Category Archives: hair extensions

10 Ways to Boost your Hair Extensions Business by Diane Shawe

Article by Diane Shawe Author: Extracts from Getting Started in the Hair Extensions Business

Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?

Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are

SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously

It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

‘What they don’t tell you about getting started in the hair extension business’ summary from page 20 – 35 author Shawe D 2007

1) Form business alliances

Join up with other businesses to help each other build a bigger clientele.

Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

It’s best if you both cater to clients who are at the same end of the market.

There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services.
2. Choosing a Business

Choose a business where the people have the same business ethics as yours and a good database of clients.

3) Network

Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.
4) Get Quality Training

There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

5) Be Classy (even if your working from home)

It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.
6) Flowers at reception or at your home always add a touch of class.

So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.
7) Always protect the clients clothing.

There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

8) Get rid of shabby items.

Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.
9) No Carrier bags or damaged cases.

If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.
10) Don’t be afraid to change with the times.

If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

The most valuable ebook for your hair extension business Click to order

What they don’t tell you Visit www.needahairmakeover.co to view a selection of 1 day courses.

Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done

Undercutting your Hair Extensions Competition


Extracted from Getting Started in the Hair Extension Business by Diane Shawe

If your hair extension studio is a real under-cutter, care will have to be taken to keep costs as low as realistic as possible.

Don’t be shy when it comes to taking money for your services. Charge for the value of the benefits that you offer.

You must put a value on your services; look at your type of clientele, hair extension location, experience of employees, your clients’ needs and, the prices of the competition.

Price is sometimes seen as a sign of quality and value. Price can attract like-minded customers. They think that because your prices are high, the technician in your hair extension studio must be good. If your prices are high, it is important to promote to the high paying customers, the value of your service.

There are a lot of competitors, so low prices alone, might not be enough to keep the low paying customers coming back. Clients who look for bargains are not only looking for low prices, but they want to get great results too.

You must determine how much value you can offer. To be of value to clients, you must know what the clients’ needs are. Understand what benefits they wish to receive, what pain they want to relieve.

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The benefits they want might be a quick service with no waiting, or it could be that they want an expert doing their hair. They might prefer certain products used on their hair, or to know that they can be squeezed in at short notice occasionally.

Their pain might be that they begrudge spending time on their hair, or that they loathe technicians who don’t listen to them. It might be that they just haven’t found the right retail products to use at home.

Profit margins will be low, so a lot of clients will have to go through the hair extension studio, just for you to be able to pay the overheads. It will most likely mean offering fewer services and probably, rushing clients through. Even the employees will have to be paid a low salary.

In some cases, this could mean that the employees are much less experienced than you may like. You really need to decide on what sort of employees you want in your hair extension studio. You will find that the best technicians won’t want to work in a cheap hair extensions studio. Not only would it hurt their reputations, but they wouldn’t work for a low salary.

Your clientele will most likely be bargain hunters who probably won’t spend on retail products either.

Charge by experience
If your employees have exceptional skills or experience, you can charge more. If you promote these benefits well, you’ll find that clients don’t mind paying extra. A lot of clients don’t mind paying for the name, or the prestige.

Some hair extension studios charge by the experience of the hair technician performing the service. As employees reach certain levels of experience, they charge more. This seems to work very well for them.

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BBC News Reports on Alopecia patients call for NHS to fund real hair wigs

People with alopecia want better access to good quality wigs to help with the psychological impacts of the condition

The NHS should fund real hair wigs for people with alopecia and better recognise the psychological impacts, people with the condition have said.

Julie Mees was diagnosed more than two years ago after her mother noticed a bald patch the size of a coin on the back of her head.The hair loss has since worsened, and she will eventually be completely bald.NHS Wales funds wigs for patients with hair loss but they are often made with synthetic hair.

The Welsh Government said health boards were given a list of approved suppliers to choose from for patients who have alopecia, burns or have lost hair because of treatments such as chemotherapy.

