Category Archives: i-send proximity

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

77 Questions to avoid business failure by Diane Shawe with Exclusive Bonus

Get your exclusive copy today and save £3.00

Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

12 Do’s and Don’t Tips For Getting And Keeping High-Net Worth-Clients by Diane Shawe

Hair Extension and Makep masterclasses Diane ShaweThere are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.

article by Diane Shawe M.Ed and Eryca Freemantle

As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.

Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.

Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.

Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.

So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?

  1. Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
  2. Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
  3. Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop  point 7
  4. Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
  5. Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
  6. Don’t Stare: Its rude and frightening
  7. Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
  8. Do not ever say – “I love You” Do you know how silly you sound?  They will no doubt think your crazy
  9. Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
  10. Don’t take Photos –  Do not take photos of them while working on them without asking their permission
  11. Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
  12. Don’t Cry – Professionals do not cry on the job- especially for nothing
Want to learn how to earn £4000 a month?

Want to learn how to earn £4000 a month?

To busy to Market your business and get new clients? by Diane Shawe

Without new customers your business dies.

Without new customers your business dies.

No business can grow or survive without new customers!
article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!)  because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up  your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

  • Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
  • Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
  • Step Three: Complete the form and submit it to us and we will send you an invoice.
  • Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t.  We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

I know a good deal 3 hours workshop diane shawe

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 980 times in 2012. If it were a Dreamliner, it would take about 4 trips to carry that many people.

Click here to see the complete report.

The ‘Multi-Generational’ workforce and m-learning

article by Diane Shawe BBA., M.Ed IEEE  CEO Academy of Vocational and Professional Training Ltd

Social Media, New media and e-Networking, whatever we want to call it,  has certainly changed more than the way we work, the way we share and consume knowledge and even complain. The context in which we work is faster and faster, and result can almost happen in real time around the world.

Well they have come up with yet another gadgetry word, wait for it…  The workforce of the 21st century is now being referred to as the  ‘Multi-Generational Workforce’ because it consist of a mixture of baby boomer’s and generation Y.

Generation Y differs from the baby boomer’s because they were brought up in the digital era. They are familiar with the internet and social media and easily post a question into their on-line network and receive all types of answers in seconds!

With this in mind, we see a lot of the old ‘Tanker’ type organisations refusing to initiate, release, set free the use of this new powerful media throughout there organisation because of speculative fear mongering proposed by their IT departments!  I guess these guys need to safeguard their jobs!  I know the truth hurts.  They say a tanker takes a much longer time to turn than a speed boat.  Look at the graveyard of large tanker companies who just did not heed the writing on the wall.

This unstoppable social media era has taken a few large employees by surprise because smaller leaner business have taken the reins by freeing and empowering all their staff to become ambassador’s for their company  enabling not one but many to respond to change and  guarantee online responsive service and  quality to the every fast moving consumer who can complain in nano seconds around the world!

The investment of continuous education (lifelong learning) of any work force is imperative. With more and more titanic type organisations downsizing, multi skilling the remaining staff efficiently is a no brainer!

Research of Harvard shows that in 1986 when the first baby boomer’s started to work they had to rely for 75% on their own knowledge. The other 25% came from sources such as manuals. In 2009 people were relying on only 10% on their own knowledge and on 90% on information from third party sources such as social networks. New media did not merely change the way we work but primarily the way we share knowledge and learn. Therefore, companies need to make sure their workforce knows how to navigate the vast online environment.

In this sense, m-Learning is more than just a cost saving method but a strategic tool to avoid damaging the company’s reputation and to project a positive brand image.

Social Media and employees
One single negative post or tweet of an employee can have a devastating effect on the image of an organisation. For this reason, many organisations have implemented policies which offer support and guidance on the usage of social media. This empowers employees to use social media when necessary while still avoiding the pitfalls that can generate negative PR fallouts. But merely setting up these policies will cut short of these goals. That is why, increasingly, organizations use m-learning to communicate these guidelines and rules in an interesting and interactive manner. There is another major advantage to use m-Learning versus traditional training methods: the costs. Academy of vocational and Professional Training can assist any company deliver to their entire workforce  courses that are significant in  a scalable way. m-learning provides a solution which can be accessed from the desktop, iPad, Tablet, notebook or smartphone at any time and be kept up to date in real time with changes.

mobile-learning
m-Learning is increasingly used for specific training purposes, such as communicating the social media guidelines, but it can also play a major role in the broader development and training of personnel. One of the key characteristics of well-designed m-learning solutions, is that they create a space where workers can be active and inquisitive in their learning.

