Category Archives: ipad

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

77 Questions to avoid business failure by Diane Shawe with Exclusive Bonus

Get your exclusive copy today and save £3.00

Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

Creating a Win Win situation is not just about Selling

Negotiations outside the box

Negotiations outside the box

Keeping an Open Mind

article by Diane Shawe M.Ed

Have you ever started working on a project and had someone come along with an idea you never thought of that made the project much better? Perhaps it sped up the process, gave it much more depth or meaning, or led to a richer result in some way.

If you were closed-minded about the project, you would not have even noticed that someone came to you with a better suggestion. Being open-minded, however, allowed you to recognise the value and merit of someone else’s ideas, and voila! Things worked out much better than you had ever imagined.

When you apply open-mindedness to negotiating, it helps to support your flexible and adaptable nature. For example, perhaps you set your mind to negotiate the best price you can, but your counterpart approaches you with a better price than you had imagined as your benchmark. If you are open-minded, you hear what your counterpart proposes. If you are closed-minded, you are so focused on the outcome that you might not hear what they offer at all, and you may actually negotiate yourself a weaker deal.

Not every negotiation is about reaching a win-win solution. Sometimes, not everyone can win. For example, when an organization is preparing to downsize, the employees may be looking for the most benefit they can get, but they know that they will not have a job in the end. In collaborative negotiations, your real objective is to reach the best possible result for all parties. This might include some compromise, and should always involve working toward relationships.

Long Term and Short Term Relationships

CPD FrameworkWhen you consider relationships in negotiating, the length of the relationship is very important. If you are negotiating with someone that you will never see again, and with whom you have no investment, go ahead and put everything on the table. This would be the case if you were bargaining about a one-time purchase (such as furniture or a television from a commission based salesman, for example). In many cases, however, you may be looking at a much longer-term relationship. In the case of labour negotiations, many unions have strong negotiators who work with them for many years.

The union negotiators are skilled professionals, and they may approach your meetings very confident that they, themselves, will be around much longer than the current group of managers and negotiators that the employer has. If you are an employer negotiator, you will want to consider the long-term effects of the relationship that you foster, as well as the specific terms that are agreed upon. Expect, for example, that if you are currently negotiating wage or benefit rollbacks, the union is going to be very resistant, and that if you are successful in negotiating those reductions, the union is going to negotiate their reinstatement at the next round.

Labour negotiations are about long-term relationships. Consider also that the terms that you bring up in this kind of negotiation will have a long lasting effect on the company and its employees. The union knows this too, and that it is important to realise that the negotiations are a part of a long-term relationship that can be strengthened or damaged by the results of the negotiations that you are taking part in.

When you are thinking in terms of relationships, be ready to leave some items on the table. That means that some items that you thought were important may not be considered in this round of negotiations. This is one of the times when detaching yourself from the outcome is important; there will be other opportunities to work with this contract or similar ones again, and those may be the times that you will be able to bring those other items to the fore.

branding-mindfeed-ebook-by-diane-shawe
About the Author

Diane Shawe is a speaker, trainer, mentor, consultant, entrepreneur and author with 15 published titles on Amazon.   With more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
City: London
Country: United Kingdom
Blog Website: http://www.academyexpresscourses.com
Training http://www.hairextensionstraining.academy

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Diane Shawe Social media links http://www.phollo.me.com/expresscourses

 

To busy to Market your business and get new clients? by Diane Shawe

Without new customers your business dies.

Without new customers your business dies.

No business can grow or survive without new customers!
article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!)  because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up  your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

  • Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
  • Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
  • Step Three: Complete the form and submit it to us and we will send you an invoice.
  • Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t.  We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

I know a good deal 3 hours workshop diane shawe

Is you mobile phone germ free?

Mucky mobile: Your phone could carry 10 times as many bugs as a lavatory seat

Next time you use you mobile phone, you might want to give it a little clean.

Researchers have discovered there are more bacteria on the average mobile than you will find in a toilet seat! Experts said the reason is that phones are often passed between people which spreads the germs around – but they are never cleaned which means the diseases keep on building up.

So when did you last clean your mobile phone on your sleeves or on your skirt?

Previous research has found that other things we assume are clean are in reality rather disgusting.

Keep germs at bay this winter

Keep germs at bay this winter

British scientists discovered that cash machines have similar levels of pseudomonads and bacillus, bacterias which are known to cause sickness and diarrhoea, as they found in public toilets.

