Category Archives: Global entrepreneur week

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

The Effects of Grade Inflation on Education

So what is Grade Inflation and what are the effects?

Article by Diane Shawe Author extracts from ‘Is Adult Education Broken’

Grade inflation is the tendency to award progressively higher academic grades for work that would have received lower grades in the past.

  • Grade inflation makes it more difficult to identify the best students, as more students are awarded the highest available grade.
  • Grade inflation is not uniform between schools. This places students in more stringently graded schools and departments at an unfair disadvantage.
  • Grade inflation is not uniform among disciplines.
  • Grade inflation makes it more difficult to compare students who took their exams at different times.

The effects of Compliance Professionals

The rise of the campus compliance professional as expert utilising the perfects means of
gaining media influence with their established position. Though the means of gaining influence
are common, their aims vary from political, economic, to personal. Thus the label of
compliance professional applies to diverse groups of people, including propagandists,
marketers, pollsters, salespeople and political advocates. It’s interesting to note that education is not really targeted

The effects of Grade Point Averages (GPA)

According to a study published in 2014, a one-point increase in high school GPA translated to
an 11.85-percent increase in annual earnings for men and a 13.77 percent annual earnings
increase for women. However, the higher percentage increase was not found to be enough
for women to catch up to men: women with a 4.0 high school GPA still made less, on average,
than men with a 2.5 GPA. We are now seeing evidence of this in unequal gender pay for the same job

College and post-college students often wonder how much weight their GPA carries in future
employment. The employer, company and industry play the largest factor in answering this question.

According to Johnny C. Taylor, Jr., senior vice president of human resources for IAC/Interactive Corp, a company with over 33,000 employees, an applicant’s GPA is the single best indicator of future success in job employment. According to the National Association of Colleges and Employers, since 2001 there has been an increase in employers looking at and making hiring decisions based on, a candidate’s GPA.

In addition, Job Outlook 2005 survey reported that 70 percent of employers looked at an applicant’s GPA, increasing to 75 percent in 2010. Those looking at and weighing in college GPA reported that their cut off was a GPA of 3.0 or lower (Morsch 2 CL 2007-2010)

GPA is not the only factor that determines future employment. Many employers look for other
pertinent characters such as leadership, teamwork, flexibility and attitude. They may also look at the reputation of the college attended and other work related experiences such as
internships. In a 2010 student survey for recruiters, 45 percent of the students who had
completed an internship had already received a job offer. Many of these jobs were within the
company that they interned for.

Buy a copy today

Although GPA seems to be important in the hiring process, other variables may contribute to
the likelihood of getting hired. If a student’s GPA is below a 3.0 or what the employer is looking for, it is suggested to calculate your GPA for only the classes within your major for your resume.

The effects of Consumer Confusion

Confusion occurs when a consumer fails to correctly understand or interpret products and
services. (Turnbell 2002 -2003). This, in turn, leads to them making imperfect purchasing
decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer. It is a widely studied and broad subject which is a part of Consumer behaviour and Decision making.

The effects of Choice overload, financial pressures

Choice overload (sometimes called over choice in the context of confusion) occurs when the
set of purchasing options becomes overwhelmingly large for a consumer. A good example is a wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process. Whilst large assortments do have some positive
aspects (principally novelty and stimulation and optimal solutions) any assortment greater
than around 12-14 products leads to confusion and specifically transferring the ownership of
quality assurance to the consumer.

What this means in practice is reduced levels of satisfaction with purchases from large assortments as a consumer may be left with doubt that they have succeeded in finding the “best” product. Choice overload is growing with every large database of online free courses such as Moodle, University offering large choices of taster courses which can often be misinterpreted as real courses.

Taking it all in

By no stretch of the imagination have I scratched the surface of all the different methods of
reviewing standards, methodologies, global rankings and other factors that suggest the
system(s) is failing to adequately prepare students and adults who are still in our system and will be for another 30 years to adjust to rapidly changing technology.

