Category Archives: starting a business

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

Discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing

Black male graduates in the UK earned £7,000 a year less from 2007 to 2017 than white males.
That’s according to a report by the Resolution Foundation, which highlighted that this discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing 24 percentage points over the past two decades, compared to a 15 point increase for white men.

The think tank also revealed the average pay gap between white and Pakistani and Bangladeshi non-graduate men is more than £4 an hour.

So Is #Adult #Education Broken?

#DianeShaweAuthor explores the main failings in education for an economy—powered by #technology, fueled by #information, driven by #knowledge and becoming #automated.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

What has happened?

How can we make this new economic age enhance, rather than diminish, our quality of earning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy. It is evident that computers can do that for us!

Will the current type of Adult Education keep you in Employment?

Diane Shawe’s latest publication ‘Is Adult Education Broken suggests that a 21st-century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

Download your copy from Amazon today

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

Diane believes that we need to make sure that the type of education supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

Education has to become student-centric and move away from solely institutional constructs that are not fluid to change.

Maybe we need to remind ourselves of the purpose of education by looking back in order to move constructively forward.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. Diane recommends John Dewey book, Democracy, and Education 1916.

https://www.amazon.co.uk/Adult-Education-Broken-Diane-Shawe-ebook/dp/B07BWBMGFM

A thought provoking read get your copy today

Is Stress affecting your Hair?

Article by Diane Shawe

How can stress cause hair loss?

Hair loss has been a major concern for both genders in recent times. However, very few people actually know about the causes which include stress. Stress sometimes induces hair loss which is sometimes irreversible. There are various treatments which can treat and disguise hairloss.

The link between stress and hair loss

Stress can lead to Telogen Effluvium which is a medical condition leading to hair loss. Telogen effluvium is often responsible for large portions of hair loss, where the hair typically falls out in ‘handfuls’. Up to 70% of scalp hair can be lost through this condition. Telogen effluvium doesn’t actually cause hair loss, instead it causes the hair to stop growing.

Stress can also lead to a condition called Alopecia Areata. This causes white blood cells to attack the hair follicles in the scalp, leading to very instantaneous hair loss. Hair often falls out in patches, but total hair loss can affect the whole scalp in the space of a few weeks. In very extreme cases, alopecia areata can also affect body hair – causing it to fall out as well.

After hair has fallen out due to stress, it often grows back. However, in some instances it does not and treatment can be required. We can advise on multiple solutions to help prevent, slow down or disguise hair loss caused from stress.

Disguising hair loss during treatment

We specialise in 16 different hair extensions techniques, contact us for a free consultation

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We do advise that a visit tho your doctor is recommended to check for other related symptoms.

I Discovered That The Law of Attraction Cannot Work Effectively Without The Other 11 Universal Laws

Article by Diane Shawe

There is a massive amount of misunderstanding about what the law of attraction is, I have heard the phrase very often “You become what you think about” and as such, many people find themselves becoming disillusioned with the whole thing quite quickly.

Having learned more about what the law of attraction really is allowed me to create changes in my life I never would have thought possible.

And that is why I am so passionate about this particular blog, and clearing up the confusion. It was the key to unlocking all sorts of awesomeness for me, and I want to help others do the same. And on that note, I want to discuss a few issues that have many lamenting that the law of attraction is a load of crap

Again, the law of attraction isn’t just about thinking something and getting it; just wanting something is not enough to bring it to you. You have to be a match to it, and by this I mean, your predominant thoughts, feelings and beliefs must be in harmony with your desire.

There is one concept I had to really get my head around and that was ‘The universe cannot say no’ just stick with me here… If you say out aloud verbally “I want a million pounds” what thought and real feelings came to you inside?

Well that’s the thought and feelings the universe responds too. Its no good repeating or writing something down if your inner self is in doubt because that doubt is the real instructions you are sending to the universe.

