Category Archives: Fashion

Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

10 Costly Hair Extensions Mistakes by Diane Shawe

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

Diane Shawe Author of ‘Getting Started in the Hair Extension Business’ and ‘How Hair Extensions are Sourced, Graded and Treated’ introduces the top 10 costly mistakes new and experienced clients make with their hair extensions.

1. Buying advertised premium Hair Extensions Cheaply

There is nothing wrong with cheap hair extensions but, when someone is marketing grade AAA virgin Brazilian double drawn human hair 18inches for £15 or $23 a bundle what sounds to Good to be true is often untrue.

If you do decide to buy this type of hair my advice is that they are only meant to be worn for fun or a couple of times.

Often cheap hair extensions are produced from mixed fibers and can look very glossy and healthy. If Worn excessively or worn to bed they will frizz and become matted.

All the other issues mentioned below would also be related.

So if you want your hair tho look like your favourite celebrity remember they are paying the going rates for the best.

2. Using Hair spray

Most hair extensions are processed abroad. In line with exporting regulations they have to be sprayed and sealed with an insect repellent so that insects cannot cross borders or the hair become infested by lice. Some hair extensions could be in packaging several months or a couple of years!

They are also subjected tho high pressure treatments such as colouring, perming and straightening. They then have tho be rehydrated and often gloss sealed to look enriching so you will buy and war them.

Hairspray from a can destroys all this. If you want to use a spray use pump action instead.

3. Leaving hair loose in bed

I advise all my clients to tie up their hair extensions at need time. Why?

To keep them from getting dried out from moisture from constantly being rubbed against the pillows.

To stop them becoming matted which would result in stressful brushing which causes premature loosening.

4. Wrong Brush

If your new tho hair extensions the brutish you choose to use will determine how your hair extensions look and are maintained.

The roots of your hair and the top of your hair extensions needed to be kept free from tangles short that the hair moves freely and naturally

You need to be able to brush your hair through so as to keep it tangle free workout tugging or causing pre mature loosening

The right brush will also help to make your hair look healtier and shiny.

5. Washing everyday

Hair Extensions do not produce their own oils, you have yup supplement and hydrate them yourself.

Washing them everyday will result in pre mature loosening as the water weighs them down and the oils in the shampoo makes them slide down with the weight of the water.

I know the objective is to probably wash your own greasy hair but it is best you separate the top of your own hair and wash that each day or use a reputable dry shampoo.

It is best to only wash your semi permanent hair extensions once a week to get the longest wear out of them.

6. Dehydration

Hair extensions will become dry and brittle and matt even more when they are dehydrated.

Central heating, air conditioned and being under electric lighting everyday and point 5 contributes to the drying out of hair extensions.

I recommend using a none oil based daily leave in conditioner. Spray from the roots through to the end every morning and before going to bed.

On the topic of Itchy scalp

People with normal to dry scalps will experience itching when wearing hair extensions because the hair extensions are absorbing what little moisture you have on your scalp so its making your scalp even more dry. Its important to spray the leave in conditioner onto your scalp.

With regards to clipins read my article about clipin.

7. Changing hair Extensions colour

In my professional opinion there should be no need to colour hair extensions because most of the popular colours are in distribution.

However as 90% of hair extensions come from Asia were all natural hair colour is black the only hair I will personally work with is 100% natural virgin hair.

If you are not experienced in knowing the difference between blended hair, human hair and virgin hair don’t attempt to re-colour it could be an expensive mistake.

8. Not preparing for holiday

OMG the amount of disaster stories I have heard with regards to this subject matter. Customers spend hundreds on lovely hair prior to flying out on that dream holiday only to end up with a partner or friend cutting it out. This is a big subject and the best I can do is recommend you download my care brochure by clicking here.

9. Oil based products

When you pour oil into water it floats, oil coats things, only the ingredient it is carrying penetrates. So when you put too much oil on your hair extensions it weighs them down, it sticks to your hair and attract the invisible particles to stick to your hair (the bits you see under a purple ultralight)

Try to use none oil based products, try not to commit murder by serums on your hair extensions.