What’s next?
On the modern work floor we encounter a mix of various generation groups. In the year 2012 knowledge is not the ultimate goal, because knowledge is just a few mouse clicks away. It is about how one is able to apply this knowledge and provide an added value. There are several ways to make learning more interesting for both young and mature workers. Simulations, e-coaching and online peer-to-peer learning can help bring together the generation gap. Below we provide some ideas on how we can help to accelerate learning within the organisation:

1. Keep it simple.
By adding a variety of  layers, a blended learning approach meets the various learning styles with tool that are relevant and challenging for each employee. Keeping it light by a combining video, images and text without eating too much data.  Encourage employees to share experiences and let them contribute to the improvement of m-learning, so that they experience blending learning as one coherent experience.

2. Work with real-life cases
Real-life cases are recognisable and will therefore be motivating. Employees should be encouraged to collaborate and share knowledge and ideas. This can be reached by integrating a familiar environment. Many employees love to learn if this will assist them to execute their daily work.

3. Mirror reality
Learning is most effective when simulations are as closely related to reality as possible. We know that Facebook, Twitter or LinkedIn are the new game shifters in online communications and could be used most effectively in a controlled environement. Competitions or games could help challenge and stimulated the employee to make certain choices or come up with ideas. Be recognised and awarded. These are the most concrete experiences one can gain.

4. Make progress visible
People must be motivated to continue to learn. It is important that one can measure their progress in adopting new ideas, knowledge and behavioural changes. By acknowledging progress, the incentive to continue grows. By creating a competition element, one adds value. The employee can measure the success of the decisions made when they lead to a comparable and competitive result.

In many organisations, there is much to improve in terms of development and training. Sometimes employers forget that the whole organisation could suffer from economic and emotional depression, especially whey no energy is put into real motivation or stimulation.

While everyone knows that knowledge, development and involvement can make all the difference for a company to increase performance. Introducing an m-learning tool to reflect and inspire a higher order of thinking skills which incorporate communications, could reinforce each and every member of staff throughout an organisation.  After all it is not the size of the dog, but the fight in the dog that will set the new trendsetters apart. So  Let’s get to work! Let’s help your organisation stimulate on a scalable and cost effect way with our no nonsense approach to m-learning, courses and certificates that count globally.

For more information about our services visit www.academy-of-vocational-and-professional-training.com or call us on 0203 551 2621 to discuss our bespoke or white labelling services.

Can the use of non-verbal signatures be imported into the business and HR arena?

Body Language in HR, Interviews, Business and Negotiation.

By Tim T Dingle BSc (Hons) MIBiol PGCE Mediator MBA
CDO at Academy of Vocational and Professional Training Ltd

With limited resources, a changing global environment, reading body language has taken on a different meaning and has become increasingly important as more and more people are taught to become impressive interviewees.

For employers placing the right person in the appropriate position  has a more strategic approach as we see the need for multi skilled and the emphasis on leadership qualities being sought.

I believe that the delivery and emphasis through training is about to change and the understanding of body language will be crucial for those undertaking training. Speaking at a conference in Birmingham last year, a leading HR director observed that there was nothing as important as understanding the language of business.  That must mean the non-verbal as much as the verbal language.  Non-verbal communication is commonly known as “body language”.  So what is this “body language”?  Can it be read and used by individuals, managers and directors- or indeed in their wider professional or social lives?

Body language is a broad term for forms of communication using dress, body movements or gestures instead of, or in addition to, sounds, verbal language, or other forms of communication.  It is part of the category of para  language, which describes all forms of human communication that are not verbal language. This includes the most subtle of movements that many people are not aware of, including, for example, a discreet smile or a slight movement of the eyebrows.