You must feel now as if you already have what you wanted — the law of attraction can’t defy your vibration. You can’t trick the Universe. The process of attraction is a neutral, mechanical process, and delivers output (experience) based on the input (your vibration). It is not judging, deciding or doing anything humans do. It can’t deliver the goods because you are a nice person, you really want something or that you are trying really hard to get it.

The whole emphasis on “being positive” can lead people astray and makes them think they are supposed to just stuff down their negative feelings and beliefs. But that isn’t what you should be doing. You have to admit your negative feelings and let yourself feel them so you can begin the process of transforming them. You have to be honest about your limiting beliefs, and then work on releasing them.

I felt inspired go into research The Laws Of The Universe because it is often misunderstood even by me and you cannot develop blind faith if you dont understand all the key components.

I don’t often quote the bible but in Job 38:33, we read:

“Knowest thou the ordinances of heaven? canst thou set the dominion thereof in the earth?”

The “ordinances of heaven and earth” (Jeremiah 33:25) or what people call “The Laws Of The Universe” or “The Laws of Nature” are imminent, infallible laws that govern our universe, the universe that God created. Every plant, rock, animal, matter, and person is ruled by those laws.

Universal Law #1 ~ The Law of Divine Oneness
Everything is connected to everything and everyone is connected to everyone. We are all brothers and sisters with a divine nature, and every thought, belief, word, and action of one affects every being that was, is, or will be (directly and/or indirectly). I love this law because there is divinity within each of us, and we are of infinite worth to our Heavenly Father, so we must recognise that and have faith.

Universal Law #2 ~ The Law of Vibration
God created the universe so that it vibrates, moves, and travels in circular patterns or motions; nothing rests, and all things are made of energy. Our feelings, emotions, visions, desires, thoughts, dreams, words, and will, attract and resonate with energies with similar frequency.

People often speak of karma only when they want someone punished, but living and feeling that thought in the instance is what the universe delivers so for example, when you bless adversity, and act in gratitude as if you already have and are what you desire, then it will come to you, because you are raising your vibrational frequency. The scriptures often speak about “rejoicing in our tribulations,” because joy attracts joy as much as “misery loves company.”

Universal Law #3 ~ The Law of Action
Faith without works is dead. The difference between who you are and who you want to be is what you do, when you engage in inspired actions that support your faith and belief. This does not mean you need to struggle, but you do put in attention and effort to manifest your intentions. Work is an eternal principle that was designed to teach us, challenge us, and help us grow.

Universal Law #4 ~ The Law of Correspondence
As the years go by, this law becomes more and more obvious to me: everything that is above reflects below, and your outer world reflects your inner world. Universal and ethereal principles have a corresponding principle in the physical plane. Everything that is temporal reflects a higher spiritual, eternal law . You can “take dominion” and change your circumstances from the inside out.

Universal Law #5 ~ The Law of Cause and Effect
Like Master Oogway says “there are no accidents.” Every action has an equal and opposite reaction. Every cause (thought, word, or action) has an effect, result, and consequence. We are agents and choose in which direction we go, and with each choice, we create the circumstances that align with that choice. I always say: choices create circumstances!

Universal Law #6 ~ The Law of Compensation
You’ve heard this wisdom in many ways: Karma, The Golden Rule , or “we reap what we sow” .

It also teaches that we could expect rewards, blessings, miracles, and prosperity when we choose what is right and in alignment with our life’s purpose.

For example, when you are the source of love, joy, peace, trust, and abundant generosity, you will also be the recipient of those gifts. It’s not wrong to receive, but clearly, it is better to give cheerfully, because that is the only way to receive, and, in turn, to expand our capacity to give more.

I am always puzzled by the amount of excuses people come up with as to why they shouldn’t give £1 to a begger and think that those excuses are in some way not applied to them by their own inner thoughts from the universe one way or the other.

Universal Law #7 ~ The Law of Attraction
When we ask and have the faith to know it is possible, we are then ready to receive it , and “for as he thinketh in in heart so is he” .

