Category Archives: diane shawe

Do Hair, Health and Beauty Franchises work?

Trends and Facts About Hair, Health & Beauty Franchises

By Diane Shawe

Looking and feeling one’s best is important to many in the UK, which makes the Hair, Health & Beauty industry essentially recession-proof, as people are continually willing to spend on the prducts and services that make them feel better.

Make-up, hair care services and products, along with beauty treatments have steadily still been purchased.

A 2016 report put health and beauty purchases at 6.1% of all retail sales in the UK.

In a recent report, one-fourth of people aged 19-64 and a third of those over 65 said they had taken one or more dietary supplements during the surveyed period.

That is millions of people in the UK taking supplements on a weekly or daily basis. Health supplements are used to prevent vitamin deficiencies, boost the immune system, build muscle, and maintain overall wellness.

Why are we seeing these trends spoke? Because people are living longer so more emphasis is put into continuing looking and feeling good.

Report Just Out

DUBLIN, Sept. 4, 2018 /PRNewswire/ —

The “Hair Wigs and Extension Market – Global Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering.

The global hair wigs and extension market is estimated to reach revenues of more than $10 billionby 2023, growing at a CAGR of approximately 9% during 2017-2023.

The growing demand for high-end human-hair extensions and ultra-high-quality synthetic wigs across the European region will create new opportunities for leading manufacturers in the global market. The increase in per capita income and spending power among consumers will boost the revenues in the market.

The global hair wigs and extension market is driven by the rising interest for hair care products among men. The rapid urbanization and rising expendable livelihoods in rising economies such as India and China will boost sales in the global market. The market research report provides in-depth market analysis and segmental analysis of the global hair wigs and extension market by type, material, and geography.

The report considers the present scenario of global hair wigs and extension market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global hair wigs and extension market.

Open letter to Hair Extensions Lovers from Diane Shawe

Dear Potential Client

At Need a Hair makeover hair extensions and hair loss specialist salon we can help make your dreams come true.

Accredited 🌟🌟🌟🌟🌟Salon by @goodsalonguide as a top Hair Extensions Artist, we recognise how important your hair is to you.

Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

So what do we do?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your hair falling out? sick of thin lack lustra hair or do you need to disguise bald patches or do you just want a reliable specialist salon?

Well we can help you by using Hair Extensions, specialist hair pieces and wigs which presents a discreet undetectable solution.

Our Experience

With over 18 different hair extensions techniques and 30 years experience, there is bound to be one technique that can safely help achieve your hair goal in a short time without damaging your hair.

So if you have short hair but want it long, straight hair but want it curly, thin hair but want it thick, bald patches that need disguising or even if you want a total transformation such as a totally different colour, lenght and thickness we offer a free consulting service packed with advice and ideas.

Some trends

For instance this year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending, but the brilliant thing about hair extensions and hair pieces is that we can work with any gender, all ages, hair types and hair lenghts. Wigs are also in big time

Click to view a wide selection

We often run amazingly fantastic deals.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

What else do we do

We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

Don’t be embarrassed

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Call 0121 318 2880 appointments

Just give us a call or visit our website http://www.needahairmakeover.com. you can also find us on facebook.

Other links

https://online-store.needahairmakeover.com

https://www.facebook.com/needahairmakeover

http://needahairmakeoverhairextensionsandhairloss-salon-franchise.com/

http://www.goodsalonguide.com/salons/need-a-hair-makeover-hair-extensions-and-hair-loss-specialists

Click image to Download free prospectus

Business Opportunity

Request your brochure today

http://www.needahairmakeoverfranchise.co.uk.

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How to Start a Eyebrow Threading Business after Qualifying

1 day eyebrow threading course start businessAn easy cost effective business that can be done anywhere

Threading in the UK has become a very popular treatment over the least few years and with a few tips and ideas you could benefit from starting your very own threading business.
There is a huge potential for earning good money as a self employed beauty therapist offering eyebrow threading as a service.

Look at most salons and even shopping Malls these days and they have signs for threading in their windows. Look inside a salon and you will nearly always see them busy.
Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Threading business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

What’s more you can actually out sell salons with your threading service and make even more money than they do.

Screenshot_20180824-150313
1. You can offer very flexible hours.

Working on your own you can offer treatments at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.

A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your threading prices very attractive.

Eyebrow Threading is an ancient art with hugh earning potential

3. You can offer a mobile service.

Clients love it when you can offer your threading treatments in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive. There are many reasons why people can’t get to a salon and offering a mobile threading service is a superb way to make good money.

Setting up a Threading business is not expensive. Although you should always buy the very best equipment, threading kits, tools and thread is very cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few metres of thread. These products will hardly break the bank expenses wise so your profits margins are very high.
The best place to start is to get some threading training.

A decent accredited Threading courses cost under £200  and be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s. You can learn eyebrow threading in just one day with our One Day Professional Threading Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.
You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.
Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.
The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can!

Once you get a few clients, word of mouth of is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

So, put in basic terms, threading training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Threading is a perfect business model

Download course details

Eyebrow Threading 1 day

2018

Application and Enrolment Training Form 2018

Click to Email completed application form back or complete form below for more info.

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

Which is more Productive – Discipline or Motivation?

When it’s time to get something done there two ways to kick yourself into gear.

The first, and most popular, way is by motivating yourself. The second, which isn’t as widely used, is through self-discipline.

But, how different are they? And, which is better, discipline or motivation?

Discipline vs. Motivation

“One of the first things to realise is that self-discipline is different from self-motivation. You might be able to do the things you’re supposed to, but that’s not the same thing as being motivated to a higher purpose, or having the self-motivation to keep going when your willpower is depleted.

“Willpower has been recognised as a limited resource — something that you can ‘use up.’ If you repeatedly resist temptation or force yourself into something, eventually you wear down and it becomes harder and harder.”

If you really want to keep going, you need that self-motivation that helps sustain you when the decision fatigue sets in and your willpower runs low.

In real life, when fear, fatigue, and doubt set in, no speech can provide the motivation you need to keep going. The only thing you and your team can rely on is discipline and faith.

Discipline is cherished in the army for instance. They cultivate it in everything they do, from how they fight to how they dress, cut there hair, and clean there rooms.

Discipline also provides a template for what businesses should identify and develop in their employees. More than any other quality, discipline is what drives a person to succeed when faced with adversity. And that’s what the real world is: adversity.”

Discipline, is what “drives you to do the work you don’t enjoy, but is required. Discipline conquers fear. Discipline keeps you going when your curiosity, motivation, and excitement evaporate.”

While motivation is a good quality to possess, it’s not as important as discipline.

The Anatomy of Discipline

1. It takes consistent self-discipline to master the art of setting goals, time management, leadership, parenting and relationships. If we don’t make consistent self-discipline part of our daily lives, the results we seek will be sporadic and elusive.

2. It takes a consistent effort to truly manage our valuable time. Without it, we’ll be consistently frustrated. Our time will be eaten up by others whose demands are stronger than our own,

3. It takes discipline to conquer the nagging voices in our minds:

  • the fear of failure,
  • the fear of success,
  • the fear of poverty,
  • the fear of a broken heart.

4. It takes discipline to keep trying when that nagging voice within us brings up the possibility of failure.

5. It takes discipline to admit our errors and recognise our limitations.

6. It takes discipline to seperate the voice of the human ego that speaks to all of us.

That voice tells us to magnify our value or accomplishments beyond our actual results.

It leads us to exaggerate, to not be totally honest.

7. It takes discipline to be totally honest, both with ourselves and with others.

8. It takes discipline to change a habit and to plan.

Being disciplined is one of the best ways to remain productive, this is because it increases self-confidence, patience, and teaches you how to overcome failure.

Most importantly, self-discipline ensures that you’re not driven by impulse.

You Still Need Both

However, when Gro Jordalen from the Norwegian School of Sports Sciences studied the correlation between motivation and self-discipline in athletes, she determined that these elite athletes rely on both.

Jordalen studied national level athletes between 16 and 20 years old and determined that in the short term, they need to be very disciplined to stay motivated. For the long term, being motivated makes it easier to remain disciplined.

“These are new and exciting findings. We used to regard self-discipline as a tool to become more motivated. Now, we see that strong self-discipline influences how motivated the athletes are,” Jordalen says.

Jordalen also found that the athletes were more prone to burn out if they were driven by extrinsic motivation.

“Showing restraint and being disciplined can be more draining if motivation is fueled by extrinsic factors. This would increase the risk of ending up feeling exhausted and being burned out. If the athletes are driven by intrinsic motivation, it is easier to resist things that would negatively affect their daily schedule. This way, the athletes keep their training in check,” says Jordalen.

In my experience, motivation is what’s needed to get up-and-running. But, discipline is needed to stay on the right course.

In short, you need both factors to be successful.

Tips of Developing Self-Discipline

Personally, learning how to become self-motivated wasn’t as challenging as developing self-discipline. I’m not exactly sure why. But, it’s definitely been more challenging for me.

Of course, with a little extra effort, I’ve been able to successfully develop self-discipline. This, when used in conjunction with motivation, has made me even more successful. And, you too can harness the power of discipline by doing the following.

Take baby steps.

This was perfectly explained in an article over at Wisdomination.

“Your brain resists abrupt changes. If you motivate yourself to a titanic “Starting tomorrow, I’m a new person” effort, you’ll only burn out and revert. Big and sudden just doesn’t work, slow and steady does it. It’s the yo-yo effect of discipline. You want to surf the edge of your comfort zone, which is the only sustainable attitude.

When you progress in baby steps, you will find yourself a new person a year hence, not knowing precisely when or how it happened.

The trick here is to make a small change and let your brain accept it as the new baseline.This will make the next step easier, because the baseline moved. Wash, rinse, repeat.

Because you’re surfing, which means the wave is moving forward beneath you. Cool stuff.

What I’m gonna say now may sound banal, but it really isn’t: Big things are composed of small things. Small changes that you stick to and follow every day add up to surprisingly massive results.”

For example, if you spend five minutes every day organising your office, you’ll quickly notice how more productive you’ll be because it’s clean and organised.

If you start taking the stairs instead of the elevator, those small calories burned will add-up to lost pounds – and a boost of energy as well.

Start prioritising.

Since you only have so many hours in a day, along with a limited amount of energy, you need to start prioritising. This means completing your most important tasks before moving on to something else.

Learn from past mistakes.

Do you know what separates those with strong self-discipline from those who don’t? Those with internal discipline have learned from their past mistakes. This not only ensures that they won’t repeat the same mistakes, it also improves your discipline.

For example, if you went through a bankruptcy with your previous business, you may be better suited to handle it again. I’m not saying you will, I’m merely pointing out that you survived it the first and now you know what to do to overcome this challenge based on your past experience.

Take frequent breaks.

It definitely takes discipline to create and stick to a routine. For instance, I have a strict morning routine where I wake-up around 5 a.m. This allows me to plan my day, exercise, and catch-up on things like my emails, the news, or book I’ve been reading.

At the same time, self-discipline is also means that that you schedule frequent breaks throughout the day. You need this time to recharge and refocus so that you can focus on the rest of your day.

Practice good habits.

Those who are disciplined have good, daily habits.

They’ll skip that burger for a salad. They’ll leave a party early so that they can get a good night’s sleep. They’ll make the time to fit-in a workout.

Developing good habits is no easy task. But, it keeps you mentally, emotionally, and physically in shape.

The Effects of Grade Inflation on Education

So what is Grade Inflation and what are the effects?

Article by Diane Shawe Author extracts from ‘Is Adult Education Broken’

Grade inflation is the tendency to award progressively higher academic grades for work that would have received lower grades in the past.

  • Grade inflation makes it more difficult to identify the best students, as more students are awarded the highest available grade.
  • Grade inflation is not uniform between schools. This places students in more stringently graded schools and departments at an unfair disadvantage.
  • Grade inflation is not uniform among disciplines.
  • Grade inflation makes it more difficult to compare students who took their exams at different times.

The effects of Compliance Professionals

The rise of the campus compliance professional as expert utilising the perfects means of
gaining media influence with their established position. Though the means of gaining influence
are common, their aims vary from political, economic, to personal. Thus the label of
compliance professional applies to diverse groups of people, including propagandists,
marketers, pollsters, salespeople and political advocates. It’s interesting to note that education is not really targeted

The effects of Grade Point Averages (GPA)

According to a study published in 2014, a one-point increase in high school GPA translated to
an 11.85-percent increase in annual earnings for men and a 13.77 percent annual earnings
increase for women. However, the higher percentage increase was not found to be enough
for women to catch up to men: women with a 4.0 high school GPA still made less, on average,
than men with a 2.5 GPA. We are now seeing evidence of this in unequal gender pay for the same job

College and post-college students often wonder how much weight their GPA carries in future
employment. The employer, company and industry play the largest factor in answering this question.

According to Johnny C. Taylor, Jr., senior vice president of human resources for IAC/Interactive Corp, a company with over 33,000 employees, an applicant’s GPA is the single best indicator of future success in job employment. According to the National Association of Colleges and Employers, since 2001 there has been an increase in employers looking at and making hiring decisions based on, a candidate’s GPA.

In addition, Job Outlook 2005 survey reported that 70 percent of employers looked at an applicant’s GPA, increasing to 75 percent in 2010. Those looking at and weighing in college GPA reported that their cut off was a GPA of 3.0 or lower (Morsch 2 CL 2007-2010)

GPA is not the only factor that determines future employment. Many employers look for other
pertinent characters such as leadership, teamwork, flexibility and attitude. They may also look at the reputation of the college attended and other work related experiences such as
internships. In a 2010 student survey for recruiters, 45 percent of the students who had
completed an internship had already received a job offer. Many of these jobs were within the
company that they interned for.

Buy a copy today

Although GPA seems to be important in the hiring process, other variables may contribute to
the likelihood of getting hired. If a student’s GPA is below a 3.0 or what the employer is looking for, it is suggested to calculate your GPA for only the classes within your major for your resume.

The effects of Consumer Confusion

Confusion occurs when a consumer fails to correctly understand or interpret products and
services. (Turnbell 2002 -2003). This, in turn, leads to them making imperfect purchasing
decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer. It is a widely studied and broad subject which is a part of Consumer behaviour and Decision making.

The effects of Choice overload, financial pressures

Choice overload (sometimes called over choice in the context of confusion) occurs when the
set of purchasing options becomes overwhelmingly large for a consumer. A good example is a wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process. Whilst large assortments do have some positive
aspects (principally novelty and stimulation and optimal solutions) any assortment greater
than around 12-14 products leads to confusion and specifically transferring the ownership of
quality assurance to the consumer.

What this means in practice is reduced levels of satisfaction with purchases from large assortments as a consumer may be left with doubt that they have succeeded in finding the “best” product. Choice overload is growing with every large database of online free courses such as Moodle, University offering large choices of taster courses which can often be misinterpreted as real courses.

Taking it all in

By no stretch of the imagination have I scratched the surface of all the different methods of
reviewing standards, methodologies, global rankings and other factors that suggest the
system(s) is failing to adequately prepare students and adults who are still in our system and will be for another 30 years to adjust to rapidly changing technology.

How can educators,prepare individuals for entrance into the global marketplace?

This is done by reviewing potential hindrances and shortcomings, of which I am going to list in my opinion the most relevant ones so that educators around the world can better explore and devote their best and brightest to finding solutions to shape educational strategies with a proactive approach designed to improve overall outcomes for success.

Before I begin I quote a reference from Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best
manage change.”

Throughout the ages, every human society has experienced challenges adjusting to population
growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process because we seem to be accumulating a pool of adults (who were once the next generation) who appear to be helpless in this new found world of information and technology -The intangible and more important how to work with the tangible.

One critical element of preparation in the 21st century is the ability to engage all ages and
cultures beyond communal borders. At the centre of this struggle for growth and prosperity is education.

I will now explore some of the current educational strategies which are failing to prepare the current adult generation sufficiently enough to enter the global workforce and sustain their family, community and contribute to their countries economic prosperity.

