Category Archives: eyebrow threading

How to Start a Eyebrow Threading Business after Qualifying

1 day eyebrow threading course start businessAn easy cost effective business that can be done anywhere

Threading in the UK has become a very popular treatment over the least few years and with a few tips and ideas you could benefit from starting your very own threading business.
There is a huge potential for earning good money as a self employed beauty therapist offering eyebrow threading as a service.

Look at most salons and even shopping Malls these days and they have signs for threading in their windows. Look inside a salon and you will nearly always see them busy.
Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Threading business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

What’s more you can actually out sell salons with your threading service and make even more money than they do.

Screenshot_20180824-150313
1. You can offer very flexible hours.

Working on your own you can offer treatments at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.

A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your threading prices very attractive.

Eyebrow Threading is an ancient art with hugh earning potential

3. You can offer a mobile service.

Clients love it when you can offer your threading treatments in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive. There are many reasons why people can’t get to a salon and offering a mobile threading service is a superb way to make good money.

Setting up a Threading business is not expensive. Although you should always buy the very best equipment, threading kits, tools and thread is very cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few metres of thread. These products will hardly break the bank expenses wise so your profits margins are very high.
The best place to start is to get some threading training.

A decent accredited Threading courses cost under £200  and be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s. You can learn eyebrow threading in just one day with our One Day Professional Threading Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.
You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.
Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.
The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can!

Once you get a few clients, word of mouth of is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

So, put in basic terms, threading training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Threading is a perfect business model

Download course details

Eyebrow Threading 1 day

2018

Application and Enrolment Training Form 2018

Click to Email completed application form back or complete form below for more info.

Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

I Discovered That The Law of Attraction Cannot Work Effectively Without The Other 11 Universal Laws

Article by Diane Shawe

There is a massive amount of misunderstanding about what the law of attraction is, I have heard the phrase very often “You become what you think about” and as such, many people find themselves becoming disillusioned with the whole thing quite quickly.

Having learned more about what the law of attraction really is allowed me to create changes in my life I never would have thought possible.

And that is why I am so passionate about this particular blog, and clearing up the confusion. It was the key to unlocking all sorts of awesomeness for me, and I want to help others do the same. And on that note, I want to discuss a few issues that have many lamenting that the law of attraction is a load of crap

Again, the law of attraction isn’t just about thinking something and getting it; just wanting something is not enough to bring it to you. You have to be a match to it, and by this I mean, your predominant thoughts, feelings and beliefs must be in harmony with your desire.

There is one concept I had to really get my head around and that was ‘The universe cannot say no’ just stick with me here… If you say out aloud verbally “I want a million pounds” what thought and real feelings came to you inside?

Well that’s the thought and feelings the universe responds too. Its no good repeating or writing something down if your inner self is in doubt because that doubt is the real instructions you are sending to the universe.

You must feel now as if you already have what you wanted — the law of attraction can’t defy your vibration. You can’t trick the Universe. The process of attraction is a neutral, mechanical process, and delivers output (experience) based on the input (your vibration). It is not judging, deciding or doing anything humans do. It can’t deliver the goods because you are a nice person, you really want something or that you are trying really hard to get it.

The whole emphasis on “being positive” can lead people astray and makes them think they are supposed to just stuff down their negative feelings and beliefs. But that isn’t what you should be doing. You have to admit your negative feelings and let yourself feel them so you can begin the process of transforming them. You have to be honest about your limiting beliefs, and then work on releasing them.

I felt inspired go into research The Laws Of The Universe because it is often misunderstood even by me and you cannot develop blind faith if you dont understand all the key components.

I don’t often quote the bible but in Job 38:33, we read:

“Knowest thou the ordinances of heaven? canst thou set the dominion thereof in the earth?”

The “ordinances of heaven and earth” (Jeremiah 33:25) or what people call “The Laws Of The Universe” or “The Laws of Nature” are imminent, infallible laws that govern our universe, the universe that God created. Every plant, rock, animal, matter, and person is ruled by those laws.

