Category Archives: health apps

Guarding your Hair, Beauty and Hair Extensions business reputation online

There’s more to adding hair

Your reputation and brand are linked.

Article extracted from ‘Getting started in the hair extensions business by Diane Shawe
Guarding your brand encompasses your personal reputation, business name and appearance of your salon or even your mobile business. 

Your staff and their performance, how they treat and look after clients, the quality of products you use and the level of service you deliver are also linked to your brand.  

All of these are your Unique Selling Proposition (USP) and your USP is your promise to deliver a benefit to your clients who expect you to live up to your promise.

Six ways to help yourself protect your brand

1. Avoid using profanity. You may think that swearing is cool, but you would be surprised at the number of people it offends. Express yourself simply and clearly.

2. Always give your clients your undivided attention. Try not to spend time texting or speaking on your phone whilst doing a clients hair. 

3. Be dependable, keep commitments, practice honesty and show no form of disloyalty. Do not gossip or slander.

4. Do not ever take ethical shortcuts; always do the right thing. Maintain a high standards and keep the clients happy. Once a reputation has been shattered, it is very hard to fix the damage. Bad word of mouth spreads like wildfire. So make sure to protect your reputation.

5. Keep your prices and terms and conditions up to date. Make them available and accessible.

6. Ask your clients for reviews, people forget to post a review when they are happy, but when annoyed they go to  the internet to tell everyone else but you. 

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Get the brush your hair deserves

None of us have the time to go through the internet with a fine toothcomb, but bear in mind that when people use to talk about each other behind each other’s backs, it was all word of mouth and often without your knowledge.

The internet has changed all this and it can be very devastating for small businesses when a client decides to wage a campaign against you and your only sources of income is from your business.

So my advice is to keep posting positive articles, blogs and testimonials from happy clients.

Hopefully in the not too distant future the same rules that apply to newspaper defamation will also apply to the internet.

Why it is important to use gloves when dying hair or hair extensions

What is paraphenylenediamine and where is it found?

How can paraphenylenediamine cause skin irritation when dying hair or hair extensions and where is it found?


Article by Diane Shawe Monday M.Ed 

Paraphenylenediamine (PPD) is a chemical substance that is widely used as a permanent hair dye. It may also been found in textile or fur dyes, dark coloured cosmetics, temporary tattoos, photographic developer and lithography plates, photocopying and printing inks, black rubber, oils, greases and gasoline.

People working with PPD such as hairdressers or hair extensions technicians may develop dermatitis on their hands; patch testing usually reveals hypersensitivity to PPD. Occupational allergy to PPD has been found in a milk tester whom through laboratory work was in frequent contact with PPD solution. Dermatitis on the hands and occasional spreading to the arms and upper chest occurred.


YouTube is the undisputed champion in free visual knowledge transfer. I have seen lots of hair technicians demonstrating how to dye hair and often they are not using gloves.

Unprocess virgin Hair Extensions


In 2015/6 alone nearly £15m worth of treated human hair – has been washed and sometimes dyed – was imported into the UK, according to Customs and Excise. 

It comes mainly from India, China and Europe. On top of that almost £10m worth of wigs,  false beards, eyebrows and eyelashes made from the stuff were also imported. 

Those in the trade estimate the hair extension industry alone is worth £60m in this country, although there are no official figures.

When it comes to our tresses, the rarest and most expensive is natural blonde hair, Des Tobin a professor of cell biology at Bradford University, who has studied hair and the trade.

“About 90% of the world’s population has dark brown hair,” he says. “It’s actually really hard to get natural, adult hair that is blonde. The rarity of hair colour will dictate the price. Blonde hair can cost up to three times as much as dark hair.”

Recently we have seen a flood of natural Virgin remy hair which is unprocessed enter the market place. It is a lot cheaper so an increase in home and salon hair bleaching and toning is on the rise.

PPD in Hair Dye and the importance of gloves

Millions are spent annually on home hair dyes, salon balayage and multi colour ombre colours. The use of PPD as a hair dye is popular because it is a permanent dye that gives a natural look. Hair can also be shampooed without becoming decoloured and perming to achieve waves or curls can be done without difficulty. 

