Category Archives: Hair Extensions courses

Why Having The Right People Around You Matters To An Entrepreneur

Starting and running a business can be very lonely and exposes you to bouts of isolation. When this happens the need to be loved, needed, and pampered is very strong and there is nothing wrong with that.

Ones self esteem can suffer and this can be compounded by historical experiences (childhood, family etc) and frustration and exhaustion when trying to lift your business of the ground and working a 12 hours day.

Being an ideas person, being creative and wanting recognition for that is achieved when the evidence is people buying your services or products.

The people you have surrounding you is very important, they have to be of a similar stock because they get it, they move into activities that support your dream and help you benefit from your hard work.

Many women are brilliant because most of them run several things at once if they are mums, wife, daughters, designer, marketeer, sales person, social media expert, bookeeper, packer and distributors and the list goes on.

The main point is to have total confidence in who you are, listen to tapes and watch video that continually empowers you. Mix with the pack that stimulates and motivates you and you them. When you live like this all who is to be in your life will gravitate towards you and give you joy and support.

You will easily be able to then identify anyone around you that does not naturally fit into your gang because they don’t naturally make you feel better, they add weight to your life and focus on distracting you.

But we are born with free will and you can use it to experience your life in what ever way YOU want.

The ultimate responsibility is your.

Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

How My Teacher Almost Dashed My Dreams Of Writing

wear your pretty shoes well by diane shawe884346925..jpg

When I was 8 years old I remember my teacher Mr Lester ripping up my homework and accusing me of copying the story I wrote for my homework that week. I remember it was a story about being lost in the woods at night, I use to be afraid of the dark back then.

I cried and said I hadn’t copied it, he gave me detention on top of that and called me a liar.

I was so embarrassed and ashamed I never did well in English Literature again just to spite him I thought but really he had squashed my confidence.

16 books later all published on Amazon with my most recent which took 3 years to write and a healthy vibrant blog with over 35k followers which I have been nurturing since 2010

Do you think adults in position of influence realise what they can do to a child?

Never let negative people define who you are or what you want to become.

Coaching is also important and if you want to propel your vision coaching can help you stay laser focused with a strategic plan

Download your copy on #amazon today https://goo.gl/gm9t2U

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Why Does Moisture Matter to Hair Extensions

Why does Moisture matters to Hair Extensions?

Author Diane Shawe extracted from ‘How Hair Extensions are Sourced, Treated and Graded’

Simply put, moisture is the single most important factor in determining the way your client’s hair looks! When moisture drops below 10-10.2% (depending on the type of hair and the level of environmental humidity), hair will look like brittle straw as opposed to supple green grass.

The critical moisture level is the difference between a freshly baked bread and one left on the counter for a few days. In the example of
the straw or the stale slice of bread, if we apply
the slightest pressure, they will break. The same
pressure on the fresh slice of bread or the green
grass shows us how malleable these materials could be. Likewise, any pressure put on dry human hair, as opposed to well-moisturised hair, will result in breakage.

Moisture = Strength

Here are some details I found to illustrate my point. An average strength properties reading for Indian non-cuticle hair with a diameter of 0.055mm would be 0.22 gn/m². An average result for the same type of hair from the same bundles, but completely soaked with tap water would be 0.66 gn/m². A normal value for such hair would be around 0.32 gn/m². (gn/m² stands for Giganewtons per square meter, which is a measure of pressure.

For human hair, these figures explain the fibre͛s strength – the amount of pressure it can
withstand before breaking.)

The important lesson here is that moisture – any type of moisture – will increase the strength
of the hair by up to 300%! Every test conducted has shown that plain water is as effective as any conditioner or leave-in moisturiser.

For example, try wearing your jeans after washing them, while they are still soaking wet and feel the roughness of the fabric. This has to do with the swelling and increased strength of the fabric when wet. Until the water evaporates, the denim will be significantly stronger.

The same goes for hair. All the stories written by marketing departments about conditioners that add strength and elasticity to hair are about as good as the stories your parents used to tell you to calm you before going to sleep – It’s all placebo effect.

Theres more to adding hair

The role of conditioners

Conditioner will add strength, but only temporarily, just as water will. Now we are getting to one of the major trade-offs between conditioner and water.

Water will evaporate much faster, but will not leave deposits that will weigh down your client’s hair. Conditioner will evaporate much more slowly and contribute to the strength of the hair for a longer time, but will leave deposits that may weigh down the hair.

In hot desert climates it is extremely important to maintain the moisture of the hair, especially if the client spends any time in the sun. It is just as important to maintain the moisture in centrally heated or air conditioned environments as they subject the hair to continued dehydration. It is also worth noting that just a few minutes of ultra-violet exposure on treated hair is enough to make a significant impact. In these conditions, a very light leave- in conditioner is highly recommended.

If the client is not inclined to buy more products, give or sell him a very small mist bottle (2 oz. will be sufficient) filled with water and have him mist his hair a few times a day.

A lot of consumers have expressed concern about inconsistency, However, as an educational service… and perhaps a warning… I͛d like to offer a brief primer on the advantages and disadvantages of each type of hair and explain the cost differences and the reasons for them. I’ll also answer the question, as long as it feels good, looks good and doesn’t tangle, why I care where the hair originated? When I’m done, you too will appreciate the behind the scenes negotiating and control that is provided invisibly day in and day out by your current importer.

The first question all new customers ask is where did the hair come from?

Download a copy of my book to find outmore

How Hair Extensions are Sourced, Treated and Graded available from Amazon

Book on a 1 day course

Special Offer 1 day Hair Extensions Training Course

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Would you like to learn how to apply a non evasive, won’t damage clients hair, flat looking undetectable hair extensions technique in one day using no glues, threads or cornrows on your clients head in under 3 hours?  Then this is the course for you.

Learn how to apply this new technique in on our day course which is packed with lots of advice, theory and practical training.

You will simply be amazed at how you can help lots of clients around your location get lovely hair without damaging it and making impressive income at the same time.

This course is discounted from £450 which includes a starter kit down to £170.

The first 15 people to register will get a further 20% discount of this discounted price.

All you have to do is register your interest, there are lots of dates to choose from and pay your £25.00 admin enrolment fee to reserve and ensure your place.

See what others have said about the course. https://www.facebook.com/events/194358901295017/?ti=cl

https://form.jotformeu.com/expresstraining/short-course-enrolment-form

 

 

 

The Naked Truth about Lace Wigs Myths vs Facts

The celebrities have known this secret for years and we’ve seen how well it works for them-now it’s your turn to help turn heads for yourself or your clients!

How a qualified Hair Enhancement technician can help clients restore their confidence if they have suffered over 60% or more hair loss from medication, treatment, hair damage, alopecia or stress.

On average a hair enhancement technicians may charge between £500-£4000 for a hand-tied silk base lace wig. Skilled artisans spend between 40-60 hours attaching the hair strand by strand to the custom made base. Quality Hair enhancement systemcan start from as little as £380.00

A hair enhancement system gives your client a feeling of freedom. They are very light, cool and very breathable. They are the ultimate in comfort. They also are virtually invisible and undetectable to sight and touch. This is the most natural looking way to change your look.

A great advantage to wearing hair enhancement system is they are very versatile and can be worn during all normal activities including working out and swimming, although it is advisable not to get the unit too wet or to sweat in it for the first 24 hours after applying adhesives and tapes.

This will ensure secure application of the piece. We advise that any system used is made with 100% Remy treated Human Hair, which is the highest quality hair available. It is very beautiful and full bodied.

Whether your client is looking for a product that offers a beautiful image change, a solution to excessive hair-loss, thinning hair and hair-loss from alopecia or chemotherapy, a hair enhancement unit is made to the same high standard and are unquestionably superior to the very best of existing products.

Myth

• That these new systems can replace your own hair and make your hair look as though it is growing out of your scalp all over no matter which direction you style or comb it
• That these systems can be worn for very long periods of time with just a bit of glue around the edges
• That you can thread your own hair through these systems
• That you can weave a lace of hair all over your own head to get a seamless look
• That you can wear a system continueously for 6 months without any maintainence
• European girls cannot wear hair enhancement systems

Facts

What is hair enhancement system?

A hair enhancement system is made out of French Lace or Swiss Lace and is virtually undetectable to the naked eye when placed against the skin. This is most definitely the case of a quality handmade hair enhancement system. (The hair is knotted into the lace and appears to grow from the scalp offering a natural appearance. Only a hair enhancement system can be trusted to maintain the illusion of growing hair and it’s the preferred choice of celebrities, actors, and people in media.

There’s more to adding Hair

What is a hair enhancement system made from?

