Category Archives: hair extensions franchise

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.

Watch our most clicked on YouTube video this week by Diane Shawe

Book your free #hairextensions #consultation in person or on Skype

Ever wonder what makes one video popular and another barely raising an eyebrow?

Click to view our most watched video this week perhaps you could comment why.

This blog is just a quick shoutout and were to go if you want to see what we do.

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Is your #hair feeling dry and looking dull? Off the self #conditioners only lasting a couple of days? Well we have a #treatment that works!

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How to Style Your Hair and Makeup for Eid by Diane Shawe

How to look naturally gorgeous on Eid

A complete Eid look depends on many things like your hair, jewelry, dress, mehndi, and footwear. So here are some perfect tips for 2019.

It’s very easy to keep going back to the same look you was wearing 5 years ago, so her are some of the things you need to re-consider if your looking for a new look.Your face shape, body shape, hair texture and skin tones might have changed so you need to compliment them in today’s time.

Click to read advice about face shapes

If you haven’t got time to spend on being pampered at a salon (which I recommend as good quality down time) then here are some simple tools that can help you get that salon look if your short on time.

Click to order one online now

Things you need:

After you have washed your hair with a good quality shampoo think about compiling the following items. YouTube is also a good source for step by step styles

  • Heated rollers (quick and effective)
  • Hair Spray (Hold that style)
  • Quality Serum (Healthy glossy look)
  • Wand tongs (Drop dead waves)
  • Hair Jewellery (Draws attention)
  • Perfume ( Nothing like nice scented hair)

Of course, brush, clips, hair bands go without saying.

If your wondering about what will sit your face shape, then take a look at one of my recent post that might help.

Try experimenting with curls, buns, braids, etc. Eid hairstyles that are appropriate with eastern dresses should be exclusive.

You always need to try different and unique looks to find the best one for yourself.

Braids can never go out of fashion, and you can always try the simplest of hairstyles and then jump on to the difficult ones.

Makeup is also important, getting the right shade to create that flawless natural skin look goes a long way. Especially for photos that can be timeless.

To update the look, one must follow the trends.

Try this neat ballet bun like Mahira Khan.

At Need a Hair Makeover Hair Extensions and Hair Loss Specialist Salon we can help make your dreams come true.

Accredited 🌟🌟🌟🌟🌟Salon by the Good Salon Guide as a top Hair Extensions Artist, we recognise how important your hair is to you.

2019 Winners for the top 25 YouTube Hair Extensions Videos Subscribe to us on

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Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

So what do we do?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your hair falling out? sick of thin lack lustra hair or do you need to disguise bald patches.

Well we can help you by using Hair Extensions, specialist hair pieces and wigs which presents a discreet undetectable solution.

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Our Experience

With over 18 different hair extensions techniques and 30 years experience, there is bound to be one technique that can safely help achieve your hair goal in a short time without damaging your hair.

So if you have short hair but want it long, straight hair but want it curly, thin hair but want it thick, bald patches that need disguising or even if you want a total transformation such as a totally different colour, lenght and thickness we offer a free consulting service packed with advice and ideas.

Some trends

For instance this year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending, but the brilliant thing about hair extensions and hair pieces is that we can work with any gender, all ages, hair types and hair lenghts

We often run amazingly fantastic deals.

Free consultation

Free colour match

Free refreshments

Free WiFi

Free friendly smile

What else do we do

We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

Don’t be embarrassed

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Just give us a call or visit our website http://www.needahairmakeover.co you can also find us on facebook.

You can also book into our salon for a full makeover

Top 7 Reasons for Buying a Hair Extensions and Hairloss Franchise by Diane Shawe

Buying a franchise can be a life-changing experience. Make sure it’s a positive experience by doing your due diligence before signing a franchise agreement. A properly designed and executed franchise system can be an exceptional method of expansion, but franchise systems that are poorly designed or not well managed are to be avoided. Below are the top 7 reasons to consider investing in a hair extensions franchise.

01

An Existing Franchise Is a Turnkey Business

Many entrepreneurs have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running, whether that’s obtaining financing or negotiating lease terms.

Buying an existing franchise in a well-designed system can eliminate much of the hard work: choosing a territory, finding a location, negotiating a lease, finding reliable contractors to complete a build-out on time and on budget, establishing vendor relationships, etc. You may also be able to start a business with trained staff already in place.

But, you will still need to do your homework – aside from the transfer fee, your fees and terms may be substantially different than the sellers.

02

Proven System in Place

When you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

In addition to exercising some control over franchising operations and the franchisee’s adherence to brand guidelines, the franchisor provides the franchisee with franchising leadership and support.

Get your copy from Amazon or Google Books

03

Corporate Image and Brand Awareness

If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

In the consumer’s mind, a franchisor’s brand equals the company’s reputation. Great franchisors want to ensure that their customers are satisfied every time they shop at a franchised location and that the franchisee delivers on the franchisor’s brand promise.

04

Higher Likelihood of Success

Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you invest in a proven franchise opportunity and follow the system the franchisor has put in place, you should be on your way to running a successful business.

05

Easier to Obtain Financing

Lenders are usually very comfortable financing the purchase of a franchise because franchises already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.

In addition, some franchise systems will provide in-house financing and/or leasing options. Many systems also offer special discounts for veterans, via the VetFran initiative.

06

Training

Most franchise companies offer a training program that is typically held at their corporate offices, plus additional training that occurs at the actual franchise location before the grand opening. The franchisor will train you to run your franchise the same way their other franchised locations are run.

It will ensure that you are running your business efficiently, and will help to eliminate any common mistakes a new business owner usually faces.

07

Ongoing Support

When you buy a franchise, you have the support of the franchisor and the support of knowing you are part of a growing system. You will always be able to pick up the phone and ask questions of the franchisor or even other franchisees.

Established franchisors typically also have field staff who can visit your location to provide coaching and consulting if needed.

Do Hair Extensions, Hairloss and Beauty Franchises work?

It would seem that there is a blind spot towards innovation outside of technology as we forge ahead with directing where the investment opportunities are bedded.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with opportunities on our side saddled with huge problems that require new thinking. I believe a percentage of our system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, and perform tasks machine might currently find unprofitable.

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

I believes that we need to make sure that the type of education and economical opportunity supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

https://academyexpresscourses.com/2018/10/17/hair-extensions-franchise-makes-entry-into-market-place/

Can you get top quality hair extensions at a reasonable price?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your unmanagable hair? sick of thin lack lustra hair or do you need to disguise bald patches.

Well we can help using Hair Extensions. So for some women this is a no-brainer. With over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve your hair goal in a short time.

So if you have short hair but want it long, straight hair but want it curly or the other way round, thin hair but want it thick or just want some hair take a look at what is trending right now…

This year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

Well we have a amazingly fantastic deal for you.

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What could be the defining hairstyles in 2019? It’s not what you think..by Diane Shawe

This is a very big question. Just in the UK alone we see a diversity of hair trends across the various groups. However I have seen a surge in two areas regardless of the wearers hair type or length.

Article by Diane Shawe

Modern top-knots

Top-knots used to be the hairstyle of you did if you didn’t have time to do your hair or you was a granny. But then Chanel’s Fall 2018 ready-to-wear show happened.

The models appeared on the runway as if they had literally just thrown their hair up into the up-do and suddenly ‘undone’ hair was cool again.

For the first time in my life I actually wore a modern top bun and felt really chic.

The trick to the perfect ‘imperfectly perfect’ bun, is to tie your hair into a ponytail before twisting it into a bun, so that the ends remain loose and messy. Then, for added texture

Adult accessories

From the humble hair clip to more statement bows and ribbons, hair accessories have stolen the hair limelight in recent months. I predict a sophisticated version will only grow in popularity as women with limited time and wanting to make a statement reach for those clips, grips, bows, gems and pins.

“It really started over the summer months where the heat was extreme and so people were wearing their hair up and accessorising.

Although all of the accessories differ in shape and style, they all can be adapted to a multitude of looks which is why I think it will be key for 2019.” we are even seeing natural hair being accessorised by grown women.

Let’s hope we get another wrapping hot summer like 2918.

