Category Archives: Franchises

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Watch our most clicked on YouTube video this week by Diane Shawe

Book your free #hairextensions #consultation in person or on Skype

Ever wonder what makes one video popular and another barely raising an eyebrow?

Click to view our most watched video this week perhaps you could comment why.

This blog is just a quick shoutout and were to go if you want to see what we do.

Visit our website

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Top 7 Reasons for Buying a Hair Extensions and Hairloss Franchise by Diane Shawe

Buying a franchise can be a life-changing experience. Make sure it’s a positive experience by doing your due diligence before signing a franchise agreement. A properly designed and executed franchise system can be an exceptional method of expansion, but franchise systems that are poorly designed or not well managed are to be avoided. Below are the top 7 reasons to consider investing in a hair extensions franchise.

01

An Existing Franchise Is a Turnkey Business

Many entrepreneurs have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running, whether that’s obtaining financing or negotiating lease terms.

Buying an existing franchise in a well-designed system can eliminate much of the hard work: choosing a territory, finding a location, negotiating a lease, finding reliable contractors to complete a build-out on time and on budget, establishing vendor relationships, etc. You may also be able to start a business with trained staff already in place.

But, you will still need to do your homework – aside from the transfer fee, your fees and terms may be substantially different than the sellers.

02

Proven System in Place

When you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

In addition to exercising some control over franchising operations and the franchisee’s adherence to brand guidelines, the franchisor provides the franchisee with franchising leadership and support.

Get your copy from Amazon or Google Books

03

Corporate Image and Brand Awareness

If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

In the consumer’s mind, a franchisor’s brand equals the company’s reputation. Great franchisors want to ensure that their customers are satisfied every time they shop at a franchised location and that the franchisee delivers on the franchisor’s brand promise.

04

Higher Likelihood of Success

Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you invest in a proven franchise opportunity and follow the system the franchisor has put in place, you should be on your way to running a successful business.

05

Easier to Obtain Financing

Lenders are usually very comfortable financing the purchase of a franchise because franchises already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.

In addition, some franchise systems will provide in-house financing and/or leasing options. Many systems also offer special discounts for veterans, via the VetFran initiative.

06

Training

Most franchise companies offer a training program that is typically held at their corporate offices, plus additional training that occurs at the actual franchise location before the grand opening. The franchisor will train you to run your franchise the same way their other franchised locations are run.

It will ensure that you are running your business efficiently, and will help to eliminate any common mistakes a new business owner usually faces.

07

Ongoing Support

When you buy a franchise, you have the support of the franchisor and the support of knowing you are part of a growing system. You will always be able to pick up the phone and ask questions of the franchisor or even other franchisees.

Established franchisors typically also have field staff who can visit your location to provide coaching and consulting if needed.

Do Hair Extensions, Hairloss and Beauty Franchises work?

It would seem that there is a blind spot towards innovation outside of technology as we forge ahead with directing where the investment opportunities are bedded.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with opportunities on our side saddled with huge problems that require new thinking. I believe a percentage of our system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, and perform tasks machine might currently find unprofitable.

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

I believes that we need to make sure that the type of education and economical opportunity supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

https://academyexpresscourses.com/2018/10/17/hair-extensions-franchise-makes-entry-into-market-place/

Does Rice Water help grow your hair quicker?

Firstly all hair has a growth cycle, so let’s explore that first

Article by: Diane Shawe

Anagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.

Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.

Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.

Approximately 10-15 percent of all hairs are in this phase at any one time.
At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.

What are the Benefits of Rice Water for Hair and Skin?

Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.

The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.

Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.

The best way to use rice water to grow hair is to rinse your hair with it after a wash.

5 things to do this year to help reach your money goals

I hope you’re feeling thrilled about your future prospects for 2019 and make amazing things happen.

Like you some of us found 2018 rather challenging, but it has helped to shape us into who we will be over 2019. Here is a list of 5 things to put in place this month to help you focus and become more disciplined. A little tip, use your mobile phone diary to set up reminders.

Article by Diane Shawe

1 circlue

DEFINE YOUR WORD

Think about the year ahead and ask yourself what one word would best represent your dreams and direction for 2019. This is a powerful practice because no matter how busy or scattered we may get at various points in our 365 day journey, we’ll always have our word to hold onto and guide us through.

Here are some examples of words to consider (you can also think of them as themes for the year):

FOCUS, REST, COURAGE,

ABUNDANCE, MY VALUES,

SIMPLIFY, ELEVATE, ORGANISED,

SPIRITUALITY, LEGACY,

CHARITY, IMPLEMENT. PHEONIX

Take some time and really reflect on which word holds the most meaning to you in the pursuit of your personal goals. Then take a piece of paper, write your word on it and hang it where you can see it every day. You’ll find that more and more, your thoughts, decisions, and actions in the new year will flow in harmony with your word.

2 circle

CREATE YOUR READING LIST

As entrepreneurs, we know that reading great books for our personal and business development is essential if we really want to take things to a new level each year. However, if you’re like most entrepreneurs, you probably have a mountain of books that you are still intending to read and you know you have to be more selective about exactly which books you’re going to focus on (and implement!) in the year ahead.

So in 2019, instead of getting overwhelmed by it all, get intentional and put together a reading plan.

Here are some questions to help you create your list:

Which particular books will help me the most right now?

What area of my business am I resisting due to lack of knowledge?

Are there any books that I should read again and implement better this time?

3 circle

FOCUS ON ONE THING

With the beginning of a new year, it’s exciting to launch into everything we want to do all at once to improve our lives and our businesses, but that’s a recipe for getting quite overwhelmed and discouraged before too long.

There is so much value in focusing on one thing at a time. It’s better to work on 12 habits or goals one at a time, month by month, and successfully achieve them all in a year, than it is to work on everything all at once and only be able to to finish 2 or 3 due to lack of focus.

4 cirlce

MOVE PAST AN OLD FEAR

One of the things we love most about a new year is the feeling of a fresh start that it brings. Use the momentum of starting fresh to face a fear and do something you were afraid to do in 2018.

5 circle

SET A 90 DAY MONEY GOAL

It’s so important to set your goals around money and map out your plans for how you’re going to achieve them. Money loves clarity and the more clear you are about how much you want your business to grow and how you’re going to make it happen, the more you can expect to see results!

First, identify how much money you want to make in your business over the next 90 days. Working from the framework of a 90 day goal is particularly effective because it’s not too long or too short when it comes to achieving something amazing, so don’t be afraid to dream a little bit out of your comfort zone.

Next, map out what that looks like in terms of clients and sales. How many clients would you need in order to hit that goal? How many sales per month, per week, per day? By honing in on these numbers, you’ll be able to set your daily, weekly, and monthly goals with clarity and ease. Best of all, you’ll be able to focus on taking action and making it happen. 🙂

Hair and Makeup Ideas for this Valentine

Article by Nikki Brown Stylecaster

January felt like an entire year and February has finally arrived– a major feat if you ask us. There’s much to be considered during the shortest month of the year, but more often than not, Valentine’s Day hair and makeup ideas are something that have probably crossed your mind. If not, social media has already reminded you and now, you either could care less or are making plans to woo or be wooed by a bae.

If you’re part of the latter, that may include stepping out of the house and doing anything from a fancy dinner with your special someone to a night out with your other single friends. Regardless of where you’re headed, a face beat to the gawds or hair snatched into a camera-ready ‘do never hurt. To be honest, we’re all for getting dolled up any day of the week, including holidays.

This one is practically synonymous with red lipstick and well, not much else. So instead of sticking to the status quo, we’ve got some seriously stunning inspo that go beyond the basic. From micro-braids tied into a glittery bow to blended-out red eyeshadow, here are some hair and makeup combos we’re this close to trying ourselves.

Neilson Barnard/Getty Images.

Tie It With a Bow

If you’re leaving your makeup neutral like Zoe Kravitz and would rather put more effort–but not too much effort–into your hair, a blinged-out hair bow gets the job done in seconds.

Michael Kovac/Getty Images for Moet & Chandon.

Tall, Long and Sleek

When you want to keep hair out of your face, but still have something to run your fingers through, may we suggest a high ponytail with serious inches, a la Ciara?

Kevin Mazur/Getty Images for Fenty Beauty.

All Pink Everything

Leave it to Rihanna to remind us of the ever-elusive power of a pink lipstick (probably from Fenty Beauty) and tousled hair waves.

Desiree Navarro/Getty Images.

Stunning Shimmer

We can’t think of a better combo than foiled, silver eyeshadow surrounding a set of brilliant brown eyes. Combined with a glossy lip and few coats of mascara and you’re as good as gold.

Emma McIntyre/Getty Images for GLSEN.

Tuck ‘Em Away

We didn’t think Bettie Page bangs could get any cuter, until we saw this textured variation modeled by Yara Shahidi.

Michael Kovac/Getty Images for LACMA.

Blush Lids & Lips

Once you can get over this perfect blunt bob, get into the rosy eyeshadow and matching lipstick against Kiki Layne’s gorgeous brown skin.

Dimitrios Kambouris/Getty Images for Glamour.

Understated Under-Liner

Effortless may just be a pipe dream, but you’ll get pretty close if you throw your hair into some pigtails like Janelle Monae and opt for under-liner, which can be as attention-grabbing as a face full of makeup.

David M. Benett/Dave Benett/WireImage.

Ramp Up With Red

Red lipstick is classic, but why not take it to new heights with matching red eyeshadow and a bit of shimmer just because? Margot Robbie totally gets it.

Daniel Zuchnik/FilmMagic.

Pretty in Peach

Vanessa Hudgens knows the power of Pantone’s color of the year. So much so, that she delivered top-notch beauty goals in head-to-toe coral.

Frazer Harrison/Getty Images.

Classic Updo

A sophisticated updo like Danai Gurira’s will never not look beautiful.

Steve Granitz/WireImage.

Blend It Out

If you’re not into building color on top of color, blend it out instead and pair with a glossy lip like Lili Reinhart.

Kevin Mazur/Getty Images for The Critics’ Choice Awards.

Bejeweled Tresses

How could you not be inspired to dress up like a bonafide queen after seeing Indya Moore in a bordeaux lip and updo accessorized with gold rings?

Steve Granitz/WireImage.

“Effortless” Ponytail

There’s a wide spectrum of effortless, I-woke-up-like-this ponytails out there, but one of our faves is the one that houses lived-in beach waves, like this one on Olivia Munn.

Presley Ann/Getty Images.

Floral Bun

Though we’re always enamored with Lady Gaga’s makeup, there’s no denying the can’t-look-away appeal of this low bun, which resembles the type of flowers you’d get in a Valentine’s Day bouquet.

George Pimentel/WireImage.

Match Your Fashion

When all else fails and your creative muscles need rest, match your outfit to your makeup like Emmy Rossum.

Daniele Venturelli/WireImage.

Messy Curls

The more curls, the better…at least according to us and Amber Heard.

Morgan Lieberman/FilmMagic.

Old Hollywood Glamour

Kristen Cavallari’s shoulder-length, uniform waves are taking us back in time.

Jerritt Clark/Getty Images.

The Classic Half-Up, Half-Down

Kelly Rowland’s light pink lip and half-up, half-down do is a look we’d wear every single day of the year.

SAVING VERSES INVESTING

Now I am no Financial expert, but I do know one thing, most of us want financial security, most of us would like more money, most of us with any money wants to increase it, and the internet is riff with the good bad and ugly tips, advice and dangers about letting go of your hard earned cash.

article by Diane Shawe

I am a business entrepreneur, out there it is hard to raise small and proper investment that is not going to cripple your business or if your time sensitive and need to make critical investments that will impact the growth of your business, jumping through months of investigative hoops by funding administrator (who are important) could loose you that business opportunity.

So I started to check out alternate and then looked at the savers out there and shook my head at the very low returns they received from there banks savings.

I also saw the levels of complaints from some of them who lost thousands from these online trading platforms.

So here’s what I found and suggest: In vest in local small businesses here’s why:

What’s the difference between saving and investing?

Saving – is putting money aside, bit by bit. You usually save up to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, like a broken boiler. Saving usually means putting your money into cash products, such as a savings account in a bank or building society.

Because of persistent low interest rates anyone looking for decent Returns that are also safe has had a tough time for several years most of the best saving accounts for instance don’t even top 1.5% annual yield.

Investing – is taking some of your money and trying to make it grow by buying things you think will increase in value. For example, you might invest in stocks, property, businesses or shares in a fund.

What is Peer to Peer Investing

What is peer to peer investing it is a practice of investing money in notes issued by Borrowers who are requesting a loan without going through the traditional financial intermediaries and who are known to the Investor there is an individual investor and an individual borrower.

The key characteristics of peer to peer lending are it is conducted for profits so there is no necessary common Bond or prior relationship between lender and borrower 3 into mediation takes place by peer to peer lending company for transaction takes place online or in-person 5 lenders may choose which borrow to invest in the loans are unsecured and not protected by government insurance The loans are securities that can be sold to other lenders.

We have seen the growth of online Crowd funding platforms they are great for the long term business startup planner but ineffective for established businesses that need investment to move on a business opportunity.

What is Fixed Income Investment

So what are the benefits of fixed interest investment in addition to the benefits of capital appreciation fixed income securities provide investors with a steady stream of income generated from a portfolio balance.

Most people have done this by property investment but often find that they are investing more of their own money than

Creating a consistent cash inflow to the Investor.

One advantage of investing in fixed income securities is the peace of mind that comes from the stable portfolio balance and capital preservation by definition fixed income securities are required to repay the original amount of the Investment known as the principal balance in full at a specific date in the future or in increments spread over the duration of the investment.

Example: Principle Investment 12 months £1000

Quarterly income £100×4=£400 Return of principle investment £1000 Guaranteed Ethical Growth of funds in one year £1400

Fixed income is a type of investment in which real return rates or periodical income is received at regular intervals and at reasonable predictable levels fixed income investment can be used to diversify one’s portfolio as they pose less risky than equity and derivative investments.

Best investment plans for fixed income further the recent tumbling of the economy has bought the attention of investors from equity orientated plans to fixed income plans especially for those who are on the verge of retirement or those wanting a better return on their money than what the banks are offering. Simply put fixed income plans use regular Returns in the form of fixed income.

Do Hair, Health and Beauty Franchises work?

Trends and Facts About Hair, Health & Beauty Franchises

By Diane Shawe

Looking and feeling one’s best is important to many in the UK, which makes the Hair, Health & Beauty industry essentially recession-proof, as people are continually willing to spend on the prducts and services that make them feel better.

Make-up, hair care services and products, along with beauty treatments have steadily still been purchased.

A 2016 report put health and beauty purchases at 6.1% of all retail sales in the UK.

In a recent report, one-fourth of people aged 19-64 and a third of those over 65 said they had taken one or more dietary supplements during the surveyed period.

That is millions of people in the UK taking supplements on a weekly or daily basis. Health supplements are used to prevent vitamin deficiencies, boost the immune system, build muscle, and maintain overall wellness.

Why are we seeing these trends spoke? Because people are living longer so more emphasis is put into continuing looking and feeling good.

Report Just Out

DUBLIN, Sept. 4, 2018 /PRNewswire/ —

The “Hair Wigs and Extension Market – Global Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering.

The global hair wigs and extension market is estimated to reach revenues of more than $10 billionby 2023, growing at a CAGR of approximately 9% during 2017-2023.

The growing demand for high-end human-hair extensions and ultra-high-quality synthetic wigs across the European region will create new opportunities for leading manufacturers in the global market. The increase in per capita income and spending power among consumers will boost the revenues in the market.

The global hair wigs and extension market is driven by the rising interest for hair care products among men. The rapid urbanization and rising expendable livelihoods in rising economies such as India and China will boost sales in the global market. The market research report provides in-depth market analysis and segmental analysis of the global hair wigs and extension market by type, material, and geography.

The report considers the present scenario of global hair wigs and extension market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global hair wigs and extension market.

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

Which is more Productive – Discipline or Motivation?

When it’s time to get something done there two ways to kick yourself into gear.

The first, and most popular, way is by motivating yourself. The second, which isn’t as widely used, is through self-discipline.

But, how different are they? And, which is better, discipline or motivation?

Discipline vs. Motivation

“One of the first things to realise is that self-discipline is different from self-motivation. You might be able to do the things you’re supposed to, but that’s not the same thing as being motivated to a higher purpose, or having the self-motivation to keep going when your willpower is depleted.

“Willpower has been recognised as a limited resource — something that you can ‘use up.’ If you repeatedly resist temptation or force yourself into something, eventually you wear down and it becomes harder and harder.”

If you really want to keep going, you need that self-motivation that helps sustain you when the decision fatigue sets in and your willpower runs low.

In real life, when fear, fatigue, and doubt set in, no speech can provide the motivation you need to keep going. The only thing you and your team can rely on is discipline and faith.

Discipline is cherished in the army for instance. They cultivate it in everything they do, from how they fight to how they dress, cut there hair, and clean there rooms.

Discipline also provides a template for what businesses should identify and develop in their employees. More than any other quality, discipline is what drives a person to succeed when faced with adversity. And that’s what the real world is: adversity.”

Discipline, is what “drives you to do the work you don’t enjoy, but is required. Discipline conquers fear. Discipline keeps you going when your curiosity, motivation, and excitement evaporate.”

While motivation is a good quality to possess, it’s not as important as discipline.

The Anatomy of Discipline

1. It takes consistent self-discipline to master the art of setting goals, time management, leadership, parenting and relationships. If we don’t make consistent self-discipline part of our daily lives, the results we seek will be sporadic and elusive.

2. It takes a consistent effort to truly manage our valuable time. Without it, we’ll be consistently frustrated. Our time will be eaten up by others whose demands are stronger than our own,

3. It takes discipline to conquer the nagging voices in our minds:

  • the fear of failure,
  • the fear of success,
  • the fear of poverty,
  • the fear of a broken heart.

4. It takes discipline to keep trying when that nagging voice within us brings up the possibility of failure.

5. It takes discipline to admit our errors and recognise our limitations.

6. It takes discipline to seperate the voice of the human ego that speaks to all of us.

That voice tells us to magnify our value or accomplishments beyond our actual results.

It leads us to exaggerate, to not be totally honest.

7. It takes discipline to be totally honest, both with ourselves and with others.

8. It takes discipline to change a habit and to plan.

Being disciplined is one of the best ways to remain productive, this is because it increases self-confidence, patience, and teaches you how to overcome failure.

Most importantly, self-discipline ensures that you’re not driven by impulse.

You Still Need Both

However, when Gro Jordalen from the Norwegian School of Sports Sciences studied the correlation between motivation and self-discipline in athletes, she determined that these elite athletes rely on both.

Jordalen studied national level athletes between 16 and 20 years old and determined that in the short term, they need to be very disciplined to stay motivated. For the long term, being motivated makes it easier to remain disciplined.

“These are new and exciting findings. We used to regard self-discipline as a tool to become more motivated. Now, we see that strong self-discipline influences how motivated the athletes are,” Jordalen says.

Jordalen also found that the athletes were more prone to burn out if they were driven by extrinsic motivation.

“Showing restraint and being disciplined can be more draining if motivation is fueled by extrinsic factors. This would increase the risk of ending up feeling exhausted and being burned out. If the athletes are driven by intrinsic motivation, it is easier to resist things that would negatively affect their daily schedule. This way, the athletes keep their training in check,” says Jordalen.

In my experience, motivation is what’s needed to get up-and-running. But, discipline is needed to stay on the right course.

In short, you need both factors to be successful.

Tips of Developing Self-Discipline

Personally, learning how to become self-motivated wasn’t as challenging as developing self-discipline. I’m not exactly sure why. But, it’s definitely been more challenging for me.

Of course, with a little extra effort, I’ve been able to successfully develop self-discipline. This, when used in conjunction with motivation, has made me even more successful. And, you too can harness the power of discipline by doing the following.

Take baby steps.

This was perfectly explained in an article over at Wisdomination.

“Your brain resists abrupt changes. If you motivate yourself to a titanic “Starting tomorrow, I’m a new person” effort, you’ll only burn out and revert. Big and sudden just doesn’t work, slow and steady does it. It’s the yo-yo effect of discipline. You want to surf the edge of your comfort zone, which is the only sustainable attitude.

When you progress in baby steps, you will find yourself a new person a year hence, not knowing precisely when or how it happened.

The trick here is to make a small change and let your brain accept it as the new baseline.This will make the next step easier, because the baseline moved. Wash, rinse, repeat.

Because you’re surfing, which means the wave is moving forward beneath you. Cool stuff.

What I’m gonna say now may sound banal, but it really isn’t: Big things are composed of small things. Small changes that you stick to and follow every day add up to surprisingly massive results.”

For example, if you spend five minutes every day organising your office, you’ll quickly notice how more productive you’ll be because it’s clean and organised.

If you start taking the stairs instead of the elevator, those small calories burned will add-up to lost pounds – and a boost of energy as well.

Start prioritising.

Since you only have so many hours in a day, along with a limited amount of energy, you need to start prioritising. This means completing your most important tasks before moving on to something else.

Learn from past mistakes.

Do you know what separates those with strong self-discipline from those who don’t? Those with internal discipline have learned from their past mistakes. This not only ensures that they won’t repeat the same mistakes, it also improves your discipline.

For example, if you went through a bankruptcy with your previous business, you may be better suited to handle it again. I’m not saying you will, I’m merely pointing out that you survived it the first and now you know what to do to overcome this challenge based on your past experience.

Take frequent breaks.

It definitely takes discipline to create and stick to a routine. For instance, I have a strict morning routine where I wake-up around 5 a.m. This allows me to plan my day, exercise, and catch-up on things like my emails, the news, or book I’ve been reading.

At the same time, self-discipline is also means that that you schedule frequent breaks throughout the day. You need this time to recharge and refocus so that you can focus on the rest of your day.

Practice good habits.

Those who are disciplined have good, daily habits.

They’ll skip that burger for a salad. They’ll leave a party early so that they can get a good night’s sleep. They’ll make the time to fit-in a workout.

Developing good habits is no easy task. But, it keeps you mentally, emotionally, and physically in shape.