They also help patients with fitting and styling.But it is up to each health board how much funding they provide – meaning people in some areas could be offered more to buy a wig than others. Former lecturer Ms Mees, from Barry, said the £50 voucher she was given would only buy a synthetic wig from a specific shop, and she was not able to offset that against the cost of going private. She saved £600 of her own money for a real hair topper – a type of mini wig.

“They give you a voucher to take to a shop for what I call a ‘wiggy wig’… like a fancy dress costume, which look awful and do absolutely nothing for the person’s emotional and psychological needs,” she said. “Your hair is the first thing people see… I’ve always had long hair, it’s part of my identity.

“I’m losing it all and that’s emotionally hard, it’s very difficult.”It’s a case of if you have good finances, you can live life normally.”

Ms Mees added those overwhelmed by the search for good quality wigs could end up paying over the odds, and she had since found a supplier for half the price she originally paid.

Diane Shawe Top Hair Extensions and Hairloss Educator, Consultant and author in two of her recent blogs about hairloss tackled the subject of wigs.

Click to read articles here:

https://academyexpresscourses.com/2017/03/17/20-different-hairloss-conditions-you-should-know-about/

https://academyexpresscourses.com/2018/10/17/benefits-of-silk-base-wigs-and-why-alopecia-chemotherapy-hair-loss-condition-customers-should-use-these-types-of-wigs-by-diane-shawe/

Moira Jones’ 18-year-old son Thomas Barry, from Cardiff, has had alopecia universalis – complete loss of hair from the scalp and body. He started losing his hair when he was 11, and it was gone within three months.

Doctors believe his body is producing an allergic reaction, reacting as though hair is a disease – but no treatment has helped so far.

Ms Jones has paid more than £2,000 for two wigs for her son but neither was suitable. She said she was not helped by the NHS in her search and her son has never been offered counselling.”He was really strong, stronger than everybody else around him,” she added.

Thomas wore two beanie hats – in case one fell off – to hide his scalp during his teenage years, even during sleepovers and in the heat of summer. When he went to Camp America last summer, his hair began to grow back in the sunshine – but fell out on his return to the UK.

While Thomas’ experiences abroad have given him the confidence to go without a hat at university, Ms Jones feels the family should have received more support.

Betsi Cadwaladr, Cwm Taf, Hywel Dda, Abertawe Bro Morgannwg and Aneurin Bevan health boards said they fund two wigs per person annually. They said all suppliers go through a procurement process to ensure quality.

Cardiff and Vale and Powys health boards were also asked to comment. Amy Johnson, from the charity Alopecia UK , said: “For many people with alopecia, wearing a wig is an essential part of managing the psychological impact of losing their hair; those who wear wigs for medical necessity don’t see their wig as an optional luxury.

“The charity hears from individuals who struggle to go to work or school, or even leave the house. There should be provision within the NHS to support individuals with access to suitable wigs.”

Source: ews

Taking a look at food Fads and Trends by Diane Shawe

I dont often write about food, but when you think about it, it plays a major part in our daily life.

I researched and found some observations from the Compass Group UK & Ireland, the Food People who compile a list of the top 10 food trends we can expect to emerge or, in some cases, continue into next year.

Multi-cuisine restaurants

Serving up dishes that take inspiration from all sorts of exciting and international sources are coming to the fore at the same time as nano-specialists that pour all their energy into mastering single ingredients.

When you look at the world of food, you realise that food trends are really being driven by consumers and what they need and want.

The other point that’s important to consider is the difference between a trend and a fad, A fad is confined to one category, channel or geography and usually just lasts for one season or year.

A good way to spot trends that will stand the test of time is to identify the ones that have one or more wider social drivers, such as health and wellbeing, or seeking experiences that support them.”

BBQ 2.0
Different barbecue techniques inherited from around the world will become part of restaurant theatre, Consumers will continue to crave the charred and smoky flavours from a barbecue.