In Matthew 5, Jesus taught that anger and lust are just as homicide and adultery, because our thoughts become things. It sounded crazy then and it may sound crazy now, but entertaining negative, destructive, and self-sabotaging thoughts will bring them to reality as a “self-fulfilling prophecy.” It is not about merely “wishing” or “hoping” or “visualising” things, but being conscious to align our thoughts with the results we desire.

Universal Law #8 ~ The Law of Perpetual Transmutation of Energy
I looked up the word transmutation, and it means “the action of changing or the state of being changed into another form.” It’s a transformation and a conversion, because energy is in constant motion . As children of God, we can harness the creative power within us to change our lives.

This law also states that higher vibrational energies consume lower energies. It’s the “Let Go and Let God,” allow, and surrender law. Any fear-based resistance (like control, judgemental or perfectionism ) blocks divine providence and grace from manifesting in our lives.

Universal Law #9 ~ The Law of Relativity
Everything works together for our good . This life is an opportunity to learn, grow, and progress, and every person is given a series of tests, challenges, and situations with the purpose to strengthen them, and connect or draw them closer to our creator. Life happens for you, not to you. Learn to see hardships as stepping stones, rather than stumbling blocks.

This law also teaches to put everything into its right perspective. The nature, value, or quality of something is measured in relation to another object.

For example you can complain about not having the latest designer shoes but think about the person who has no feet!

Universal Law #10 ~ The Law of Polarity
There is opposition in all things. We appreciate light in the darkness, joy in the sorrow, and companionship in solitude. Solid-liquid, hot-cold, up-down, sad-glad, good-bad… everything has an opposite, we can see the difference, and choose for ourselves. Without one the other would not exist and one is created out of the absence of the other.

If something is not working for you, direct your attention to its opposite, and you will be empowered.. in other words, “BE Positive and You’ll BE Powerful!”

If you keep complaining about being broke then broke you will remain. If you focus on the universe surprising you and live in expectation then surprised you will be.

Universal Law #11 ~ The Law of Rhythm
“What comes around goes around, and what goes up must come down.” All energy vibrates and moves according to a certain rhythm. Everything has natural cycles, seasons, patterns, and stages of development. Each cycle is a reflection of the regularity of God’s universe.

To master each rhythm, you must rise above any negative part of the cycle. stay in flow throughout these rhythms of life. I am sure you have heard the following saying “after the storm, at least comes the calm.”

Universal Law #12 ~ The Law of Gender
Also called the Law of Gestation; it states that when we plant a seed (masculine / yang), it requires time and nurturing to grow and manifest (feminine / ying). Patience and persistence are necessary to succeed in any endeavor, and many give up right before the goal is reached. Trust in the universes timing! Which takes you back to universal law 6 and 7

What Difference Do The Universal Laws Make?
The Universal laws help us understand the greatness of the creator, as well as His loving and merciful ways, because, if you think about it, this magnificent order allows us predictability and help us prevent chaos.

Whether we believe so or not, we are creators of our own life. (I prefer to think that we are directors of our own movie.)

We can either direct or be directed, take responsibility or give our power away by living in blame. Our beliefs become our thoughts, if your belief is oppressive, negative or destructive then they govern your thoughts. These, in turn, determine our feelings, triggers the choices which influence our actions, and ultimately the outcomes.

Knowing, understanding, and aligning with the laws of the universe can help you become conscious and intentional about directing your life. We are empowered to create our own reality through our imagination, and not by default, because everything that the creator put in place in this universe works with you and for you.
I have proven this to myself so many times.

Long Curls set to dazzle in summer of 2018 by Diane Shawe

Looking for a full head of hair extensions to help thicken, lengthen, lowlight, highlight or just fancy a change?

First time clients can benefit from our exclusive offer at our trendy dedicated Hair extensions and hair loads salon.