10. Going to bed with wet hair

Why would you want to go to bed with your hair wet? Why would you be washing your hair that late anyway, why not in the morning? It makes no sense! Rant over… Just don’t do it! Matting, Tugging, Loss of hair so extensions look thinner, pre mature loosening I think you get the message.

Other articles you might find interesting

10 Signs You Need a Hair Makeover
https://www.all-about-hair-extensions.com/single-post/2017/12/19/10-Signs-You-Need-a-Hair-Makeover

Checkout our Face Shape Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

More info on Clipin hair Extensions

https://academyexpresscourses.com/2015/07/08/clip-in-hair-extensions-can-cause-traction-alopecia-if-worn-for-over-5-hours-a-day/

The Geograhy of Women 2018

The Geography of a Woman🤣🤣

Between 18 and 22, a woman is like Africa . Half discovered, half wild, fertile and naturally Beautiful!

Between 23 and 30, a woman is like Europe. Well developed and open to trade, especially for someone of real value.

Between 31 and 35, a woman is like Spain. Very hot, relaxed and convinced of her own beauty.

Between 36 and 40, a woman is like Greece. Gently aging but still a warm and desirable place to visit.

Between 41 and 50, a woman is like Great Britain. With a glorious and all conquering past.

Between 51 and 60, a woman is like Israel. Has been through war, doesn’t make the same mistakes twice, and takes care of business .

Between 61 and 70, a woman is like Canada. Self-preserving, but open to meeting new people.

After 70, she becomes Tibet.
Wildly beautiful, with a mysterious past and the wisdom of the ages.
An adventurous spirit and a thirst for spiritual knowledge.

THE GEOGRAPHY OF A MAN

Between 1 and 100, a man is like North Korea and the United States.
Ruled by a pair of nuts!!🙈🙈🙈🙈

THE END.
Send this to every woman for a high five and to every man who can deal with this.

Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

Special Offer 1 day Hair Extensions Training Course

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Would you like to learn how to apply a non evasive, won’t damage clients hair, flat looking undetectable hair extensions technique in one day using no glues, threads or cornrows on your clients head in under 3 hours?  Then this is the course for you.

Learn how to apply this new technique in on our day course which is packed with lots of advice, theory and practical training.

You will simply be amazed at how you can help lots of clients around your location get lovely hair without damaging it and making impressive income at the same time.

This course is discounted from £450 which includes a starter kit down to £170.

The first 15 people to register will get a further 20% discount of this discounted price.

All you have to do is register your interest, there are lots of dates to choose from and pay your £25.00 admin enrolment fee to reserve and ensure your place.

See what others have said about the course. https://www.facebook.com/events/194358901295017/?ti=cl

https://form.jotformeu.com/expresstraining/short-course-enrolment-form

 

 

 

Do You Eat Any Of These Top 10 Anti-Aging Superfoods That Help Keeps You Forever Young?

I came across these superfoods on a home remedy info page the other day amnd was surprised to say that I eat at least three quarters of there recommendations but not as often as I should.

Aging is a natural process but, of course, we all wish we could look young and stay healthy forever. No one can offer us the Fountain of Youth (not yet), but there are some tips that can make a huge difference in slowing down the body’s aging process and leave others wondering how you stay so young.

Medicines keep us alive longer than ever before, but they have side effects. Instead of relying on medicines and beauty products, focus on your food choices. The foods you eat greatly impact how your body responds as you get older.

It is well known that poor nutrition contributes to disease and premature aging, whereas a healthy diet provides your body with essential nutrients to keep your organs in good working condition. Plus, healthy foods will help your body combat the typical problems brought on by aging.

Many foods can help defy the clock and keep you looking and feeling young for years.

Here are the top 10 anti-aging superfoods.

1. Walnuts

Walnuts are considered an amazing anti-aging food. They are high in omega-3 fatty acids. In fact, one-fourth cup of walnuts provides approximately 91 percent of the daily recommended intake of omega-3 fatty acids.These essential fatty acids help regulate your cholesterol level and reduce the risk of heart disease. They also will help your brain function properly for years to come. Plus, walnuts contain magnesium, iron, zinc, potassium, selenium, copper and fiber that are required to keep your body healthy and energetic as you age. Last but not least, they will help you keep your waistline trim as you get older.Walnuts can be eaten as a snack or added to salads, yogurt and stir-fry recipes. Be sure not to have more than a handful of unsalted walnuts at a time to keep calories in check.

2. Blueberry

Antioxidants can slow down the aging process and blueberries are the best antioxidant-rich food available. Antioxidants stop free radicals from forming in your body, which can cause serious diseases and speed up the aging process. Plus, blueberries have powerful anti-inflammatory properties that help keep all your body’s cells from aging and keep your skin looking young.Blueberries can also reduce the risk of arthritis, lower cholesterol, improve eyesight and slow down cognitive deterioration that comes with Alzheimer’s disease. You can have them with your cereal, eat them with ice cream or yogurt, or have them as a fruit snack.

3. Spinach

Evidence indicates that spinach can help you stay in top shape as you age. Spinach is a great source of lutein and zeaxanthin, which are antioxidants that greatly help reduce age-related mental decline, eye and vision conditions, and bone degeneration.

Not only that, spinach also has a high amount of vitamins C and E as well as beta-carotene, all of which help protect the skin from the sun’s harmful ultraviolet rays so your skin remains vibrant and healthy even as you age. In addition, this green vegetable can help prevent cardiovascular disease, lower high blood pressure and lower cholesterol. It can even reduce the risk of cancer in the digestive tract.

Just one cup of fresh spinach daily can keep your body healthy and your skin young for years. You can eat spinach in salad, soup or juice form.

4. Green Tea

Green tea is used in a host of beauty products due to its powerful antioxidant properties, which help protect the skin from harmful free radicals that cause wrinkling, brown spots and skin aging. These antioxidants can slow down premature aging and help keep your skin supple and looking young. This healthy beverage also helps protect against skin cancer.

Green tea has also been shown to help prevent heart disease and high cholesterol, prevent and reduce the risk of rheumatoid arthritis, and help you preserve bone density. If you wish to look younger than your age, one or two cups of green tea daily can help a lot. You can also try green tea supplements.

5. Salmon

Salmon is an excellent source of omega-3 fatty acids and hence can be used to delay the aging process. Omega-3 fatty acids help prevent cholesterol buildup in the arteries, protect against abnormal heart rhythms and keep you mentally sharp as you age.

The anti-inflammatory properties and high protein content of salmon also help keep your skin free from blemishes, acne breakouts and various signs of aging like wrinkles, brown spots, crow’s feet and fine lines. Plus, salmon contains a chemical called astaxanthin, which gives your skin a youthful appearance. In addition, this cold water fish is rich in anti-aging nutrients like vitamins D and E. Try to have three or four servings of salmon per week. You can opt for grilled, smoked or baked salmon.

6. Broccoli

Broccoli and other cruciferous vegetables can significantly slow down the aging process. Broccoli is high in antioxidants and contains an impressive number of anti-aging nutrients. This superfood contains the compounds sulforaphane and indoles, which help protect against oxidative stress, cell damage and even cancer.

The B-vitamin folate in broccoli will help your brain work properly for years, while the vitamin K1 increases bone density and reduces fracture risk. Plus, it is rich in artery-clearing fiber, bone-strengthening calcium and heart-healthy potassium.

One serving of broccoli three or four times per week can make a difference in your health and how you age. Try to always eat fresh broccoli rather than frozen broccoli.

7. Olive Oil

Several studies have concluded that olive oil can make you look younger than your age. Olive oil is high in antioxidants, including vitamins A and E. While vitamin A protects the skin from free radicals that are known to accelerate the aging process, vitamin E aids in skin repair and renewal.

Higher intake of olive oil means less fine lines, fewer wrinkles, a more even skin tone and smooth texture. The monounsaturated fatty acids in olive oil can also improve heart health, lower cholesterol levels, and control blood sugar.

To enjoy the anti-aging benefits of olive oil, use it as your regular cooking oil. Also, this healthy oil can be used as bath oil and as a topical moisturizer.

8. Dark Chocolate

Dark chocolate is loaded with antioxidants that help protect your body from free radicals, which cause oxidative damage to cells. Free radicals can speed up the aging process and also cause different types of cancer.

The cocoa present in dark chocolate has flavanols that encourage blood vessels to relax, keeping them youthful, supple and pliable. This in turn lowers risk of high blood pressure, Type 2 diabetes, kidney disease and dementia. Eat dark chocolate in moderation, as it is high in calories and saturated fat that can cause weight gain. Stick to a small piece of dark chocolate with higher cocoa percentage.

9. Garlic

Garlic has many health benefits and has been used for ages to slow down the aging process. It has allicin that works as an antioxidant and anti-inflammatory agent. Allicin helps keep the body free from harmful free radicals. Garlic is also useful for decreasing blood pressure and cholesterol, removing heavy metals from the body, preventing cancer and acting as an antifungal and antiviral agent.

Plus, it contains vitamins A, B and C, selenium, iodine, potassium, iron, calcium, zinc and magnesium that are essential to keep your body in good health. To enjoy the anti-aging as well as other health benefits of garlic, try to eat two raw garlic cloves daily. Also, use garlic in your cooking.

10. Tomatoes

A tomato a day can reverse the effects of aging. Tomato’s anti-aging benefits are credited to lycopene, a powerful antioxidant that protects the skin from harmful free radicals. Lycopene acts as a natural sun block, preventing the UV damage that causes sun spots, dryness and wrinkles. Also, a tomato-rich diet boosts the production of collagen, the protein that keeps skin supple. Tomatoes also have the ability to cut cholesterol, prevent heart disease as well as ward off a range of cancers.

For optimum health and good looking skin, try to drink one glass of tomato juice daily. You can also have tomatoes in your salad or soup. Include these foods in your diet plan to boost your health and reduce the impacts of aging. Along with these foods, you need to follow a healthy lifestyle for better health and looks.

Source: Natural Home Remedies

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Why buying a Franchise business makes smarter business sence

Why buying a Franchise business makes smarter business sense

Hoping to be your own boss? OneRick Grossman’s book Franchise Bible and franchise expert outlines the plus side of buying a franchise

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchise organisations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model. These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.

Collaboration

The franchise organisation model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organisation through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organisations have suffered because they lost sight of this reality during the fast growth stages.

The explosive growth that many franchises experience is referred to as “hockey stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organisation that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

Disclaimer: Rick Grossman’s Franchise exerts  inside this blog are by no means an endorsement of any particular franchise.

Need a Hair Makeover Franchise Info Brochure 2018

 

10 Signs that its time for a hair Makeover

10 Signs You Need a Hair Makeover

Is  it time to redo your look?

by Diane Shawe M.Ed

SIGN 1

Your hair has no volume.

” If your hair just sits there, even after you’ve blown it dry, set it, or curled it, at the very least get a trim, or try some hair extensions for volume and lenght” says Diane Shawe of Need a Hair Makeover

SIGN 2

Your highlights are more noticeable than your base color.

“This is an indication that your highlights have become too heavy,” says Diane. The fix? Consider a single process to cover the streaks and lay off new highlights for at least three months. (Don’t worry, some of the lighter bits will naturally show through, giving you a subtler, sun-kissed effect.)

SIGN 3

Your school friends assure you that “you haven’t changed a bit!”

Guess what? It’s probably time to do just that. Start getting inspired by skrolling and collecting images of hairstyles you’d consider. Revisit them weekly until you can picture living with one of them. Next, schedule an appointment.

Checkout our  Face Shape  Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

SIGN 4

You’re not receiving compliments on your hair anymore.

The amount of times I have heard people say “I can’t bothered” One simple tweak to garner attention is to set your strands in hot rollers. “Of all the heat-styling tools, they produce the softest, sexiest waves.”

SIGN 5

Your hair and skin tone don’t  match.

If your hair colour and skin tones have become too close or too far apart, you could benefit from lowlights or highlights which could add a deeper, warmer overall look. If you dont want to use peroxides, then you could consider using hair extensions to add thickness and color to give your look loads of dimension without damaging your hair.

SIGN 6

Your clothes have evolved; your hair hasn’t.

Altering your clothing style is the perfect excuse to update your overall look. This way, your new look will work from head to toe — literally. For example, if you’ve recently gained weight and your having to disguise those extra curve-you might want to get a sleeker, more face-flattering hairstyle to lift your mood and divert those eyes.

SIGN 7

Brittle dry frizzy hair

Lopping off significant length may be the only way to eliminate dryness. But in the meantime, switch to a cream-based styler, deep conditioning shampoos and conditioners to add moisture to your hair, which will render it more supple and less apt to breaking

Book a free consultation

SIGN 8

Wearing a ponytail all the time.

There are hundred of quick how to do hairstyle on YouTube. It will only take 5 minutes to impress the hell out of your friends with some creative styles.

SIGN 9

Your hair Extensions are always matting

You’ve tried everything and they still conjure themselves into a mass of tangles. Its time to get some new locks and its really worth getting a free consultation about which hair to use instead of running off to ebay. Www.bookanappointment.needahairmakeover.com

SIGN 10

Apathy, Thinking your too old for change!

I have one word, No! Pamper yourself you will feel so much better when your hair looks good and even a small facial can revive your spirits.

 

Six Essential Positive Steps when Dealing with negative reviews

You have two choices here:

  • you can attempt to rectify the situation and save face for others who may see the review (and earn some new clients in the process), or
  • you can flip a bitch and make yourself look like a complete idiot.

You may want to read my article on DCC reviews Dishonest Competitor Complaints.

Regardless of whether the ghost client or genuine client was right or wrong, it is your job to show others that you care and you are willing to do whatever is necessary (within reason) to make this client happy.

Here are six examples to demonstrate your genuine concern and suggestions what to write:

1.) Apologise. The very first thing you need to write is,

“My name is ___ and I am the owner of this establishment. I am so sorry that you had such a negative experience and I would love the opportunity to make it up to you.”

2.) Show gratitude. Let the client know that you appreciate that they took the time to write the review.

“I am truly apologetic that we did not meet your expectations during this visit, but I do greatly appreciate that you took the time to write a review. As a small business owner, reviews like yours are so helpful to me, so thank you for communicating to us where we are falling short so that we can rectify the problems immediately!”

3.) Make an offer. Offer the client something for their inconvenience. They may not take up the offer, but at least make an effort. If they had a terrible massage, offer to give them 50% off with your most experienced therapist. If they didn’t like the color job, offer to have it corrected for free by your most senior colorist.

“If you would be willing to give us another chance, I would love for you to enjoy _____ for _____!”

4.) Let it be known that you addressed the problem with your staff. Make it clear that you have taken action to correct the problem.

“After reading about your experience, I held a meeting with my staff members and addressed the problems you have communicated in your review.”

If the problem was caused by a communication issue (a rude employee, for example), say that the staff are now going to be more conscientious in their communications with each other and with guests. If it had to do with a bad service, inform the reviewer that you are now going to be requiring all staff members to undergo weekly continuing education and monthly technical evaluations. (Seriously, you should be doing that anyways.)

5.) Promise it will NEVER happen again…and mean it. This is where you take the feedback you were given and you learn from it.

ADAPT YOUR BUSINESS TO ENSURE THAT NOBODY EVER HAS A REASON TO LEAVE A SIMILAR NEGATIVE REVIEW IN THE FUTURE.

“I want you to know I am taking proactive steps to ensure that this issue doesn’t arise in the future. I am doing this by ___. I promise you that nobody will ever experience this problem again.”

6.) Apologise, thank the reviewer, and invite them back again. Yeah, really.

“Again, I want you to know how sorry I am. I do appreciate your feedback and hope that you’ll give us another chance to earn back your business.”

DO NOT GET CONFRONTATIONAL, ATTEMPT TO EXPLAIN “YOUR SIDE” OF THE STORY, OR DISCREDIT THE REVIEWER.

I have seen responses to reviews that were downright nasty and unprofessional.

“This woman is obnoxious and rude. We’re all glad that you’re leaving the salon. We pity the next hairdresser whose chair you sit in.”

“This client fails to mention in her review that she ALWAYS tries to haggle the staff for lower prices when she comes, even though the price is clearly communicated to her prior to the start of her service.”

“This review is completely bogus. This never happened. Whoever this is is lying.”

NEGATIVE REVIEWS GIVE YOU THE OPPORTUNITY TO SHOWCASE YOUR CUSTOMER SERVICE SKILLS.
DON’T BURN IT BY BEING PETTY.