Universal Law #1 ~ The Law of Divine Oneness
Everything is connected to everything and everyone is connected to everyone. We are all brothers and sisters with a divine nature, and every thought, belief, word, and action of one affects every being that was, is, or will be (directly and/or indirectly). I love this law because there is divinity within each of us, and we are of infinite worth to our Heavenly Father, so we must recognise that and have faith.

Universal Law #2 ~ The Law of Vibration
God created the universe so that it vibrates, moves, and travels in circular patterns or motions; nothing rests, and all things are made of energy. Our feelings, emotions, visions, desires, thoughts, dreams, words, and will, attract and resonate with energies with similar frequency.

People often speak of karma only when they want someone punished, but living and feeling that thought in the instance is what the universe delivers so for example, when you bless adversity, and act in gratitude as if you already have and are what you desire, then it will come to you, because you are raising your vibrational frequency. The scriptures often speak about “rejoicing in our tribulations,” because joy attracts joy as much as “misery loves company.”

Universal Law #3 ~ The Law of Action
Faith without works is dead. The difference between who you are and who you want to be is what you do, when you engage in inspired actions that support your faith and belief. This does not mean you need to struggle, but you do put in attention and effort to manifest your intentions. Work is an eternal principle that was designed to teach us, challenge us, and help us grow.

Universal Law #4 ~ The Law of Correspondence
As the years go by, this law becomes more and more obvious to me: everything that is above reflects below, and your outer world reflects your inner world. Universal and ethereal principles have a corresponding principle in the physical plane. Everything that is temporal reflects a higher spiritual, eternal law . You can “take dominion” and change your circumstances from the inside out.

Universal Law #5 ~ The Law of Cause and Effect
Like Master Oogway says “there are no accidents.” Every action has an equal and opposite reaction. Every cause (thought, word, or action) has an effect, result, and consequence. We are agents and choose in which direction we go, and with each choice, we create the circumstances that align with that choice. I always say: choices create circumstances!

Universal Law #6 ~ The Law of Compensation
You’ve heard this wisdom in many ways: Karma, The Golden Rule , or “we reap what we sow” .

It also teaches that we could expect rewards, blessings, miracles, and prosperity when we choose what is right and in alignment with our life’s purpose.

For example, when you are the source of love, joy, peace, trust, and abundant generosity, you will also be the recipient of those gifts. It’s not wrong to receive, but clearly, it is better to give cheerfully, because that is the only way to receive, and, in turn, to expand our capacity to give more.

I am always puzzled by the amount of excuses people come up with as to why they shouldn’t give £1 to a begger and think that those excuses are in some way not applied to them by their own inner thoughts from the universe one way or the other.

Universal Law #7 ~ The Law of Attraction
When we ask and have the faith to know it is possible, we are then ready to receive it , and “for as he thinketh in in heart so is he” .

In Matthew 5, Jesus taught that anger and lust are just as homicide and adultery, because our thoughts become things. It sounded crazy then and it may sound crazy now, but entertaining negative, destructive, and self-sabotaging thoughts will bring them to reality as a “self-fulfilling prophecy.” It is not about merely “wishing” or “hoping” or “visualising” things, but being conscious to align our thoughts with the results we desire.

Universal Law #8 ~ The Law of Perpetual Transmutation of Energy
I looked up the word transmutation, and it means “the action of changing or the state of being changed into another form.” It’s a transformation and a conversion, because energy is in constant motion . As children of God, we can harness the creative power within us to change our lives.

This law also states that higher vibrational energies consume lower energies. It’s the “Let Go and Let God,” allow, and surrender law. Any fear-based resistance (like control, judgemental or perfectionism ) blocks divine providence and grace from manifesting in our lives.

Universal Law #9 ~ The Law of Relativity
Everything works together for our good . This life is an opportunity to learn, grow, and progress, and every person is given a series of tests, challenges, and situations with the purpose to strengthen them, and connect or draw them closer to our creator. Life happens for you, not to you. Learn to see hardships as stepping stones, rather than stumbling blocks.

This law also teaches to put everything into its right perspective. The nature, value, or quality of something is measured in relation to another object.

For example you can complain about not having the latest designer shoes but think about the person who has no feet!

Universal Law #10 ~ The Law of Polarity
There is opposition in all things. We appreciate light in the darkness, joy in the sorrow, and companionship in solitude. Solid-liquid, hot-cold, up-down, sad-glad, good-bad… everything has an opposite, we can see the difference, and choose for ourselves. Without one the other would not exist and one is created out of the absence of the other.

If something is not working for you, direct your attention to its opposite, and you will be empowered.. in other words, “BE Positive and You’ll BE Powerful!”

If you keep complaining about being broke then broke you will remain. If you focus on the universe surprising you and live in expectation then surprised you will be.

Universal Law #11 ~ The Law of Rhythm
“What comes around goes around, and what goes up must come down.” All energy vibrates and moves according to a certain rhythm. Everything has natural cycles, seasons, patterns, and stages of development. Each cycle is a reflection of the regularity of God’s universe.

To master each rhythm, you must rise above any negative part of the cycle. stay in flow throughout these rhythms of life. I am sure you have heard the following saying “after the storm, at least comes the calm.”

Universal Law #12 ~ The Law of Gender
Also called the Law of Gestation; it states that when we plant a seed (masculine / yang), it requires time and nurturing to grow and manifest (feminine / ying). Patience and persistence are necessary to succeed in any endeavor, and many give up right before the goal is reached. Trust in the universes timing! Which takes you back to universal law 6 and 7

What Difference Do The Universal Laws Make?
The Universal laws help us understand the greatness of the creator, as well as His loving and merciful ways, because, if you think about it, this magnificent order allows us predictability and help us prevent chaos.

Whether we believe so or not, we are creators of our own life. (I prefer to think that we are directors of our own movie.)

We can either direct or be directed, take responsibility or give our power away by living in blame. Our beliefs become our thoughts, if your belief is oppressive, negative or destructive then they govern your thoughts. These, in turn, determine our feelings, triggers the choices which influence our actions, and ultimately the outcomes.

Knowing, understanding, and aligning with the laws of the universe can help you become conscious and intentional about directing your life. We are empowered to create our own reality through our imagination, and not by default, because everything that the creator put in place in this universe works with you and for you.
I have proven this to myself so many times.

Long Curls set to dazzle in summer of 2018 by Diane Shawe

Looking for a full head of hair extensions to help thicken, lengthen, lowlight, highlight or just fancy a change?

First time clients can benefit from our exclusive offer at our trendy dedicated Hair extensions and hair loads salon.

With qualified friendly staff, Head consultant with over 30 years experience, 16 different hair extensions techniques, state of the art equipment you will leave feeling great.

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

This summer long curls are the look that is continuing to evolve throughout 2018. In addition to all the classics, we are seeing looser curls, wavy hairstyles and curling just the tips trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

So for some women this is a no-brainer. If their tired of a hair style and sick of waiting for their hair to get to the length they want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve their hair goal in a short time.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

Download our latest #hairextensions advice app from googleplay http://tinyurl.com/m36fkyc or book anppl appointment http://www.needahairmakeover.com.

10 Signs that its time for a hair Makeover

10 Signs You Need a Hair Makeover

Is  it time to redo your look?

by Diane Shawe M.Ed

SIGN 1

Your hair has no volume.

” If your hair just sits there, even after you’ve blown it dry, set it, or curled it, at the very least get a trim, or try some hair extensions for volume and lenght” says Diane Shawe of Need a Hair Makeover

SIGN 2

Your highlights are more noticeable than your base color.

“This is an indication that your highlights have become too heavy,” says Diane. The fix? Consider a single process to cover the streaks and lay off new highlights for at least three months. (Don’t worry, some of the lighter bits will naturally show through, giving you a subtler, sun-kissed effect.)

SIGN 3

Your school friends assure you that “you haven’t changed a bit!”

Guess what? It’s probably time to do just that. Start getting inspired by skrolling and collecting images of hairstyles you’d consider. Revisit them weekly until you can picture living with one of them. Next, schedule an appointment.

Checkout our  Face Shape  Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

SIGN 4

You’re not receiving compliments on your hair anymore.

The amount of times I have heard people say “I can’t bothered” One simple tweak to garner attention is to set your strands in hot rollers. “Of all the heat-styling tools, they produce the softest, sexiest waves.”

SIGN 5

Your hair and skin tone don’t  match.

If your hair colour and skin tones have become too close or too far apart, you could benefit from lowlights or highlights which could add a deeper, warmer overall look. If you dont want to use peroxides, then you could consider using hair extensions to add thickness and color to give your look loads of dimension without damaging your hair.

SIGN 6

Your clothes have evolved; your hair hasn’t.

Altering your clothing style is the perfect excuse to update your overall look. This way, your new look will work from head to toe — literally. For example, if you’ve recently gained weight and your having to disguise those extra curve-you might want to get a sleeker, more face-flattering hairstyle to lift your mood and divert those eyes.

SIGN 7

Brittle dry frizzy hair

Lopping off significant length may be the only way to eliminate dryness. But in the meantime, switch to a cream-based styler, deep conditioning shampoos and conditioners to add moisture to your hair, which will render it more supple and less apt to breaking

Book a free consultation

SIGN 8

Wearing a ponytail all the time.

There are hundred of quick how to do hairstyle on YouTube. It will only take 5 minutes to impress the hell out of your friends with some creative styles.

SIGN 9

Your hair Extensions are always matting

You’ve tried everything and they still conjure themselves into a mass of tangles. Its time to get some new locks and its really worth getting a free consultation about which hair to use instead of running off to ebay. Www.bookanappointment.needahairmakeover.com

SIGN 10

Apathy, Thinking your too old for change!

I have one word, No! Pamper yourself you will feel so much better when your hair looks good and even a small facial can revive your spirits.

 

Six Essential Positive Steps when Dealing with negative reviews

You have two choices here:

  • you can attempt to rectify the situation and save face for others who may see the review (and earn some new clients in the process), or
  • you can flip a bitch and make yourself look like a complete idiot.

You may want to read my article on DCC reviews Dishonest Competitor Complaints.

Regardless of whether the ghost client or genuine client was right or wrong, it is your job to show others that you care and you are willing to do whatever is necessary (within reason) to make this client happy.

Here are six examples to demonstrate your genuine concern and suggestions what to write:

1.) Apologise. The very first thing you need to write is,

“My name is ___ and I am the owner of this establishment. I am so sorry that you had such a negative experience and I would love the opportunity to make it up to you.”

2.) Show gratitude. Let the client know that you appreciate that they took the time to write the review.

“I am truly apologetic that we did not meet your expectations during this visit, but I do greatly appreciate that you took the time to write a review. As a small business owner, reviews like yours are so helpful to me, so thank you for communicating to us where we are falling short so that we can rectify the problems immediately!”

3.) Make an offer. Offer the client something for their inconvenience. They may not take up the offer, but at least make an effort. If they had a terrible massage, offer to give them 50% off with your most experienced therapist. If they didn’t like the color job, offer to have it corrected for free by your most senior colorist.

“If you would be willing to give us another chance, I would love for you to enjoy _____ for _____!”

4.) Let it be known that you addressed the problem with your staff. Make it clear that you have taken action to correct the problem.

“After reading about your experience, I held a meeting with my staff members and addressed the problems you have communicated in your review.”

If the problem was caused by a communication issue (a rude employee, for example), say that the staff are now going to be more conscientious in their communications with each other and with guests. If it had to do with a bad service, inform the reviewer that you are now going to be requiring all staff members to undergo weekly continuing education and monthly technical evaluations. (Seriously, you should be doing that anyways.)

5.) Promise it will NEVER happen again…and mean it. This is where you take the feedback you were given and you learn from it.

ADAPT YOUR BUSINESS TO ENSURE THAT NOBODY EVER HAS A REASON TO LEAVE A SIMILAR NEGATIVE REVIEW IN THE FUTURE.

“I want you to know I am taking proactive steps to ensure that this issue doesn’t arise in the future. I am doing this by ___. I promise you that nobody will ever experience this problem again.”

6.) Apologise, thank the reviewer, and invite them back again. Yeah, really.

“Again, I want you to know how sorry I am. I do appreciate your feedback and hope that you’ll give us another chance to earn back your business.”

DO NOT GET CONFRONTATIONAL, ATTEMPT TO EXPLAIN “YOUR SIDE” OF THE STORY, OR DISCREDIT THE REVIEWER.

I have seen responses to reviews that were downright nasty and unprofessional.

“This woman is obnoxious and rude. We’re all glad that you’re leaving the salon. We pity the next hairdresser whose chair you sit in.”

“This client fails to mention in her review that she ALWAYS tries to haggle the staff for lower prices when she comes, even though the price is clearly communicated to her prior to the start of her service.”

“This review is completely bogus. This never happened. Whoever this is is lying.”

NEGATIVE REVIEWS GIVE YOU THE OPPORTUNITY TO SHOWCASE YOUR CUSTOMER SERVICE SKILLS.
DON’T BURN IT BY BEING PETTY.

A classy, professional, understanding response may impress potential clients, negating the poor review entirely.

Common Negative Review Topics AND HOW TO DEAL WITH THEM

1.) Pricing is too high: A good way to respond to this is to showcase the benefits that set your business apart. (This is assuming that your prices are higher because your services/products justify them.) If you offer monthly specials, mention this as well. Some people just can’t afford to (or don’t want to) pay higher prices. You shouldn’t renegotiate your pricing unless it is affecting your business on a massive scale.

IF A CLIENT OR TWO COMPLAINS ABOUT THE PRICE, THAT’S FINE. WHAT YOU NEED TO LOOK OUT FOR ARE COMPLAINTS ABOUT THE SERVICE THEY’RE RECEIVING.

2.) Rude staff: Tell the reviewer that you have reprimanded the employee responsible. In addition, make it clear that you’ve held a meeting to ensure that all staff members know how seriously you take customer service. Ensure that the client will not have the same experience again should they return.

3.) Bad services: Make a commitment to help your staff continuously improve. Continuing education doesn’t have to cost tons of money. Have each of them teach a one or two hour class on something every week. Set up a rotation for it. They can pick the topic. Evaluate potential new hires before signing them on to work for you. Do regular evaluations of your existing staff members also.

4.) Business is unclean: There is NO excuse for you to have a filthy, disorganised salon or dirty equipment. If you and your staff are too busy to keep it up, hire someone to do so. Seriously, you have no excuse.

5.) Miscommunication: Clarify the miscommunication in the review. Sometimes, miscommunications are honest mistakes. If an employee said something in error, apologise and explain the reason why the employee may have been confused. Never blame the reviewer.

Whatever you do, keep your cool. You want your response to be classy, upbeat, apologetic, and humble.

YOUR GOAL IS TO HAVE OTHERS THAT READ YOUR RESPONSE THINK, “WHAT A GREAT WAY FOR THEM TO HANDLE THAT SITUATION!”

You do not want potential clients to see you rage out on a client online. Show them how well you treat unhappy customers and how quickly and professionally you respond to their criticisms. Keep it together and not only will you salvage the relationship with the reviewer, but you will gain the respect and admiration of the potential clients who read the review response as well.

BOGUS COMPLAINTS

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Read more …


If you don’t already have policies at your salon, consider implementing them.

 

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.

Solutions to thinning hair

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

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Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Why are they contaminating bottled spring water?

Bottle-of-water-and-floride doane shawe
Most Bottled Water is FILLED With Fluoride, Here’s a Complete List of Brands to Avoid

“Fluoride seems to fit in with lead, mercury, and other poisons that cause chemical brain drain,”Grandjean says.
“The effect of each toxicant may seem small, but the combined damage on a population scale can be serious, especially because the brain power of the next generation is crucial to all of us.”