As we see more chefs and barbecue operators starting to think of the barbecue or fire as an incredibly versatile cooking method, rather than an institution confined by history we can expect this momentum to continue with alternatives
to meats, such as fish and game, vegetables, new cuisines and desserts from the barbecue.

Who’s doing it: Temper, London W1F

healthy-food

Global larder
As travel has become more affordable and technology ensures the world becomes better connected, the lines that divide regional fare have blurred.

Chefs and home cooks are growing, buying and cooking with ingredients more typical of exotic cuisines than with their own flare, forget about geographical barriers – flavour profiles from across the globe are being used in our kitchens, as consumers become more aware of the unusual flavour imparted by these world ingredients.

Who’s doing it: the Providores, London W1U

Multi-cuisine cooking
This is a food movement that is less about fusion and more about choice,

Quantity and quality are key, as influences and ingredients move from specific regional classics to global favourites, taking their seat at the world table.
Who’s doing it: Caravan, London N1C

Nano-specialism
This is almost the perfect counter-trend to multi-cuisine cooking, focusing as it does on expertise, excellence and the narrative.

“Now is the time to be a specialist in your field,” says Banks. “Make your food shine, showing it off to its best possible potential. These specialists are showcasing individual ingredients and creating surprising and delicious dishes with only one main ingredient.

“These nano-specialists are becoming masters of the humble avocado or bag of crisps, as boundaries are pushed and experimentation takes over.”

Who’s doing it: Yolk, London EC2M

Provenance
Consumers are more interested in where their food comes from than ever – from the breed to the farm and the farmer’s name. But why do they want so much information?

Gorgeous Group’s Bargh says: “In a world of consumer distrust, knowing the back story helps to create an element of trust and transparency between the consumer and the retailer, brand and chef, and gives consumers the ability to create a real emotional connection.”

Compass’s Davies agrees: “People seek honest stories they can trust in an uncertain world. It feels good to know who made your food or drink, where it comes from and how it was cared for.”
Who’s doing it: Lyles, London E1

Authenticity
Simon Parton, Compass Group UK & Ireland’s head of food and beverage innovation, says: “Authenticity is a delicate balance. At the very top level, it means total authenticity of the recipe and the ingredients. This is expensive, so to most of us authenticity means capturing the essence of the cuisine, the flavours, the key ingredients, the colours and smells; not breaking the rules by using the wrong meat, for instance.”
Who’s doing it: Hill & Szrok, London E8

Veg-centric cooking
Meat-free dining has become a lifestyle choice for today’s health-conscious and environmentally aware consumers and it’s one that they’re choosing to dip in and out of.

“Veg-centric cooking is a trend that’s been bubbling away for a while,” says Nick Vadis, culinary director at Compass Group UK & Ireland. “That’s why we’ve developed our new vegetarian Root Kitchen concept for the business. But the people asking for it are not necessarily vegetarian.”

Vadis describes this group as ‘flexitarian’, while the Food People refers to them as ‘reducetarians’.

“This isn’t about being perfect, it’s about moderation of our carnivorous side,” says Banks. “Reducing any processes that harm the planet and finding cleaner ways to live and eat is better for our bodies and better for the world.”
Who’s doing it: Root, Bristol

Waste not, want not
The arguments for reducing waste are so compelling, for both the planet (less waste to landfill; conservation of natural resources) and hospitality operators (reduced costs), that the real question should be why not?

So it’s little wonder that food businesses are becoming increasingly innovative when it comes to lowering the levels of waste they produce.

“Restaurants are promoting themselves as having ‘no food waste’, using not only nose-to-tail but also root-to-tip [of fruit and vegetable]. Never before has so much of every plant and animal been used,” says Banks.