Does Rice Water help grow your hair quicker?

Firstly all hair has a growth cycle, so let’s explore that first

Article by: Diane Shawe

Anagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.

Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.

Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.

Approximately 10-15 percent of all hairs are in this phase at any one time.
At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.

What are the Benefits of Rice Water for Hair and Skin?

Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.

The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.

Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.

The best way to use rice water to grow hair is to rinse your hair with it after a wash.

Hair and Makeup Ideas for this Valentine

Article by Nikki Brown Stylecaster

January felt like an entire year and February has finally arrived– a major feat if you ask us. There’s much to be considered during the shortest month of the year, but more often than not, Valentine’s Day hair and makeup ideas are something that have probably crossed your mind. If not, social media has already reminded you and now, you either could care less or are making plans to woo or be wooed by a bae.

If you’re part of the latter, that may include stepping out of the house and doing anything from a fancy dinner with your special someone to a night out with your other single friends. Regardless of where you’re headed, a face beat to the gawds or hair snatched into a camera-ready ‘do never hurt. To be honest, we’re all for getting dolled up any day of the week, including holidays.

This one is practically synonymous with red lipstick and well, not much else. So instead of sticking to the status quo, we’ve got some seriously stunning inspo that go beyond the basic. From micro-braids tied into a glittery bow to blended-out red eyeshadow, here are some hair and makeup combos we’re this close to trying ourselves.

Neilson Barnard/Getty Images.

Tie It With a Bow

If you’re leaving your makeup neutral like Zoe Kravitz and would rather put more effort–but not too much effort–into your hair, a blinged-out hair bow gets the job done in seconds.

Michael Kovac/Getty Images for Moet & Chandon.

Tall, Long and Sleek

When you want to keep hair out of your face, but still have something to run your fingers through, may we suggest a high ponytail with serious inches, a la Ciara?

Kevin Mazur/Getty Images for Fenty Beauty.

All Pink Everything

Leave it to Rihanna to remind us of the ever-elusive power of a pink lipstick (probably from Fenty Beauty) and tousled hair waves.

Desiree Navarro/Getty Images.

Stunning Shimmer

We can’t think of a better combo than foiled, silver eyeshadow surrounding a set of brilliant brown eyes. Combined with a glossy lip and few coats of mascara and you’re as good as gold.

Emma McIntyre/Getty Images for GLSEN.

Tuck ‘Em Away

We didn’t think Bettie Page bangs could get any cuter, until we saw this textured variation modeled by Yara Shahidi.

Michael Kovac/Getty Images for LACMA.

Blush Lids & Lips

Once you can get over this perfect blunt bob, get into the rosy eyeshadow and matching lipstick against Kiki Layne’s gorgeous brown skin.

Dimitrios Kambouris/Getty Images for Glamour.

Understated Under-Liner

Effortless may just be a pipe dream, but you’ll get pretty close if you throw your hair into some pigtails like Janelle Monae and opt for under-liner, which can be as attention-grabbing as a face full of makeup.

David M. Benett/Dave Benett/WireImage.

Ramp Up With Red

Red lipstick is classic, but why not take it to new heights with matching red eyeshadow and a bit of shimmer just because? Margot Robbie totally gets it.

Daniel Zuchnik/FilmMagic.

Pretty in Peach

Vanessa Hudgens knows the power of Pantone’s color of the year. So much so, that she delivered top-notch beauty goals in head-to-toe coral.

Frazer Harrison/Getty Images.

Classic Updo

A sophisticated updo like Danai Gurira’s will never not look beautiful.

Steve Granitz/WireImage.

Blend It Out

If you’re not into building color on top of color, blend it out instead and pair with a glossy lip like Lili Reinhart.

Kevin Mazur/Getty Images for The Critics’ Choice Awards.

Bejeweled Tresses

How could you not be inspired to dress up like a bonafide queen after seeing Indya Moore in a bordeaux lip and updo accessorized with gold rings?

Steve Granitz/WireImage.

“Effortless” Ponytail

There’s a wide spectrum of effortless, I-woke-up-like-this ponytails out there, but one of our faves is the one that houses lived-in beach waves, like this one on Olivia Munn.

Presley Ann/Getty Images.

Floral Bun

Though we’re always enamored with Lady Gaga’s makeup, there’s no denying the can’t-look-away appeal of this low bun, which resembles the type of flowers you’d get in a Valentine’s Day bouquet.

George Pimentel/WireImage.

Match Your Fashion

When all else fails and your creative muscles need rest, match your outfit to your makeup like Emmy Rossum.

Daniele Venturelli/WireImage.

Messy Curls

The more curls, the better…at least according to us and Amber Heard.

Morgan Lieberman/FilmMagic.

Old Hollywood Glamour

Kristen Cavallari’s shoulder-length, uniform waves are taking us back in time.

Jerritt Clark/Getty Images.

The Classic Half-Up, Half-Down

Kelly Rowland’s light pink lip and half-up, half-down do is a look we’d wear every single day of the year.

10 Ways to Boost your Hair Extensions Business by Diane Shawe

Article by Diane Shawe Author: Extracts from Getting Started in the Hair Extensions Business

Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?

Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are

SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously

It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

‘What they don’t tell you about getting started in the hair extension business’ summary from page 20 – 35 author Shawe D 2007

1) Form business alliances

Join up with other businesses to help each other build a bigger clientele.

Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

It’s best if you both cater to clients who are at the same end of the market.

There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services.
2. Choosing a Business

Choose a business where the people have the same business ethics as yours and a good database of clients.

3) Network

Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.
4) Get Quality Training

There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

5) Be Classy (even if your working from home)

It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.
6) Flowers at reception or at your home always add a touch of class.

So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.
7) Always protect the clients clothing.

There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

8) Get rid of shabby items.

Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.
9) No Carrier bags or damaged cases.

If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.
10) Don’t be afraid to change with the times.

If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

The most valuable ebook for your hair extension business Click to order

What they don’t tell you Visit www.needahairmakeover.co to view a selection of 1 day courses.

Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done

Undercutting your Hair Extensions Competition


Extracted from Getting Started in the Hair Extension Business by Diane Shawe

If your hair extension studio is a real under-cutter, care will have to be taken to keep costs as low as realistic as possible.

Don’t be shy when it comes to taking money for your services. Charge for the value of the benefits that you offer.

You must put a value on your services; look at your type of clientele, hair extension location, experience of employees, your clients’ needs and, the prices of the competition.

Price is sometimes seen as a sign of quality and value. Price can attract like-minded customers. They think that because your prices are high, the technician in your hair extension studio must be good. If your prices are high, it is important to promote to the high paying customers, the value of your service.

There are a lot of competitors, so low prices alone, might not be enough to keep the low paying customers coming back. Clients who look for bargains are not only looking for low prices, but they want to get great results too.

You must determine how much value you can offer. To be of value to clients, you must know what the clients’ needs are. Understand what benefits they wish to receive, what pain they want to relieve.

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The benefits they want might be a quick service with no waiting, or it could be that they want an expert doing their hair. They might prefer certain products used on their hair, or to know that they can be squeezed in at short notice occasionally.

Their pain might be that they begrudge spending time on their hair, or that they loathe technicians who don’t listen to them. It might be that they just haven’t found the right retail products to use at home.

Profit margins will be low, so a lot of clients will have to go through the hair extension studio, just for you to be able to pay the overheads. It will most likely mean offering fewer services and probably, rushing clients through. Even the employees will have to be paid a low salary.

In some cases, this could mean that the employees are much less experienced than you may like. You really need to decide on what sort of employees you want in your hair extension studio. You will find that the best technicians won’t want to work in a cheap hair extensions studio. Not only would it hurt their reputations, but they wouldn’t work for a low salary.

Your clientele will most likely be bargain hunters who probably won’t spend on retail products either.

Charge by experience
If your employees have exceptional skills or experience, you can charge more. If you promote these benefits well, you’ll find that clients don’t mind paying extra. A lot of clients don’t mind paying for the name, or the prestige.

Some hair extension studios charge by the experience of the hair technician performing the service. As employees reach certain levels of experience, they charge more. This seems to work very well for them.

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