As with other fresh water supplies (e.g., spring water, lake water, river water), bottled waters have low levels of fluoride.
Fresh surface water contains an average of just 0.05 ppm. To put this in perspective, artificially fluoridated water (using industrial-grade fluoride chemicals) contains 0.7 to 1.2 ppm fluoride, which is 14 to 24 times more than the average natural level.

Fluoride Health Problems

There is a lot of controversy surrounding the presence of fluoride in public drinking water (fluoridation). For starters, before fluoride was used to fight cavities, it was (and still is) used in insecticides and rat poision.

Fluorosis is a condition that wears down the enamal of the tooth, leaving behind white spots, making the teeth more vulnerable to cavities and decay. Fluorosis is a very real health condition that can effect both children and adults. More and more evidence is mounting against the use of fluoride, even in small amounts. But it doesn’t appear to be a critical issue according to the US Surgeon Generals, as the last 5 Surgeon Generals have supported the fluoridation of drinking water. Incidentally, the claimed health benefits almost always point to oral health. Fortunately, the CDC is calling for new labeling rules requiring manufacturers to list a product’s fluoride content, which we have found to be missing in some cases.

What is too much Fluoride?

Fluoride itself is actually required by our bodies in low doses. When consumed in high amounts, specifically the man-made fluoride that is in public drinking water, can cause problems.

An estimated 5-10g of sodium fluoride can be lethal for some adults. While fluoride provides benefits to your oral health, it can also come with adverse side effects, that vary in severity depending upon the amount of fluoride consumed. Excessive consumption of fluoride can lead to gastrointestinal discomfort. This can occur with doses 15 to 20 times lower than actual lethal doses (0.2-0.3mg/kg). Fluoride in exessive amounts can also cause problems in the formation bone.

Here are some bottled water brands that contain little to no fluoride:

  • A Better Water
  • Agromas Natural Mineral Water
  • Albertsons
  • Alpina
  • American Fare
  • American Star
  • Appco
  • Aqua Fresca
  • Aqua Panna
  • Aqua Pure
  • Aquarius Natural Mineral Water
  • Arbor Springs
  • Arlington Springs
  • Aquafina Water
  • Aqua Systems
  • Aqua Von
  • Artesian Wells
  • Augusta Medical – Daniels
  • Badger Water
  • Besco Pure Premium Drinking Water
  • BIOTA Colorado Pure Spring Water
  • Bio-2
  • Black Berry Farms
  • Blue Ice Natural Mineral Water
  • Boney’s
  • BORNEO
  • Bountyland
  • Buches
  • Calistoga
  • Callaway Blue
  • CAPA
  • Cascade
  • Century Springs
  • Chemung
  • Chippewa Spring Water
  • Citi Stop
  • Classic Selection
  • Clearly Arctic
  • Clear Mountain Spring Water
  • Clover Company Limited
  • Coach
  • Cold Country
  • Cohutta Mountain Spring Water
  • Cowboy Squeeze
  • Crowne Plaza Drinking Water
  • Crowne Plaza Natural Mineral Water
  • Cruel Jacks Spring Water
  • Crystal Mountain Spring Water
  • Crystal Point
  • Crystal Ridge
  • Crystal Spring Natural Spring Water
  • Culligan Water
  • Dakota Splash
  • Dannon
  • Deep Rock
  • Deep Rock Crystal Drop
  • Deep Rock Fontenelle
  • Deja Blue
  • Desert Quench
  • East Phils
  • Eco Quest
  • Elite
  • Equatorial Natural Mineral Water
  • Essentia Water
  • Eureka
  • Evian
  • E Water
  • Family Pantry
  • Famous Ramona Water
  • Flowing Springs
  • Food Club
  • Founders Square Bank
  • Fresh Brands Artesian
  • Fresh Brands Distilled Water
  • Fresh Brands Drinking Water
  • Fresh Market
  • Get-N-Go
  • Glacier Bay
  • Glen Summit Springs Water
  • Glen Summit Distilled Water
  • Glenwood Inglewood
  • Gordon Food Service
  • Great Bear
  • Great Value
  • Harvey’s
  • H2O4U
  • Henry’s
  • Hidden Valley Natural Mineral Water
  • Hillcrest Distilled Water
  • Hillcrest Drinking Water
  • Hillcrest Spring Water
  • Hilton PJ Natural Mineral Water
  • Hinckley Springs
  • HINT
  • Hi-Sprint Drinking Water
  • Hi-Sprint Natural Mineral Water
  • Hog Wash
  • Hon Less Natural Mineral Water
  • Ice Jam
  • Inland
  • Istana Natural Mineral Water
  • Joe Muggs
  • Joe Ragan’s Pure Water
  • Junior Johnson
  • Just Squeezed
  • KLGCC Natural Mineral Water
  • Kroger Bottled Water (Reverse Osmosis)
  • Krystal J Artesian Water
  • Krystal J Distilled Water
  • Laure
  • Leroy Jenkins Ministries
  • Logansport Savings Bank
  • Lowe’s
  • Martins
  • Masafi Pure Natural Mineral Water
  • Mercurio Produce
  • Mesra Drinking Water
  • Mesra Natural Mineral Water
  • Misty Mountain
  • Monadnock Mountain Spring Water
  • Montclair
  • Mountain Energy
  • Mountain Forest
  • Mountain Valley Spring Water
  • Mutiara Natural Mineral Water
  • Nantze Springs
  • New Frontier Bank
  • Niagra Mist
  • Nicolet Distilled
  • Northern Illinois University
  • Oasis Pure Drinking Water
  • Oasis Sparkling Water
  • Ogallala – Clear Cool Water
  • OUI Drinking Water
  • OUI Natural Mineral Water
  • Paiges
  • Parmer Pure H2O
  • Patriots Choice
  • Pelangi Natural Mineral Water
  • Penta Ultra Premium Purified Drinking Water
  • Piggly Wiggly
  • Polaris Water
  • Pristine Natural Artesian
  • Purely Sedona
  • Quick Stop
  • Rain Soft
  • Refresh Natural Mineral Water
  • Reiser Drinking Water
  • Request Foods, Inc.
  • Rip Time
  • Roundy’s “Purified Water”
  • Safeway – Refreshe
  • Sam’s Wine & Spirits
  • San Faustino Natural Mineral Water
  • San Pellegrino
  • Santee Springs
  • Scheopner’s Water
  • Sequoia Springs
  • Scotts
  • Shamrock
  • Shop-N-Cart
  • Shur-Fine
  • Silver Creek Purified Water
  • Silver Creek Spring Water
  • Sky Drinking Water
  • Smart Water
  • Snow Valley
  • Spinx
  • Stator Bros. Markets
  • Summit Mountain
  • Summit Springs
  • Summit Valley
  • T-Rex
  • Teton Mountain Lodge Spring Water
  • Tweetsie
  • United Dairy Farmers
  • Volvic
  • Vitamin Water
  • Veta Drinking Water
  • Valutime
  • Whistler Water
  • Whole Foods 365
  • Woodland Spring Water
  • Wyoming Machinery “Catipillar” Spring Water
  • Zodiac

List of brands to avoid that are known to be high in fluoride:

  • Alhambra
  • Arrowhead
  • Belmont Springs
  • Crystal Rock
  • Crystal Springs
  • Deer Park
  • Diamond Springs
  • Hindley Spri
  • Ice Mountain
  • Kandiyohi
  • Kentwood Springs
  • Mayer Bros.
  • Mount Olympus
  • Nursery Water
  • Ozarka
  • Poland Spring
  • Pure Flo
  • Puritan Springs
  • Shenandoah
  • Sierra Springs
  • Sparkletts
  • Zephyrhills

The list contains data provided by the International Bottled Water Association that you can use to make sure you’re not feeding fluoride to yourself and your family.

Source: http://www.foodandourhealth.com/

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