Non-verbal communication is usually understood as the process of sending and receiving wordless messages. Such messages can be communicated instantly and silently through gesture; body movement or posture; facial expression and eye gaze.   Many things unconsciously communicate a great deal about us, such as our clothing, our hairstyle, our use of symbols and info graphics, and the prosodic features of our speech such as intonation, stress and tone.

Henry Higgins and Eliza Doolittle would not have recognised it, perhaps, but just watching an accomplished politician, actor, or shopping channel salesperson can give you some insight into the power of gestures or facial inferenceSuch gestures can add to the stagecraft, amplify the message and can provide surprisingly magnetic assurance about what you are being told.

As in politics, so in the world of gambling.  Poker players will talk of “tells”- these are movements that are traditionally associated with a person’s subconscious self which can give away the strength of the hand.  For example, when a poor player puts a hand over his mouth, it generally means that he has a strong hand – it may mean that he is concealing a subconscious smile.  A player reaching for a drink, however, is usually a sign of being nervous; it is a displacement, but when a poor or weak player ‘stares you down,’ it generally it means he is bluffing.  These ‘tells’ or signatures can give you away, even when you are trying your best to conceal them. These aspects are just as relevant in sales, personal development, business and management development , career and employment.

Can the use of these non-verbal signatures be imported into the business and HR arena?  It can be a risky strategy to attempt to read and rely upon body language signatures without some training and practice.  For just as at the poker table, a wrong call could be disastrous.  Should individuals then be aware of the power of non-verbal communication and seek to harness this aspect in negotiation? If our desire, as individuals in business or HR, is to produce our optimum performance then we should employ all of the communication and interpersonal skills with which we individually have been gifted.  We may well consider investing our time to improve our oral questioning and language skills, but very few individuals seem to give much thought to developing the skill of both reading and transmitting non-verbal clues.

This is surely an oversight where negotiation at a face to face level is concerned – academics tell us that around 65% of a human being’s communication is non-verbal.  Whilst we use our mouths and pens to communicate facts and information, we use our bodies to communicate our emotions.  In the field of business we are generally dealing with individuals whose emotions are most definitely engaged, and therefore we should have a working ability to read those emotions and respond to them.

Developing those reading skills would be much easier if all our clients were between three and nine years of age – this is rare of course, even if sometimes a negotiation has something of a playground quality about them.  Children wear their emotions on their sleeves and are, except perhaps to other children or their doting grandparents, pretty easy to read.  Tightly crossed arms, a screwed-up face and a stamped foot quickly clues you into the internal voice of the child, even if their response to the question, “Are you OK” is “Yes”.

A parent’s “sixth sense” is often nothing more than a demonstration of the superior body language reading skills that child carer’s, of necessity, have learned to develop.  It becomes less effective in the teenage years as more sophistication develops – and for most people, that is when they stop listening non-verbally.  Adults are much more challenging subjects to observe.  The older we grow the more we learn how to mask our true feelings, which unconsciously includes the toning-down of our body language as well.  Whilst we can try and make our non-verbal communication less obvious, very few people can completely mask it.

HR directors, business people and individuals, might want to learn to look for those more subtle, but tell-tale, signs of stress, hope, agreement, confidence, resistance, and fear in the body language of the clients, and indeed their own clients.  Picking up on these signs could allow us to make progress in a situation of stale-mate and could save a negotiation that is about to crash.  These skills can allow us to zero-in our questioning, to know when a private meeting or a break is essential, and to see the evident bridges and agreements, even when the other side have yet to verbalise them.

The other aspect of non-verbal communication in Business, of course, relates to us as individuals: what we give away, suggest, or infer, without even opening our mouths, can be crucial.  If we, consciously or unconsciously, read other people’s body language, we can be sure that the clients and customers might be reading ours.  Does our dress style, for example, coincide with our role – are we in a dark suit or unprofessional in scruffy shoes?  Should we dress in dark colours or in more open, warm, and friendly attire?  We might not think anything of our style of dress, in fact many of us wear the same style, without a thought, to every event – but be assured that those around us are impacted by what we wear!

From the moment that they first see us, our contacts, clients, and staff are using our dress, our language, our confidence, and our personal approach to assess whether they should have confidence in the negotiation or the business process.  If we appear a shambles, with papers everywhere and our files are a mess, then we are likely to give the impression we are unprepared.

How too are we at listening to clients, staff and business partners when they speak to us?  Are we fully engaged with them, having turned our chair, and thus our whole body towards the speaker, leaning forward and maintaining good eye contact?  If you want to be heard in your turn – you need to be seen to be listening.

People will usually only tell us what is really on their mind if they believe that we are really listening.  Do we really listen?  Taking notes whilst staring at our  iPad as the person tells their story, does nothing to build confidence in us or the process.  Active listening skills such as reflecting back a summary of what has just been said by the speaker may just persuade, non verbally, a client to listen to you – and thereby facilitate success.

HR directors, managers and individuals should be encouraged, therefore, think about using their body language positively to enhance the oral skills that they already have, allowing them to maximise their potential as conflict resolution practitioners.

Tim Dingle BSc (Hons), PGCE, MIBiol, Mediator, MBA has been involved in education, management and training for the last 30 years. He was appointed as the Chief Development Officer by CEO Diane Shawe in June 2012. Tim is a former Headmaster of a top school and gained an MBA with a distinction. His dissertation was on Body Language and Interview skills. He has a unique insight into teaching, leadership and management and has now written 24 books on a variety of topics in education. His background in management also includes being Chairman on England Schools Rugby and running a successful Comedy venue. He is rained in NLP and other advanced brain strategies and lectures on these topics around the world.  His academic pedigree (in Biology, Teaching and Body Language) combined with his Mediation skills, gained him a place on the Board of the Global Negotiation Insight Institute (which used to be the Harvard Negotiation project). He has an inspirational style and his enthusiasm for learning is infectious. Tim was an officer in the Royal Navy Reserves for 20 years and is a Yachtmaster and successful sailor. He is a successful executive and business coach and works with clients in a variety of industries.

www.expresstrainingcourses.com

The rise of the Andriod Smartphones

Smartphone are here to stay!  Whilst most people will bow down to the supreme way iPhone has dominated the market, lets take a look at the top 10 android smartphones.

After doing a little research on what’s happening in the market, i-send came across some info set up by  Street.com.

Street.com claims that Apple’s iPhone had a good run atop the smartphone league, but 10 Google Androids aim to bury the tuckered-out leader this year.

Motorola Mobility, Samsung, HTC and LG have promised to deliver supercharged, ultra-thin, 4G Android devices in the coming weeks and months.  (It’s interesting that they don’t mention any Nokia phones but let’s watch this space)

But not always. Before the mobile phone industry got all busy with design makeovers and tummy tucks, there were — and still are — some delightfully hideous phones that represented the other side of the beauty trend. The Street has gone back through the past decade to dig up some of the best examples of designs that make you wince and stare in disbelief. The clueless stylings, the flights of fancy into odd shapes, the obsession with square versus rounded — it is a wonderfully colorful history.

The giant Android attack features bigger screens, better cameras, faster processors and speedier 4G connections than the upcoming iPhone.

The Android’s phone screens, for example, start at 4 inches and go to 4.5 inches, advancing the size standard for this generation of touchscreens. By comparison, Apple’s next iPhone is expected to have a 3.5-inch screen.

The new Androids are 4G phones either on AT&T HSDPA-Plus network or Verizon’s LTE network, and four of the 10 will come with dual core processors.

Apple, on the other hand, is expected to upgrade to a dual-core processor this year, but the 4G LTE iPhone has been delayed to 2012, as first reported.

The presumed delay of the next iPhone from June to September, and the decision to wait a year on 4G LTE upgrade highlight just a few of the areas where Apple has been lagging behind the leaders in the Android pack.