With qualified friendly staff, Head consultant with over 30 years experience, 16 different hair extensions techniques, state of the art equipment you will leave feeling great.

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

This summer long curls are the look that is continuing to evolve throughout 2018. In addition to all the classics, we are seeing looser curls, wavy hairstyles and curling just the tips trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

So for some women this is a no-brainer. If their tired of a hair style and sick of waiting for their hair to get to the length they want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve their hair goal in a short time.

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Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

Here’s the Main Reasons Adult Education is Broken and I’ll Prove It To You

Is Adult Education Broken?

Is Adult Education Broken by Diane Shawe Author (4)

Adult education has become undervalued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.

The more you seem to need help the more you seem to have to pay.

Off course, the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed. But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip-off people”?
I will answer this from my perspective initially and then make further arguments as to why we should be very concerned about this un-policed, unchallenged butchery of the values originally infused into our adult educational system.

Is Adult Education Broken by Diane Shawe Author (2)So if you all but think Adult Education is Broken and all but given up, this book spills the beans on what has gone wrong, what questions need to be addressed and if certain issues are tackled by Government, then there’s Hope,

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into
          account not only the world as it is but the world as it will be.”

So the big Question is – What has happened?

  • Why have these large institutions priced education out of some fundamental principles?
  • Why on the other spectrum are all these free courses flooded the market?
  • How can we make the new economic age enhance, rather than diminish, our quality of learning?
  • How can we make this amazing innovation advance the prospects of all people especially those with or without experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Is Adult Education Broken by Diane Shawe Author (5)
“If unemployment formed a country it would be the 5th largest in the world”

                                                  Isaac Asimov

 
Not enough people are thinking strategically enough in this area.  Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy.

“It is not the strongest or the most intelligent who will survive but those
                                     who can best manage change.”                       Darwin

Throughout the ages, every human society has experienced challenges adjusting to population growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process.

There seems to be a range of systemic failures such as

: failure to find a formula to develop teachers convergent and divergent Is Adult Education Broken by Diane Shawe Author (3)facilitating skills
: failure to consider cultural relevance
: failure to develop enterprising and entrepreneurial skills
: failure to prepare about taking personal responsibility
: failure to provide adequate technology and supporting curriculum
: failure to encourage international engagement
: failure to manage growth of academic misconduct

Diane Shawe Author states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”

With the population dramatically aging and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a lifestyle choice for some.

SMEs are of course already leading this charge but in order to gear up for the future we need to start off by asking a serious question, defining criteria’s and examining trends, impact these trends will have and plan a way to jointly prepare current and future generations to be both employable and entrepreneurial.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with an opportunity on our side but huge problems that require new thinking.

claim free course now

Is Adult Education Broken by Diane Shawe Author (12)

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Why Does Moisture Matter to Hair Extensions

Why does Moisture matters to Hair Extensions?

Author Diane Shawe extracted from ‘How Hair Extensions are Sourced, Treated and Graded’

Simply put, moisture is the single most important factor in determining the way your client’s hair looks! When moisture drops below 10-10.2% (depending on the type of hair and the level of environmental humidity), hair will look like brittle straw as opposed to supple green grass.

The critical moisture level is the difference between a freshly baked bread and one left on the counter for a few days. In the example of
the straw or the stale slice of bread, if we apply
the slightest pressure, they will break. The same
pressure on the fresh slice of bread or the green
grass shows us how malleable these materials could be. Likewise, any pressure put on dry human hair, as opposed to well-moisturised hair, will result in breakage.

Moisture = Strength

Here are some details I found to illustrate my point. An average strength properties reading for Indian non-cuticle hair with a diameter of 0.055mm would be 0.22 gn/m². An average result for the same type of hair from the same bundles, but completely soaked with tap water would be 0.66 gn/m². A normal value for such hair would be around 0.32 gn/m². (gn/m² stands for Giganewtons per square meter, which is a measure of pressure.