How can educators,prepare individuals for entrance into the global marketplace?

This is done by reviewing potential hindrances and shortcomings, of which I am going to list in my opinion the most relevant ones so that educators around the world can better explore and devote their best and brightest to finding solutions to shape educational strategies with a proactive approach designed to improve overall outcomes for success.

Before I begin I quote a reference from Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best
manage change.”

Throughout the ages, every human society has experienced challenges adjusting to population
growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process because we seem to be accumulating a pool of adults (who were once the next generation) who appear to be helpless in this new found world of information and technology -The intangible and more important how to work with the tangible.

One critical element of preparation in the 21st century is the ability to engage all ages and
cultures beyond communal borders. At the centre of this struggle for growth and prosperity is education.

I will now explore some of the current educational strategies which are failing to prepare the current adult generation sufficiently enough to enter the global workforce and sustain their family, community and contribute to their countries economic prosperity.

Discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing

Black male graduates in the UK earned £7,000 a year less from 2007 to 2017 than white males.
That’s according to a report by the Resolution Foundation, which highlighted that this discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing 24 percentage points over the past two decades, compared to a 15 point increase for white men.

The think tank also revealed the average pay gap between white and Pakistani and Bangladeshi non-graduate men is more than £4 an hour.

So Is #Adult #Education Broken?

#DianeShaweAuthor explores the main failings in education for an economy—powered by #technology, fueled by #information, driven by #knowledge and becoming #automated.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

What has happened?

How can we make this new economic age enhance, rather than diminish, our quality of earning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy. It is evident that computers can do that for us!

Will the current type of Adult Education keep you in Employment?

Diane Shawe’s latest publication ‘Is Adult Education Broken suggests that a 21st-century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

Download your copy from Amazon today

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

Diane believes that we need to make sure that the type of education supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

Education has to become student-centric and move away from solely institutional constructs that are not fluid to change.

Maybe we need to remind ourselves of the purpose of education by looking back in order to move constructively forward.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. Diane recommends John Dewey book, Democracy, and Education 1916.

https://www.amazon.co.uk/Adult-Education-Broken-Diane-Shawe-ebook/dp/B07BWBMGFM

A thought provoking read get your copy today

I Discovered That The Law of Attraction Cannot Work Effectively Without The Other 11 Universal Laws

Article by Diane Shawe

There is a massive amount of misunderstanding about what the law of attraction is, I have heard the phrase very often “You become what you think about” and as such, many people find themselves becoming disillusioned with the whole thing quite quickly.

Having learned more about what the law of attraction really is allowed me to create changes in my life I never would have thought possible.

And that is why I am so passionate about this particular blog, and clearing up the confusion. It was the key to unlocking all sorts of awesomeness for me, and I want to help others do the same. And on that note, I want to discuss a few issues that have many lamenting that the law of attraction is a load of crap

Again, the law of attraction isn’t just about thinking something and getting it; just wanting something is not enough to bring it to you. You have to be a match to it, and by this I mean, your predominant thoughts, feelings and beliefs must be in harmony with your desire.

There is one concept I had to really get my head around and that was ‘The universe cannot say no’ just stick with me here… If you say out aloud verbally “I want a million pounds” what thought and real feelings came to you inside?

Well that’s the thought and feelings the universe responds too. Its no good repeating or writing something down if your inner self is in doubt because that doubt is the real instructions you are sending to the universe.

You must feel now as if you already have what you wanted — the law of attraction can’t defy your vibration. You can’t trick the Universe. The process of attraction is a neutral, mechanical process, and delivers output (experience) based on the input (your vibration). It is not judging, deciding or doing anything humans do. It can’t deliver the goods because you are a nice person, you really want something or that you are trying really hard to get it.

The whole emphasis on “being positive” can lead people astray and makes them think they are supposed to just stuff down their negative feelings and beliefs. But that isn’t what you should be doing. You have to admit your negative feelings and let yourself feel them so you can begin the process of transforming them. You have to be honest about your limiting beliefs, and then work on releasing them.

I felt inspired go into research The Laws Of The Universe because it is often misunderstood even by me and you cannot develop blind faith if you dont understand all the key components.

I don’t often quote the bible but in Job 38:33, we read:

“Knowest thou the ordinances of heaven? canst thou set the dominion thereof in the earth?”

The “ordinances of heaven and earth” (Jeremiah 33:25) or what people call “The Laws Of The Universe” or “The Laws of Nature” are imminent, infallible laws that govern our universe, the universe that God created. Every plant, rock, animal, matter, and person is ruled by those laws.

Universal Law #1 ~ The Law of Divine Oneness
Everything is connected to everything and everyone is connected to everyone. We are all brothers and sisters with a divine nature, and every thought, belief, word, and action of one affects every being that was, is, or will be (directly and/or indirectly). I love this law because there is divinity within each of us, and we are of infinite worth to our Heavenly Father, so we must recognise that and have faith.

Universal Law #2 ~ The Law of Vibration
God created the universe so that it vibrates, moves, and travels in circular patterns or motions; nothing rests, and all things are made of energy. Our feelings, emotions, visions, desires, thoughts, dreams, words, and will, attract and resonate with energies with similar frequency.

People often speak of karma only when they want someone punished, but living and feeling that thought in the instance is what the universe delivers so for example, when you bless adversity, and act in gratitude as if you already have and are what you desire, then it will come to you, because you are raising your vibrational frequency. The scriptures often speak about “rejoicing in our tribulations,” because joy attracts joy as much as “misery loves company.”

Universal Law #3 ~ The Law of Action
Faith without works is dead. The difference between who you are and who you want to be is what you do, when you engage in inspired actions that support your faith and belief. This does not mean you need to struggle, but you do put in attention and effort to manifest your intentions. Work is an eternal principle that was designed to teach us, challenge us, and help us grow.

Universal Law #4 ~ The Law of Correspondence
As the years go by, this law becomes more and more obvious to me: everything that is above reflects below, and your outer world reflects your inner world. Universal and ethereal principles have a corresponding principle in the physical plane. Everything that is temporal reflects a higher spiritual, eternal law . You can “take dominion” and change your circumstances from the inside out.

Universal Law #5 ~ The Law of Cause and Effect
Like Master Oogway says “there are no accidents.” Every action has an equal and opposite reaction. Every cause (thought, word, or action) has an effect, result, and consequence. We are agents and choose in which direction we go, and with each choice, we create the circumstances that align with that choice. I always say: choices create circumstances!

Universal Law #6 ~ The Law of Compensation
You’ve heard this wisdom in many ways: Karma, The Golden Rule , or “we reap what we sow” .

It also teaches that we could expect rewards, blessings, miracles, and prosperity when we choose what is right and in alignment with our life’s purpose.

For example, when you are the source of love, joy, peace, trust, and abundant generosity, you will also be the recipient of those gifts. It’s not wrong to receive, but clearly, it is better to give cheerfully, because that is the only way to receive, and, in turn, to expand our capacity to give more.

I am always puzzled by the amount of excuses people come up with as to why they shouldn’t give £1 to a begger and think that those excuses are in some way not applied to them by their own inner thoughts from the universe one way or the other.

Universal Law #7 ~ The Law of Attraction
When we ask and have the faith to know it is possible, we are then ready to receive it , and “for as he thinketh in in heart so is he” .

In Matthew 5, Jesus taught that anger and lust are just as homicide and adultery, because our thoughts become things. It sounded crazy then and it may sound crazy now, but entertaining negative, destructive, and self-sabotaging thoughts will bring them to reality as a “self-fulfilling prophecy.” It is not about merely “wishing” or “hoping” or “visualising” things, but being conscious to align our thoughts with the results we desire.

Universal Law #8 ~ The Law of Perpetual Transmutation of Energy
I looked up the word transmutation, and it means “the action of changing or the state of being changed into another form.” It’s a transformation and a conversion, because energy is in constant motion . As children of God, we can harness the creative power within us to change our lives.

This law also states that higher vibrational energies consume lower energies. It’s the “Let Go and Let God,” allow, and surrender law. Any fear-based resistance (like control, judgemental or perfectionism ) blocks divine providence and grace from manifesting in our lives.

Universal Law #9 ~ The Law of Relativity
Everything works together for our good . This life is an opportunity to learn, grow, and progress, and every person is given a series of tests, challenges, and situations with the purpose to strengthen them, and connect or draw them closer to our creator. Life happens for you, not to you. Learn to see hardships as stepping stones, rather than stumbling blocks.

This law also teaches to put everything into its right perspective. The nature, value, or quality of something is measured in relation to another object.

For example you can complain about not having the latest designer shoes but think about the person who has no feet!

Universal Law #10 ~ The Law of Polarity
There is opposition in all things. We appreciate light in the darkness, joy in the sorrow, and companionship in solitude. Solid-liquid, hot-cold, up-down, sad-glad, good-bad… everything has an opposite, we can see the difference, and choose for ourselves. Without one the other would not exist and one is created out of the absence of the other.

If something is not working for you, direct your attention to its opposite, and you will be empowered.. in other words, “BE Positive and You’ll BE Powerful!”

If you keep complaining about being broke then broke you will remain. If you focus on the universe surprising you and live in expectation then surprised you will be.

Universal Law #11 ~ The Law of Rhythm
“What comes around goes around, and what goes up must come down.” All energy vibrates and moves according to a certain rhythm. Everything has natural cycles, seasons, patterns, and stages of development. Each cycle is a reflection of the regularity of God’s universe.

To master each rhythm, you must rise above any negative part of the cycle. stay in flow throughout these rhythms of life. I am sure you have heard the following saying “after the storm, at least comes the calm.”

Universal Law #12 ~ The Law of Gender
Also called the Law of Gestation; it states that when we plant a seed (masculine / yang), it requires time and nurturing to grow and manifest (feminine / ying). Patience and persistence are necessary to succeed in any endeavor, and many give up right before the goal is reached. Trust in the universes timing! Which takes you back to universal law 6 and 7

What Difference Do The Universal Laws Make?
The Universal laws help us understand the greatness of the creator, as well as His loving and merciful ways, because, if you think about it, this magnificent order allows us predictability and help us prevent chaos.

Whether we believe so or not, we are creators of our own life. (I prefer to think that we are directors of our own movie.)

We can either direct or be directed, take responsibility or give our power away by living in blame. Our beliefs become our thoughts, if your belief is oppressive, negative or destructive then they govern your thoughts. These, in turn, determine our feelings, triggers the choices which influence our actions, and ultimately the outcomes.

Knowing, understanding, and aligning with the laws of the universe can help you become conscious and intentional about directing your life. We are empowered to create our own reality through our imagination, and not by default, because everything that the creator put in place in this universe works with you and for you.
I have proven this to myself so many times.

Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

Here’s the Main Reasons Adult Education is Broken and I’ll Prove It To You

Is Adult Education Broken?

Is Adult Education Broken by Diane Shawe Author (4)

Adult education has become undervalued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.

The more you seem to need help the more you seem to have to pay.

Off course, the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed. But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip-off people”?
I will answer this from my perspective initially and then make further arguments as to why we should be very concerned about this un-policed, unchallenged butchery of the values originally infused into our adult educational system.

Is Adult Education Broken by Diane Shawe Author (2)So if you all but think Adult Education is Broken and all but given up, this book spills the beans on what has gone wrong, what questions need to be addressed and if certain issues are tackled by Government, then there’s Hope,

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into
          account not only the world as it is but the world as it will be.”

So the big Question is – What has happened?

  • Why have these large institutions priced education out of some fundamental principles?
  • Why on the other spectrum are all these free courses flooded the market?
  • How can we make the new economic age enhance, rather than diminish, our quality of learning?
  • How can we make this amazing innovation advance the prospects of all people especially those with or without experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Is Adult Education Broken by Diane Shawe Author (5)
“If unemployment formed a country it would be the 5th largest in the world”

                                                  Isaac Asimov

 
Not enough people are thinking strategically enough in this area.  Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy.

“It is not the strongest or the most intelligent who will survive but those
                                     who can best manage change.”                       Darwin

Throughout the ages, every human society has experienced challenges adjusting to population growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process.

There seems to be a range of systemic failures such as

: failure to find a formula to develop teachers convergent and divergent Is Adult Education Broken by Diane Shawe Author (3)facilitating skills
: failure to consider cultural relevance
: failure to develop enterprising and entrepreneurial skills
: failure to prepare about taking personal responsibility
: failure to provide adequate technology and supporting curriculum
: failure to encourage international engagement
: failure to manage growth of academic misconduct

Diane Shawe Author states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”

With the population dramatically aging and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a lifestyle choice for some.

SMEs are of course already leading this charge but in order to gear up for the future we need to start off by asking a serious question, defining criteria’s and examining trends, impact these trends will have and plan a way to jointly prepare current and future generations to be both employable and entrepreneurial.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with an opportunity on our side but huge problems that require new thinking.

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Is Adult Education Broken by Diane Shawe Author (12)

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I Just Learned This Little-Known Twitter Strategy to Sell to my Competitors’ Customers

 

 

 

This twitter strategy is so good it will leave you wishing you had been doing it sooner

By Nominated Guest Blogger John White @juanblanco

I found this article and I just had to share it on my blog because it was so simple

Donald Trump has accidentally made twitter hip with his regular out of context rants so if you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use Twitter effectively.

They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to follow them and buy their product or service.

The truth is that it takes time and effort to learn how to use Twitter for lead generation and sales. Getting followers is no easy task, and converting followers into customers is even more challenging.

Luckily, I’m going to share with you a top strategy that I have used to help my clients turn their Twitter account into a highly effective lead generation tool.

Find out who your competitors’ customers are

It’s not enough to just get followers on Twitter. To get sales, you need to have followers who are interested in what your company is offering.

There may be no better tool to use to directly engage your competitors’ customers than Twitter. Just go to each of your competitors’ Twitter pages and click on their followers. Doing so will reveal every account that is following your competitors.

What a leads list!

While not every account that is following your competitors is doing business with them, they all have indicated an interest. That means they are likely to be interested in knowing what your company has to offer as well.

Follow your competitors’ followers

Once you’re on their page and looking through their list of followers, begin to follow the accounts that look like they would be interested in your company.

Also look to see who is engaging with your competitors’ tweets by liking and retweeting them. Consider following these accounts as well. Engaging with your competitors’ tweets shows that they are active accounts with a strong interest in the subject matter that you are likely to be tweeting about as well.

When you follow someone on Twitter, they receive a notification that you have followed them. The reaction of most people is to then go to your account to see if you are worth following back.

Following your competitors’ followers will have a significant portion of them heading to your profile.

So make sure your profile is looking good and is ready to impress. Pin a tweet to your profile with your best offer and include a link to a landing page where people can make a purchase or sign up.

To pin a tweet, create a tweet with your offer, call to action, and link. Then, once the tweet is live, click on the drop-down menu in the top right corner of the tweet and choose “pin to your profile page.” Doing this will place the tweet at the top of your profile page, so it is the first tweet people see when visiting your page.

After following, give people 3-5 days to follow you back. If they don’t follow back, either their account is not active, or they’re not interested in you. Either way, go ahead and un-follow the people that don’t follow you back.

This will free up space in your network for you to be able to continue to follow your prospects on Twitter.

If you pursue this strategy, over time you will grow a highly targeted following full of potential customers.

