People Who Like to Be Comfortable

3 People Who Like to Be Liked

4 People Who Like to WIN

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessment or expensive recruitment companies who want large upfront fees. So we tend to end up going on the ‘Oh you CV is impressive’ or ‘WoW we really get on’ or ‘Yes you so get my business needs’

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a  personality type:

#1 People Who Like To Be Right

  • They challenge your coaching
  • They argue with you
  • They say “I know that” but then do not take action
  • Have difficulty receiving feedback
  • Need to have the last word
  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, receiving and implementing constructive ideas if they’re building a business with you.  At the interview they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks
  • Fine with watching TV every night instead of focusing on their business growth
  • Has difficulty implementing coaching
  • Comfortable in the current situation that they’re in
  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business. At the interview they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others
  • Don’t want to rock the boat
  • People pleaser
  • Loves life when everyone is happy around them
  • Will say yes to others even if they disagree
  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations will often appear very latargic and not very helpful.  They don’t want to be seen as the bad guy or gal. At the interview you may not be able to quiet put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges
  • Have a clear vision of what they want and how they’re going to get there
  • Coachable
  • Adapt quickly
  • Competitive
  • Have a thick skin and don’t care about what others think
  • Desire for self growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you. At the interview they may come across as enthusiastic and focused.  Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win?

What if there was an easy way to take a look at a  personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

10 Tips for Becoming a Social Media Influencer by Diane Shawe

10 tips on becoming social media influencer by Diane ShaweAre you trying to become a social media influencer?

article by:

CEO at AVPT Ltd. Business Growth Training Provider & CPD Approved by SRA. Startup Loan Mentor

To be considered an influencer, people need to see you as a resource. Consider your audience and share content that they’ll find useful. Post original articles, plus posts from other trusted sources.

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share ten tips that can help you become a social media influencer.

Discover ten tips for becoming a social media influencer.

1: Focus on one area and one specialism

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

If your goal is to be an expert in the digital space and become known as an influencer, there are plenty of things you can do to raise your profile. Develop your expertise and use social media to raise yourself to influencer status. To help you find your focus here are some points to consider.

What do you think?
What is your niche?
What platforms get the most engagement?
How have you developed your reputation as an influencer?
In what ways will you engaged your audience and shared your expertise

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram. The Vine is also good for short video clips from your Youtube account.

1: Master one topic to become a true expert.

Get your copy today from Amazon

Start small and learn as much as you can about your desired niche through research and experimentation. That way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, as opposed to simply restating others’ opinions. This is a very important step on your way to influencer status.

Oh and try not to drill down too much in your articles, more and more people access using a mobile device so think about what you would want to see if it was you reading someone else’s blog.

2: Subscribe to Platform Blogs

Social media is unique because it is in constant flux. Stay on top of the latest platform updates, such as algorithm changes, new analytics and added features, as they can drastically change a social channel and the way it’s navigated.

Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest and Instagram. There’s no better way to keep tabs on any social media channel.

3: Familiarise and Read Relevant Blogs Daily

In addition to platform blogs, read other information outlets to gain valuable insights into your niche. Study news, expert opinions and case studies that are published or shared by people you trust.

Makes subscribing to and reading multiple blogs easy.

By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.

4: Do you use your Alert Settings?

Reading press releases, news alerts and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.

Since it is impossible to keep track of all of the information from platform blogs and your favourite outlets, invest time into creating alerts directly related to your specialism. A couple of tools that make it easy to stay on top of relevant news are Google Alerts and Social Mention.

5: Populate Your Blog

There is nothing worse than a blog that is several weeks out of date! Write blog posts and publish consistently. You should shoot to publish at least two to three times each week.

To stay on track, create an editorial calendar and stick to it.

Partner with other influencers and reblog them. Interview them, (over the phone, on skype or send them 5 questions to answer. Invite them to contribute to your blog or run a promotion together that gets shared on everyone’s sites.

6: Publish on LinkedIn

In addition to your own blog, re-create your posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image and keywords. (I hope you have a linkedin account)

Remember, people generally assume LinkedIn posts are only from the most influential thought leaders. Now, when people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority too.

Share your knowledge and get noticed by publishing on LinkedIn.

Through its publishing platform, LinkedIn has created a prime opportunity for influencers to get noticed.

7: Use Sharing tools to share Valuable Content

I repeat again, share content. Once you’ve determined your focus and have implemented a system for keeping on top of the latest news and information within your niche, start sharing high-value influencer content with your audience via social media.

8: Seek out and Contribute to Other Sites

One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.

After your content is published, let people in your network know. Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Dare I say it but +google plus is fast becoming a really influential content showcase. Have you got your account set up yet?

9: Be Seen Engaging Online

To be an influencer, you need to be seen and also be engaging. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats too), answer questions on Quora and share ideas in LinkedIn groups. Be constructive and you don’t always have to be controversial for the sake of it.

10: Safeguard your Reputation

This area is not often looked at, getting misquoted, having the wrong type of media attached to your blog can often flag up in the search engine above all of your positive content.

Make sure you sign up to a online reputation notify. They are good because they sweep the internet each week and give you a report on any new content found linked to you or uploaded by you. I use www.naymz.com It’s worth becoming a premium user.

Sharing your knowledge is how you’ll truly stand out as an influencer.

How can we help?

We have a Social Media Course that you might find very beneficial. Visit www.shortcourses.expert or give us a call and we will send you the course outline. 0208 1333120

To busy to Market your business and get new clients? by Diane Shawe

Without new customers your business dies.

Without new customers your business dies.

No business can grow or survive without new customers!
article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!)  because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up  your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

  • Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
  • Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
  • Step Three: Complete the form and submit it to us and we will send you an invoice.
  • Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t.  We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

I know a good deal 3 hours workshop diane shawe

Hot summer hijacks heat on hair extensions by Diane Shawe

Become a qualified hair extension technician this summer

Become a qualified hair extension technician this summer

As the heat turns up this summer, celebrity hair stylist Diane Shawe offers exceptional training in the summer’s latest hair trend.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. An expert in extensions, Diane Shawe has teamed up with Groupon to offer cut price courses to professionally train salon owners, stylists and enthusiasts in natural looking hair extensions.

Previous years have seen summer styles favour the short; taking the heat off the head. But… Oh! Those summer nights. Tell me more. As the evenings close in, unpinning long locks to wrap around shoulders is the perfect solution to shivering in the evening calm.

Specifically designed to showcase the most natural and seamless hair extensions, Diane’s courses range from a half day preparatory course at just £49 to the full day special, where delegates will gain globally recognised accreditation from the IAO for £99. Both courses are designed to bolster professional qualifications, and can be used to practise as a hair extension trainer or consultant; earning up to £30,000 a year.

Expert in hair extensions and stylist to the stars, Diane Shawe said, “This is a great way to empower people with an interest in extensions to create longer hair, in just a day. I’ve trained for 10 years to distil the secrets into these cut price courses.”

Diane was featured on the popular Jeremy Kyle show as the UK’s top wig maker, to help a young lady who was being bullied at school replenish her hair. From wigs to extensions, Diane is an expert in hair loss and consultancy.

Get this special deal from Groupon

Get this special deal from Groupon

Designed to ensure that hair is pleasingly soft to the touch with a subtle finish, the hair extensions training academy courses divulge 16 different techniques that epitomise discretion, comfort and allure. Impervious to an outsider’s eye, the natural looking hair flows, creating the season’s hottest look for clients, friends and enthusiasts.

Investing in the low cost courses will provide high return on investment for those interested, since their current pricing, in collaboration with Groupon can lead to savings of up to £350! For existing hairdressers and salon owners, the courses enable additional income, and they are also designed to teach novice hair extension consultants and technicians too.

One satisfied student, Stacey said, “When I felt I had acquired all of the knowledge and information to start my new business venture rolling! Diane gave me information on how hair is formed, where hair is sourced from, the difference between Synthetic and Human hair, I literally wrote a training manual for myself whilst on this course.”

Having previously run courses on Wowcher, Diane has been amazed at the success of her courses and is excited to be offering this excellent price in the run up to scorching summer. She said, “I’ve had wedding stylists, photographers and total hair novices come on my courses, and because I run them in small groups, they have all received some personalised training.”

Hair extension course prospectus 2015 - 2016

With availability all over the UK, interested people can snap up Diane’s bargain by using the Groupon link

For more information about Diane’s extensive work on hair loss and consultancy, please see her website at http://www.hairextensionstraining.academy/

6 Things the Most Influential People on Social Media Do

Train to become a Linkd in specialist

Train to become a Linkd in specialist

How do you earn respect, stand out, and get noticed in noisy social-media circles? Take a cue from the Web’s biggest influencers.

Guest Blogger 

Influencers are among the most magical, powerful creatures in social media.

Within specific niches or across large audiences, they have the power to shape how people think about an issue, start important conversations, make businesses stand up and take notice, and more.

Outside of having a large following, how do they do it? And how did these influencers amass the following they have in the first place?

The ability to stand out in noisy social circles helps influencers build their audience and connect with them over and over again. It keeps them relevant. It keeps them influential.

Here are the six things influencers do to stand out:

1. They’re Superconnected and Almost Always On

Brand advocates, superfans, loyalists–influencers of all stripes–are hyperconnected to their audience. They have a passion for their topic of choice, which means they’re always on and use multiple devices to ensure they’re connected throughout the day.

Influencers use tools such as Topsy, Trackur, and Social Mention to find interesting conversations, stay on top of breaking news in their niche, and help them manage and schedule content for maximum exposure.

Influencers treat social like their j-o-b. (and sometimes it is). They get it; you have to invest time and money in yourself to help you scale if you are going to stay superconnected and become an influencer.

2. They Make Boring, Dry, or Otherwise Uninteresting Topics Fascinating

When everyone is saying the same thing, who grabs your attention? Influencers are the people coming up with a creative take on a topic, saying something different or contrary or funnier, etc.

Take Gretchen Rubin, for example. Rubin is a popular author, blogger, and speaker, but then a lot of people write and speak. How is she also one of LinkedIn’s 150 Most Influential People?

For one, while everyone else was writing self-help books, Rubin decided to parody them with her first book, Power Money Fame Sex: A User’s Guide.

See, while everyone else was trying to tell people how to be happy, Rubin decided to take a quirky, self-deprecating, and humorous approach.

When she tweets to her 92,000-plus followers, they listen and share because she’s not spouting the same old conventional wisdom. Her take is unique and makes something that could be tedious–finding happiness–an adventure in which her social connections can all participate.

3. They Create a Ton of Awesome Content

The killer content top influencers are banging out on a regular basis really helps them stand out in a sea of noise, regardless of the topic.

Influencers are great at creating content that people can’t help sharing.

They might do this by way of original research, powerful commentary, sharing a unique take on the news, turning information into stunning visuals, hosting webinars or online chats, or blogging prolifically.

Whichever medium they’re using, influencers love to create awesome content, and they have mastered techniques that allow them to scale their efforts. This might mean partnering with others to increase their reach and maximize their time, or building a great team around them to assist in their efforts.

There are a lot of people out there with something interesting or brilliant to say. The ones who garner influence, though, are incredibly skilled in how they get their message across to the greatest audience possible.

1 day social media and marketing course

4. They Know Who You Are and Want You Want

Influencers don’t operate in a vacuum, churning out social updates and content like traditional broadcasters. They know their audience and what you like–in fact, they often know what you’ll like before you do.

Knowing your audience goes far beyond demographics, and influencers totally get it. They listen, engage, and converse so they can truly understand what drives people. They’re thirsty for audience insights that will help them create that next amazing piece of content, or fuel their next groundbreaking research project.

They don’t get bogged down in popular opinion or go with the crowd, because they know you’re looking for something different. They know this because you’re telling them in a thousand different ways, and they’re actually paying attention.

It might be through social-media activity and sentiment tracking. It could be through website analytics. It may very well be gleaned through actual conversations with the real people who hang on their every word.

The difference is, they actually care about what would be most useful, helpful, or entertaining for you and go from there.

They’re more concerned with what you want to hear than what they want to say.

5. They’re Hip, They’re Happening, They’re Current

And they can’t help being all of these things, because they are so in tune with the topic on which they’re influential.

They read voraciously. They eat data and facts for breakfast. Influencers eat, sleep, and breathe their passion and are always at the forefront of the industry.

When everyone else is talking about what happened this morning, they’re already talking about what’s going to happen tomorrow. And they know what’s going to happen tomorrow, because they know just about everything there is to know about what’s already happened, who is working on what, which technologies or developments are on the horizon, and more.

6. They’re Trustworthy

And this is huge, massive, critical! They don’t waste words, publish fluff pieces, tell half-truths, or otherwise lead their audience astray.

People elevate others to the level of influencer because they trust them. It’s as simple as that.

It can take years to build that trust and one poorly thought out statement to break it, so influencers are incredibly careful about what they’re putting out to their networks.

They stand out in a sea of noise because time and again, they’ve proven their voice is worth listening to and their advice worth taking.

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses Diane Shawe at express courses, London UK

source: http://www.inc.com/larry-kim/6-things-influencers-do-to-stand-out-in-social-media.html#ixzz2zldfZm9Q

CPD pending? Pressed for time?

CPD on the move

CPD on the move

Continued Professional Development is entering a new phase for UK Law Firms.

At the Academy of Vocational & Professional Training we understand that you firm is often pressed for time, so nudge thinking, heuristic learning, or brain plasticity are great but, your law firm already have complex challenges, so we are going to keep it simple.

We train in soft skills courses like HR, PR, Management, Technology and Social Media to name but a few. CPD approved by the SRA to help you and your staff meet the challenges expected of skilled professionals.

Doing your CPD the smarter way

Doing your CPD the smarter way

You can study on the move using your smartphone, tablet or at our intense 1 day workshops.

Give us a call on 0203 551 2621 to request a quote or visit our http://www.avptglobal.com

How can employers help keep their work force healthy so as to avoid high healthcare costs?

5-natural-ingredients-for-preventing-lung-disease-expresstrainingcourses.co.ukWhether you’re talking about asthma, cancer, COPD, or even rare conditions, lung disease is on the rise.

The experts are calling lung disease a “time bomb waiting to explode.”

sourced: by Diane Shawe from the  Institute for natural healing

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle.

For instance you could help by engaging with your workforce through your company blog by blogging about five natural ingredients to keep their lungs young and healthy as follows:

1. Milk Thistle: You might already know that it has the power to help your liver regenerate its cells. But milk thistle contains silymarin. It’s a compound that flushes toxins out of your liver. It also helps prevent lung cancer from forming and spreading.

Milk thistle also contains silibinin. Like silymarin, it protects you from lung cancer. But even better. These cancer cells spread quickly to other organs in your body. And they can become drug resistant. Silibinin doesn’t only reverse drug resistance in these cells… It causes natural cell death in cancerous lung tumors.2 You can find milk thistle extract pills in health stores and online. Organic milk thistle tea is another option.

2. Fiber: Oddly enough, fiber is critical to your lung health. It may help relieve symptoms of–and even prevent—asthma.

A high-fiber diet changes the makeup of your gut bacteria. The good bacteria feed on fiber. When you keep these bacteria well-fed, they produce short-chain fatty acids. These fatty acids reduce inflammation and irritation in the lungs. But don’t add grains to your diet for more fiber. They actually increase the amount of inflammation in your body—including your lungs. Instead, eat more organic artichokes, peas, raspberries, and blackberries.

3. Ginger: It’s full of antioxidant power. But two of these antioxidants in particular protect your lungs against inflammation and damage. Gingerols help clear your lungs by reducing the amount of mucous they produce.3 And 6-shagaol, the compound that gives ginger its flavor, stops bronchial tubes from tightening.4 This keeps airflow open and easy.

Ginger can be pretty intense if you aren’t used to it. Add it to your diet slowly if you don’t eat it on a regular basis. When it comes to ginger, fresh is always better. Cutting up some fresh ginger and adding it to a meal gives you antioxidant power and extra flavor. You can also juice with it or use it to brew your own tea to help soothe your lungs when you have a cough.

4. Broccoli Sprouts: Broccoli sprouts are rich in vitamins A, K, and C. But they also contain sulforaphane. It’s a compound that helps you fight the inflammation that causes asthma. One study found that it helped restore defective white blood cells in the lungs. More white blood cells mean less bacteria and inflammation.5

Broccoli sprouts have about 50 times more sulforaphane than regular broccoli. But you may not be able to find them at your grocery store. If that’s the case, look at your local farmer’s market. Or you could grow them yourself. Try them steamed or throw them raw into a salad. For convenience, you can also find broccoli sprout extract as a supplement online.

5. Bromelain: It’s an enzyme used to reduce inflammation of the sinuses after surgery. But it’s also a natural way to treat pulmonary edema.6 This condition prevents the fluid from draining out of your lungs. The result? Shortness of breath. If left untreated, it can cause deadly infections. One study found that bromelain reduces the amount of inflammatory neutrophils in the lung by up to 85 percent.7

The best way to start getting more bromelain in your diet is by eating fresh pineapple.8 And lots of it. Most of the bromelain in a pineapple is in the stem. Or you can supplement.

Pollution and secondhand smoke aren’t the only things that can irritate your lungs. Inflammation is a major factor in the development of most lung disease. Lowering it will help ensure that your lungs are working at their best. Using these five natural solutions will help keep you free of disease—and breathing a little easier.

So you can see the benefits of preparing a workplace wellness program.

Creating a Workplace Wellness Program

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle. We have a  two-day course includes all aspects of designing or upgrading a workplace program, from concept through implementation, to review.

AVPT’s two-day workshop will help you  to:

o   Describe the necessity of workplace wellness programs
o   Create program elements that reflect the needs of employees and the objectives of the organisation
o   Select program elements that fit the context of current operations
o   Establish implementation and evaluation strategies

Getting you qualified in days not years!

Getting you qualified in days not years!

 

 

 

 

 

 

other article you might be interested in : Dangers of Hypertension to Founder owners of SME.

Does nine different kinds of intelligence make you any smarter?

In this article, I will talk about the different ways in which Multiple Intelligence Theory can be implemented in e-Learning to help the learner effectively acquire, retain, and utilise the information being provided within the e-Learning course.

the enquiry process to soft skills training april 2014

The Multiple Intelligence Theory was developed by Dr. Howard Gardner in 1983. Dr. Gardner, a noted psychologist and professor of neuroscience from Harvard University, suggested that every human being interacts with their environment differently. We each possess nine different kinds of intelligence, but our experiences, cultural beliefs, and knowledge base determine their exact configuration.

What is “intelligence”, according to Multiple Intelligence Theory?

According to Gardner, there are three key elements that determine a person’s intelligence:

  1. The ability to create a service or product that will be valued in the person’s society of culture.

  2. A skill set that allows the person to solve real world problems that they may encounter in life.

  3. The ability to potentially create new solutions for problems or to utilize existing solutions. This typically involves the acquisition of new knowledge. 

Multiple Intelligence-Based Activities in eLearning

Multiple Intelligence Theory can be implemented in eLearning based upon the nine multiple intelligences. Let’s take a closer look at each category and which multiple intelligence-based activities can be utilized during instructional design to create the best possible eLearning experience for the learners:

  1. Musical (or Rhythmic) Intelligence
    This intelligence involves the capacity to think and learn in terms of music and rhythm, and to recognize and hear patterns. An activity that would appeal to this type of intelligence is a lesson that includes music or sound, such as a multimedia presentation. Try to use music that emphasizes the subject matter and creates a more immersive experience for the learner. Since there is more of an auditory aspect with this particular intelligence, lectures can also be very helpful. People who demonstrate a high degree of musical intelligence may be ideally suited for musical professions, such as composing or playing an instrument.

  2. Linguistic Intelligence
    This intelligence is associated with expression through language. These people tend to be able to eloquently convey their thoughts and to understand the words of others. Writers and speakers typically display a high degree of this sort of intelligence. Any activities that include discussion, such as online forums or group-based scenarios, are ideal for individuals who lean more toward linguistic intelligence.

  3. Mathematical (or Logical) Intelligence
    This involves the ability to identify principles or structures within a system. This intelligence is often associated with the logic or the manipulation of numbers.  Activities ideally suited for this intelligence may include diagrams, charts, or tables. Critical thinking scenarios are also useful with this group. Accountants and researchers often have a high level of mathematical intelligence.

  4. Kinesthetic (or Bodily) Intelligence
    Body Intelligence involves the use of a person’s entire body to figure out solutions or to create something. People who demonstrate a high degree of kinesthetic intelligence may be ideally suited for performing arts professions, such as dancing, or careers that require an innate knowledge of one’s own body, such as a doctor or athlete. Activities that are best suited for this sort of intelligence include games that involve hand-eye-coordination or interactive scenarios that require physical involvement. The thing to keep in mind about this group is that they are best able to learn when muscular movement is involved. So, include activities that require movement and physical response.

  5. Spatial Intelligence
    This intelligence pertains to a keen sense of space and how one can navigate those spaces. Activities that involve flow charts and graphics are ideal for this intelligence group, as well as games or multimedia that is visually appealing.  Architects, pilots, and sailors often have a high degree of spatial intelligence.

  6. Intrapersonal Intelligence
    This involves an in depth understanding of oneself, such as what you can accomplish and how you react to certain situations. As such, individuals with high intrapersonal intelligence often have a sense of what they should avoid and what they want to achieve in their lives. Professors and philosophers often possess high degrees of intrapersonal intelligence. Activities such as collaborative learning exercises (online forums) and chat programs enable intrapersonal intelligence learners to help others and to share experiences and ideas. This category responds well, first and foremost, to activities, which require introspection.

  7. Interpersonal Intelligence
    This is the capacity to understand and learn from others. People who demonstrate a high degree of intrapersonal intelligence may be ideally suited for service professions, such as teaching or politics. Those who identify more with this category of intelligence may benefit from group discussion activities and in depth questions that make them fully explore the topic. What’s important to remember about interpersonal intelligence is that these individuals are sensitive to others’ moods and feelings. They work well in-group settings and are often able to learn more effectively when collaborating.

  8. Naturalist Intelligence
    This intelligence involves the capacity to differentiate between living organisms and to view the connection between all natural things.  People with a high degree of naturalist intelligence usually have a close bond with nature. Botany and biology are two career fields that closely identify with this sort of intelligence. Activities that involve classification or organization appeal to these individuals.

  9. Existential Intelligence
    This particular intelligence was added later by Gardner, and is not commonly associated with learning environments, as it is geared more toward spiritual and philosophical views. For example, someone who has a high degree of existentialist intelligence may have a tendency to pose questions about life’s purpose or death. 

It’s important to note that instructional designers should not feel obligated to incorporate all of these multiple intelligence-based activities into their eLearning courses, just that it may be beneficial to offer a variety of multiple intelligence-based activities to more effectively illustrate the subject matter. If you are able to offer learners a diverse set of learning tools and eLearning strategies, then you gain the ability to increase comprehension and retention, not to mention enhance the overall eLearning experience.

Call us to enquiry about our soft skills courses

Call us to inquiry about our soft skills courses

%d bloggers like this: