Category Archives: Hairloss

Six Essential Positive Steps when Dealing with negative reviews

You have two choices here:

  • you can attempt to rectify the situation and save face for others who may see the review (and earn some new clients in the process), or
  • you can flip a bitch and make yourself look like a complete idiot.

You may want to read my article on DCC reviews Dishonest Competitor Complaints.

Regardless of whether the ghost client or genuine client was right or wrong, it is your job to show others that you care and you are willing to do whatever is necessary (within reason) to make this client happy.

Here are six examples to demonstrate your genuine concern and suggestions what to write:

1.) Apologise. The very first thing you need to write is,

“My name is ___ and I am the owner of this establishment. I am so sorry that you had such a negative experience and I would love the opportunity to make it up to you.”

2.) Show gratitude. Let the client know that you appreciate that they took the time to write the review.

“I am truly apologetic that we did not meet your expectations during this visit, but I do greatly appreciate that you took the time to write a review. As a small business owner, reviews like yours are so helpful to me, so thank you for communicating to us where we are falling short so that we can rectify the problems immediately!”

3.) Make an offer. Offer the client something for their inconvenience. They may not take up the offer, but at least make an effort. If they had a terrible massage, offer to give them 50% off with your most experienced therapist. If they didn’t like the color job, offer to have it corrected for free by your most senior colorist.

“If you would be willing to give us another chance, I would love for you to enjoy _____ for _____!”

4.) Let it be known that you addressed the problem with your staff. Make it clear that you have taken action to correct the problem.

“After reading about your experience, I held a meeting with my staff members and addressed the problems you have communicated in your review.”

If the problem was caused by a communication issue (a rude employee, for example), say that the staff are now going to be more conscientious in their communications with each other and with guests. If it had to do with a bad service, inform the reviewer that you are now going to be requiring all staff members to undergo weekly continuing education and monthly technical evaluations. (Seriously, you should be doing that anyways.)

5.) Promise it will NEVER happen again…and mean it. This is where you take the feedback you were given and you learn from it.

ADAPT YOUR BUSINESS TO ENSURE THAT NOBODY EVER HAS A REASON TO LEAVE A SIMILAR NEGATIVE REVIEW IN THE FUTURE.

“I want you to know I am taking proactive steps to ensure that this issue doesn’t arise in the future. I am doing this by ___. I promise you that nobody will ever experience this problem again.”

6.) Apologise, thank the reviewer, and invite them back again. Yeah, really.

“Again, I want you to know how sorry I am. I do appreciate your feedback and hope that you’ll give us another chance to earn back your business.”

DO NOT GET CONFRONTATIONAL, ATTEMPT TO EXPLAIN “YOUR SIDE” OF THE STORY, OR DISCREDIT THE REVIEWER.

I have seen responses to reviews that were downright nasty and unprofessional.

“This woman is obnoxious and rude. We’re all glad that you’re leaving the salon. We pity the next hairdresser whose chair you sit in.”

“This client fails to mention in her review that she ALWAYS tries to haggle the staff for lower prices when she comes, even though the price is clearly communicated to her prior to the start of her service.”

“This review is completely bogus. This never happened. Whoever this is is lying.”

NEGATIVE REVIEWS GIVE YOU THE OPPORTUNITY TO SHOWCASE YOUR CUSTOMER SERVICE SKILLS.
DON’T BURN IT BY BEING PETTY.

A classy, professional, understanding response may impress potential clients, negating the poor review entirely.

Common Negative Review Topics AND HOW TO DEAL WITH THEM

1.) Pricing is too high: A good way to respond to this is to showcase the benefits that set your business apart. (This is assuming that your prices are higher because your services/products justify them.) If you offer monthly specials, mention this as well. Some people just can’t afford to (or don’t want to) pay higher prices. You shouldn’t renegotiate your pricing unless it is affecting your business on a massive scale.

IF A CLIENT OR TWO COMPLAINS ABOUT THE PRICE, THAT’S FINE. WHAT YOU NEED TO LOOK OUT FOR ARE COMPLAINTS ABOUT THE SERVICE THEY’RE RECEIVING.

2.) Rude staff: Tell the reviewer that you have reprimanded the employee responsible. In addition, make it clear that you’ve held a meeting to ensure that all staff members know how seriously you take customer service. Ensure that the client will not have the same experience again should they return.

3.) Bad services: Make a commitment to help your staff continuously improve. Continuing education doesn’t have to cost tons of money. Have each of them teach a one or two hour class on something every week. Set up a rotation for it. They can pick the topic. Evaluate potential new hires before signing them on to work for you. Do regular evaluations of your existing staff members also.