“There are a few operators that are responding to the desire from consumers to live within a sustainable food ecosystem. And it is extremely difficult to do if it is done properly. To quote Doug McMaster from Silo: ‘I don’t have a bin in my kitchen.’ Just think about that for a moment. Nothing is thrown away – no food, no packaging, nothing. That would completely change how a kitchen operates. He admits it’s very difficult, but it does mean you get very creative.”
Who’s doing it: Silo, Brighton

Craft carbs
We can kiss goodbye to ‘plastic white bread’, says the Food People, as the craft of bread baking returns and a trend for artisan, flavoured and luxury loaves emerges.

Of course, craft carbs go well beyond bread, as Banks explains: “Forget about cheap and cheerful, carbs have taken on a luxurious edge, elevating their position from midweek staple to fine dining. Fresh, authentic pasta made with finely milled ancient grains, or bright, vibrant tagliatelle coloured with vegetables.”
Who’s doing it: Trullo, London N1

tacos

Food by occasion…
… rather than food by type because, says Bargh: “Consumers are choosing to eat according to their mood, rather than the nationality of the food.”

This means, for example, that diners are looking for dishes that can provide a kick-start to their day, rather than food that is typically associated with breakfast. Banks says this is a trend that is particularly prevalent in the health space, but from an operator’s perspective, it’s not necessarily an easy appetite to satisfy: “The challenge is getting consumers to understand and articulate what they want at a more functional level.”
Who’s doing it: Detox Kitchen, London (various locations)

Food on the go
The grab-and-go food trend is expected to evolve in 2018 and it’s an opportunity not to be missed by hospitality businesses. The market was valued at £20.1b in 2016, with robust consumer demand for quick and quality food leading to substantial growth and no signs of it slowing down.

“On-the-go is the buzzword driving this trend,” says Parton. “We are all busy people – the average lunch in the UK is only 34 minutes – so we insist on eating on the go. Research we conducted found the sandwich has remained the favoured lunchtime choice, chosen by 63% of the UK workforce. We’ve done a massive amount of work to make sure we’re leading the way in delicious and convenient food. ‘On the go’ must not mean we compromise on quality and enjoyment.”
Who’s doing it: Pret a Manger/Leon, various locations

Whilst I agreed with some of the findings I was not overly surprises. The UK is becoming one big cultural melting pot, but you would think the only place this is happening is London.

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Benefits of Silk Base Wigs and Why Alopecia, Chemotherapy & Hair Loss Condition Customers Should Use These Types of Wigs by Diane Shawe

For over 25 years we have been assisting clients and training students to work with clients around the world who have found that health issues have contributed to their Hair Loss Challenges. Before I delve into my article, we can offer expert advice and guidance to Alopecia, Chemotherapy & Hair Loss condition customers. We pride ourselves on our exceptional Customer Services Team and we are all dedicated to help you find the right wig, hairpiece or head wear to match your requirements.

Call us if you are overwhelmed by the world of wigs and hair pieces along with the countless accessories. If you would prefer to speak to a member of our team, we can be reached on 0121 318 2880. We also provide a private consultation and treatment room and can supply bespoke or quality systems to help make your daily presentation to the public as natural as possible.

What is the difference between Silk Base Wigs and Regular Lace Wigs?

Lets talk about silk first of all and why it is such a good base for certain wigs and hair frontal pieces.

Benefits of silk base wigs and why Alopecia, Chemotherapy & Hair Loss condition customers should use these types of wigs.

1.     Silk is renowned for keeping you cool on hot days and through warm nights. Silk regulates body temperature and preserves your body heat in the cold. Silk has impressive moisture wicking properties, keeping you dry and comfortable in any climate, year-round. Silk naturally repels mould & mildew

2.     Silk is free of any chemicals and contains only natural substances. Silk fibre is like human hair. It is 97% protein, 3% fat and wax, it has 18 amino acids, which have a positive effect on a person’s skin.

3.     Silk is very strong natural fibre despite its delicate appearance. The strength of a silk thread is equal to the strength of a steel wire of the same diameter. So the fabric is really durable and retains its beauty for years.

4.     Silk is the most hypoallergenic of all fabrics. It doesn’t attract dust mites and resist dust, fungus, mould and some other allergens

5.     Silk helps decrease skin’s loss of moisture and because of this promotes rejuvenation of the skin, prevents to some degree effects of aging and relieves dry, flaky skin conditions by locking moisture in and ensuring it stays on your skin.

6.     Silk keeps you cool on hot days and preserves your body heat in the cold. It perfectly adjusts to the body temperature and provides thermal balance.

7.     Silk is highly absorbent and dries fast. It absorbs moisture up to 30% of its own weight and remains dry to the touch. At the same time silk thread simply increases in size, and good air circulation promotes rapid evaporation of excessive moisture. So, silk fabric absorbs perspiration while letting the skin breathe.

8.     Silk bedding helps keep hair moisturized and free of tangles, on silk pillowcase hair will not bunch and knot but will glide over the surface instead.

9.     Silk fabric is prized for its shimmering appearance and doesn’t lose its natural sheen with time.

10.  Silk doesn’t create static electricity easily, so it doesn’t cling to your body and an iron when you press it.

11.  Silk fibre is naturally elastic and can stretch up to 20% without breaking.

12.  Most of silk fabrics are easy to work with in sewing and surprisingly easy to care for (except silk chiffon, georgette and charmeuse)

Silk Top Lace Wigs are the most realistic lace wig caps on the market today.

What is a Silk Top Wig?

Silk Top Wigs also known as Silk Base Wigs are when knots are hidden by a layer of lace, and silk fabric on the top front of the cap. When the hair is knotted, the knots are below the silk concealed between the layers, the hair is then injected through the silk material making the knots 100% invisible, giving the illusion that the hair is actually growing out of your scalp.

There is no other ventilation technique that creates a more flawless appearance than hidden knots on a silk top, you don’t need to bleach the knots, you don’t  need to worry about any other techniques to make the knots invisible or less visible.

Silk Based Frontals

These are made in a different way. The net used is made of silk thread and the hair is knotted directly through the silk lace. The look is not as flawless but the advantage of this is that it allows the hair or skin to breath especially if the clients scalp is very sensitive.

Knotting

What are Knots? Knots are when strands of hair are tied to the lace base using a knot. Knots are usually dark large and visible giving an unnatural appearance. Some manufacturers bleaches these knots around the perimeter to make the knots appear smaller, lighter and less visible. What is a monofilament Top Wig

The second most common type of wig cap construction is the “Monofilament-Top.”

This is a wefted wig that features an inset of transparent micro-mesh sewn in at the crown, with the individual strands of synthetic fibre or human hair hand-tied into the mesh. Mono-top wigs are generally more natural-looking, as the hair appears to be growing out of a real scalp. This type of cap was first developed for women who had experienced significant hair loss due to chemotherapy, alopecia, or other medical reasons, as the transparent mesh allowed the bare scalp to show through. You may sometimes see mono-top wigs referred to as “medical wigs” for this reason. However, many women with full heads of hair prefer the mono-top wigs for their superior natural appearance. With a mono-top wig, the hair can be more sharply parted on either side of the head than with a conventional wefted cap wig. Generally, mono-top wigs are recognised as a higher quality wig product, and are more expensive than standard wefted cap wigs. A slightly less expensive alternative is a wig featuring a monofilament part, rather than a full monofilament top. “Monofilament wigs provide one of the most durable natural looks” These are wigs that have a thin strip of monofilament mesh sewn in just at the left, right, or centre part line. In these cases, the location of the part cannot be changed.

However some of the monofilament wigs can contribute to the head sweating and even itching if ones scalp is very sensitive to some of the nylons used the weft the rest of the wig.

Monofilament wigs are specially designed for those with severe or total hair loss. Most of their advantages are in comfort, but there are some advantages to their natural styling ease as well. All of the comfort advantages are brought back to square one, if you have a full or average head of hair. You will have to decide if the styling advantages are worth the additional cost of a mono wig.

Synthetic vs Human Hair: Which One is Better and what has changed?

The Naked Truth

It goes without saying, human hair are generally more expensive than synthetic fibre. But a lot has changed since the era of the fun synthetic wigs and I will present both senerios for you to decide.

It is often quoted that “you get what you pay for”… this doesn’t necessarily mean the most expensive option is always what is best for you or your pocket. All products and services have there pros and cons.  It boils down to the customer choice, how well the marketing has been done and finally your purse strings.   So let’s take a look at the facts about human hair first:  

Human Hair

Advantages of Human Hair

Well we all have hair on our head or someone else’s head were we can see and feel quality hair.  Not everyone’s hair looks and feels the same this is why people spend thousands of pounds enhancing what they have either chemically, shampoos and conditions or hair extensions and wigs.

Just like some people we meet with thick luscious flowing hair, we can also see people with thin lack lustra hair.  Within the real hair manufacturing we can also see some of these sensoria’s being played out in the time and effort utilised to produce hair that is either cuticle correct or not.

Remy human hair is considered a premium option because all the cuticles are kept in the same direction on production which generally makes the hair easier to style and tangles much less. Human hair is remarkably soft with a sheen and movement not easily replicated in the past until now.

Disadvantages of Human Hair

So as we all know, human hair wigs and extensions are more expensive especially if your purchase premium quality stock!  But is it also takes much more time to style and care for.  Since it is natural hair, you have to keep it hydrated because central heating, air conditioning and electric lighting dries it out which speeds up matting and sometime static.

You have to style it each time you wear it just like you would your own natural hair.  The style doesn’t really hold like a synthetic wig would. If you have a busy lifestyle or a tight budget, this may not be the choice for you. And just like natural hair, human hair will react to weather conditions and will go flat or frizz as the weather dictates.

Synthetic Hair

Advantages of Synthetic Hair

Synthetic hair has come a long way in the past 10 years.  Because of the high demand around the world for fashion wigs, the focus has been on perfecting synthetic hair fibre to look and behave just like human hair. And the results have been amazing.  They have been created from a High Temperature Heat Resistant fibre which can be curled or straightened. The look is pretty indistinguishable from human hair wigs and the feel is pretty darn close!

The fact that most synthetic wigs can be worn right out of the box with minimal or no styling requirements makes it a more attractive choice. And, unlike human hair, synthetic hair will hold its style regardless of the climate. The curl pattern or style is basically baked right in to the wig and will not change no matter how terrible the weather is.  The other advantage is that they done dehydrate and you done have to spend lots of money on moisturing and holding style products.  Some of these wigs are now being produced on lace frontals so as to give hair lines and parting a more realistic look.

Disadvantages of Synthetic Hair

The only disadvantage we can come up with is if you want to change the style of the wig, you really need to know what you are doing. If you get it wrong, your wig could end up looking clumpy and heavy.

You also have to be careful to read the maximum temperature you can use on this product because if you get it too hot you could lose the look of the wigs style completely.

Tip: Use heated rollers and leave them in to go cold so the style holds in.  If straightening, use a hair dryer and brush to blow hair out instead of straightener

SAVING VERSES INVESTING

Now I am no Financial expert, but I do know one thing, most of us want financial security, most of us would like more money, most of us with any money wants to increase it, and the internet is riff with the good bad and ugly tips, advice and dangers about letting go of your hard earned cash.

article by Diane Shawe

I am a business entrepreneur, out there it is hard to raise small and proper investment that is not going to cripple your business or if your time sensitive and need to make critical investments that will impact the growth of your business, jumping through months of investigative hoops by funding administrator (who are important) could loose you that business opportunity.

So I started to check out alternate and then looked at the savers out there and shook my head at the very low returns they received from there banks savings.

I also saw the levels of complaints from some of them who lost thousands from these online trading platforms.

So here’s what I found and suggest: In vest in local small businesses here’s why:

What’s the difference between saving and investing?

Saving – is putting money aside, bit by bit. You usually save up to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, like a broken boiler. Saving usually means putting your money into cash products, such as a savings account in a bank or building society.

Because of persistent low interest rates anyone looking for decent Returns that are also safe has had a tough time for several years most of the best saving accounts for instance don’t even top 1.5% annual yield.

Investing – is taking some of your money and trying to make it grow by buying things you think will increase in value. For example, you might invest in stocks, property, businesses or shares in a fund.

What is Peer to Peer Investing

What is peer to peer investing it is a practice of investing money in notes issued by Borrowers who are requesting a loan without going through the traditional financial intermediaries and who are known to the Investor there is an individual investor and an individual borrower.

The key characteristics of peer to peer lending are it is conducted for profits so there is no necessary common Bond or prior relationship between lender and borrower 3 into mediation takes place by peer to peer lending company for transaction takes place online or in-person 5 lenders may choose which borrow to invest in the loans are unsecured and not protected by government insurance The loans are securities that can be sold to other lenders.

We have seen the growth of online Crowd funding platforms they are great for the long term business startup planner but ineffective for established businesses that need investment to move on a business opportunity.

What is Fixed Income Investment

So what are the benefits of fixed interest investment in addition to the benefits of capital appreciation fixed income securities provide investors with a steady stream of income generated from a portfolio balance.

Most people have done this by property investment but often find that they are investing more of their own money than

Creating a consistent cash inflow to the Investor.

One advantage of investing in fixed income securities is the peace of mind that comes from the stable portfolio balance and capital preservation by definition fixed income securities are required to repay the original amount of the Investment known as the principal balance in full at a specific date in the future or in increments spread over the duration of the investment.

Example: Principle Investment 12 months £1000

Quarterly income £100×4=£400 Return of principle investment £1000 Guaranteed Ethical Growth of funds in one year £1400

Fixed income is a type of investment in which real return rates or periodical income is received at regular intervals and at reasonable predictable levels fixed income investment can be used to diversify one’s portfolio as they pose less risky than equity and derivative investments.

Best investment plans for fixed income further the recent tumbling of the economy has bought the attention of investors from equity orientated plans to fixed income plans especially for those who are on the verge of retirement or those wanting a better return on their money than what the banks are offering. Simply put fixed income plans use regular Returns in the form of fixed income.

Do Hair, Health and Beauty Franchises work?

Trends and Facts About Hair, Health & Beauty Franchises

By Diane Shawe

Looking and feeling one’s best is important to many in the UK, which makes the Hair, Health & Beauty industry essentially recession-proof, as people are continually willing to spend on the prducts and services that make them feel better.

Make-up, hair care services and products, along with beauty treatments have steadily still been purchased.

A 2016 report put health and beauty purchases at 6.1% of all retail sales in the UK.

In a recent report, one-fourth of people aged 19-64 and a third of those over 65 said they had taken one or more dietary supplements during the surveyed period.

That is millions of people in the UK taking supplements on a weekly or daily basis. Health supplements are used to prevent vitamin deficiencies, boost the immune system, build muscle, and maintain overall wellness.

Why are we seeing these trends spoke? Because people are living longer so more emphasis is put into continuing looking and feeling good.

Report Just Out

DUBLIN, Sept. 4, 2018 /PRNewswire/ —

The “Hair Wigs and Extension Market – Global Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering.

The global hair wigs and extension market is estimated to reach revenues of more than $10 billionby 2023, growing at a CAGR of approximately 9% during 2017-2023.

The growing demand for high-end human-hair extensions and ultra-high-quality synthetic wigs across the European region will create new opportunities for leading manufacturers in the global market. The increase in per capita income and spending power among consumers will boost the revenues in the market.

The global hair wigs and extension market is driven by the rising interest for hair care products among men. The rapid urbanization and rising expendable livelihoods in rising economies such as India and China will boost sales in the global market. The market research report provides in-depth market analysis and segmental analysis of the global hair wigs and extension market by type, material, and geography.

The report considers the present scenario of global hair wigs and extension market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global hair wigs and extension market.

Open letter to Hair Extensions Lovers from Diane Shawe

Dear Potential Client

At Need a Hair makeover hair extensions and hair loss specialist salon we can help make your dreams come true.

Accredited 🌟🌟🌟🌟🌟Salon by @goodsalonguide as a top Hair Extensions Artist, we recognise how important your hair is to you.

Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

So what do we do?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your hair falling out? sick of thin lack lustra hair or do you need to disguise bald patches or do you just want a reliable specialist salon?

Well we can help you by using Hair Extensions, specialist hair pieces and wigs which presents a discreet undetectable solution.

Our Experience

With over 18 different hair extensions techniques and 30 years experience, there is bound to be one technique that can safely help achieve your hair goal in a short time without damaging your hair.

So if you have short hair but want it long, straight hair but want it curly, thin hair but want it thick, bald patches that need disguising or even if you want a total transformation such as a totally different colour, lenght and thickness we offer a free consulting service packed with advice and ideas.

Some trends

For instance this year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending, but the brilliant thing about hair extensions and hair pieces is that we can work with any gender, all ages, hair types and hair lenghts. Wigs are also in big time

Click to view a wide selection

We often run amazingly fantastic deals.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

What else do we do

We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

Don’t be embarrassed

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Call 0121 318 2880 appointments

Just give us a call or visit our website http://www.needahairmakeover.com. you can also find us on facebook.

Other links

https://online-store.needahairmakeover.com

https://www.facebook.com/needahairmakeover

http://needahairmakeoverhairextensionsandhairloss-salon-franchise.com/

http://www.goodsalonguide.com/salons/need-a-hair-makeover-hair-extensions-and-hair-loss-specialists

Click image to Download free prospectus

Business Opportunity

Request your brochure today

http://www.needahairmakeoverfranchise.co.uk.

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https://www.academyexpresscourses.com

#Hairextensions, #needahairmakeover, #goodsalonguide, #DianeShawe, #hairloss, #trainingcourses, #hairextensionsfranchise #DianeShaweAuthor #hairstyle #hair

How to Start a Eyebrow Threading Business after Qualifying

1 day eyebrow threading course start businessAn easy cost effective business that can be done anywhere

Threading in the UK has become a very popular treatment over the least few years and with a few tips and ideas you could benefit from starting your very own threading business.
There is a huge potential for earning good money as a self employed beauty therapist offering eyebrow threading as a service.

Look at most salons and even shopping Malls these days and they have signs for threading in their windows. Look inside a salon and you will nearly always see them busy.
Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Threading business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

What’s more you can actually out sell salons with your threading service and make even more money than they do.

Screenshot_20180824-150313
1. You can offer very flexible hours.

Working on your own you can offer treatments at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.

A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your threading prices very attractive.

Eyebrow Threading is an ancient art with hugh earning potential

3. You can offer a mobile service.

Clients love it when you can offer your threading treatments in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive. There are many reasons why people can’t get to a salon and offering a mobile threading service is a superb way to make good money.

Setting up a Threading business is not expensive. Although you should always buy the very best equipment, threading kits, tools and thread is very cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few metres of thread. These products will hardly break the bank expenses wise so your profits margins are very high.
The best place to start is to get some threading training.

A decent accredited Threading courses cost under £200  and be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s. You can learn eyebrow threading in just one day with our One Day Professional Threading Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.
You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.
Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.
The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can!

Once you get a few clients, word of mouth of is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

So, put in basic terms, threading training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Threading is a perfect business model

Download course details

Eyebrow Threading 1 day

2018

Application and Enrolment Training Form 2018

Click to Email completed application form back or complete form below for more info.

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate