Category Archives: mobile learning

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

IQ scores are falling -It’s not that dumb people are having more kids than smart people

IQ scores are falling and have been for decades, new study finds

Guest Blogger: Rory Smith, CNN

IQ scores have been steadily falling for the past few decades, and environmental factors are to blame, a new study says.

The research suggests that genes aren’t what’s driving the decline in IQ scores, according to the study, published Monday.
Norwegian researchers analysed the IQ scores of Norwegian men born between 1962 and 1

991 and found that scores increased by almost 3 percentage points each decade for those born between 1962 to 1975 — but then saw a steady decline among those born after 1975.

Similar studies in Denmark, Britain, France, the Netherlands, Finland and Estonia have demonstrated a similar downward trend in IQ scores, said Ole Rogeberg, a senior research fellow at the Ragnar Frisch Center for Economic Research in Norway and co-author of the new study.

“The causes in IQ increases over time and now the decline is due to environmental factors,” said Rogeburg, who believes the change is not due to genetics.
“It’s not that dumb people are having more kids than smart people, to put it crudely. It’s something to do with the environment, because we’re seeing the same differences within families,” he said.

These environmental factors could include changes in the education system and media environment, nutrition, reading less and being online more, Rogeberg said.

The earlier rise in IQ scores follows the “Flynn effect,” a term for the long-term increase in intelligence levels that occurred during the 21st century, arguably the result of better access to education, according to Stuart Ritchie, a postdoctoral fellow in cognitive ageing at the University of Edinburgh whose research explores IQ scores and intelligence and who was not involved in the new study.

Researchers have long preferred to use genes to explain variations in intelligence over environmental factors. However, the new study turns this thinking on its head.

Intelligence is heritable, and for a long time, researchers assumed that people with high IQ scores would have kids who also scored above average. Moreover, it was thought that people with lower scores would have more kids than people with high IQ scores, which would contribute to a decline in IQ scores over time and a “dumbing down” of the general population, according to Rogeberg.

Anyone who has seen the film “Idiocracy” might already be familiar with these ideas. In the scientific community, the idea of unintelligent parents having more kids and dumbing-down the population is known as the dysgenic fertility theory, according to Ritchie.

The study looked at the IQ scores of brothers who were born in different years. Researchers found that, instead of being similar as suggested by a genetic explanation, IQ scores often differed significantly between the siblings.

“The main exciting finding isn’t that there was a decline in IQ,” Ritchie said. “The interesting thing about this paper is that they were able to show a difference in IQ scores within the same families.”

The study not only showed IQ variance between children the same parents, but because the authors had the IQ scores of various parents, it demonstrated that parents with higher IQs tended to have more kids, ruling out the dysgenic fertility theory as a driver of falling IQ scores and highlighting the role of environmental factors instead.

What specific environmental factors cause changes in intelligence remains relatively unexplored.

Access to education is currently the most conclusive factor explaining disparities in intelligence, according to Ritchie. In a separate study that has not been released, he and his colleagues looked at existing research in an effort to demonstrate that staying in school longer directly equates to higher IQ scores.

But more research is needed to better understand other environmental factors thought to be linked to intelligence. Robin Morris, a professor of psychology at Kings College in London who was not involved in Ritchie’s research, suggests that traditional measures of intelligence, such as the IQ test, might be outmoded in today’s fast-paced world of constant technological change.

Morris states that “we need to recognise that as time changes and people are exposed to different intellectual experiences, such as changes in the use of technology, for example social media, the way intelligence is expressed also changes. Educational methods need to adapt to such changes,” Morris said.

Diane Shawe author of ‘Is Adult Education Broken” goes on to state in her publication that “No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

In her thought provoking book she explains that we are living in a new economy—powered by technology, fueled by information, and driven by knowledge which increasingly is increasingly becoming automated. We are entering the new century with opportunity on our side with huge problems that require new thinking.

How can we make the new economic age enhance, rather than diminish, our quality of learning?

How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

Inside her publication she explores

: Failure to find a fomular to develop teachers convergent and divergent facilitatingskills

: failure to consider cultural relevance

: failure to develop enterprising and entrepreneurial skills

: failure to prepare students about taking personal responsibility

: failure to encourage international engagement

:failure to manage growth of academic misconduct

Download your copy today https://www.amazon.co.uk/dp/B07BWBMGFM/

Finally a frightening statistic:

“If unemployment formed a country it would be the 5th largest in the world” Isaac Asimov

Why Having The Right People Around You Matters To An Entrepreneur

Starting and running a business can be very lonely and exposes you to bouts of isolation. When this happens the need to be loved, needed, and pampered is very strong and there is nothing wrong with that.

Ones self esteem can suffer and this can be compounded by historical experiences (childhood, family etc) and frustration and exhaustion when trying to lift your business of the ground and working a 12 hours day.

Being an ideas person, being creative and wanting recognition for that is achieved when the evidence is people buying your services or products.

The people you have surrounding you is very important, they have to be of a similar stock because they get it, they move into activities that support your dream and help you benefit from your hard work.

Many women are brilliant because most of them run several things at once if they are mums, wife, daughters, designer, marketeer, sales person, social media expert, bookeeper, packer and distributors and the list goes on.

The main point is to have total confidence in who you are, listen to tapes and watch video that continually empowers you. Mix with the pack that stimulates and motivates you and you them. When you live like this all who is to be in your life will gravitate towards you and give you joy and support.

