Category Archives: starting a business

Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

Here’s the Main Reasons Adult Education is Broken and I’ll Prove It To You

Is Adult Education Broken?

Is Adult Education Broken by Diane Shawe Author (4)

Adult education has become undervalued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.

The more you seem to need help the more you seem to have to pay.

Off course, the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed. But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip-off people”?
I will answer this from my perspective initially and then make further arguments as to why we should be very concerned about this un-policed, unchallenged butchery of the values originally infused into our adult educational system.

Is Adult Education Broken by Diane Shawe Author (2)So if you all but think Adult Education is Broken and all but given up, this book spills the beans on what has gone wrong, what questions need to be addressed and if certain issues are tackled by Government, then there’s Hope,

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into
          account not only the world as it is but the world as it will be.”

So the big Question is – What has happened?

  • Why have these large institutions priced education out of some fundamental principles?
  • Why on the other spectrum are all these free courses flooded the market?
  • How can we make the new economic age enhance, rather than diminish, our quality of learning?
  • How can we make this amazing innovation advance the prospects of all people especially those with or without experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Is Adult Education Broken by Diane Shawe Author (5)
“If unemployment formed a country it would be the 5th largest in the world”

                                                  Isaac Asimov

 
Not enough people are thinking strategically enough in this area.  Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy.

“It is not the strongest or the most intelligent who will survive but those
                                     who can best manage change.”                       Darwin

Throughout the ages, every human society has experienced challenges adjusting to population growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process.

There seems to be a range of systemic failures such as

: failure to find a formula to develop teachers convergent and divergent Is Adult Education Broken by Diane Shawe Author (3)facilitating skills
: failure to consider cultural relevance
: failure to develop enterprising and entrepreneurial skills
: failure to prepare about taking personal responsibility
: failure to provide adequate technology and supporting curriculum
: failure to encourage international engagement
: failure to manage growth of academic misconduct

Diane Shawe Author states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”

With the population dramatically aging and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a lifestyle choice for some.

SMEs are of course already leading this charge but in order to gear up for the future we need to start off by asking a serious question, defining criteria’s and examining trends, impact these trends will have and plan a way to jointly prepare current and future generations to be both employable and entrepreneurial.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with an opportunity on our side but huge problems that require new thinking.

claim free course now

Is Adult Education Broken by Diane Shawe Author (12)

Click to find out more about creating your own On Demand Digital Course Library

How to create a digital on demand course library

 

 

Why Does Moisture Matter to Hair Extensions

Why does Moisture matters to Hair Extensions?

Author Diane Shawe extracted from ‘How Hair Extensions are Sourced, Treated and Graded’

Simply put, moisture is the single most important factor in determining the way your client’s hair looks! When moisture drops below 10-10.2% (depending on the type of hair and the level of environmental humidity), hair will look like brittle straw as opposed to supple green grass.

The critical moisture level is the difference between a freshly baked bread and one left on the counter for a few days. In the example of
the straw or the stale slice of bread, if we apply
the slightest pressure, they will break. The same
pressure on the fresh slice of bread or the green
grass shows us how malleable these materials could be. Likewise, any pressure put on dry human hair, as opposed to well-moisturised hair, will result in breakage.

Moisture = Strength

Here are some details I found to illustrate my point. An average strength properties reading for Indian non-cuticle hair with a diameter of 0.055mm would be 0.22 gn/m². An average result for the same type of hair from the same bundles, but completely soaked with tap water would be 0.66 gn/m². A normal value for such hair would be around 0.32 gn/m². (gn/m² stands for Giganewtons per square meter, which is a measure of pressure.

For human hair, these figures explain the fibre͛s strength – the amount of pressure it can
withstand before breaking.)

The important lesson here is that moisture – any type of moisture – will increase the strength
of the hair by up to 300%! Every test conducted has shown that plain water is as effective as any conditioner or leave-in moisturiser.

For example, try wearing your jeans after washing them, while they are still soaking wet and feel the roughness of the fabric. This has to do with the swelling and increased strength of the fabric when wet. Until the water evaporates, the denim will be significantly stronger.