“The processor and display quality improvement in the Android camp is proceeding at such a clip that Apple will be under a lot of pressure to deliver a substantial jump in iPhone specs next autumn,” MKM Partners’ analyst Tero Kuittinen.

“It’s not clear how Apple can battle the rapid Android evolution,” says Kuittinen, “unless it picks up the pace of its iPhone launches.”

Here’s a look at the top 10 Androids that could dwarf the iPhone:

More from
TheStreet.com : 
The Ugliest Phones of the Mobile Era 17 Products That Were Invented by Accident

10 Cities Unaffected by a Bad Economy

Nokia 3620
Samsung Nexus S

Samsung Nexus S, Sprint

This is Google’s second run at making its own phone, only this time Samsung is manufacturing the device and Sprint is selling it. Two years ago, the Nexus One was made by HTC and sold online by Google. It was an experiment in retailing that was far less revolutionary than Google hoped.

The Nexus S runs on Google Android 2.3 Gingerbread operating system and works on Sprint’s WiMax 4G service. Because it is a phone built to Google’s specifications, it includes some of Google’s favorite projects including NFC or near field communications that may one day allow phones to make purchases with a swipe at a sales counter.

The Nexus phones are big among Android fans who see them as more purely Android than other versions in the market. The Gingerbread system has been a little hard to find and the Nexus S will continue to be among the most advanced Androids until Ice Cream Sandwich arrives as early as year-end.

Samsung Cleo
LG Optimus

LG Optimus

The LG Optimus is one of the sleeker members of the new Android class. Even though it has a 4-inch screen, the phone is nearly a third of an inch thick, and at 3.8 ounces, it is a full ounce lighter than the iPhone.

The LG Optimus runs on Android 2.2 or Froyo and is powered by a 1-gigahertz OMAP processor from Texas Instruments, one of the key wins for TI in the most recent round of Androids.

The LG Optimus is expected to debut in Europe this month and arrive in the U.S. later this year. AT&T and possibly T-Mobile will likely get the phone since it is configured for the HSDPA network.

Research In Motion BlackBerry 8700
Samsung Droid Charge

Samsung Droid Charge, Verizon

After a little delay, No. 2 phone maker Samsung finally gets into Verizon’s Droid franchise and continues the robotic theme for another year.

The Droid Charge runs on Android 2.2, has a 4.3-inch LED screen and is powered by a 1-gigahertz Samsung Cortex A8 processor. According to analysts, Samsung has built the phone to consume about half as much battery power than its 4G LTE predecessor the HTC Thunderbolt.

Another area where it exceeds the Thunderbolt is on price. Verizon has a $300 price tag on the phone with a two-year contract.

Nokia 3620
Samsung Function, Verizon

Samsung Function, Verizon

Samsung is pushing hard to get on the 4G LTE bandwagon where Verizon has a speedy lead over the rest of the telco field. The Function is a member of the Samsung Galaxy family and a follow up to the 3G Fascinate, which debuted last year at Verizon.

The Function is a truly muscular phone. It runs on Android Gingerbread, it is powered by a dual-core 1.2-gigahertz processor, with 1-gigabyte of memory and another 32-gigabytes of built-in storage. And the 8-megapixel camera shoots 1080p HD video.

The Function is due later this year, and depending on the timing, may be one of the more formidable opponents to the iPhone next iPhone.

Sony Ericsson t61z
Motorola Mobility Targa, Verizon

Motorola Mobility Targa, Verizon

Speaking of formidable, Motorola Mobility apparently wasn’t happy with how the Bionic was coming together and reworked the phone under the code name Targa. Bionic was expected to be the blockbuster 4G LTE phone for Verizon from Motorola, and aimed not just at the iPhone but at the Android superphones from Samsung and HTC.

There’s not much information about what powers the Targa, but the specs are likely to be similar to the Bionic. That list would include a dual-core processor, and an 8-megapixel camera.

Verizon and Motorola were expected to have the Bionic available by the end of June, but a revamped Targa will likely be a pre-holiday fall arrival. This would also pit it squarely against the next iPhone.

Motorola Nextel i500
HTC Sensation, AT&T

HTC Sensation

When and if it arrives at T-Mobile, the HTC Sensation promises to be a big step up from the HTC Thunderbolt. And that’s no small feat. The Sensation is expected to have one of the first dual-core 1.2-gigahertz Qualcomm Snapdragon processors, which holds big promise for Qualcomm.

The Sensation has a 4.3-inch display, a 8-megapixel camera and it runs on Android’s Gingerbread operating system. The phone has an aluminum unibody structure, a trend Apple started with its laptops.

The Sensation runs on the HSDPA network that AT&T and T-Mobile call 4G. The phone is expected to arrive as early as next month.

Motorola Flipout
LG Revolution, Verizon

LG Revolution, Verizon

LG’s focus on feature phones made it a weak player in the smartphone game, but the Korean electronics giant now wants to make up for lost ground in the super-phone category.

The LG Revolution is the heaviest of the five Androids, weighing 6 ounces. But it carries the weight well in a sleek half-inch-thick form with a large 4.3-inch display screen.

The phone runs on Qualcomm Snapdragon 1-gigahertz processor and has a whopping 16 gigabytes of storage. It has two cameras, one front-facing for video chats and the rear a less-than-robust 5-megapixel shooter.

The Revolution is a 4G LTE phone that was expected to start selling at Verizon in the first quarter.

LG VX9800
Samsung Infuse, AT&T

Samsung Infuse, AT&T

Samsung seems to be trying extra hard to be the iPhone replacement for AT&T. By appearances, the Samsung Infuse looks very much like a large version of the iPhone 4, at least from the front.

Samsung had reasonable success with Android phones in its Galaxy series; with the Infuse, it hopes to take that one more step higher. The phone has a massive 4.5-inch super-AMOLED-plus screen that is designed to provide better resolution and easier daylight viewing.

The Infuse runs on a speedy 1.2-gigahertz Hummingbird single-core processor. Its front-facing camera is a wimpy 1.3-megapixels, but the rear camera captures 8-megapixels. The Infuse runs on the HSDPA-Plus wireless technology, which AT&T started calling 4G.

The Infuse, sort of like the 5-inch Dell Streak, attempts to push the limits of super-phone sizes in an effort to skirt the fringes of the larger tablet market.

AT&T starts selling the Infuse this spring.

 HTC Apache
HTC Thunderbolt, Verizon

HTC Thunderbolt, Verizon

We got our hands on the HTC Thunderbolt when it arrived in March. Its speed is astonishing, but its battery life is terrible.

The Thunderbolt has the best name of the new crop of 4G devices that Verizon has introduced so far. The Thunderbolt looks very much like HTC’s popular EVO at Sprint, with the same convex back and kickstand.

The Thunderbolt runs on Qualcomm’s 1-gigahertz Snapdragon processor, has a 4.3-inch screen and a front-facing camera as well as an 8-megapixel rear camera. All those specs, by the way, are identical to its 4G WiMax brother, the EVO at Sprint.

The difference with the Thunderbolt is that it runs on Verizon’s 4G LTE network. The Thunderbolt arrived in March quarter and was hailed as the first Verizon 4G LTE phone.

LG VX9800
Motorola Atrix, AT&T

Motorola Atrix, AT&T

If there was one phone that caught the most attention at CES, it was the Motorola Atrix, which AT&T had been promoting like crazy.

This Atrix uses a dual-core Nvidia processor like its sister phone the Bionic, and has similar specs. But it also features 1-gigabyte of RAM, the same deployed by small laptops. And curiously, that’s how Motorola is pitching this device — as a pocket computer.

During the Motorola demonstration, the Atrix was docked in an empty laptop shell, which, powered by a keyboard and big screen, made the Atrix the core of a notebook computer. The Atrix is designed to serve as both your super-phone and through a docking system, your PC.

With processing power and memory comparable to a netbook, the Atrix may help push Motorola devices further into the workplace, bumping up against Research In Motion and Hewlett-Packard’s Palm business.

Well they all look very good, but I am a Nokia fan and I am looking forward to purchasing my N7.  It works so well for business users.
In the mean time, as we see the rise of the smart phone, every business needs to look at how they can cost effectively advertise within proximity.  Click here to learn more.
Research In Motion BlackBerry 8700
Samsung Droid Char

Allowing comments on your website can aid SEO

When I have reviewed some of the comments placed on youtube, I cringe. It certainly does not encourage you to  allow any type of comments to be randomly placed on your own websites or blogs.  But if you’ve been wondering whether or not you should allow comments on your business or personal blog, allow me to add some fodder for your decision making analysis.

Comments on your blog help you optimize your website and make it easier to be found for more key phrases and for the key phrases you are already targeting.    How is that?  well….

search engines love content.  I know most of us think content is dead, and that video and social media are the optimum SEO’s. But the more the content, search engines are drawn to it like bee to honey.   In other words, that 300-word blog post you wrote yesterday will get more search engine traction when it has 20 comments on it.

There are three ways blog comments help you:

a) Blog commentators will use the same key phrases in their comments that you used in your blog post. That will mean more instances of the keyword on the page and therefore you are more likely to be found for that key phrase.

b) Blog commentators will also use related key phrases that you didn’t use in your blog post. That will result in your blog post being found for key phrases that you didn’t target.

c) Thirdly, some blog posts, like forum posts, appear as separate pages in the search engines. Note that I said “some”. In order for your blog posts to appear as separate pages they’ll have to be threaded and coded just so.

Blog comments help you optimize your business website, it is particularly useful if you are trying to brand or generate interest. I strongly encourage you to allow at least permission based comments on your business blog to increase your search engine optimisation.  If someone writes something or wants to link an inappropriate website to your you can terminate or trash the link before it goes live.

With lots of websites offering back links, text links and link exchange, this is one of the quickest ways to generate the same think without it costing you anything or taking up too much of your time.

British Leisure Show launch apps to connect exhibitors & visitors

Welcome to the British Leisure Show who have launched there first apps to help promote their event and will be using Bluetooth location based broadcasting throughout the event to drive visitors to exhibitors stands.

By Diane Shawe

Click on the image below to Download the British Leisure Show Apps and find out more about the event.

This exciting, three day family friendly festival, provides entertainment and interaction for visitors of all ages. It’s packed with an exciting variety of things to SEE, TRY AND BUY, with the latest product models and accessories, competitions and demonstrations to watch and activities to try.

i-send will be holding a meeting designed to help business learn about apps and how it could help improve mobile marketing.

On of many events will be held throughout the year with the first one on the 10th March 2011 in London. Click to register

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider.  Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Cllr Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic:  Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of  businesses behind if they don’t implement a structured apps program.

Jason Cobine

Jason Cobine Founder of  Beyond Networking runs a series of revolutionary, unique, branded workshop.

Topic: Apps & Profit and protecting infringed intellectual property rights.

Jason Cobine for the last 20 years have helped organisations around London with business insurance, indemnity insurance and reputation protection.

Jason has also helped businesses reduce the time and money spent finding new opportunities through business networking.

Jason is often a speaker and trainer at business related events and is going to shed some light on the protection of Intellectual property rights when using apps to promote your business.

Jason come’s highly recommended and will help you navigate yourself through this complex arena.

Abel Hussain Author Speaker

Abul Hussain Author of Grow your business with Internet Marketing

Topic:  Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group,  Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

Jonathan Greensted

Jonathan Greensted Founder and CEO  of Sentient

Topic:Apps defining the shopping experience

Sentient has help many large organisations such as AstraZeneca, Virgin Holidays, Pfizer, Commerzbank, Microsoft, MCI and Centrica leverage IT to increase profits, optimise costs or increase their business agility.

Sentient’s innovation incubator has pioneered retail energy management (1995), web content management (1997), teleco billing (1999), social networking (2002), mobile software (2004), GPS tracking (2006) and Software + Services (2008).

He often is a guest speaker at business events.

Jonathan wil discuss the changing face of the retail business as the inundation of new smart phone apps enter the market.