You will easily be able to then identify anyone around you that does not naturally fit into your gang because they don’t naturally make you feel better, they add weight to your life and focus on distracting you.

But we are born with free will and you can use it to experience your life in what ever way YOU want.

The ultimate responsibility is your.

How My Teacher Almost Dashed My Dreams Of Writing

wear your pretty shoes well by diane shawe884346925..jpg

When I was 8 years old I remember my teacher Mr Lester ripping up my homework and accusing me of copying the story I wrote for my homework that week. I remember it was a story about being lost in the woods at night, I use to be afraid of the dark back then.

I cried and said I hadn’t copied it, he gave me detention on top of that and called me a liar.

I was so embarrassed and ashamed I never did well in English Literature again just to spite him I thought but really he had squashed my confidence.

16 books later all published on Amazon with my most recent which took 3 years to write and a healthy vibrant blog with over 35k followers which I have been nurturing since 2010

Do you think adults in position of influence realise what they can do to a child?

Never let negative people define who you are or what you want to become.

Coaching is also important and if you want to propel your vision coaching can help you stay laser focused with a strategic plan

Download your copy on #amazon today https://goo.gl/gm9t2U

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Here’s the Main Reasons Adult Education is Broken and I’ll Prove It To You

Is Adult Education Broken?

Is Adult Education Broken by Diane Shawe Author (4)

Adult education has become undervalued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.

The more you seem to need help the more you seem to have to pay.

Off course, the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed. But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip-off people”?
I will answer this from my perspective initially and then make further arguments as to why we should be very concerned about this un-policed, unchallenged butchery of the values originally infused into our adult educational system.

Is Adult Education Broken by Diane Shawe Author (2)So if you all but think Adult Education is Broken and all but given up, this book spills the beans on what has gone wrong, what questions need to be addressed and if certain issues are tackled by Government, then there’s Hope,

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into
          account not only the world as it is but the world as it will be.”

So the big Question is – What has happened?

  • Why have these large institutions priced education out of some fundamental principles?
  • Why on the other spectrum are all these free courses flooded the market?
  • How can we make the new economic age enhance, rather than diminish, our quality of learning?
  • How can we make this amazing innovation advance the prospects of all people especially those with or without experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Is Adult Education Broken by Diane Shawe Author (5)
“If unemployment formed a country it would be the 5th largest in the world”

                                                  Isaac Asimov

 
Not enough people are thinking strategically enough in this area.  Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy.

“It is not the strongest or the most intelligent who will survive but those
                                     who can best manage change.”                       Darwin

Throughout the ages, every human society has experienced challenges adjusting to population growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process.

There seems to be a range of systemic failures such as

: failure to find a formula to develop teachers convergent and divergent Is Adult Education Broken by Diane Shawe Author (3)facilitating skills
: failure to consider cultural relevance
: failure to develop enterprising and entrepreneurial skills
: failure to prepare about taking personal responsibility
: failure to provide adequate technology and supporting curriculum
: failure to encourage international engagement
: failure to manage growth of academic misconduct

Diane Shawe Author states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”

With the population dramatically aging and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a lifestyle choice for some.

SMEs are of course already leading this charge but in order to gear up for the future we need to start off by asking a serious question, defining criteria’s and examining trends, impact these trends will have and plan a way to jointly prepare current and future generations to be both employable and entrepreneurial.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with an opportunity on our side but huge problems that require new thinking.

claim free course now

Is Adult Education Broken by Diane Shawe Author (12)

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Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

The Prince’s Trust launches new Achieve programme for 13-19 years old

Helping the youths to achieve more

Helping the youths to achieve more

The Prince’s Trust has launched a new programme designed to support young people who are at risk of underachieving at school or college to engage with and succeed in education.

The Prince’s Trust Achieve programme is a flexible provision for 13-19 year olds who are experiencing challenges with attendance, attainment or motivation and may be at risk of exclusion or not attaining the grades they are capable of. It incorporates the best of the youth charity’s existing xl and Fairbridge programmes, which have long helped young people of school age to reach their potential, both in education and in their future employment.

The need for alternative curriculum offerings like Achieve remains clear, with a third of school-leavers still not achieving five A*-C grade GCSEs and more than half of young people in Scotland not achieving 5 National Fives. The situation is even worse for young people from disadvantaged backgrounds, who are far more likely to fail to achieve at these levels than their peers.

The new Achieve programme is designed to help disadvantaged young people who are struggling to develop important character skills through relevant, engaging and informal learning. It will connect young people with the world of work and equip them with the transferrable skills and knowledge they need to succeed, focusing particularly on literacy, language and numeracy (LLN) and science, technology, engineering and maths (STEM).

According to Richard Chadwick, Director of Programmes and Development at The Prince’s Trust, “Too many students in the UK become disengaged with education and leave school or college with few qualifications, low levels of confidence and low aspirations for the future. We have a long history of working successfully with education providers to combat this problem and have drawn on our expertise in youth based work to develop our new Achieve programme, which is our most flexible provision yet for people of school age.”

Young people will be able to access Achieve from August 2016 in schools, colleges or, in some regions, at a Prince’s Trust Centre. Further Education providers can also deliver the programme as NEET prevention, either as a part time study programme or as part of a full time study programme.

This year, The Prince’s Trust will work with more than 500 partner schools and organisations to support almost 10,000 young people through the Achieve programme. More information about how a school, college or alternative education provider can deliver the Achieve programme can be found at https://www.princes-trust.org.uk/help-for-young-people/unlock-your-potential/achieve