PPD hair dyes usually come packaged as 2 bottles, one containing the PPD dye preparation and the other containing the developer or oxidizer. PPD is a colourless substance that requires oxygen for it to become coloured. It is this intermediate, partially oxidised state that may cause allergy in sensitive individuals. Fully oxidized PPD is not a sensitiser thus individuals with PPD allergy can wear wigs or fur coats dyed with PPD safely.

What are the reactions to PPD allergy?

Reaction caused by the use of hair dye in mild cases usually only involves dermatitis to the upper eyelids or the rims of the ears. In more severe cases, there may be marked reddening and swelling of the scalp and the face. The eyelids may completely close and the allergic contact dermatitis reaction may become widespread.

Severe allergy to PPD can result in contact urticaria and rarely, anaphylaxis. PPD has also been suspected of precipitating contact leukodermaand vitiligo in genetically predisposed individuals.

What should you do to avoid PPD allergy?


For the Technician


If you are a hairdresser or hair extensions technician, rule one when working with any chemical that could cause dermatitis is to wear gloves. I have seen many youtube demo videos were the technician is not wearing any gloves. 


For the Client


If your client have an allergy to PPD  you should avoid the use of all oxidation type hair dyes. These are usually recognised by coming in a 2-bottle preparation. If you have been informed by your client or you should have completed a client consultation form checking for allergy history (most clients won’t know what PPD is) to be safe perform a patch test or suggest a semi-permanent hair dyes which may be a suitable alternative but approximately 10% of individuals who are allergic to PPD also react to these; 


Patch testing


Patch testing to confirm sensitivity should be performed prior to their use. Metallic hair dyes and vegetable rinse hair dyes may be used but these do not provide permanent colouring. Some newer permanent and semipermanent hair dyes use para-toluenediamine sulfate (PTDS) instead of PPD. This is likely to be tolerated by about 50% of people who are allergic to PPD. Patch testing is recommended prior to use.

Related substances to PPD which may also cause an allergic reaction


Azo dyes: used in semi-permanent and temporary hair dyes, ballpoint pen inks, gasoline and diesel oil, and as colouring agent in foods and medications 
Benzocaine and procaine: these are local anaesthetics used by doctors and dentists

Sulfonamides, sulfones, sulfa drugs: 

PPD allergy may make you sensitive to the use of these drugs also, discuss with your doctor before changing or stopping your medication
Para-aminobenzoic acid (PABA): this is used in sunscreens and creams that are readily available in over-the-counter preparations. You should only used sunscreens that are labeled ‘PABA-free’. Ask your pharmacist for suitable alternatives.

Para-aminosalicylic acid: used for tuberculosis

Alternative names for paraphenylenediaminePPD or PPDAPhenylenediamine basep


-Phenylenediamine4
-Phenylenediamine1,4
-Phenylenediamine4
-Benzenediamine1,4
-Benzenediaminepara
-Diaminobenzene (p-Diaminobenzene)para
-Aminoaniline (p-Aminoaniline)Orsin™Rodol™Ursol™ 


Please seek professional advice from you GPS or Chemist if unsure.


There’s more to adding hair

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

Slowing down hair loss

female_alopeciaWhat you coulds do to help slow down the loss and possibly even reverse hairloss.

Article by Diane Shawe M.Ed.

SHAMPOOS

Start paying attention to the types of  shampoos you use on you hair.
If you can get Desert Essence Coconut Shampoo with its light coconut smell. It adds moisture which your hair needs if it is very dry and brittle. The Desert Essence brand is responsibly produced. They are also certified by the Leaping Bunny producing cruelty free products! There are many varieties of Desert Essence hair care products for all hair types. This is not a sponsored post.
SUPPLEMENTS

Also take Methyl B-12 supplement made by Neuro Biologix. This enhances gastrointestinal absorption due to methylation deficiency. Which aids in hair growth! Bonus! It helps with your memory also!

Biotin is another important supplement that could help boost your hair and nail health.

Washing your hair less during the week helps to preserve the natural oils.

Betaine HCL is also a great daily supplement.

HATS

When in doubt, a hat can always come to the rescue of a bad hair day! Be creative with your hats, wraps and scarves. Wigs are also very good and a lot cheaper.

ATTITUDE

Above all  try to adopt a positive attitude. Be thankful for the hair that you do have. Thin as it may be, it is still yours!

If you do lose it all, at least you are still here. You are after all much more than just your hair.

I’m not saying it is easy to accept but, but you are you.

There's more to adding hair

There’s more to adding hair

There’s lots of advice out there just remember to check with your doctor for any supplement conflict with any other medication

Are you chronically ill and suffer from hair loss? I would love to hear your story and your own coping tips? Please feel free to share the products and practices that have been a help to you! Email hairextensions@europe.com

If you would like to visit our specialist salon visit our website http://www.needahairmakeover.com or call 0800 083 2312

14 solutions to help solve why your hair is thinning

suffering-from-thin-limp-hair

Solutions to thinning hair

Thinning hair help

Whilst your hair brush seems like it is packed with more and more loose strands of your hair or an ever-scrawnier ponytail can be startling but doesn’t necessarily mean anything’s wrong. By age 50, half of women will complain of hair loss. “As we age, overall hair density changes and individual strands become finer,” says dermatologist Doris J. Day. But just because thinning is natural doesn’t mean you have to accept it. Here are 12 solutions to help you keep the hair out of your brush and on your head.

healthymealsMeals

Now, this is easy! Hair thrives on protein, iron, zinc, and vitamin B12. Get them from lean meats, leafy greens, nuts, beans, and fish. 

 

washing-and-massaging-hairMassage

You’re halfway there every time you shampoo: massaging your head in the shower improves blood flow to the scalp. This means a better environment for hair growth, but it also aids the penetration of any treatment shampoos you use.

 1-styling-equipmentStyling

It’s the easiest fix you never considered. Hair dryers and irons, especially if you already color, can cause breakage and thinning, so reduce your use however you can.

 

1-minoxidil-for-thinning-hairMinoxidil

As the only FDA-approved proven ingredient, the drug has years of research to back it up—and about 50% of women using it see improvement. “Minoxidil can enhance the size of the follicle so that it produces a bigger strand of hair,” says Diane Shawe.

Try Pantene Expert Minoxidil Topical Solution Hair Regrowth Treatment for Women

1-viviscal-to-thicken-hair Viviscal

Sometimes a supplement is all you need. The combination of fish protein, vitamin C, zinc, biotin, and niacin in Viviscal supplements encourages the body to produce healthier, thicker strands.

Blood Work

blood-test-tubesRoutine blood work can test your ferritin (iron stored in the blood) and vitamin D. Low levels can lead to hair loss, and the fix may be as simple as adding an iron or vitamin supplement. And hey, you’re probably overdue for a checkup anyway!

 
1-laser-hair-loss-treatmentLasers

Laser treatments reduce the inflammation in follicles that inhibits them from regenerating. In a recent study, researchers saw significant increases in density after 26 weeks of twice-weekly treatments with a medical-grade lasers.

 

 
destressing-beathingStress Relief

Just breathe—seriously, it could help! Both sudden and chronic stress can halt hair growth. If you’ve been through a challenging experience (divorce, job change, death in the family or house move), hair should grow back. If you’re under constant pressure, master meditation—easier said than done, but your hair will thank you.

Hormone Help
 
Hormone Help

If it’s serious, consider an Rx. Some women are genetically predisposed to female-pattern hair loss, and birth control pills can suppress overproduction of male hormones. At menopause, thinning increases; if you’re on hormone therapy, it may minimise hair loss.

1-cortisone-shotsCortisone Shots

They hurt, but they work. lnjecting cortisone directly into the scalp blocks the hormonal activity that induces hair thinning. This works especially well in patients with inflammatory scalp disease. However this should be done by a qualified practitioner.

1-chinese-medicine-for-circulation-and-hair-lossBad Blood?

According to practitioners of traditional Chinese medicine, hair health is tied to two things: kidney energy and the blood, which nourish the hair. The solution: acupuncture and Chinese herbs.

doctors-adviceThe Doctor Will See You Now

Every once in a while, hair loss is a symptom of something else that’s going on with your body. If your hair loss is sudden and excessive or simple solutions aren’t working, talk with your doctor about other possibilities, including:

  • Hormone irregularities
  • Thyroid abnormalities
  • Lupus
  • Anemia
Change your hairstyle

There are some hairstyles that contribute to hair-loss and thinning hair.

Very tight cornrows for instance can cause traction alopecia.  Try avoiding tight cornrows or heavy braids on thin hair.

Other techniques used in styling such as glues. nickle micro rings and clip ins can also irritate the scalp and inflame the hair follicles resulting in hair loss.

It is also worth considering the type of hair extensions being used as some wigs and braiding hair can cause irritation because the user has a nylon allergy.

Want more information and a free consultation email hairextensions@europe.com

descreet-hair-extensions-by-diane-shawe

There’s more to adding hai

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

77 Questions to avoid business failure by Diane Shawe with Exclusive Bonus

Get your exclusive copy today and save £3.00

Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

Traction Alopecia – How You Can Stop It and is it Reversible by Diane Shawe

traction alopecia how to stop itAre YOU a Likely candidate for Traction Alopecia?

Anyone can be affected by traction alopecia – young or old, male or female. It’s more common within certain groups of the population, because they are more likely to use some of the hairstyling techniques listed above.

The reason I raise this article is because we are all living longer and some of the current fashionable trends in the younger groups are contributing to traction alopecia. Read about Clip ins and how they cause Traction Alopecia

For example, women and girls are more likely to notice the problem due to braids and weaves. Ballerinas – who tend to wear their hair pulled into very tight ponytails – sometimes suffer from traction alopecia around the hairline as a result.

In a nutshell – if you have a habit of doing something on a frequent basis that puts your hair under some sort of strain, then you are a candidate for traction alopecia.

Read on to discover the many ways you can prevent it from happening, or stop further damage if you’ve already noticed a problem.

Traction Alopecia Symptoms

Have you ever undone a ponytail and found your scalp feels sensitive to the touch afterwards?

Does untying your hair feel like a relief?

Does your scalp itch after you’ve had braids or a weave put in?

Have you ever taken painkillers because your hair is secured so tightly it’s given you a headache?

All of these are warning signs that your hair is under way too much tension. Your body is trying to tell you something… and you need to listen!

If not, the next thing you’ll notice is that sections of your hair are actually missing, or worryingly sparse. You can often see this more clearly around the hairline or behind the ears, but it can often happen around the crown, too. It really depends on what was causing the tension in the first place.

Some people even notice pustules (blisters filled with pus) or papules (little pimples) where the hair is under a lot of tension. This is because of the irritation being caused to the scalp and is a clear indicator that the follicles just can’t cope with the strain.

Can Traction Alopecia be Reversed?

Yes and no.

If you spot the warning signs of traction alopecia early enough and you put a stop to whatever’s causing it, then your hair will stop falling out and should – with time, patience and loving care – be completely restored to its former glory.

But if the hair follicles have been so badly traumatised for such a long period of time that they have scarred over, then the hair will not grow back by itself. Areas of the scalp where this is the case will likely look shiny.

In cases like this, you’ll need to think about some sort of surgical restoration – speak to your dermatologist to establish whether or not your traction alopecia has caused permanent scarring and to discuss the surgical options available to you.

When Traction Alopecia Compounds Other Hair Loss Problems

traction_alopecia_caused_by_hair_clipin_diane_shawe

If you are wearing a hairpiece – such as a clip on topper – to mask other hair problems like androgenetic alopecia, then you need to be very careful not to compound your problem with traction alopecia!

The best option is to ensure that the clips of your topper are firm, but not too tight, and that you rotate them. We also recommend undoing a couple of the clips when you’re at home – it gives your scalp a little rest from the tension.

Traction Alopecia Recovery Time

Most experts agree that your hair should recover within 6 to 9 months of you removing the cause of the problem.

If you’ve followed the guidelines given here and you are still not seeing regrowth, then it’s likely that the damage to your follicles was permanent – a fact your doctor/dermatologist can confirm. In that case, you might like to discuss the possibility of a hair transplant, which will effectively mask the problem.

What are the Causes of Traction Alopecia?

Traction alopecia is a type of hair loss that happens over time. It’s caused by putting the hair under constant strain or tension and is usually caused by one or more of the following…

  • Very tight ponytails or pigtails
  • Tight braids or cornrows
  • Dreadlocks
  • Extension (single) braids
  • Hair weaves or wigs attached with glue, clips or tape
  • Certain hair clips, slides or barrettes that hold the hair tightly and are worn in the same position every day
  • Headbands – even fabric ones – worn day after day
  • Tight hairpieces
  • Tight headgear like cycling helmets that are worn frequently or for long stretches of time and tend to rub or pull repeatedly on the same area of hair
  • Repeated use of hair rollers
  • Repeated pulling of the hair with the hands (this is an emotional condition called trichotillomania)

If you use or do any of the above, then you may find that the constant tension they cause has led to areas of thinning hair – usually around the temples or behind your ears. Alternatively, you might notice that the part in your hair looks wider than it used to.

If so, then it’s quite likely that you’re suffering from traction alopecia.

There’s more to this condition than hair simply breaking off. Instead, the constant tension in the affected area either pulls out the hairs’ roots completely, or causes the follicles to become inflamed. As time goes by, the damage to the follicles causes them to become atrophied (wasted away)… and if you don’t put a stop to the cause of the problem, they will reach the point where they no longer produce hair at all.

Reference: DermHairClinic – Traction Alopecia

Get your copy today from amazon.co.uk

Get your copy today from amazon.co.uk

Traction Alopecia Treatment

As discussed above, ‘treatment’ for traction alopecia is only effective before you’ve arrived at the stage of permanent damage.

But the good news is that ‘treatment’ – if you’ve caught the condition early enough – can be as simple as changing whatever hair styling and hair care practices you were using and really learning to CARE for this precious asset… your hair!

Wearing a weave

One of the biggest ironies about traction alopecia is that it’s the most common cause of hair loss for women wearing hair extension is due to the application being too tight when weaves and hairpieces are applied… yet those weaves and hairpieces are often used in the first place to enhance hair that may seem thin, or lacking in volume.

Weaves are generally applied through braiding, fusion, netting or bonding – and the sad fact is that any or all of these methods can lead to traction alopecia if used extensively, over long periods of time.

To minimize the risk of traction alopecia, or to try to prevent further damage and encourage regrowth, have your weave fitted by a state licensed professional. Yes, it may be more expensive, but you – and your hair – are worth it! Someone properly trained in hair care will keep damage to a minimum and will be able to spot potential problems and nip them in the bud.

The same goes for hair extensions, which can also cause hair loss problems in the lower half of the scalp. Have them fitted by a trained professional – don’t try to fit them yourself or have a friend do them for you.

Speak to your hairdresser about taking care of your scalp – some women find it difficult to maintain good scalp hygiene because the weave or extensions make it awkward… unfortunately, though, this can make the problem of traction alopecia worse.

When chemicals are the culprits

There’s a kind of alopecia called CCCA (central cicatricial centrifugal alopecia), also known as hot comb alopecia, or follicular degeneration syndrome. It’s almost exclusively seen in African American women and it’s often confused with female pattern baldness, because it starts at the crown and spreads to the surrounding areas.

The cause?

A mixture of too much stress (traction) on the hair along with the use of harsh chemicals like dyes, relaxers and bleaches. The chemicals actually damage the keratin structure of the follicle itself, causing hair LOSS, not just hair damage.

In fact, research conducted in 2008 showed that the highest prevalence of traction alopecia was in women with relaxed hair.

If you suspect this is a condition that’s affecting you, speak to your dermatologist. In addition to removing the cause of the traction and stopping the use of chemicals in your hair, you may be tested for any bacterial or viral infection and possibly be prescribed topical steroids, antibiotics or topical minoxidil to encourage regrowth.

NOTE: If you must use a relaxer on your hair, have it done professionally. Specialists are seeing more and more problems caused by home relaxer kits, because it’s tempting to leave the chemicals on longer than necessary, or accidentally use a stronger formula than you really need. (Make sure they have been certified)

Braiding, ponytails, pigtails and locs

The 2008 research into the prevalence of traction alopecia in African girls and women showed that braiding caused more problems than chemicals (although the two together were worse still).

Starting up a hair extension business Diane ShaweConstant, tight braiding – or other styles like ponytails that place hair under chronic tension – can affect any ethnic group. So it’s very important to take a new approach to styling hair that doesn’t rely on placing the hair under extreme tension.

The ideal solution, of course, is to allow the hair to be completely natural, without using any kind of clips, slides or ties.

The reality, though, is that this just isn’t possible for most of us. Our hair may either be unmanageable and wild looking when allowed to ‘do its own thing’ – or, like us, you may live in a climate where it’s simply too hot to have your hair hanging around your face all day.

The answer is that you can continue to secure back your hair, but you MUST change the way you do it from one week to the next. Traction alopecia is usually the result of CONTINUALLY putting the hair under EXACTLY the same tension in the same place, day after day.

How to Avoid Traction Alopecia (and still have beautiful hair!)

Change the location of your ponytail often – wear it high, low, on one side, then the other. Don’t wear a ponytail at all if your hair isn’t really long enough to need one… otherwise you’ll probably be pulling your too-short hair really hard in order to secure it.

Avoid using clipped in ponytails – the weight of them can – quite literally – tear out your hair.

Always use fabric covered hair bands – avoid bare rubber bands like the plague! And remove bands, clips and ponytail holders from the hair at night – this is when you may be putting your hair under tension without even realizing it.

Invest in satin pillowcases. They cause less friction on your hair than cotton or nylon ones – and, as an added bonus, they’re believed to help reduce wrinkles too!

Change the location of your partas often as you can. Even a simple part in the hair can trigger a problem when worn in the same position day after day.

Don’t retwist the roots of dreadlocks – watch this video for first-hand experience of how damaging this can be!

If you use hairspray or hair gel, wash it out before you next brush your hair.Brushing dried hairspray and gels out of your hair is damaging to the shaft and may cause further hair loss.

Make sure your hair is hydrated. If you’re in a dry climate – or you use air conditioning or central heating – the lack of moisture in the air can make your hair brittle and more likely to break

Other related Hair Loss Article by Diane Shawe

Clip in hair extensions can cause traction alopecia if worn for over 5 hours a day by Diane Shawe

Nickle Clips can irritate the scalp

Nickle Clips can irritate the scalp

If nickle clip-in extensions are continually worn and the tension on your hair is not regularly alleviated, scarring can occur as well as permanent hair loss, leaving the wearer with a less then desirable appearance they’ll be forced to deal with for the rest of their lives.

article by Diane Shawe M.Ed

Almost all of these clips are made from nickle and if the wearer is allergic to nickle, wearing them for over 5 hours a day will eventually cause traction alopecia and scarring.

In today’s modern society, most people think only of the final appearance of their hair.

backcombing-to-Attach-Clip-in-Hair-Extensions-causes-traction-alopecia-diane shaweHours spent back combing and coating the scalp with lots of hair spray so that the clips can stay in longer, or even wearing really heavy hair extensions caused by the length of the hair purchased continually irritates the scalp all day whilst at the same time slowly pulling the hair out of it’s follicles.

Cheryl Guttman (2) research found that the continual over processing with Chemical treatment such as bleaches, dyes, or strengtheners disrupts the keratin structure in a manner that reduces its tensile strength.

traction_alopecia_caused_by_hair_clipin_diane_shaweThe hair follicles can become fragile. At first the hair fall out is not so noticeable because the clip on extensions are disguising it. Add brushing and combing your hair, you will note a difference in the reduced thickness of your hair line but ignore it initially. Later on some people might experience heavy fall out which can occur with brushing, combing and washing your hair. On top of that using extreme heat to fashion each day can also permanently damage the hair follicle.

If detected early, traction alopecia is reversible if diagnosed early. However, permanent loss can occur too slowly for immediate detection. Hair loss is often occurs in the front, but is also subject to the immediate adjacent area to where the clip in extension were pulling and damaging the hair root.

According to Basil M Hantash, MD, PhD (1)  The sad truth of the matter is that permanent traction alopecia does not respond to medical treatment such as minoxidil or finasteride since by its nature, the loss is different then genetic hair loss.

The only way one can treat traction alopecia is with transplants. Follicular unit hair grafting has been identified as the only practical solution to treating traction alopecia. Hair transplant clinics are reportedly seeing a rise in the number of patients with traction alopecia and say the results can be good to excellent.

nickle-clipins-damage-scalp-diane shaweHowever this can be a costly approach especially whilst clip in extensions appear so cheap. What you have to consider is whether wearing clip on extensions for over 5 hours a day versus the value of your own hair. Which is worth more?

There are over 16 different extension techniques. It is important that you find a technique that is suitable for your type and life style. There is a misconception that hair extensions can be worn permanently for up to 6 months at a time.

In today’s society, you need to hold on to what you’ve got, look after what you have and start being kinder to your hair.

Want to find out how to train to become a Hair Loss Hair Extension Consultant then click to view our course prospectus

Get your copy today from amazon.co.uk

Get your copy today from amazon.co.uk

Sources:
1. Basil M Hantash, MD, PhD, Robert A Schwartz, MD, MPH. (2005) Traction Alopecia, Emedicine.com

2. Cheryl Guttman, May 1, 2003 Alopecia Options for Black Women, Dermatology Times,
3. Diane Shawe Blog: academyexpresscourses.com/2014/05/01/10-most-profitable-hair-extension-techniques-to-learn-for-2014-by-diane-shawe/

Diane Shawe M.Ed approved Business Start up Loan Mentor’ for Enterprising Women & Virgin Startup

Diane Shawe Host KCW Enterprise Womens Club

Diane Shawe Host KCW Enterprise Womens Club

PRESS RELEASE

Contact: Diane Shawe M.Ed

London UK, Tuesday 5th August 2014 – A successful UK entrepreneur and CEO has announces that she is now working with Enterprising Women to begin providing support and assistance to women from all walks of life who are looking to secure funding for brand new business ventures.

Diane Shawe Start up loan mentor

Diane Shawe Start up loan mentor

The range of supportive mentor services now available provides individuals with comprehensive guidance and support to identify and secure start-up funding, available from a range of providers. Diane Shawe is an accredited and certified ‘Enterprising Women’ startup loans mentor, ‘Virgin Startup Mentor’ and a registered leadership training provider for government backed ‘GrowthAccelerator’ initiative.

virgin startup loan mentors

Virgin startup loan mentors

The specific funding providers offer clients a viable means to secure the required capital to get their businesses off the ground through a range of financial contributions and matched funding. In addition to the practical support and advice to secure the startup loans required, Diane Shawe offers comprehensive mentoring which goes beyond forms and paperwork guidance. Drawing on her extensive experience in achieving decades of business success, she is able to pass on critical experience which money simply can’t buy.

About Diane Shaw M.Ed

leadership coursed for women diane shawe expresscourses

Growing your business? find out how GrowthAccelerator could help.

Diane Shawe M.Ed has proven her ability and aptitude in the business world with a string of successes and accolades including being the chief executive officer of a leading professional and vocational training provider, an acclaimed keynote speaker, published author, certified WEBE a member of the Chartered Management Institute (FCMI) and was recently a 2014 finalist at the Federation Small Business London for Innovation. For further information on the ‘business startup loan mentor’ program, please visit http://www.get.mentoring.dianeshawe.info or alternatively use the contact details shown with this release.