Computer keyboards are also five times dirtier than the average lavatory seat.

Researchers from Which? swabbed 33 keyboards for food poisoning bugs e.coli, coliforms, staphylococcus aureus and enterobacteria and found four were a potential health hazard.

One was even ‘condemned’ because it was so infectious.

Remote controllers have also long been known as the grubbiest item in hotel rooms as they are never wiped down.
Read more: http://www.dailymail.co.uk/health/article-2196365/Mobile-phones-ger…

AVPT Attracted Dozens of Enquiries from Prestigious Beauty Academies in a Successful Exhibit at This Year’s Wales Hair & Beauty Show


H&BWales before&after No2AVPT attracted dozens of enquiries from prestigious beauty academies in a successful exhibit at this year’s Wales Hair & Beauty Show.

by Arub Masoodi BA (Hons)
Public Relations (Social Media Focus) Intern,
AVPT Global Ltd

Diane Shawe CEO, Georgina Marumahoko head of hair & beauty department, and their team at AVPT Global exhibited at the Wales Hair & Beauty show in its second year running. The show allows a platform for hair, beauty, and holistic professionals to network and bring top brands and innovations from the industry together to help grow business. It took place in City Hall Cardiff, Wales on 30th June.

The Wales Hair & Beauty Show, after having a successful first show in 2012, will now be an annual show bringing the leading names in hair and beauty together in a cost effective manner to showcase their ideas, network, and grow their businesses by connecting with experts in the field.

At the show, AVPT showcased their skills and knowledge, attracting a number of enquiries ranging from people looking to start a business, possible collaborations, or those who are already in business and looking to expand.
Emily, who won a free makeover worth £400 from Georgina, couldn’t believe how different she looked.

 wales beauty show before shotwales beauty show after shot

Diane Shawe, CEO & founder of AVPT Global, spoke on how to set up and run a profitable hair extensions business.

H&BWales Diane Shawe presents

After attending the show, Georgina stated this was an exciting time for the quickly growing hair industry as she saw how much of an increasing awareness and strong interest there is in hair extensions.

AVPT attracted well over 35 enquiries from prestigious companies such as Bath Academy of Media Makeup (BAMM) and Coleg Gwent inviting many new and exciting possibilities!

AVPTLTD LOGO 7

The Third Gulf Education Conference Hosted Many Educational Ministers From Around the World in London

20130619_111059

AVPT at Gulf Educational Conference 2013

The Third Gulf Education Conference Hosted Many Educational Ministers From Around the World in London

 

by Arub Masoodi BA (Hons)
Public Relations (Social Media Focus) Intern, AVPT Global Ltd

Diane Shawe CEO & her team were exhibitors at this prestigious event where ministers and the heads of department met to discuss rethinking higher education in a global and digital age.
The conference took place on 19th and 20th June at the fabulous Millennium Gloucester Hotel in London.

The Gulf Education Conference, now in its third year, is an unrivaled occasion for leaders of education to meet and exchange ideas to further develop and enhance education around the world. The Conference allows a platform to collaborate on a global scale with leaders in education from the Gulf, Mena, UK & US in attendance while also creating a platform to address weak spots and key problem areas in order to implement better plans for improvement. Leaders of education such as, H.E. Ali Adeeb, Minister of Higher Education & Scientific Research Iraq, and Anjum Malik, cofounder Alhambra US Chamber Director, Global Marketing, GIEL University of Texas Austin, were in attendance.

AVPT attracted high levels of interest in their soft skills course when several ministers felt more attention was needed to develop these skills in their country.
Enquiries came flooding in from the Embassy of the Republic of Iraq, the American University in Cairo, the British Embassy in Doha and the Logic Institute CEO Husain Fateel who wants to create a joint venture with AVPT Global. AVPT attracted over 30 enquiries that are now being followed up.

AVPT, along with ministers of education, Chancellors and heads of corporation were able to engage directly with one another and discuss the future of education while collaborating on ideas and extending links to better global education.  

AVPTLTD LOGO 7

The Business Start Up Show 6th & 7th June 2013

Our stand at the Business Show 2013

Our stand at the Business Show 2013

What a fantastic Business Start Up Show 2013 at ExCel!

By Arub Masoodi BA (Hons)
Public Relation Intern at AVPT Global

The Business Start Up Show 6th & 7th June 2013

The AVPT team was kept incredibly busy over the two day Business Startup Show at ExCel on with a estimated turnout of  40,000 attendees over the course of two days. Before the doors had officially even opened, the line to get inside the exhibition hall stretched well outside the main hall on both days.

Diane Shawe the CEO had her first seminar booked which was a hit!  Giving her debut talk on Six different ways to fund your business, she covered topics such as Funding Circles, Crowdfunding, Micro Loans and Grants. Diane said “it was a resounding success with over 100 delegate pack in and around Seminar hall 14”.   Following the seminar, people just simply bee lined for the AVPT stand.

Georgina (who is head of Hair & Beauty) said “They seem to come from everywhere, more and more women and looking at how they can start up their own Hair Extensions trainers business.

The following day, was just as busy but the visitors had a different feel. Diane & Tim Dingle was set to speak again from Seminar room 15 discussing why 1.2 billion mobile units sold is of importance to people was yet again another full house. We attracted over 200 enquiries about becoming a virtual tutor facilitator training,  discount to train as a  hair extension trainer and our famous no nonsense Three hour boot camps for £9.99.

After evaluating the event, the mixtures of enquiries regarding our online soft skills training came from people around the world such as, Nigeria, Tanzania, and Jordan making this a truly global event.. The smashing success of the Business Start Up Show left both the team and founder and CEO Diane Shawe utterly exhausted content!

To contact AVPT Global, please call 0203 651 5675, or visit our website AVPT Global.

AVPTLTD LOGO  6

 

 

 

 

 

 

 

 

Academy of Vocational and Professional Training signs a Five Year Contract with Deputy Vice Chancellor of Cambodian Mekong University

Diane Shawe and Dr. Philip Dews

Diane Shawe and Dr.Philip Dews

To deliver Softskills training to it’s students throughout Cambodia

25th May 2013, Diane Shawe, United Kingdom

Dr. Philip Dews, the Deputy Vice Chancellor for Cambodian Mekong University  signed a 5 year exclusive contract with Diane Shawe the founder and CEO of Academy of Vocational & Professional Training (AVPTGLOBAL), the leader in delivering of over 300 soft skills globally accredited courses.

The agreement was signed by Dr. Philip Dews, the Deputy Vice Chancellor for Cambodian Mekong University and Diane Shawe the founder and CEO of Academy of Vocational & Professional Training, at their offices in the City of London, UK.

With the new contract in place, through the CHE college and Cambodia Mekong University student can apply online to study with AVPT’s UK Virtual Tutor Facilitators who will support them during the course they have registered to undertake.

With a population of over 15 million and a anticipated growth rate of 8%, over 50 of Cambodia’s population is under the age of 18 and even those who have already attained a degree do not have the necessary soft skills to meet the needs of a variety of employers.

This lack of skills will prove a particular challenge as the country is expanding rapidly as a tourist destination and yet does not have the hospitality courses necessary to train the number of staff large enough to satisfy the demand.

The Cambodian Prime Minister Hun Sen is aware of this situation and has declared that the educational institutes must find ways to support the development of the variety of skills required in the tourism sector.

Dr. Dews said: “Inspired by the Prime Ministers vision, I discovered AVPT whilst researching for UK  soft skill training providers. [whilst in Cambodia] I then did my due diligence of the organisation itself online. When I came to the UK, I arranged a meeting with Diane Shawe and had the opportunity to be shown the unique learning management system and some of the course materials. I am confident that I have found the solution for the soft skills training for the Cambodia population.”

AVPT delivers a wide range of soft skills courses through it’s cutting edge learning management system which work fluently and securely with various mobile devices.

Diane Shawe said: “We are passionate about education and how technology can play a part in helping to upskill people around the world.  When Dr. Dews shared the problem they wanted to rectify in Cambodia, I knew we could help.  What most people, employers, entrepreneurs and even some educational institutions do not have today is the time, the necessary resources and the infrastructure they need to support and deliver a cost effective broad selection of soft skill courses, but we have already created them.  AVPT have streamlined the process and make learning quicker because we have made the investment to design, research, write, and create the system which is student (user) centric and time sensitive.  All our courses can be completed in days not years.”

Diane also believes that: “Our online courses transcend multiple barriers to learning, because they can be scalable which consequently reduces the cost of acquisition of knowledge per person.  The knowledge gained is also measurable, which encourages the student to progress and allows their online tutor VTF (or workshop leader) to provide the flexible support system most beneficial for motivation.  And additionally online training is environmentally friendly and adds to the accessible and inclusive nature of the courses.”

Dr. Dews also confirmed that the CHE will want to cement this long term commitment by sending its first group of 200 students to the UK for workshop training very soon.  This will be a reward for some of the thousands of students in the college giving them the chance to study here and experience British culture in advance of greeting tourists in their own country.  Such large numbers of students coming to the UK will help Cambodia cater for the huge demand within their hospitality sector as several large resorts open this summer.

AVPTLTD LOGO  6

Revealed: How Improved Confidence Brings Powerful Success

group of people

Confidence can be your key to success.

Confidence in Life and Networking can be learned.

Article by Diane Shawe Author

If you don’t have any shadows, you’re not standing in the light.
Lady Gaga

1. Learn to USE YOUR INNER DNA confidence

I feel it’s something that is always there, something you’re born with that gets lost along the way, or stolen by others. Sometimes you have to dig deep to find it again.
Amy Lee Tempest

 When you were born you did not emerge unsure of your cry or insecure about your umbilical cord. You came out unaware of external judgement, concerned only with your own experience and needs. I’m not suggesting that you should be oblivious to other people. It is just that it may help to remember confidence was your original nature before time started chiselling away at it. When you start feeling unsure of yourself remember: we were all born with confidence, and we can all get it back if we learn to silence the thoughts that threaten it.

2. Success WILL HAPPEN

It might seem strange to say expect success since you can’t predict the future, although according to Peter Drucker, ‘the best way to predict the future is invent it’. Conventional wisdom suggests you should expect the worst because then you won’t be disappointed if you fail and you’ll be pleasantly surprised if you succeed. Research suggests this isn’t universally true; pessimism can undermine your performance creating a self-fulfilling prophecy. Find the successes in every day and you will notice over time that they increase.

3. The unknown IS OK

Control is an illusion, you infantile egomaniac. Nobody knows what’s gonna happen next: not on a free way  not in an airplane, not inside our own bodies and certainly not on a racetrack with 40 other infantile egomaniacs.
Nicole Kidman in Days of Thunder (playing Dr Claire Lewinski)

People often think confidence means knowing you can create the outcome you want. To some extent it does, but this idea is not universally true for everyone. Confidence comes from knowing your competence / skills and acknowledging it’s not solely responsible for creating your world. When you take that weight off your shoulders and realise that sometimes the twists and turns have nothing to do with what you did or should have done, it’s easier to feel confident in what you are trying to achieve. Networking becomes easier and you fear.

4. Learn to receive praise.

It’s amazing how easy it is to believe all the negative things people say and yet discredit the positive. Taking a compliment is an art. Sometimes, it’s instinctive to assume they’re just being nice or that maybe you aren’t really skilled—you just got lucky. Occasionally, this may be true, but for the most part you earn the praise you receive. Don’t talk yourself out of believing it. Instead, recycle it into confidence. You did a fantastic job on your project at work-that means you can do it again. You had an amazing performance-that means you can trust you’re talented. Other people want you to succeed; now you just have to believe them when they show you you’re worthy.

5. Practice WILL MAKE YOU MORE confident

The harder you practice, the luckier you get.
Gary Player (Golfer) 1964

Like anything else in life, your confidence will improve with practice. A great opportunity to do this is when you meet new people. Just like if you were the new kid in school, they have no idea who you are—meaning you have an opportunity to show them. As you shake their hand, introduce yourself, and listen to them speak, watch your internal monologue. If you start doubting yourself in your head, replace your thoughts with more confident ones. Ask yourself what a confident person would do, and then try to emulate that. Watch your posture and your tone. Hunching and mumbling will make you feel and look less confident, so stand up and speak slowly and clearly. People are more apt to see you how you want to be seen if they suspect you see yourself that way.

You may have confidence in some areas and not in others; that’s how it works for most of us. Draw from those areas where you’re self-assured. Above all, remember you are talented and have real ability regardless of what mistakes you think you may have made. Start by acknowledging it and it is the first step to believing it in your heart; believing it is the key to living it. Living it is the key to reaching your potential.

Visit amazon for a selection of Diane Shawe Mindfeed books https://www.amazon.co.uk/Diane-Shawe/e/B0052WG8V6