A classy, professional, understanding response may impress potential clients, negating the poor review entirely.

Common Negative Review Topics AND HOW TO DEAL WITH THEM

1.) Pricing is too high: A good way to respond to this is to showcase the benefits that set your business apart. (This is assuming that your prices are higher because your services/products justify them.) If you offer monthly specials, mention this as well. Some people just can’t afford to (or don’t want to) pay higher prices. You shouldn’t renegotiate your pricing unless it is affecting your business on a massive scale.

IF A CLIENT OR TWO COMPLAINS ABOUT THE PRICE, THAT’S FINE. WHAT YOU NEED TO LOOK OUT FOR ARE COMPLAINTS ABOUT THE SERVICE THEY’RE RECEIVING.

2.) Rude staff: Tell the reviewer that you have reprimanded the employee responsible. In addition, make it clear that you’ve held a meeting to ensure that all staff members know how seriously you take customer service. Ensure that the client will not have the same experience again should they return.

3.) Bad services: Make a commitment to help your staff continuously improve. Continuing education doesn’t have to cost tons of money. Have each of them teach a one or two hour class on something every week. Set up a rotation for it. They can pick the topic. Evaluate potential new hires before signing them on to work for you. Do regular evaluations of your existing staff members also.

4.) Business is unclean: There is NO excuse for you to have a filthy, disorganised salon or dirty equipment. If you and your staff are too busy to keep it up, hire someone to do so. Seriously, you have no excuse.

5.) Miscommunication: Clarify the miscommunication in the review. Sometimes, miscommunications are honest mistakes. If an employee said something in error, apologise and explain the reason why the employee may have been confused. Never blame the reviewer.

Whatever you do, keep your cool. You want your response to be classy, upbeat, apologetic, and humble.

YOUR GOAL IS TO HAVE OTHERS THAT READ YOUR RESPONSE THINK, “WHAT A GREAT WAY FOR THEM TO HANDLE THAT SITUATION!”

You do not want potential clients to see you rage out on a client online. Show them how well you treat unhappy customers and how quickly and professionally you respond to their criticisms. Keep it together and not only will you salvage the relationship with the reviewer, but you will gain the respect and admiration of the potential clients who read the review response as well.

BOGUS COMPLAINTS

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Read more …


If you don’t already have policies at your salon, consider implementing them.

 

Guarding your Hair, Beauty and Hair Extensions business reputation online

There’s more to adding hair

Your reputation and brand are linked.

Article extracted from ‘Getting started in the hair extensions business by Diane Shawe
Guarding your brand encompasses your personal reputation, business name and appearance of your salon or even your mobile business. 

Your staff and their performance, how they treat and look after clients, the quality of products you use and the level of service you deliver are also linked to your brand.  

All of these are your Unique Selling Proposition (USP) and your USP is your promise to deliver a benefit to your clients who expect you to live up to your promise.

Six ways to help yourself protect your brand

1. Avoid using profanity. You may think that swearing is cool, but you would be surprised at the number of people it offends. Express yourself simply and clearly.

2. Always give your clients your undivided attention. Try not to spend time texting or speaking on your phone whilst doing a clients hair. 

3. Be dependable, keep commitments, practice honesty and show no form of disloyalty. Do not gossip or slander.

4. Do not ever take ethical shortcuts; always do the right thing. Maintain a high standards and keep the clients happy. Once a reputation has been shattered, it is very hard to fix the damage. Bad word of mouth spreads like wildfire. So make sure to protect your reputation.

5. Keep your prices and terms and conditions up to date. Make them available and accessible.

6. Ask your clients for reviews, people forget to post a review when they are happy, but when annoyed they go to  the internet to tell everyone else but you. 

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Get the brush your hair deserves

None of us have the time to go through the internet with a fine toothcomb, but bear in mind that when people use to talk about each other behind each other’s backs, it was all word of mouth and often without your knowledge.

The internet has changed all this and it can be very devastating for small businesses when a client decides to wage a campaign against you and your only sources of income is from your business.

So my advice is to keep posting positive articles, blogs and testimonials from happy clients.

Hopefully in the not too distant future the same rules that apply to newspaper defamation will also apply to the internet.