For human hair, these figures explain the fibre͛s strength – the amount of pressure it can
withstand before breaking.)

The important lesson here is that moisture – any type of moisture – will increase the strength
of the hair by up to 300%! Every test conducted has shown that plain water is as effective as any conditioner or leave-in moisturiser.

For example, try wearing your jeans after washing them, while they are still soaking wet and feel the roughness of the fabric. This has to do with the swelling and increased strength of the fabric when wet. Until the water evaporates, the denim will be significantly stronger.

The same goes for hair. All the stories written by marketing departments about conditioners that add strength and elasticity to hair are about as good as the stories your parents used to tell you to calm you before going to sleep – It’s all placebo effect.

Theres more to adding hair

The role of conditioners

Conditioner will add strength, but only temporarily, just as water will. Now we are getting to one of the major trade-offs between conditioner and water.

Water will evaporate much faster, but will not leave deposits that will weigh down your client’s hair. Conditioner will evaporate much more slowly and contribute to the strength of the hair for a longer time, but will leave deposits that may weigh down the hair.

In hot desert climates it is extremely important to maintain the moisture of the hair, especially if the client spends any time in the sun. It is just as important to maintain the moisture in centrally heated or air conditioned environments as they subject the hair to continued dehydration. It is also worth noting that just a few minutes of ultra-violet exposure on treated hair is enough to make a significant impact. In these conditions, a very light leave- in conditioner is highly recommended.

If the client is not inclined to buy more products, give or sell him a very small mist bottle (2 oz. will be sufficient) filled with water and have him mist his hair a few times a day.

A lot of consumers have expressed concern about inconsistency, However, as an educational service… and perhaps a warning… I͛d like to offer a brief primer on the advantages and disadvantages of each type of hair and explain the cost differences and the reasons for them. I’ll also answer the question, as long as it feels good, looks good and doesn’t tangle, why I care where the hair originated? When I’m done, you too will appreciate the behind the scenes negotiating and control that is provided invisibly day in and day out by your current importer.

The first question all new customers ask is where did the hair come from?

Download a copy of my book to find outmore

How Hair Extensions are Sourced, Treated and Graded available from Amazon

Book on a 1 day course

The Naked Truth about Lace Wigs Myths vs Facts

The celebrities have known this secret for years and we’ve seen how well it works for them-now it’s your turn to help turn heads for yourself or your clients!

How a qualified Hair Enhancement technician can help clients restore their confidence if they have suffered over 60% or more hair loss from medication, treatment, hair damage, alopecia or stress.

On average a hair enhancement technicians may charge between £500-£4000 for a hand-tied silk base lace wig. Skilled artisans spend between 40-60 hours attaching the hair strand by strand to the custom made base. Quality Hair enhancement systemcan start from as little as £380.00

A hair enhancement system gives your client a feeling of freedom. They are very light, cool and very breathable. They are the ultimate in comfort. They also are virtually invisible and undetectable to sight and touch. This is the most natural looking way to change your look.

A great advantage to wearing hair enhancement system is they are very versatile and can be worn during all normal activities including working out and swimming, although it is advisable not to get the unit too wet or to sweat in it for the first 24 hours after applying adhesives and tapes.

This will ensure secure application of the piece. We advise that any system used is made with 100% Remy treated Human Hair, which is the highest quality hair available. It is very beautiful and full bodied.

Whether your client is looking for a product that offers a beautiful image change, a solution to excessive hair-loss, thinning hair and hair-loss from alopecia or chemotherapy, a hair enhancement unit is made to the same high standard and are unquestionably superior to the very best of existing products.

Myth

• That these new systems can replace your own hair and make your hair look as though it is growing out of your scalp all over no matter which direction you style or comb it
• That these systems can be worn for very long periods of time with just a bit of glue around the edges
• That you can thread your own hair through these systems
• That you can weave a lace of hair all over your own head to get a seamless look
• That you can wear a system continueously for 6 months without any maintainence
• European girls cannot wear hair enhancement systems

Facts

What is hair enhancement system?

A hair enhancement system is made out of French Lace or Swiss Lace and is virtually undetectable to the naked eye when placed against the skin. This is most definitely the case of a quality handmade hair enhancement system. (The hair is knotted into the lace and appears to grow from the scalp offering a natural appearance. Only a hair enhancement system can be trusted to maintain the illusion of growing hair and it’s the preferred choice of celebrities, actors, and people in media.

There’s more to adding Hair

What is a hair enhancement system made from?

All hair enhancement system are made with 100% Indian Remy or Asian Remy human hair. The “lace ” portion of the system allows recession on the scalp for an all natural hair line as if the hair were growing directly from the scalp. The various types of cap bases include – French Lace, Swiss Lace, French Lace + Ear to Ear Stretch, and French Lace with Thin Skin Nape. The system are made with 100% Cuticle hair and each hair is individually hand-tied for allowing for a tangle free hair styling solution.

• Indian Remy or Asian Remy hair
• French or Swiss Hair enhancement system
• Stretch lace and or/Thin Skin at the rear
• Hand Tied All Hair enhancement system
• Free Style Part – Hair can be parted anywhere within hair enhancement systemand worn in low or high ponytail.

French Lace

French lace is a strong material used at the front edge of a hairpiece in combination with bleached knots to give and extremely undetectable look. The knots are not hidden by lace, but using lighter knots creates the illusion of growing hair. French lace is less fragile than Swiss lace and with care could last a long time.

Swiss Lace

Swiss Lace is more fragile than French lace but strong enough if handled carefully. It is the most undetectable but also very delicate. Swiss lace needs to be handled with care and is not recommended for first time users to lace front wigs.

French Lace + Thin Skin

French Lace + Thins Skin Nape is a very thin, clear coat of polyurethane over a clear silk base that allows for easy application and removal. This will allow a client a secure fit on the back of the head and scalp without the application of glue. It still appears extremely natural and is very flexible.

100% Human Hair Lace Systems

100% Human Hair Hair enhancement system
The benefits of human hair hair enhancement system are that they can and should be treated exactly as your own hair. Human hair can be coloured, permed, or hair can be curled or straightened with a curling iron or electric straighteners. Heat is not a problem with human hair. The hair needs the same treatment and care as growth hair, when you purchase the wig you must consider it as your own.

Why buy Remy treated Hair (cuticle hair)?

Remy treated Hair is truly superior human. The Cuticle are all kept in the same direction and is just like nature intended it to be. Texture is silky soft with subtle waves. Cuticle hair is created by careful processing which keeps the cuticle layer of the hair in place and in the same direction. The result is a superior hair item that colours beautifully- it has the highlights and natural shading just like your own hair.

Humaine Hair

This is the new breed of hair that is made for synthetic that is heat tolerant. The more expensive the Humaine hair the more natural it looks. In some ways it is much better because it holds it style, it does not require constant washing and grooming, does not require any hairsprays and can be kept in very good condition and style for a fraction of the cost and time.

About the training course

This is a really comprehensive course with both theory and practical covered over 3 days and working on a live model.

You can get a copy of the prospectus from the website http://www.hairextensionstraining.academy

available from amazon.com

Why buying a Franchise business makes smarter business sence

Why buying a Franchise business makes smarter business sense

Hoping to be your own boss? OneRick Grossman’s book Franchise Bible and franchise expert outlines the plus side of buying a franchise

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchise organisations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model. These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.

Collaboration

The franchise organisation model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organisation through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organisations have suffered because they lost sight of this reality during the fast growth stages.

The explosive growth that many franchises experience is referred to as “hockey stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organisation that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

Disclaimer: Rick Grossman’s Franchise exerts  inside this blog are by no means an endorsement of any particular franchise.

Need a Hair Makeover Franchise Info Brochure 2018