All hair enhancement system are made with 100% Indian Remy or Asian Remy human hair. The “lace ” portion of the system allows recession on the scalp for an all natural hair line as if the hair were growing directly from the scalp. The various types of cap bases include – French Lace, Swiss Lace, French Lace + Ear to Ear Stretch, and French Lace with Thin Skin Nape. The system are made with 100% Cuticle hair and each hair is individually hand-tied for allowing for a tangle free hair styling solution.

• Indian Remy or Asian Remy hair
• French or Swiss Hair enhancement system
• Stretch lace and or/Thin Skin at the rear
• Hand Tied All Hair enhancement system
• Free Style Part – Hair can be parted anywhere within hair enhancement systemand worn in low or high ponytail.

French Lace

French lace is a strong material used at the front edge of a hairpiece in combination with bleached knots to give and extremely undetectable look. The knots are not hidden by lace, but using lighter knots creates the illusion of growing hair. French lace is less fragile than Swiss lace and with care could last a long time.

Swiss Lace

Swiss Lace is more fragile than French lace but strong enough if handled carefully. It is the most undetectable but also very delicate. Swiss lace needs to be handled with care and is not recommended for first time users to lace front wigs.

French Lace + Thin Skin

French Lace + Thins Skin Nape is a very thin, clear coat of polyurethane over a clear silk base that allows for easy application and removal. This will allow a client a secure fit on the back of the head and scalp without the application of glue. It still appears extremely natural and is very flexible.

100% Human Hair Lace Systems

100% Human Hair Hair enhancement system
The benefits of human hair hair enhancement system are that they can and should be treated exactly as your own hair. Human hair can be coloured, permed, or hair can be curled or straightened with a curling iron or electric straighteners. Heat is not a problem with human hair. The hair needs the same treatment and care as growth hair, when you purchase the wig you must consider it as your own.

Why buy Remy treated Hair (cuticle hair)?

Remy treated Hair is truly superior human. The Cuticle are all kept in the same direction and is just like nature intended it to be. Texture is silky soft with subtle waves. Cuticle hair is created by careful processing which keeps the cuticle layer of the hair in place and in the same direction. The result is a superior hair item that colours beautifully- it has the highlights and natural shading just like your own hair.

Humaine Hair

This is the new breed of hair that is made for synthetic that is heat tolerant. The more expensive the Humaine hair the more natural it looks. In some ways it is much better because it holds it style, it does not require constant washing and grooming, does not require any hairsprays and can be kept in very good condition and style for a fraction of the cost and time.

About the training course

This is a really comprehensive course with both theory and practical covered over 3 days and working on a live model.

You can get a copy of the prospectus from the website http://www.hairextensionstraining.academy

available from amazon.com

Six Solutions for dealing with Thin Hair

six solutions for thin hair

Thin hair is frankly hard work! There are lots of products out there to help you thicken or volumise your Hair, but when you see your hair getting thinner and thinner each month I think it is time to take action to reverse the trend or disguise your hair problem so your self esteem can stay intact.

So here are six things you should checkout to help turn the tide:

1. Hair Extensions, Wigs or Hair Pieces
Hair Extensions have become very popular over the last 15 years, however many of the technique are either too heavy our cause more distress tho the client weak hair.

A technique pioneered by Diane called theHook and Latch uses no glue, thread or cornrow giving a flat undetectable look, no stress to the clients hair and very suitable for thin hair or patchy hair.

Pony tails and wigs can also offer a quick transformative look for special occassions.

This is a good way tho keep your confidence and self esteem up which will help keep your stress levels down

Visit http://www.all-about-hair-extensions.com for mor info.

2. Meals
Now, this is easy! Hair thrives on protein, iron, zinc, and vitamin
B12. Get them from lean meats, leafy greens, nuts and beans

3. Blood Works
Routine blood work can test your ferritin (iron stored in the blood)
and vitamin D. Low levels can lead to hair loss, and the fix may be as
simple as adding an iron or vitamin supplement.

4. Hormone Help
Some women are genetically predisposed to female-pattern hair loss,
and birth control pills can suppress overproduction of male hormones.

5. Stress
Just breathe—seriously, it could help! Both sudden and chronic stress can
halt hair growth. If you’ve been through a challenging experience (divorce, job change, death in the family or house move), hair should
grow back.

6. Your Doctor
Every once in a while, hair loss is a symptom of something else that’s
going on with your body. Talk with your doctor about other
possibilities, including:

  • Hormone irregularities
    Thyroid abnormalities
    Lupus
    Anemia

http://www.bookanappointment.needahairmakeover.com

Why buying a Franchise business makes smarter business sence

Why buying a Franchise business makes smarter business sense

Hoping to be your own boss? OneRick Grossman’s book Franchise Bible and franchise expert outlines the plus side of buying a franchise

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchise organisations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model. These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.

Collaboration

The franchise organisation model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organisation through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organisations have suffered because they lost sight of this reality during the fast growth stages.

The explosive growth that many franchises experience is referred to as “hockey stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organisation that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

Disclaimer: Rick Grossman’s Franchise exerts  inside this blog are by no means an endorsement of any particular franchise.

Need a Hair Makeover Franchise Info Brochure 2018

 

10 Signs that its time for a hair Makeover

10 Signs You Need a Hair Makeover

Is  it time to redo your look?

by Diane Shawe M.Ed

SIGN 1

Your hair has no volume.

” If your hair just sits there, even after you’ve blown it dry, set it, or curled it, at the very least get a trim, or try some hair extensions for volume and lenght” says Diane Shawe of Need a Hair Makeover

SIGN 2

Your highlights are more noticeable than your base color.

“This is an indication that your highlights have become too heavy,” says Diane. The fix? Consider a single process to cover the streaks and lay off new highlights for at least three months. (Don’t worry, some of the lighter bits will naturally show through, giving you a subtler, sun-kissed effect.)

SIGN 3

Your school friends assure you that “you haven’t changed a bit!”

Guess what? It’s probably time to do just that. Start getting inspired by skrolling and collecting images of hairstyles you’d consider. Revisit them weekly until you can picture living with one of them. Next, schedule an appointment.

Checkout our  Face Shape  Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

SIGN 4

You’re not receiving compliments on your hair anymore.

The amount of times I have heard people say “I can’t bothered” One simple tweak to garner attention is to set your strands in hot rollers. “Of all the heat-styling tools, they produce the softest, sexiest waves.”

SIGN 5

Your hair and skin tone don’t  match.

If your hair colour and skin tones have become too close or too far apart, you could benefit from lowlights or highlights which could add a deeper, warmer overall look. If you dont want to use peroxides, then you could consider using hair extensions to add thickness and color to give your look loads of dimension without damaging your hair.

SIGN 6

Your clothes have evolved; your hair hasn’t.

Altering your clothing style is the perfect excuse to update your overall look. This way, your new look will work from head to toe — literally. For example, if you’ve recently gained weight and your having to disguise those extra curve-you might want to get a sleeker, more face-flattering hairstyle to lift your mood and divert those eyes.

SIGN 7

Brittle dry frizzy hair

Lopping off significant length may be the only way to eliminate dryness. But in the meantime, switch to a cream-based styler, deep conditioning shampoos and conditioners to add moisture to your hair, which will render it more supple and less apt to breaking

Book a free consultation

SIGN 8

Wearing a ponytail all the time.

There are hundred of quick how to do hairstyle on YouTube. It will only take 5 minutes to impress the hell out of your friends with some creative styles.

SIGN 9

Your hair Extensions are always matting

You’ve tried everything and they still conjure themselves into a mass of tangles. Its time to get some new locks and its really worth getting a free consultation about which hair to use instead of running off to ebay. Www.bookanappointment.needahairmakeover.com

SIGN 10

Apathy, Thinking your too old for change!

I have one word, No! Pamper yourself you will feel so much better when your hair looks good and even a small facial can revive your spirits.

 

Six Essential Positive Steps when Dealing with negative reviews

You have two choices here:

  • you can attempt to rectify the situation and save face for others who may see the review (and earn some new clients in the process), or
  • you can flip a bitch and make yourself look like a complete idiot.

You may want to read my article on DCC reviews Dishonest Competitor Complaints.

Regardless of whether the ghost client or genuine client was right or wrong, it is your job to show others that you care and you are willing to do whatever is necessary (within reason) to make this client happy.

Here are six examples to demonstrate your genuine concern and suggestions what to write:

1.) Apologise. The very first thing you need to write is,

“My name is ___ and I am the owner of this establishment. I am so sorry that you had such a negative experience and I would love the opportunity to make it up to you.”

2.) Show gratitude. Let the client know that you appreciate that they took the time to write the review.

“I am truly apologetic that we did not meet your expectations during this visit, but I do greatly appreciate that you took the time to write a review. As a small business owner, reviews like yours are so helpful to me, so thank you for communicating to us where we are falling short so that we can rectify the problems immediately!”

3.) Make an offer. Offer the client something for their inconvenience. They may not take up the offer, but at least make an effort. If they had a terrible massage, offer to give them 50% off with your most experienced therapist. If they didn’t like the color job, offer to have it corrected for free by your most senior colorist.