4.) Business is unclean: There is NO excuse for you to have a filthy, disorganised salon or dirty equipment. If you and your staff are too busy to keep it up, hire someone to do so. Seriously, you have no excuse.

5.) Miscommunication: Clarify the miscommunication in the review. Sometimes, miscommunications are honest mistakes. If an employee said something in error, apologise and explain the reason why the employee may have been confused. Never blame the reviewer.

Whatever you do, keep your cool. You want your response to be classy, upbeat, apologetic, and humble.

YOUR GOAL IS TO HAVE OTHERS THAT READ YOUR RESPONSE THINK, “WHAT A GREAT WAY FOR THEM TO HANDLE THAT SITUATION!”

You do not want potential clients to see you rage out on a client online. Show them how well you treat unhappy customers and how quickly and professionally you respond to their criticisms. Keep it together and not only will you salvage the relationship with the reviewer, but you will gain the respect and admiration of the potential clients who read the review response as well.

BOGUS COMPLAINTS

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Read more …


If you don’t already have policies at your salon, consider implementing them.

 

Guarding your Hair, Beauty and Hair Extensions business reputation online

There’s more to adding hair

Your reputation and brand are linked.

Article extracted from ‘Getting started in the hair extensions business by Diane Shawe
Guarding your brand encompasses your personal reputation, business name and appearance of your salon or even your mobile business. 

Your staff and their performance, how they treat and look after clients, the quality of products you use and the level of service you deliver are also linked to your brand.  

All of these are your Unique Selling Proposition (USP) and your USP is your promise to deliver a benefit to your clients who expect you to live up to your promise.

Six ways to help yourself protect your brand

1. Avoid using profanity. You may think that swearing is cool, but you would be surprised at the number of people it offends. Express yourself simply and clearly.

2. Always give your clients your undivided attention. Try not to spend time texting or speaking on your phone whilst doing a clients hair. 

3. Be dependable, keep commitments, practice honesty and show no form of disloyalty. Do not gossip or slander.

4. Do not ever take ethical shortcuts; always do the right thing. Maintain a high standards and keep the clients happy. Once a reputation has been shattered, it is very hard to fix the damage. Bad word of mouth spreads like wildfire. So make sure to protect your reputation.

5. Keep your prices and terms and conditions up to date. Make them available and accessible.

6. Ask your clients for reviews, people forget to post a review when they are happy, but when annoyed they go to  the internet to tell everyone else but you. 

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Get the brush your hair deserves

None of us have the time to go through the internet with a fine toothcomb, but bear in mind that when people use to talk about each other behind each other’s backs, it was all word of mouth and often without your knowledge.

The internet has changed all this and it can be very devastating for small businesses when a client decides to wage a campaign against you and your only sources of income is from your business.

So my advice is to keep posting positive articles, blogs and testimonials from happy clients.

Hopefully in the not too distant future the same rules that apply to newspaper defamation will also apply to the internet.

Celebs 5 most popular Hair Colours this Autumn


Jet Black

All-black everything can be daunting, the Kardashian have made it very popular however for a fresh take on this Autumn favorite, try warming up jet-black with ribbons of chestnut highlights. A few piecey, cool-toned strands like Olivia Munn’s look especially stellar on olive skin tones.

Dark Bronde

Already have a darker brownish-blond shade like Khloé Kardashian’s? Ask for a glaze. “With exposure to summer sun, your hair tends to fade and get bleached out.

Warm Copper

Consider this a marriage between dusty rose gold and deep auburn, with a warm metallic spark all its own.

On the brighter end of the copper spectrum sits Emma Roberts’ “cayenne red,” because of the rich red gleam that runs through the color. The shade contrasts her light complexion, and, maybe it’s just us, but it reminds us of autum. If you choose to go this route, it’s vital to keep the red hue from falling flat, so follow these celebrity-endorsed tips for keeping your red as vibrant as possible.

High-Contrast Roots

For anyone who dyes their hair, you understand how annoying root touch-ups can be. Instead of rushing into the salon, let your roots work in your favor this fall. By growing out your hair without a salon touch-up, it takes on a naturally lived-in appearance that celebrities like Hailey Baldwinhave proved to be fans of.

The best part of high-contrast roots, like Joan Smalls’ chic look  is that there’s pretty much zero upkeep. Simply let your roots grow in and your blond ends grow out, and sooner or later—boom—you’ve got yourself ombré hair.

Ombré

If you thought ombré was over, think again, because it’s still going strong. Get Jenna Dewan Tatum’s perfect two-tone look by going cool on top, warm on the bottom. Have your colorist add a caramel-color tone from midlengths to ends in order to soften a natural brunette base.

Sandy Beige

Great news for those of you who love ultra-blond highlights in the summertime: By adding some beige-toned streaks like Behati Prinsloo’s to your hair for fall, you’ll end up with incredibly beautiful dimension and richness. Keep the color lasting longer with a few of our favorite shine-inducing hair products.

For a different take on the shade, like Jordyn Woods’ here, aim for a sandy allover color that gradually deepens, just a touch, at the roots.

About Need a Hair Makeover

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your unmanagable hair? sick of thin lack lustra hair?

Well we can help using Hair Extensions. So for some women this is a no-brainer.  With over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve your hair goal in a short time.

So if you have short hair but want it long, straight hair but want it curly or the other way round, thin hair but want it thick, highlights without chemicals or just want some hair ,Well we have a amazingly fantastic deal to help you get started.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

WhatsApp or message 07532 798395
Facebook.com/needahairmakeover

Download our latest  #hairextensions advice app from googleplay http://tinyurl.com/m36fkyc or book an appointment http://www.needahairmakeover.com.


Diva Celebs Hair Land of Extremely Long Hair Extensions Hots Up

Every Celebrity That Has Long-as-Hell Hair Right Now

Article by Diane Shawe Author
See how celebrities from Nicki Minaj to Kim Kardashian are all-out working the extra-long hair trend? Other stars are going X-treme long and adding inches with sweeps of butt-grazing hair.

So although short lobs were going strong with celebrities like Bella Hadid and Kylie Jenner cropping their cuts just a month or two ago the hair-toss boomerangs they now have access to has started trickling down to the ordinary guys on the street.

There’s long hair, and then there’s extra long hair. The former is the uninteresting look which is now considered average! The latter is a luxury reserved for one-name A-listers like Kim, Nicki, Rihanna, Ariana…the list goes on.

Nothing says “I’m rich and important” like stick-straight, shiny, or long bouncy wavy butt-length (or in Nicki’s case, ankle-length) strands– says Diane Shawe expert hair extensions consultant and author.

Just think of the amount of upkeep it requires, the price of extensions or custom wigs, and the sheer implausibility of doing regular-person, day to day activities with 32 inches of hair affixed to your head?

You need to be Somebody to pull it off–so it’s no wonder the divas of our time have taken to owning the look lately but, the look is out there on the streets now and some girls are even rocking Xtreme long braids to achieve that ultimate head turning attention.

So how can you achieve this look on the streets without spending thousands?

PONYTAILS

Pre made ponytails starting from £40- £120 depends on the length and density.

WIGS

High grade heat tolerant Wigs are the best because you can blow out the look to keep the locks looking shiny and in good condition. Prices vary but an investment from £70 – £300 and you can rock that look anytime throughout the year.

HAIR EXTENSIONS

Clip-ins for fun

Great but can be heavy and could come away easily.

Wefts for weaving

Great a little more secure best used on people who already have long hair.

Prices start from £250 – £700 for Brazilian virgin human hair 26 inches

For more information click here to download our android app

Selection of Celebs with extreme long hair extensions

Billie hadid

Rita Oramoo

Ariana Grande

Shay Mitchell

Gigi Hadid

Jessica Alba

Kylie Jenner

Kourtney Kardashian

Chrissy Teigen

Jourdan Dunn

Taraji P. Henson

https://play.google.com/store/apps/details?id=com.appswiz.hairextensionsadvice&hl=enJulianne Hough

Why it is important to use gloves when dying hair or hair extensions

What is paraphenylenediamine and where is it found?

How can paraphenylenediamine cause skin irritation when dying hair or hair extensions and where is it found?


Article by Diane Shawe Monday M.Ed 

Paraphenylenediamine (PPD) is a chemical substance that is widely used as a permanent hair dye. It may also been found in textile or fur dyes, dark coloured cosmetics, temporary tattoos, photographic developer and lithography plates, photocopying and printing inks, black rubber, oils, greases and gasoline.

People working with PPD such as hairdressers or hair extensions technicians may develop dermatitis on their hands; patch testing usually reveals hypersensitivity to PPD. Occupational allergy to PPD has been found in a milk tester whom through laboratory work was in frequent contact with PPD solution. Dermatitis on the hands and occasional spreading to the arms and upper chest occurred.


YouTube is the undisputed champion in free visual knowledge transfer. I have seen lots of hair technicians demonstrating how to dye hair and often they are not using gloves.

Unprocess virgin Hair Extensions


In 2015/6 alone nearly £15m worth of treated human hair – has been washed and sometimes dyed – was imported into the UK, according to Customs and Excise. 

It comes mainly from India, China and Europe. On top of that almost £10m worth of wigs,  false beards, eyebrows and eyelashes made from the stuff were also imported. 

Those in the trade estimate the hair extension industry alone is worth £60m in this country, although there are no official figures.

When it comes to our tresses, the rarest and most expensive is natural blonde hair, Des Tobin a professor of cell biology at Bradford University, who has studied hair and the trade.

“About 90% of the world’s population has dark brown hair,” he says. “It’s actually really hard to get natural, adult hair that is blonde. The rarity of hair colour will dictate the price. Blonde hair can cost up to three times as much as dark hair.”

Recently we have seen a flood of natural Virgin remy hair which is unprocessed enter the market place. It is a lot cheaper so an increase in home and salon hair bleaching and toning is on the rise.

PPD in Hair Dye and the importance of gloves

Millions are spent annually on home hair dyes, salon balayage and multi colour ombre colours. The use of PPD as a hair dye is popular because it is a permanent dye that gives a natural look. Hair can also be shampooed without becoming decoloured and perming to achieve waves or curls can be done without difficulty. 

PPD hair dyes usually come packaged as 2 bottles, one containing the PPD dye preparation and the other containing the developer or oxidizer. PPD is a colourless substance that requires oxygen for it to become coloured. It is this intermediate, partially oxidised state that may cause allergy in sensitive individuals. Fully oxidized PPD is not a sensitiser thus individuals with PPD allergy can wear wigs or fur coats dyed with PPD safely.

What are the reactions to PPD allergy?

Reaction caused by the use of hair dye in mild cases usually only involves dermatitis to the upper eyelids or the rims of the ears. In more severe cases, there may be marked reddening and swelling of the scalp and the face. The eyelids may completely close and the allergic contact dermatitis reaction may become widespread.

Severe allergy to PPD can result in contact urticaria and rarely, anaphylaxis. PPD has also been suspected of precipitating contact leukodermaand vitiligo in genetically predisposed individuals.

What should you do to avoid PPD allergy?


For the Technician


If you are a hairdresser or hair extensions technician, rule one when working with any chemical that could cause dermatitis is to wear gloves. I have seen many youtube demo videos were the technician is not wearing any gloves. 


For the Client


If your client have an allergy to PPD  you should avoid the use of all oxidation type hair dyes. These are usually recognised by coming in a 2-bottle preparation. If you have been informed by your client or you should have completed a client consultation form checking for allergy history (most clients won’t know what PPD is) to be safe perform a patch test or suggest a semi-permanent hair dyes which may be a suitable alternative but approximately 10% of individuals who are allergic to PPD also react to these; 


Patch testing


Patch testing to confirm sensitivity should be performed prior to their use. Metallic hair dyes and vegetable rinse hair dyes may be used but these do not provide permanent colouring. Some newer permanent and semipermanent hair dyes use para-toluenediamine sulfate (PTDS) instead of PPD. This is likely to be tolerated by about 50% of people who are allergic to PPD. Patch testing is recommended prior to use.

Related substances to PPD which may also cause an allergic reaction


Azo dyes: used in semi-permanent and temporary hair dyes, ballpoint pen inks, gasoline and diesel oil, and as colouring agent in foods and medications 
Benzocaine and procaine: these are local anaesthetics used by doctors and dentists

Sulfonamides, sulfones, sulfa drugs: 

PPD allergy may make you sensitive to the use of these drugs also, discuss with your doctor before changing or stopping your medication
Para-aminobenzoic acid (PABA): this is used in sunscreens and creams that are readily available in over-the-counter preparations. You should only used sunscreens that are labeled ‘PABA-free’. Ask your pharmacist for suitable alternatives.

Para-aminosalicylic acid: used for tuberculosis

Alternative names for paraphenylenediaminePPD or PPDAPhenylenediamine basep


-Phenylenediamine4
-Phenylenediamine1,4
-Phenylenediamine4
-Benzenediamine1,4
-Benzenediaminepara
-Diaminobenzene (p-Diaminobenzene)para
-Aminoaniline (p-Aminoaniline)Orsin™Rodol™Ursol™ 


Please seek professional advice from you GPS or Chemist if unsure.


There’s more to adding hair