How to avoid being Ripped of by Mobile Hair Extension Technicians.

Tina is classed as a vunerable person. After suffering many health issues including cancer, Tina wanted to attend a forthcoming wedding looking lovely and having hair like she use too.

She made contact with a mobile person who had been advertising for over 4 years on gumtree. (Now there is nothing wrong with gumtree it offer an effective service) She explained her problem and what she wanted. The technician said she could provide the service, quoted her several hundreds of pounds and said she would personally deliver and fit the bespoke wig the following week after requesting a £200 deposit.

The following week she turned up on the doorstep of her now client, put the wig on her head, added some glue collected several hundreds of pounds by bank transfer and requested she receive another £10 cash for a taxi to the train station.

The following week this clients head was on fire, she had an allergy reaction to the glue and nylon base and the wig kept falling off her head.

The technician failed to do a pre consultation, measure her head, find out about any allergies or even do a pre fitting.

So here are the things you should look out for prior to doing business with a mobile hair and beauty self employed person

A) Do they have insurance

Whether you are working from home or a commercial site you can get businesses insurance. Normally insurance companies want evidence of your qualifications and experience.

B) Do they have a certificate of Business registration

All businesses should register with their local authority who will do a site visit to see if you comply with health and safety. They seems thou a certificate of registration once thou comply.

C) Do they have a website or facebook page

Often they will display previous clients photos or reviews. Contact details and trading address.

D) Do they have references or reviews

Facebook, google or blogs will give you a window into what clients think of their services.

E) Do they have a letterhead or invoice

Apart from setting a good tone, contact details sms brand is clearly visible.

F) Do they have terms and condition of service and sales

This is important. It gives you am ideas of how they will deal with problem, guaranteed work and what you can expect from them.

G) What is there money back or put it right policy.

It is important to understand this and get it in writing, even a text message to your phone from there’s is evidence

Dont be afraid to ask. Your risk assessment will pay off

Needless to say we were there to help her with her hair goals and achieved the results she wanted.

Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

Difference Between Remy and None Remy Hair Extensions

Extracted from ‘How Hair Extensions are Sourced Treated and Graded by Diane Shawe

• Remy hair: Hair that has been cut and maintained with the roots aligned and bound together at the top of the bundle. These bundles are carefully preserved throughout the export process and arrive at the factory still intact.

• Non-Remy hair: Hair that does not have its roots aligned. It may have been collected off the floor, or there may be some other reason they were unable to keep the roots together and running in the same direction. This hair is sold at a much cheaper price than remy hair.

Once the hair arrives at the factory, it is treated in a hydrochloric acid bath to remove the cuticle. A word of warning – hydrochloric acid is extremely hazardous. Please do not put yourself at risk by experimenting with this chemical! But back to the problem. It’s not the remy hair; remy hair is relatively easy to process and the damage inflicted during de-cuticalization is slight. Non-remy hair is the villain.

Non-remy hair requires a higher concentration of acid since the cuticle runs in both directions. This frequently results in hair with very low moisture content that appears dry and straw-like. Moisture is critical to good-looking hair. Human hair usually contains 10.5% – 11% moisture (measured in a controlled environment of ISO 40% – 63% moisture). Non-remy hair has trouble retaining this vital moisture.

Get your copy today https://www.amazon.co.uk/hair-extensions-sourced-treated-graded-ebook/dp/B00IIK97XU/

@GoodSalonGuide @beautyfinderuk @WMBMagazine @salonhour @HairstyleBlog #hair #hairstyles #hairextensions

10 Costly Hair Extensions Mistakes by Diane Shawe

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

Diane Shawe Author of ‘Getting Started in the Hair Extension Business’ and ‘How Hair Extensions are Sourced, Graded and Treated’ introduces the top 10 costly mistakes new and experienced clients make with their hair extensions.

1. Buying advertised premium Hair Extensions Cheaply

There is nothing wrong with cheap hair extensions but, when someone is marketing grade AAA virgin Brazilian double drawn human hair 18inches for £15 or £23 a bundle what sounds to Good to be true is often untrue.

If you do decide to buy this type of hair my advice is that they are only meant to be worn for fun or a couple of times.

Often cheap hair extensions are produced from mixed fibers and can look very glossy and healthy. If Worn excessively or worn to bed they will frizz and become matted.

All the other issues mentioned below would also be related.

So if you want your hair tho look like your favourite celebrity remember they are paying the going rates for the best.

2. Using Hair spray

Most hair extensions are processed abroad. In line with exporting regulations they have to be sprayed and sealed with an insect repellent so that insects cannot cross borders or the hair become infested by lice. Some hair extensions could be in packaging several months or a couple of years!

They are also subjected tho high pressure treatments such as colouring, perming and straightening. They then have tho be rehydrated and often gloss sealed to look enriching so you will buy and war them.

Hairspray from a can destroys all this. If you want to use a spray use pump action instead.

3. Leaving hair loose in bed

I advise all my clients to tie up their hair extensions at need time. Why?

To keep them from getting dried out from moisture from constantly being rubbed against the pillows.

To stop them becoming matted which would result in stressful brushing which causes premature loosening.

4. Wrong Brush

If your new tho hair extensions the brutish you choose to use will determine how your hair extensions look and are maintained.

The roots of your hair and the top of your hair extensions needed to be kept free from tangles short that the hair moves freely and naturally

You need to be able to brush your hair through so as to keep it tangle free workout tugging or causing pre mature loosening

The right brush will also help to make your hair look healtier and shiny.

5. Washing everyday

Hair Extensions do not produce their own oils, you have yup supplement and hydrate them yourself.

Washing them everyday will result in pre mature loosening as the water weighs them down and the oils in the shampoo makes them slide down with the weight of the water.

I know the objective is to probably wash your own greasy hair but it is best you separate the top of your own hair and wash that each day or use a reputable dry shampoo.

It is best to only wash your semi permanent hair extensions once a week to get the longest wear out of them.

6. Dehydration

Hair extensions will become dry and brittle and matt even more when they are dehydrated.

Central heating, air conditioned and being under electric lighting everyday and point 5 contributes to the drying out of hair extensions.

I recommend using a none oil based daily leave in conditioner. Spray from the roots through to the end every morning and before going to bed.

On the topic of Itchy scalp

People with normal to dry scalps will experience itching when wearing hair extensions because the hair extensions are absorbing what little moisture you have on your scalp so its making your scalp even more dry. Its important to spray the leave in conditioner onto your scalp.

With regards to clipins read my article about clipin.

7. Changing hair Extensions colour

In my professional opinion there should be no need to colour hair extensions because most of the popular colours are in distribution.

However as 90% of hair extensions come from Asia were all natural hair colour is black the only hair I will personally work with is 100% natural virgin hair.

If you are not experienced in knowing the difference between blended hair, human hair and virgin hair don’t attempt to re-colour it could be an expensive mistake.

8. Not preparing for holiday

OMG the amount of disaster stories I have heard with regards to this subject matter. Customers spend hundreds on lovely hair prior to flying out on that dream holiday only to end up with a partner or friend cutting it out. This is a big subject and the best I can do is recommend you download my care brochure by clicking here.

9. Oil based products

When you pour oil into water it floats, oil coats things, only the ingredient it is carrying penetrates. So when you put too much oil on your hair extensions it weighs them down, it sticks to your hair and attract the invisible particles to stick to your hair (the bits you see under a purple ultralight)

Try to use none oil based products, try not to commit murder by serums on your hair extensions.

10. Going to bed with wet hair

Why would you want to go to bed with your hair wet? Why would you be washing your hair that late anyway, why not in the morning? It makes no sense! Rant over… Just don’t do it! Matting, Tugging, Loss of hair so extensions look thinner, pre mature loosening I think you get the message.

Other articles you might find interesting

10 Signs You Need a Hair Makeover
https://www.all-about-hair-extensions.com/single-post/2017/12/19/10-Signs-You-Need-a-Hair-Makeover

Checkout our Face Shape Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

More info on Clipin hair Extensions

https://academyexpresscourses.com/2015/07/08/clip-in-hair-extensions-can-cause-traction-alopecia-if-worn-for-over-5-hours-a-day/