Source

https://www.inc.com/john-white/learn-this-little-known-twitter-strategy-to-sell-t.html

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Twitter for Beginners available from Amazon by Diane Shawe Author

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

Six tips on how to avoid water retension

What Causes Water Retention and How to Avoid It

Are your feet, ankles, hands, or legs often swollen? This happens because of water retention, a condition known as edema. It is characterized by the accumulation of fluids in the tissues, circulatory system, and cavities.
Water retention, also known as fluid retention refers to an excessive build up of fluid in the circulatory system, body tissues, or cavities in the body. Up to 70% of the human body consists of waterwater exists both inside and outside our body’s cells. Edema is the medical term for swelling.

The main causes of edema are pregnancy, not being physically active, premenstrual syndrome, sedentary lifestyle, and certain medications. But, swelling can also occur during a long flight.

Most cases of edema are not serious. However, sometimes it can indicate heart failure or kidney disease, so it’s important to treat it on time.

Here are the main causes of edema as well as suggested ways of how to reduce the swelling and avoid water retention, as long as there’s no underlying condition.

6 Causes of Edema and suggested solutions

1. Excessive Sodium Intake

If your diet is based on sodium-rich foods and if you don’t drink enough water, your body will use its water reserves. This, in turn, results in water retention. The human cells can expand up to 20 times with the help of water. So, the important thing here is to know which foods contain high amounts of sodium, so you can start avoiding them.

Besides salt, sodium can also be found in canned vegetables, some condiments, processed meat, and other processed foods. On the other hand, Celtic and Himalayan sea salt can reverse the water retention caused by table salt.

2. Magnesium Deficiency

Lack of magnesium can lead to edema. This mineral is vital for most functions in the body, so insufficient amounts of it can hinder the proper function of the body. This will eventually lead to water retention.

One research showed that taking 200 milligrams as a daily dose of magnesium can reduce water retention in women with premenstrual symptoms. Increasing the intake of magnesium-rich foods or taking it as a supplement can relieve this condition.

Here are the foods which contain the highest amount of magnesium: dried fruits, spinach, dark green veggies, dark chocolate, nuts, avocados, peas, and whole grains.

3. Lack of Vitamin B6

Deficiency in vitamin B6 can lead to edema since it’s involved in many aspects of water balance in the body.

A study published in the Journal of Caring Sciences involved women who experienced water retention caused by premenstrual syndrome. They took vitamin B6 on a daily basis, and their condition was soon improved. This vitamin is water-soluble, so it requires many cofactors to function properly. Therefore, it’s best to obtain it from whole foods.

Foods high in this vitamin are potatoes with skin, chicken, lean beef, turkey, tuna, dried fruit, bananas, sunflower seeds, and pistachio nuts.

4. Lack of Potassium

This mineral is vital for the proper function of cells, tissues, and organs in the body. It plays a significant role in the maintenance of normal water balance in the body.

Potassium deficiency can result from not consuming enough potassium-rich foods but high amounts of salt. This will eventually lead to edema. Lack of this mineral can cause weight gain, muscle spasms, and cramps. Potassium can reduce water retention due to its ability to reduce the sodium levels.

You can find this mineral in most fruits, especially in watermelon, honey melon, and rockmelon.

5. Dehydration

Dehydration occurs when you don’t drink enough water. This condition forces the body to retain water in order to survive, resulting in swellings in your feet, ankles, hands, or legs. Luckily, it’s not hard to improve your condition. Just drink enough water and potassium-rich juices, and avoid soda drinks and coffee.

6. Excessive Consumption of Processed Foods

As we mentioned, processed foods are full of sugar and sodium – one of the leading causes of water retention. But, they also contain artificial food additives whose toxic nature puts a load on the kidneys and the liver.

Foods which contain high amounts of sugar including artificial sweeteners can cause spikes in the levels of insulin and blood sugar.

Therefore, we recommend avoiding processed foods as much as you can.

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.

Solutions to thinning hair

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

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