The same goes for hair. All the stories written by marketing departments about conditioners that add strength and elasticity to hair are about as good as the stories your parents used to tell you to calm you before going to sleep – It’s all placebo effect.

Theres more to adding hair

The role of conditioners

Conditioner will add strength, but only temporarily, just as water will. Now we are getting to one of the major trade-offs between conditioner and water.

Water will evaporate much faster, but will not leave deposits that will weigh down your client’s hair. Conditioner will evaporate much more slowly and contribute to the strength of the hair for a longer time, but will leave deposits that may weigh down the hair.

In hot desert climates it is extremely important to maintain the moisture of the hair, especially if the client spends any time in the sun. It is just as important to maintain the moisture in centrally heated or air conditioned environments as they subject the hair to continued dehydration. It is also worth noting that just a few minutes of ultra-violet exposure on treated hair is enough to make a significant impact. In these conditions, a very light leave- in conditioner is highly recommended.

If the client is not inclined to buy more products, give or sell him a very small mist bottle (2 oz. will be sufficient) filled with water and have him mist his hair a few times a day.

A lot of consumers have expressed concern about inconsistency, However, as an educational service… and perhaps a warning… I͛d like to offer a brief primer on the advantages and disadvantages of each type of hair and explain the cost differences and the reasons for them. I’ll also answer the question, as long as it feels good, looks good and doesn’t tangle, why I care where the hair originated? When I’m done, you too will appreciate the behind the scenes negotiating and control that is provided invisibly day in and day out by your current importer.

The first question all new customers ask is where did the hair come from?

Download a copy of my book to find outmore

How Hair Extensions are Sourced, Treated and Graded available from Amazon

Book on a 1 day course

The Naked Truth about Lace Wigs Myths vs Facts

The celebrities have known this secret for years and we’ve seen how well it works for them-now it’s your turn to help turn heads for yourself or your clients!

How a qualified Hair Enhancement technician can help clients restore their confidence if they have suffered over 60% or more hair loss from medication, treatment, hair damage, alopecia or stress.

On average a hair enhancement technicians may charge between £500-£4000 for a hand-tied silk base lace wig. Skilled artisans spend between 40-60 hours attaching the hair strand by strand to the custom made base. Quality Hair enhancement systemcan start from as little as £380.00

A hair enhancement system gives your client a feeling of freedom. They are very light, cool and very breathable. They are the ultimate in comfort. They also are virtually invisible and undetectable to sight and touch. This is the most natural looking way to change your look.

A great advantage to wearing hair enhancement system is they are very versatile and can be worn during all normal activities including working out and swimming, although it is advisable not to get the unit too wet or to sweat in it for the first 24 hours after applying adhesives and tapes.

This will ensure secure application of the piece. We advise that any system used is made with 100% Remy treated Human Hair, which is the highest quality hair available. It is very beautiful and full bodied.

Whether your client is looking for a product that offers a beautiful image change, a solution to excessive hair-loss, thinning hair and hair-loss from alopecia or chemotherapy, a hair enhancement unit is made to the same high standard and are unquestionably superior to the very best of existing products.

Myth

• That these new systems can replace your own hair and make your hair look as though it is growing out of your scalp all over no matter which direction you style or comb it
• That these systems can be worn for very long periods of time with just a bit of glue around the edges
• That you can thread your own hair through these systems
• That you can weave a lace of hair all over your own head to get a seamless look
• That you can wear a system continueously for 6 months without any maintainence
• European girls cannot wear hair enhancement systems

Facts

What is hair enhancement system?

A hair enhancement system is made out of French Lace or Swiss Lace and is virtually undetectable to the naked eye when placed against the skin. This is most definitely the case of a quality handmade hair enhancement system. (The hair is knotted into the lace and appears to grow from the scalp offering a natural appearance. Only a hair enhancement system can be trusted to maintain the illusion of growing hair and it’s the preferred choice of celebrities, actors, and people in media.

There’s more to adding Hair

What is a hair enhancement system made from?

All hair enhancement system are made with 100% Indian Remy or Asian Remy human hair. The “lace ” portion of the system allows recession on the scalp for an all natural hair line as if the hair were growing directly from the scalp. The various types of cap bases include – French Lace, Swiss Lace, French Lace + Ear to Ear Stretch, and French Lace with Thin Skin Nape. The system are made with 100% Cuticle hair and each hair is individually hand-tied for allowing for a tangle free hair styling solution.

• Indian Remy or Asian Remy hair
• French or Swiss Hair enhancement system
• Stretch lace and or/Thin Skin at the rear
• Hand Tied All Hair enhancement system
• Free Style Part – Hair can be parted anywhere within hair enhancement systemand worn in low or high ponytail.

French Lace

French lace is a strong material used at the front edge of a hairpiece in combination with bleached knots to give and extremely undetectable look. The knots are not hidden by lace, but using lighter knots creates the illusion of growing hair. French lace is less fragile than Swiss lace and with care could last a long time.

Swiss Lace

Swiss Lace is more fragile than French lace but strong enough if handled carefully. It is the most undetectable but also very delicate. Swiss lace needs to be handled with care and is not recommended for first time users to lace front wigs.

French Lace + Thin Skin

French Lace + Thins Skin Nape is a very thin, clear coat of polyurethane over a clear silk base that allows for easy application and removal. This will allow a client a secure fit on the back of the head and scalp without the application of glue. It still appears extremely natural and is very flexible.

100% Human Hair Lace Systems

100% Human Hair Hair enhancement system
The benefits of human hair hair enhancement system are that they can and should be treated exactly as your own hair. Human hair can be coloured, permed, or hair can be curled or straightened with a curling iron or electric straighteners. Heat is not a problem with human hair. The hair needs the same treatment and care as growth hair, when you purchase the wig you must consider it as your own.

Why buy Remy treated Hair (cuticle hair)?

Remy treated Hair is truly superior human. The Cuticle are all kept in the same direction and is just like nature intended it to be. Texture is silky soft with subtle waves. Cuticle hair is created by careful processing which keeps the cuticle layer of the hair in place and in the same direction. The result is a superior hair item that colours beautifully- it has the highlights and natural shading just like your own hair.

Humaine Hair

This is the new breed of hair that is made for synthetic that is heat tolerant. The more expensive the Humaine hair the more natural it looks. In some ways it is much better because it holds it style, it does not require constant washing and grooming, does not require any hairsprays and can be kept in very good condition and style for a fraction of the cost and time.

About the training course

This is a really comprehensive course with both theory and practical covered over 3 days and working on a live model.

You can get a copy of the prospectus from the website http://www.hairextensionstraining.academy

available from amazon.com

Why buying a Franchise business makes smarter business sence

Why buying a Franchise business makes smarter business sense

Hoping to be your own boss? OneRick Grossman’s book Franchise Bible and franchise expert outlines the plus side of buying a franchise

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchise organisations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model. These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.

Collaboration

The franchise organisation model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organisation through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organisations have suffered because they lost sight of this reality during the fast growth stages.

The explosive growth that many franchises experience is referred to as “hockey stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organisation that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

Disclaimer: Rick Grossman’s Franchise exerts  inside this blog are by no means an endorsement of any particular franchise.

Need a Hair Makeover Franchise Info Brochure 2018

 

10 Signs that its time for a hair Makeover

10 Signs You Need a Hair Makeover

Is  it time to redo your look?

by Diane Shawe M.Ed

SIGN 1

Your hair has no volume.

” If your hair just sits there, even after you’ve blown it dry, set it, or curled it, at the very least get a trim, or try some hair extensions for volume and lenght” says Diane Shawe of Need a Hair Makeover

SIGN 2

Your highlights are more noticeable than your base color.

“This is an indication that your highlights have become too heavy,” says Diane. The fix? Consider a single process to cover the streaks and lay off new highlights for at least three months. (Don’t worry, some of the lighter bits will naturally show through, giving you a subtler, sun-kissed effect.)

SIGN 3

Your school friends assure you that “you haven’t changed a bit!”

Guess what? It’s probably time to do just that. Start getting inspired by skrolling and collecting images of hairstyles you’d consider. Revisit them weekly until you can picture living with one of them. Next, schedule an appointment.

Checkout our  Face Shape  Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

SIGN 4

You’re not receiving compliments on your hair anymore.

The amount of times I have heard people say “I can’t bothered” One simple tweak to garner attention is to set your strands in hot rollers. “Of all the heat-styling tools, they produce the softest, sexiest waves.”

SIGN 5

Your hair and skin tone don’t  match.

If your hair colour and skin tones have become too close or too far apart, you could benefit from lowlights or highlights which could add a deeper, warmer overall look. If you dont want to use peroxides, then you could consider using hair extensions to add thickness and color to give your look loads of dimension without damaging your hair.

SIGN 6

Your clothes have evolved; your hair hasn’t.

Altering your clothing style is the perfect excuse to update your overall look. This way, your new look will work from head to toe — literally. For example, if you’ve recently gained weight and your having to disguise those extra curve-you might want to get a sleeker, more face-flattering hairstyle to lift your mood and divert those eyes.

SIGN 7

Brittle dry frizzy hair

Lopping off significant length may be the only way to eliminate dryness. But in the meantime, switch to a cream-based styler, deep conditioning shampoos and conditioners to add moisture to your hair, which will render it more supple and less apt to breaking

Book a free consultation

SIGN 8

Wearing a ponytail all the time.

There are hundred of quick how to do hairstyle on YouTube. It will only take 5 minutes to impress the hell out of your friends with some creative styles.

SIGN 9

Your hair Extensions are always matting

You’ve tried everything and they still conjure themselves into a mass of tangles. Its time to get some new locks and its really worth getting a free consultation about which hair to use instead of running off to ebay. Www.bookanappointment.needahairmakeover.com

SIGN 10

Apathy, Thinking your too old for change!

I have one word, No! Pamper yourself you will feel so much better when your hair looks good and even a small facial can revive your spirits.

 

Guarding your Hair, Beauty and Hair Extensions business reputation online

There’s more to adding hair

Your reputation and brand are linked.

Article extracted from ‘Getting started in the hair extensions business by Diane Shawe
Guarding your brand encompasses your personal reputation, business name and appearance of your salon or even your mobile business. 

Your staff and their performance, how they treat and look after clients, the quality of products you use and the level of service you deliver are also linked to your brand.  

All of these are your Unique Selling Proposition (USP) and your USP is your promise to deliver a benefit to your clients who expect you to live up to your promise.

Six ways to help yourself protect your brand

1. Avoid using profanity. You may think that swearing is cool, but you would be surprised at the number of people it offends. Express yourself simply and clearly.

2. Always give your clients your undivided attention. Try not to spend time texting or speaking on your phone whilst doing a clients hair. 

3. Be dependable, keep commitments, practice honesty and show no form of disloyalty. Do not gossip or slander.

4. Do not ever take ethical shortcuts; always do the right thing. Maintain a high standards and keep the clients happy. Once a reputation has been shattered, it is very hard to fix the damage. Bad word of mouth spreads like wildfire. So make sure to protect your reputation.

5. Keep your prices and terms and conditions up to date. Make them available and accessible.

6. Ask your clients for reviews, people forget to post a review when they are happy, but when annoyed they go to  the internet to tell everyone else but you. 

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Get the brush your hair deserves

None of us have the time to go through the internet with a fine toothcomb, but bear in mind that when people use to talk about each other behind each other’s backs, it was all word of mouth and often without your knowledge.

The internet has changed all this and it can be very devastating for small businesses when a client decides to wage a campaign against you and your only sources of income is from your business.

So my advice is to keep posting positive articles, blogs and testimonials from happy clients.

Hopefully in the not too distant future the same rules that apply to newspaper defamation will also apply to the internet.

Why Hair Extensions and Hair Loss go hand in hand as a viable business

Why setting up a hair extension expert salon could give you a long term career?

Article written by Diane Shawe M.Ed

Getting started in the hair extension business by Diane ShaweWe have seen the hair extension market grow over the past 15 years, now there are more hair extension techniques than ever before and it can be confusing to decide which is the right one for you to either apply to your own hair or become a qualified technician.

If you are thinking of becoming a qualified technician, it is important to consider how potential clients might make their decision.  Some people will make a decision based on price, others on their hair type and some based on what they need to achieve.

Here are just a few tips to help with your decision making process.

1. Wigs:  Wigs are a quick and easy way to give yourself a quick makeover.  What you need to bear in mind is that the cheaper the wig the more un-natural it will look.  You don’t need to spend a lot of money but it is worth investing in a wig that you can use from time to time.  Client will pay between £120 – £300 for a good quality wig which could last for up to 12 months.

2. Hair Pieces: There are lots of different hair pieces from pony tails to rear hair attachments in all different shades, curly, straight or plaits. There are also specialist hair pieces for thinning hair that can help disguise any problems.  The thing to bear in mind is that hair pieces are not often very secure and could make you feel a little uncomfortable.  Some of the ponytail pieces can be securely fixed, so if you want a demure look go for a ponytail.

popular integrated weave

3. Integrated Weaves: This is when wefts of hair is sewn onto a fine cornrow which is then hide by the bulk of your hair on top.  It is a popular technique because if done correctly it can look very natural and offer up a robust and secure hair enhancement solution.  If you look after the hair you can reuse it when you go back to have it re tightened. Clients could pay between £190 – £330 for the integrated weave.

How hair extensions are sourced treated and graded by diane shawe M.Ed 2014 price4. Pre-tips: This is small pieces of hair that have been pre bonded together.  They can be added in sections all over the head to aid thickening, give the impression of highlights or lowlight and length.  Pre-tips can be applied using heat, micro rings or even small elastic bands.  Be aware that they have to be professionally removed so as not to damage your own hair.

5. Strand by Strand (glue gun): This is when hot bond is used to bond small sections of hair to the recipients own hair.  It was a very popular technique in 6 years ago, but requires professional application and removal by a qualified technician.  Can give the appearance of flyaway hair that you could somewhat run your fingers through.  It is a very time consuming technique and is much better for a long term wear over 3-4 months.

6) Clip in hair extensions: These are now very popular.  They are best used for lengthening mid should length hair.  If the hair is shorter they don’t sit very well because they can be a little bulky in appearance.  They don’t offer up much security unless they have been professionally fitted.  This is when a very small cornrow is done and the clips are slipped through for much added security.  Great for an evening occasion but not advisable for long term wear.  click to read more

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7) Net Weave:  This technique is used when the client wants to partially extend just a section of their hair or if the client suffers from patchy alopecia.  This technique is suitable for 2-4 months wear.

8) Hook and Latch: This technique does not use any glues orhttp://www.hairextensionstraining.academy threads. It is a beautiful technique, flat to the touch and hair could be worn up.  It works well with shorter hair especially the Micro ring track technique.

9) Lace Wigs: Lace wigs have become very popular. They are really good for girls with short thin hair, damaged hair, hair that needs a rest or a complete makeover.  Top celebrities have made them really popular and you can see why from the video testimonial below. See Radio TV presenters new lace wig

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10) Braides and PlaitsBraides and Plaits have been around for hundreds of years.  A technique that can look very simple or quite exotic.  Braids can be worn for a number of months until the hair grows out, they can even have beads added to the end for that extra special look.

Hair Loss Specialists
Clients also suffer from thinning hair can be helped, click here to hear what one client had to say.

As we see an aging population, people are becoming more confident about getting help to resolve short term or long term hair problems.
HAIR EXTENSION TRAINERS AND CONSISTENT SPECIALIST SALONS
There is s shortage of qualified hair extension trainers and specialist practicianers in the UK. Visit this link to find out more and how you can become qualified and invest in this business.

Investment opportunity to set up your own specialist salon

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.

Solutions to thinning hair

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

Get a copy of Diane Shawe book from Amazon

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.