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Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.

Solutions to thinning hair

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

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Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Why are they contaminating bottled spring water?

Bottle-of-water-and-floride doane shawe
Most Bottled Water is FILLED With Fluoride, Here’s a Complete List of Brands to Avoid

“Fluoride seems to fit in with lead, mercury, and other poisons that cause chemical brain drain,”Grandjean says.
“The effect of each toxicant may seem small, but the combined damage on a population scale can be serious, especially because the brain power of the next generation is crucial to all of us.”

As with other fresh water supplies (e.g., spring water, lake water, river water), bottled waters have low levels of fluoride.
Fresh surface water contains an average of just 0.05 ppm. To put this in perspective, artificially fluoridated water (using industrial-grade fluoride chemicals) contains 0.7 to 1.2 ppm fluoride, which is 14 to 24 times more than the average natural level.

Fluoride Health Problems

There is a lot of controversy surrounding the presence of fluoride in public drinking water (fluoridation). For starters, before fluoride was used to fight cavities, it was (and still is) used in insecticides and rat poision.

Fluorosis is a condition that wears down the enamal of the tooth, leaving behind white spots, making the teeth more vulnerable to cavities and decay. Fluorosis is a very real health condition that can effect both children and adults. More and more evidence is mounting against the use of fluoride, even in small amounts. But it doesn’t appear to be a critical issue according to the US Surgeon Generals, as the last 5 Surgeon Generals have supported the fluoridation of drinking water. Incidentally, the claimed health benefits almost always point to oral health. Fortunately, the CDC is calling for new labeling rules requiring manufacturers to list a product’s fluoride content, which we have found to be missing in some cases.

What is too much Fluoride?

Fluoride itself is actually required by our bodies in low doses. When consumed in high amounts, specifically the man-made fluoride that is in public drinking water, can cause problems.

An estimated 5-10g of sodium fluoride can be lethal for some adults. While fluoride provides benefits to your oral health, it can also come with adverse side effects, that vary in severity depending upon the amount of fluoride consumed. Excessive consumption of fluoride can lead to gastrointestinal discomfort. This can occur with doses 15 to 20 times lower than actual lethal doses (0.2-0.3mg/kg). Fluoride in exessive amounts can also cause problems in the formation bone.

Here are some bottled water brands that contain little to no fluoride:

  • A Better Water
  • Agromas Natural Mineral Water
  • Albertsons
  • Alpina
  • American Fare
  • American Star
  • Appco
  • Aqua Fresca
  • Aqua Panna
  • Aqua Pure
  • Aquarius Natural Mineral Water
  • Arbor Springs
  • Arlington Springs
  • Aquafina Water
  • Aqua Systems
  • Aqua Von
  • Artesian Wells
  • Augusta Medical – Daniels
  • Badger Water
  • Besco Pure Premium Drinking Water
  • BIOTA Colorado Pure Spring Water
  • Bio-2
  • Black Berry Farms
  • Blue Ice Natural Mineral Water
  • Boney’s
  • BORNEO
  • Bountyland
  • Buches
  • Calistoga
  • Callaway Blue
  • CAPA
  • Cascade
  • Century Springs
  • Chemung
  • Chippewa Spring Water
  • Citi Stop
  • Classic Selection
  • Clearly Arctic
  • Clear Mountain Spring Water
  • Clover Company Limited
  • Coach
  • Cold Country
  • Cohutta Mountain Spring Water
  • Cowboy Squeeze
  • Crowne Plaza Drinking Water
  • Crowne Plaza Natural Mineral Water
  • Cruel Jacks Spring Water
  • Crystal Mountain Spring Water
  • Crystal Point
  • Crystal Ridge
  • Crystal Spring Natural Spring Water
  • Culligan Water
  • Dakota Splash
  • Dannon
  • Deep Rock
  • Deep Rock Crystal Drop
  • Deep Rock Fontenelle
  • Deja Blue
  • Desert Quench
  • East Phils
  • Eco Quest
  • Elite
  • Equatorial Natural Mineral Water
  • Essentia Water
  • Eureka
  • Evian
  • E Water
  • Family Pantry
  • Famous Ramona Water
  • Flowing Springs
  • Food Club
  • Founders Square Bank
  • Fresh Brands Artesian
  • Fresh Brands Distilled Water
  • Fresh Brands Drinking Water
  • Fresh Market
  • Get-N-Go
  • Glacier Bay
  • Glen Summit Springs Water
  • Glen Summit Distilled Water
  • Glenwood Inglewood
  • Gordon Food Service
  • Great Bear
  • Great Value
  • Harvey’s
  • H2O4U
  • Henry’s
  • Hidden Valley Natural Mineral Water
  • Hillcrest Distilled Water
  • Hillcrest Drinking Water
  • Hillcrest Spring Water
  • Hilton PJ Natural Mineral Water
  • Hinckley Springs
  • HINT
  • Hi-Sprint Drinking Water
  • Hi-Sprint Natural Mineral Water
  • Hog Wash
  • Hon Less Natural Mineral Water
  • Ice Jam
  • Inland
  • Istana Natural Mineral Water
  • Joe Muggs
  • Joe Ragan’s Pure Water
  • Junior Johnson
  • Just Squeezed
  • KLGCC Natural Mineral Water
  • Kroger Bottled Water (Reverse Osmosis)
  • Krystal J Artesian Water
  • Krystal J Distilled Water
  • Laure
  • Leroy Jenkins Ministries
  • Logansport Savings Bank
  • Lowe’s
  • Martins
  • Masafi Pure Natural Mineral Water
  • Mercurio Produce
  • Mesra Drinking Water
  • Mesra Natural Mineral Water
  • Misty Mountain
  • Monadnock Mountain Spring Water
  • Montclair
  • Mountain Energy
  • Mountain Forest
  • Mountain Valley Spring Water
  • Mutiara Natural Mineral Water
  • Nantze Springs
  • New Frontier Bank
  • Niagra Mist
  • Nicolet Distilled
  • Northern Illinois University
  • Oasis Pure Drinking Water
  • Oasis Sparkling Water
  • Ogallala – Clear Cool Water
  • OUI Drinking Water
  • OUI Natural Mineral Water
  • Paiges
  • Parmer Pure H2O
  • Patriots Choice
  • Pelangi Natural Mineral Water
  • Penta Ultra Premium Purified Drinking Water
  • Piggly Wiggly
  • Polaris Water
  • Pristine Natural Artesian
  • Purely Sedona
  • Quick Stop
  • Rain Soft
  • Refresh Natural Mineral Water
  • Reiser Drinking Water
  • Request Foods, Inc.
  • Rip Time
  • Roundy’s “Purified Water”
  • Safeway – Refreshe
  • Sam’s Wine & Spirits
  • San Faustino Natural Mineral Water
  • San Pellegrino
  • Santee Springs
  • Scheopner’s Water
  • Sequoia Springs
  • Scotts
  • Shamrock
  • Shop-N-Cart
  • Shur-Fine
  • Silver Creek Purified Water
  • Silver Creek Spring Water
  • Sky Drinking Water
  • Smart Water
  • Snow Valley
  • Spinx
  • Stator Bros. Markets
  • Summit Mountain
  • Summit Springs
  • Summit Valley
  • T-Rex
  • Teton Mountain Lodge Spring Water
  • Tweetsie
  • United Dairy Farmers
  • Volvic
  • Vitamin Water
  • Veta Drinking Water
  • Valutime
  • Whistler Water
  • Whole Foods 365
  • Woodland Spring Water
  • Wyoming Machinery “Catipillar” Spring Water
  • Zodiac

List of brands to avoid that are known to be high in fluoride:

  • Alhambra
  • Arrowhead
  • Belmont Springs
  • Crystal Rock
  • Crystal Springs
  • Deer Park
  • Diamond Springs
  • Hindley Spri
  • Ice Mountain
  • Kandiyohi
  • Kentwood Springs
  • Mayer Bros.
  • Mount Olympus
  • Nursery Water
  • Ozarka
  • Poland Spring
  • Pure Flo
  • Puritan Springs
  • Shenandoah
  • Sierra Springs
  • Sparkletts
  • Zephyrhills

The list contains data provided by the International Bottled Water Association that you can use to make sure you’re not feeding fluoride to yourself and your family.

Source: http://www.foodandourhealth.com/

 SHORT COURSES TRAINING

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

Powerful last words of Steve Jobs

Steve jobs on living and educationSomeone once asked me a question: “When have you ever seen a removal van following a coffin?”

I found this the last wise words to be said ntabrazil@hotmail.com.br Steve Jobs and I share them with you today.

I have come to the pinnacle of success in business.

In the eyes of others, my life has been the symbol of success.

However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed.

At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, have become insignificant with my imminent death.

In the dark, when I look at green lights, of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of my approaching death looming over me.

Only now do I understand that once you accumulate enough money for the rest of your life, you have to pursue objectives that are not related to wealth.

It should be something more important:
For example, stories of love, art, dreams of my childhood.

No, stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has made us one way, we can feel the love in the heart of each of us, and not illusions built by fame or money, like I made in my life, I cannot take them with me.

I can only take with me the memories that were strengthened by love.

This is the true wealth that will follow you; will accompany you, he will give strength and light to go ahead.

Love can travel thousands of miles and so life has no limits. Move to where you want to go. Strive to reach the goals you want to achieve. Everything is in your heart and in your hands.
What is the world’s most expensive bed? The hospital bed.

You, if you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness that is killing you.

Ignorance is not bliss

Ignorance is not blissM

Material things lost can be found. But one thing you can never find when you lose: life.

Whatever stage of life where we are right now, at the end we will have to face the day when the curtain falls.

Please treasure your family love, love for your spouse, love for your friends…

Treat everyone well and stay friendly with your neighbours.

I hear you Steve Jobs. RIP Diane Shawe

3 Personality Types that will Suck your Positive Energy out of your business

recruiting and training winners for your busines

Don’t let toxic people kill your business or energy

It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.

Most of us have been there.  That one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.
  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.
  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.
  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).
  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.

Lets take a look at the personality types

1 People Who Like to Be Right

2 People Who Like to Be Comfortable

3 People Who Like to Be Liked

4 People Who Like to WIN

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessment or expensive recruitment companies who want large upfront fees. So we tend to end up going on the ‘Oh you CV is impressive’ or ‘WoW we really get on’ or ‘Yes you so get my business needs’

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a  personality type:

#1 People Who Like To Be Right

  • They challenge your coaching
  • They argue with you
  • They say “I know that” but then do not take action
  • Have difficulty receiving feedback
  • Need to have the last word
  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, receiving and implementing constructive ideas if they’re building a business with you.  At the interview they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks
  • Fine with watching TV every night instead of focusing on their business growth
  • Has difficulty implementing coaching
  • Comfortable in the current situation that they’re in
  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business. At the interview they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others
  • Don’t want to rock the boat
  • People pleaser
  • Loves life when everyone is happy around them
  • Will say yes to others even if they disagree
  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations will often appear very latargic and not very helpful.  They don’t want to be seen as the bad guy or gal. At the interview you may not be able to quiet put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges
  • Have a clear vision of what they want and how they’re going to get there
  • Coachable
  • Adapt quickly
  • Competitive
  • Have a thick skin and don’t care about what others think
  • Desire for self growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you. At the interview they may come across as enthusiastic and focused.  Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win?

What if there was an easy way to take a look at a  personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

The Prince’s Trust launches new Achieve programme for 13-19 years old

Helping the youths to achieve more

Helping the youths to achieve more

The Prince’s Trust has launched a new programme designed to support young people who are at risk of underachieving at school or college to engage with and succeed in education.

The Prince’s Trust Achieve programme is a flexible provision for 13-19 year olds who are experiencing challenges with attendance, attainment or motivation and may be at risk of exclusion or not attaining the grades they are capable of. It incorporates the best of the youth charity’s existing xl and Fairbridge programmes, which have long helped young people of school age to reach their potential, both in education and in their future employment.

The need for alternative curriculum offerings like Achieve remains clear, with a third of school-leavers still not achieving five A*-C grade GCSEs and more than half of young people in Scotland not achieving 5 National Fives. The situation is even worse for young people from disadvantaged backgrounds, who are far more likely to fail to achieve at these levels than their peers.

The new Achieve programme is designed to help disadvantaged young people who are struggling to develop important character skills through relevant, engaging and informal learning. It will connect young people with the world of work and equip them with the transferrable skills and knowledge they need to succeed, focusing particularly on literacy, language and numeracy (LLN) and science, technology, engineering and maths (STEM).

According to Richard Chadwick, Director of Programmes and Development at The Prince’s Trust, “Too many students in the UK become disengaged with education and leave school or college with few qualifications, low levels of confidence and low aspirations for the future. We have a long history of working successfully with education providers to combat this problem and have drawn on our expertise in youth based work to develop our new Achieve programme, which is our most flexible provision yet for people of school age.”

Young people will be able to access Achieve from August 2016 in schools, colleges or, in some regions, at a Prince’s Trust Centre. Further Education providers can also deliver the programme as NEET prevention, either as a part time study programme or as part of a full time study programme.

This year, The Prince’s Trust will work with more than 500 partner schools and organisations to support almost 10,000 young people through the Achieve programme. More information about how a school, college or alternative education provider can deliver the Achieve programme can be found at https://www.princes-trust.org.uk/help-for-young-people/unlock-your-potential/achieve

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

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