“If you would be willing to give us another chance, I would love for you to enjoy _____ for _____!”

4.) Let it be known that you addressed the problem with your staff. Make it clear that you have taken action to correct the problem.

“After reading about your experience, I held a meeting with my staff members and addressed the problems you have communicated in your review.”

If the problem was caused by a communication issue (a rude employee, for example), say that the staff are now going to be more conscientious in their communications with each other and with guests. If it had to do with a bad service, inform the reviewer that you are now going to be requiring all staff members to undergo weekly continuing education and monthly technical evaluations. (Seriously, you should be doing that anyways.)

5.) Promise it will NEVER happen again…and mean it. This is where you take the feedback you were given and you learn from it.

ADAPT YOUR BUSINESS TO ENSURE THAT NOBODY EVER HAS A REASON TO LEAVE A SIMILAR NEGATIVE REVIEW IN THE FUTURE.

“I want you to know I am taking proactive steps to ensure that this issue doesn’t arise in the future. I am doing this by ___. I promise you that nobody will ever experience this problem again.”

6.) Apologise, thank the reviewer, and invite them back again. Yeah, really.

“Again, I want you to know how sorry I am. I do appreciate your feedback and hope that you’ll give us another chance to earn back your business.”

DO NOT GET CONFRONTATIONAL, ATTEMPT TO EXPLAIN “YOUR SIDE” OF THE STORY, OR DISCREDIT THE REVIEWER.

I have seen responses to reviews that were downright nasty and unprofessional.

“This woman is obnoxious and rude. We’re all glad that you’re leaving the salon. We pity the next hairdresser whose chair you sit in.”

“This client fails to mention in her review that she ALWAYS tries to haggle the staff for lower prices when she comes, even though the price is clearly communicated to her prior to the start of her service.”

“This review is completely bogus. This never happened. Whoever this is is lying.”

NEGATIVE REVIEWS GIVE YOU THE OPPORTUNITY TO SHOWCASE YOUR CUSTOMER SERVICE SKILLS.
DON’T BURN IT BY BEING PETTY.

A classy, professional, understanding response may impress potential clients, negating the poor review entirely.

Common Negative Review Topics AND HOW TO DEAL WITH THEM

1.) Pricing is too high: A good way to respond to this is to showcase the benefits that set your business apart. (This is assuming that your prices are higher because your services/products justify them.) If you offer monthly specials, mention this as well. Some people just can’t afford to (or don’t want to) pay higher prices. You shouldn’t renegotiate your pricing unless it is affecting your business on a massive scale.

IF A CLIENT OR TWO COMPLAINS ABOUT THE PRICE, THAT’S FINE. WHAT YOU NEED TO LOOK OUT FOR ARE COMPLAINTS ABOUT THE SERVICE THEY’RE RECEIVING.

2.) Rude staff: Tell the reviewer that you have reprimanded the employee responsible. In addition, make it clear that you’ve held a meeting to ensure that all staff members know how seriously you take customer service. Ensure that the client will not have the same experience again should they return.

3.) Bad services: Make a commitment to help your staff continuously improve. Continuing education doesn’t have to cost tons of money. Have each of them teach a one or two hour class on something every week. Set up a rotation for it. They can pick the topic. Evaluate potential new hires before signing them on to work for you. Do regular evaluations of your existing staff members also.

4.) Business is unclean: There is NO excuse for you to have a filthy, disorganised salon or dirty equipment. If you and your staff are too busy to keep it up, hire someone to do so. Seriously, you have no excuse.

5.) Miscommunication: Clarify the miscommunication in the review. Sometimes, miscommunications are honest mistakes. If an employee said something in error, apologise and explain the reason why the employee may have been confused. Never blame the reviewer.

Whatever you do, keep your cool. You want your response to be classy, upbeat, apologetic, and humble.

YOUR GOAL IS TO HAVE OTHERS THAT READ YOUR RESPONSE THINK, “WHAT A GREAT WAY FOR THEM TO HANDLE THAT SITUATION!”

You do not want potential clients to see you rage out on a client online. Show them how well you treat unhappy customers and how quickly and professionally you respond to their criticisms. Keep it together and not only will you salvage the relationship with the reviewer, but you will gain the respect and admiration of the potential clients who read the review response as well.

BOGUS COMPLAINTS

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Read more …


If you don’t already have policies at your salon, consider implementing them.