Category Archives: Free Wi-fi

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Are you focused, productive, transactional or inspirational? by Diane Shawe

shortcourses expert bannerBeing busy isn’t the same as being productive, but how do you assess what you need to do to improve both your productivity and your staff?

Would an online Personal Training Need Analysis that takes about 10 minutes help?

Then  CLICK HERE TO TRY ONE FREE Personal Training Needs Analysis and in as little as two hours you can judge for yourself if it would be of use in your business.

Would it help if you could find out how to get the best out of your employees?

Would it help to be able to speed up Pre-Interview selections, Staff Appraisals, Training Needs, Personal Development, Management Selection, Team building and any of those otherwise expensive long winded, time consuming and expensive process?

Well click on our complimentary link to see how it works, I promise you will not be disappointed.

What most people, employers, entrepreneurs and even some educational institutions do not have in today’s current environment is time, the necessary resources and the infrastructure they need to support and achieve learning objectives cost effectively.

Out with the Old in with the new but who is going to be ready at the ‘Start Line’ with all the right tools to assist with the new Continued Competences?

We can offer a person centric online Personal Training Needs analysis tools and  reports to aid in the development of any individuals or organisations growth. The profiles and learning programmes are designed to help reduce risk and to create action and results.  Goal setting is no good without implementation.

We invite you with our compliments to click and complete 10 simple questions and we will send you back a report so that you can see how it works and give us your feedback.

In order to better identify and appraise an individual to pinpoint specific training needs, the Speed of Implementation and adaption to change will confirm who gets ahead or sustain growth by using technology to help with self appraisal, self reflection and personal development.

However, the new skill set or competencies, aims to define the standards needed to enter, compete and remain in the profession which mainly comprise of the following:

  1. Ethics, professionalism and judgment;
  2. Financial Literacy and Technical ability;
  3. Managing yourself and your work;
  4. Working with other people.

That said, in order to meet these new core competencies, individuals and organisations will be required to undergo a process of self-reflection through a high-level Personal Training learning needs analysis to identify their own learning gaps; as well as identify gaps specific to those needed by the organisation they work with. Ideally, this process will be recorded and accompanied by an evaluation of the success of the learning completed and ultimately, organisations will be required to make an annual declaration that they have considered and taken action to address Point of Need training.

We look forward to your feedback once you get your free report back and then maybe we can discuss the speed of implementing this process throughout your business or consulting services.

Just click here now and in just 10 minutes you would have completed 10 questions and we will send you back the results.

 

Why strategies for modernising corporate learning should focus on learning outcome cover by diane shawe

 

“The only thing worse than training people and having them leave, is not training them and having them stay”

 

What do we do..

We specialise in resourcing short courses via a pre-populated LMS solution for Point of Need Training via mobile devices so that all different levels of staff can access training whilst on the move using their own device supported by one off our virtual tutors to help them complete their online 4 weeks course.

12 Do’s and Don’t Tips For Getting And Keeping High-Net Worth-Clients by Diane Shawe

Hair Extension and Makep masterclasses Diane ShaweThere are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.

article by Diane Shawe M.Ed and Eryca Freemantle

As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.

Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.

Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.

Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.

So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?

  1. Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
  2. Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
  3. Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop  point 7
  4. Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
  5. Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
  6. Don’t Stare: Its rude and frightening
  7. Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
  8. Do not ever say – “I love You” Do you know how silly you sound?  They will no doubt think your crazy
  9. Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
  10. Don’t take Photos –  Do not take photos of them while working on them without asking their permission
  11. Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
  12. Don’t Cry – Professionals do not cry on the job- especially for nothing
Want to learn how to earn £4000 a month?

Want to learn how to earn £4000 a month?

10 Tips for Becoming a Social Media Influencer by Diane Shawe

10 tips on becoming social media influencer by Diane ShaweAre you trying to become a social media influencer?

article by:

CEO at AVPT Ltd. Business Growth Training Provider & CPD Approved by SRA. Startup Loan Mentor

To be considered an influencer, people need to see you as a resource. Consider your audience and share content that they’ll find useful. Post original articles, plus posts from other trusted sources.

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share ten tips that can help you become a social media influencer.

Discover ten tips for becoming a social media influencer.

1: Focus on one area and one specialism

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

If your goal is to be an expert in the digital space and become known as an influencer, there are plenty of things you can do to raise your profile. Develop your expertise and use social media to raise yourself to influencer status. To help you find your focus here are some points to consider.

What do you think?
What is your niche?
What platforms get the most engagement?
How have you developed your reputation as an influencer?
In what ways will you engaged your audience and shared your expertise

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram. The Vine is also good for short video clips from your Youtube account.

1: Master one topic to become a true expert.

Get your copy today from Amazon

Start small and learn as much as you can about your desired niche through research and experimentation. That way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, as opposed to simply restating others’ opinions. This is a very important step on your way to influencer status.

Oh and try not to drill down too much in your articles, more and more people access using a mobile device so think about what you would want to see if it was you reading someone else’s blog.

2: Subscribe to Platform Blogs

Social media is unique because it is in constant flux. Stay on top of the latest platform updates, such as algorithm changes, new analytics and added features, as they can drastically change a social channel and the way it’s navigated.

Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest and Instagram. There’s no better way to keep tabs on any social media channel.

3: Familiarise and Read Relevant Blogs Daily

In addition to platform blogs, read other information outlets to gain valuable insights into your niche. Study news, expert opinions and case studies that are published or shared by people you trust.

Makes subscribing to and reading multiple blogs easy.

By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.

4: Do you use your Alert Settings?

Reading press releases, news alerts and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.

Since it is impossible to keep track of all of the information from platform blogs and your favourite outlets, invest time into creating alerts directly related to your specialism. A couple of tools that make it easy to stay on top of relevant news are Google Alerts and Social Mention.

5: Populate Your Blog

There is nothing worse than a blog that is several weeks out of date! Write blog posts and publish consistently. You should shoot to publish at least two to three times each week.

To stay on track, create an editorial calendar and stick to it.

Partner with other influencers and reblog them. Interview them, (over the phone, on skype or send them 5 questions to answer. Invite them to contribute to your blog or run a promotion together that gets shared on everyone’s sites.

6: Publish on LinkedIn

In addition to your own blog, re-create your posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image and keywords. (I hope you have a linkedin account)

Remember, people generally assume LinkedIn posts are only from the most influential thought leaders. Now, when people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority too.

Share your knowledge and get noticed by publishing on LinkedIn.

Through its publishing platform, LinkedIn has created a prime opportunity for influencers to get noticed.

7: Use Sharing tools to share Valuable Content

I repeat again, share content. Once you’ve determined your focus and have implemented a system for keeping on top of the latest news and information within your niche, start sharing high-value influencer content with your audience via social media.

8: Seek out and Contribute to Other Sites

One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.

After your content is published, let people in your network know. Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Dare I say it but +google plus is fast becoming a really influential content showcase. Have you got your account set up yet?

9: Be Seen Engaging Online

To be an influencer, you need to be seen and also be engaging. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats too), answer questions on Quora and share ideas in LinkedIn groups. Be constructive and you don’t always have to be controversial for the sake of it.

10: Safeguard your Reputation

This area is not often looked at, getting misquoted, having the wrong type of media attached to your blog can often flag up in the search engine above all of your positive content.

Make sure you sign up to a online reputation notify. They are good because they sweep the internet each week and give you a report on any new content found linked to you or uploaded by you. I use www.naymz.com It’s worth becoming a premium user.

Sharing your knowledge is how you’ll truly stand out as an influencer.

How can we help?

We have a Social Media Course that you might find very beneficial. Visit www.shortcourses.expert or give us a call and we will send you the course outline. 0208 1333120

To busy to Market your business and get new clients? by Diane Shawe

Without new customers your business dies.

Without new customers your business dies.

No business can grow or survive without new customers!
article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!)  because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up  your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

  • Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
  • Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
  • Step Three: Complete the form and submit it to us and we will send you an invoice.
  • Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t.  We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

I know a good deal 3 hours workshop diane shawe

Worldclass Free Business Growth Bootcamp with Bill Walsh in London

Do you need to fine tune your big business idea?  Are you looking for a partner? Then this is an event not to be missed!

Bill Walsh free Business Growth Seminar in London hosted by Diane Shawe

Bill Walsh has agreed to come to the UK from the US and give a free Business Growth Session whilst I host a business success panel.To post your question to the panelists Click here 

Come to this free event and learn how to launch & build an even more successful business with one of the World’s most successful Business Coach. Normally to attend one of his sessions would cost over £1,000

When you attend you will have the opportunity to put your questions to our Business Panelist and network
with local business executives.

The educational focus is on Business Growth – Public Speaking and how to create your own VIP Masterminds. Plus everyone will receive some amazing gifts just for attending!

Here’s why you should attend:

Bill Walsh will discuss:

How to Monetise your Intellectual Property
How to Build a 12-Month Success Plan
How to Connect & Do deals with the Ultra-Successful
How to Become laser focused & ultra-productive
How to Monetise your Passion

For Complimentary Tickets visit CLICK HERE

Sponsored by Diane Shawe CEO of AVPT Ltd.

get mentoring with diane shawe business start up loans

 

Bill Walsh New book out now Oblivion Get your copy now

Do you have questions about Business Start up and Growth Bootcamp with Bill Walsh Millionaire Coach? Click here to register your question

Keep Taking the Tablets

Keep taking the tablets

Keep taking the tablets

-More Than 1 Billion Smart Devices Sold Last Year Changes Everything

article by: Tim T Dingle BSc (Hons) MIBiol PGCE MBA  CDO at AVPTGLOBAL

I can remember clearly (it was after all, only 3 years ago on April 3rd 2010) when Steve Jobs unveiled a unique consumer tablet with an unusual name. It had been one of his obsessions for years, even before the iPhone. Many people thought Apple would be better served by coming out with a netbook: you remember netbooks, don’t you?

According to the International Data Corporation[1], worldwide shipments of smart connected devices grew an amazing 29.1% year over year in 2012, crossing 1 billion units sold with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012. Quite astonishing and I hope everyone had a great Christmas opening the tablets!

We all know that smart devices can deliver amazing functionality; from constant Internet and social media connection to brilliantly helpful apps. They are genuinely changing the way we operate as a society. The change is happening so rapidly and almost seamlessly that most of us probably don’t realise how much we use and rely on our smartphones and tablets.  How did the business world even operate without employees having constant access to their phones, email and the Internet? How did busy parents keep track of their schedules without a calendar that never leaves their side and actually reminds them of events?

apps galore!

apps galore!

If we pause to consider that now we can use apps to find the best meal when on the road, the nearest petrol station or to locate possible holdups on route. We don’t even have to watch TV or connect to an online news site to get instant national and local news. We can scan rail and plane tickets with our smart phones and check in with no paper for international flights. While smart devices are making everyday activities easier for consumers, some businesses are facing challenges to compete effectively. The challenge is being met by forward thinking companies like AVPT Global[2] who seek to use tablets and smart phone technology to be at the heart of online learning and push forward the rise of mLearning.

The iPad and other smart devices (including my brilliant Samsung Note 10.1) have had huge initial impact on access to information, business sales and social interaction. In fact the pioneering of this new category has in some ways been even more significant than the iPod and even the iPhone, because it has disrupted so many different device manufacturers. It has created a market opportunity for smart device manufacturers and created a challenge to other PC makers and even potentially influencing how we may watch television in the future. It has also extended digital content opportunities to make books and video on-the-go a more practical experience, ending the back breaking march of the child with books to school perhaps?

The iPad was the first device to successfully bridge the gap between the PC and smartphone for consumers. Since it landed in the first consumer’s hands more than 55 million iPads have been sold worldwide, used for watching (and streaming) movies, reading books, magazines and newspapers, Web surfing and playing games. Tablets are becoming familiar common coffee-table fixtures in households around the country. They’re also being stowed in the briefcases and bags of travellers, whether they’re going by car or by plane. And they’re increasingly carried by teachers, doctors, lawyers, real estate agents — a wide range of professionals who find they can do much of their work with a tablet. Put simply, the tablet has become the go-to PC substitute for a variety of activities.

A smarter way to study with www.avptglobal.com

A smarter way to study with http://www.avptglobal.com

People now leave their laptops behind more often, taking advantage of the tablet’s lighter weight, ubiquitous wifi (and 3G /4G) connectivity, its longer battery life and catalogue of useful applications. We are seeing some of the tasks traditionally performed on PCs and laptops, now being performed on the tablet. In fact, all five of the top activities (email, Web surfing, game-playing, social networking and online shopping) shifted towards the tablet in late 2011.

Many of these are activities we do on our smart phones, of course, but doing them on the tablet is not only more pleasurable visually, it leads to entirely new behaviours. Watching video (be it movies, TV or YouTube) is definitely one of the preferred uses of tablet owners who also have smartphones, as is Web surfing and email, according to new research from Nielsen. In a great piece of research called, “Tablets are for meals. Smartphones are for snacks,” Nielsen[3] shows how 10 per cent or less of smartphone owners opt to do those activities on their phones. Social networking (both Facebook and Twitter) is also better done on a tablet than smartphone, as is writing emails. Aside from making phone calls, the only activity right now where the smartphone beats the tablet is instant messaging. But even 18 per cent said they’re doing that on their tablets. It appears that mobile phones tend to be the gateway drug in emerging markets where consumers typically move on to a tablet.

The IDC report that grabbed the headlines last week (1.2 billion smart devices), goes on to say that it expects global smart connected device unit shipments to surpass 2.2 billion units by 2017. Consumers and business buyers are now starting to see smartphones, tablets, and PCs as a single continuum of connected devices separated primarily by screen size. Each of these devices is primarily used for data applications and different individuals choose different sets of screen sizes in order to fit their unique needs. These kinds of developments are creating exciting new opportunities that will continue to drive the smart connected devices market forward in a positive way. The first step on the long road to mLearning is just beginning and the potential for individuals and companies to grasp the opportunity is seen by only a few.

Taking the Tablets has never been so exciting.

AVPT-Logo-ALL-INFO


[2] The Academy of Vocational and Professional Training www.avptglobal.com

[3] Dan Lee, Director of Product, Digital Nielsen July 18th 2012

Revision? Forget it

How to Massively Improve Your Chance of Success, Now!

Become a VTF with AVPTGlobal

Become a VTF with AVPTGlobal

article by Tim T Dingle BSc (Hons) MIBiol PGCE MBA, Chief Development Officer at the Academy of Vocational and Professional Training (AVPTglobal)

I sometimes wonder what an alien might think if they were monitoring our schools, downloading training course and looking at how students try to learn.  They would be forgiven for thinking that they have been artfully designed to train students in the art of forgetting. Throughout the time you take most conventional courses (excepting, of course, the cutting edge ones at AVPT  www.avptglobal.com) it may seem that you spend your time ‘learning’ and ‘revising’ for tests. What then follows is extraordinary; we forget that information within weeks.

This pattern seems continue throughout schools, professional training cycles and college courses. This heroic shuffling in and out of knowledge from our cerebral hemispheres seems to be a constant cycle. Then students are tasked, days before a crucial exam, with relearning everything that they have managed to forget over the course of the year. This is the classic ‘summative assessment’ situation with a history of failure in so many cultures.  This often takes almost as much time as if we were doing it from scratch. It seems that the UK Education Minister, Michael Gove is known to be an admirer of this system.

The reason that forgetting is so common in traditional learning cycles is that the way we are taught to encode and recall memories, causes fading over time. Those memories that can be recalled are the one that get repeated and are strengthened. They are prepared for the long term and placed within the Long Term Memory System (LTM). This is important because (from an evolutionary point of view) repetition correlates with importance. Meaningful or important things tend to happen again; random things tend not to.

One of the problems with most learning systems lies in a distinction between two ways to go about this repetition.  It can be separated into ‘spaced learning’ (SL) and ‘massed learning’ (ML). Massed leaning is sometimes called cramming. You may remember those long sessions; students love them and believe the longer they stare at their notes /books, the more it is effective. The spaced repetition method is where the repetitions are spaced out over a period of time. The best analogy is to think of memories as plants in the garden of your memory; then think of repetition as watering with your watering can.

The ML system is like watering a plant by emptying the whole watering can all at once; then failing to do so for months.  The mechanism for SL Learning is to imagine watering the plant once a week in measured amounts from the can, over a period of months. This regularity, combined with a systematic  approach and by using a ‘chunked up’ seems to be crucial to success; an approach that, we believe at AVPT, is how all online learning must develop. The long term effect of these totally different techniques of watering (but the same total volume of water) results in two very different plants (one is probably dead).

Now imagine something else that can radically improve memory and success. Incredible as it seems the greatest advances in improving our chances of success can be had for free, right now. I’m talking about improving your brain from the outside in. If you take it seriously it can and will lead to faster and more accurate decision-making. It will yield greater productivity and inspire innovation. If you want to be mercenary about it, it’s the kind of smart that starts making money.

All you need to ‘invest’ is approximately 30 minutes a day.  And maybe a decent pair of trainers. Over the last 30 years I have seen many articles describing how aerobic exercise is beneficial to health. There is no doubt there is a lot of truth in what has been written.  Improving oxygen distribution in the body… reducing the chances of heart disease… losing extra pounds… exercise has many benefits. But cardiovascular exercise goes way beyond reducing blood pressure and cholesterol.  Current research shows that exercise can alter the very structure of the nerve cells in the brain. You could read the evidence in (fairly dull) scientific papers, of which over 1000 have been produced in the last 12 months.

There are many people like me who recognise the impact that cardiovascular exercise has had on their career and every aspect of their life. It may surprise you that there is a growing cohort of business people and entrepreneurs who credit exercise not as just a component of their successful lives, but as the biological catalyst in all of their achievements.

In very basic terms, our brains function due to groups of chemicals ‘jumping’ between the neurons (nerves) within.  My research indicates that BDNF – Brain Derived Neurotrophic Factor – is one of the most significant of these chemicals. BDNF is a protein that is controlled by the BDNF gene in our DNA.  BDNF acts on brain cells by encouraging the growth and differentiation (dividing and deciding what they want to be) of new neurons and synapses.  The neurons start growing new connections on their branch- like ends (called dendrites). The more dendrites that grow, the more connections are made.  The more connections you have in your brain, the greater your capacity to think: using another plant analogy, BDNF is a ‘miracle grow’ for your brain cells.

It works in the areas of the brain vital to learning, memory, and higher thinking.  BDNF itself is important for long-term memory.  Which is why it makes you smarter. So, exercise increases BDNF – great!  But… when you are stressed, you release the hormone corticosterone.  This has been shown to decrease the amount of BDNF!

In other words, being stressed makes you less smart and less able to make good decisions.If your exposure to stress is persistent, this can cause an area of the brain called the hippocampus to actively shrink.  This has been shown to take place in humans suffering from chronic depression. The secret of creating change within the brain that can boost your intelligence, memory and decision making qualities (as well as relieving depression) is

The optimal amount seems to be 30 minutes of aerobic activity a day.  Running, swimming, active walking – they’re all good as long as you do them regularly. I’m always interested in finding new ways to learn better and faster. I am a busy and driven individual.  I try to read one book every day on top of a full time business career.  The amount of time I have available to spend learning new things is limited.  It’s important to get as much educational value out of my time as possible, so retention, recall and transfer are critical.

I need to be able to accurately remember the information I learn, recall it at a later time and utilise it effectively in a wide variety of situations. One sure-fire way to become a more effective learner is to learn new things and keep practicing them. The Science backs this up.  A 2004 article in the journal Nature[1] reported that people who learned how to juggle increased the amount of grey matter in their occipital lobes, the area of the brain associated with visual memory.When these individuals stopped practicing their new skill, this grey matter vanished.

So if you’re learning a new language, it is important to keep practicing the language in order to maintain the gains you have achieved. This ‘use-it-or-lose-it’ phenomenon involves a brain process known as pruning. Certain pathways in the brain are maintained, whilst others are eliminated.  If you want the new information you have just learned to stay put, keep practicing and rehearsing it.

One of the key secrets of memory is how brain cells connect without actually touching.  The gaps are called synapses – remember those chemicals that ‘jump’ across the gaps?  Circuits are formed that retain memory, but they disappear if they are not used over and over again.

So go juggle right now!

http://www.avptglobal.com


[1] Draganski, B., Gaser, C., Busch, V., & Schuierer, G. (2004). Neuroplasticity: Changes in grey matter induced by training. Nature, 427(22), 311-312.

 

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