Category Archives: tourism

Four Top Tips to Improve Your Hair and Beauty SEO

Have you been wondering how to Increase your website or facebook page link Popularity?

Article by Diane Shawe

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need especially as everyone has instant access via their mobile phones. This is why it is imperative to spend some time on improving your website link popularity.  

Just recall how you felt when you last tried to Google something and it didn’t come up instantly! If the customers do not find your website, you have no possibilities of making any additional sales or getting new customers. 

Most hair and beauty businesses think it is not important to spend some time doing this,  some even think it’s complicated or that they have to spend lots of money to pay someone else to do it.

The truth is they are either scared to investigate or just plain lazy.

HOW TO GET STARTED

Just ask Google you will be surprised at the amount of free  online step by step help that’s out there. You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

It is not important to be ranked on Google’s global number one page, what is important to a small business is to be found on page one locally and in the specific category that the visitor is searching for. Most people SMS including yourself tie the phrase ‘nearest me when using their mobile phone to search.

SATURATION LINKING

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them! 

QUALITY OF OTHER SITES

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

1. WHICH DIRECTORY

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project, Yahoo or Google. If your site is business-related, you will want to be listed on Google Business, and despite the fact that it is free,

it will be time well spent. You will be required f2fgo verify your business. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Remy Human hair extensions from an specialist farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Finest Hair Extension” category. You will not only associate yourself with culture and quality, but you will be listed in a national category. 

2 LOCATING OTHER QUALITY DIRECTORIES

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. 

You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Hair Extensions distribution site example. Linking up to a site that is a hair extension specialist in applying hair extensions would be helpful to your visitors, and the chances of that site wanting to link up to your site are also greater. 

By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

3 DOING YOUR RESEARCH

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. 

Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

4 WOOING A PROSPECT

When you decide you have found a good prospect, you must set out to woo them. 

1. First thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. 

2. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

3. Be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasise that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. 

Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! 

4. Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. 

Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. 

The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

CHECKING YOUR RANKING

Set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the Labour-intensive quality of improving your link popularity, which is why search engines regard it with such importance especially as nearly all searches are performed by mobile phones today. 

By the way – make sure you have a beautiful, streamlined

Mobile friendly website and if possible a link to a downloadable app or you will never persuade anyone to link up to you.

Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity and regional stardom!

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

77 Questions to avoid business failure by Diane Shawe with Exclusive Bonus

Get your exclusive copy today and save £3.00

Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Why strategies for modernising corporate learning should focus on outcomes

there's never been a better time to start a short coureTHE SPEED OF CHANGE IN MODERN BUSINESS DEMANDS A NEW APPROACH TO SUPPORTING LEARNING AND PERFORMANCE AT THE POINT OF NEED.

article by Diane Shawe M.Ed

“THE IMPORTANCE AND EVIDENCE -BASED APPROACH TO
LEARNING USING MOBILE TECHNOLOGY IS INFLUENCING HOW INVESTMENT IN CONTINUED PROFESSIONAL DEVELOPMENT OF A WORKFORCE IS ACHIEVED”

New market opportunities open and close at blinding speed, new competitors emerge overnight, product lifecycles are getting shorter, and customers are more knowledgeable and sophisticated. This fast-changing environment has led to requirement to change learning and training. However more often than not, the task of aligning the learning organisation to the business can be challenging and the perception of how the business views the learning organisation in terms of aligning to strategic initiatives is different to how the learning organisation perceives itself.

Downsizing has resulted in a mass drainage and outflow of skills as employees or contractors are let go. To ensure that an organisation can compete globally and remains at par with the technological changes in the global market committing to the investment of on-going skill training is often viewed as a potential unnecessary incision into the bottom line
Start a short course to grow

Corporates, enterprises and charities all wish to run their operations at the minimum costs allowed. We all recognise that in today’s environment, business moves faster than ever. Most organisations now recognise the importance of developing a strategic approach to learning and harnessing the internal skills of their teams. Moving away from more tactical based activities associated with training such as measuring skills-based behaviours, to focusing on acquisition of knowledge and learning transfer that result in individual and organisational performance improvements.

With the explosion of mobile technology, organisations need to take advantage of the benefits, scalability, and viability of using mobile e-learning, using smart phones, tablets, and notepads that offer a blended solution.

E-learning has the potential to fully integrate the benefits of personal freedom with connectivity (belonging to a purposeful group of learners). From an educational perspective the “e” in e-learning stands for more than electronic; it can also stand for extending and enhancing the learning experience.

Fulfilling the buyers requirements

Corporate strategy for modernising learning free report by Diane ShaweThe four pillars that go to underpin the buyer’s requirements and therefore still define the industry offerings are centred on the following: • Compliance and accreditation

  • Scalable and flexible whilst achieving a real reduction in Cost
  • Improving, tracking and measuring Learners’ performance
  • Real time management, alignment and communication to support on-going changes.
  • The ability to track and report learner performance remains uppermost in many procurers’ minds.

Isaac Asimov’s quote is now more urgent and relevant if corporates are to gain a lean and competitive advantage with a progressive highly skilled workforce for the 21st century.

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

Why strategies for modernising corporate learning should focus on outcomes rather than input by Diane Shawe M.Ed

Grants for further Education and Short courses

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses

Loads of grants and bursaries go unclaimed each year in the UK, so we’ve created this guide so you can bag the cash you’re entitled to.

Further education loans for mature students in England

If you’re 24 or over, you can apply for a 24+ Advanced Learning Loan to help with college or training tuition costs in England.

You’ll need to be studying a Level 3 or 4 course – these include A-levels, Access to Higher Education Diplomas and many apprenticeships You can take a loan for each A-level, but you can’t take them all at once. You must also have lived anywhere in the UK for the last three years.

There’s no credit check to get the loan, and it doesn’t depend on your household income. How much you get depends on what you’re studying and what your college charges in tuition fees. The minimum loan is £300. The loan will be paid directly to the college.

There’s also a 24+ Advanced Learning Loans Bursary Fund, which you can apply to if you need learning help, or to cover childcare or residential costs.

If you’re studying an Access to Higher Education diploma, then go on to complete a higher education course, your 24+ Advanced Learning Loan is written off.

You start paying the loan back when you earn £21,000 a year or more. Interest is charged at RPI+3% while you’re studying, then at RPI.

Who can apply? Anyone over the age of 24 studying a Level 3 or 4 course.
What’s the maximum award? £300 upwards. What does it cover? Tuition fees/training costs.

Free short courses

Fee-free tuition for Scottish students

If you live in Scotland and decide to study at a university in Scotland, you won’t have to pay anything towards tuition fees, you’ll be guaranteed to get a maintenance loan and may be eligible for a bursary. But if you live in England, Wales or Northern Ireland, you’ll still have to pay up to £9,000 a year to study in Scotland.

The Student Awards Agency for Scotland (SAAS) offers the Young Students’ Bursary, which covers day-to-day living costs if your family’s household income is less than £34,000 a year. Those on an income of less than £17,000 will get the full bursary of £1,750.

Anyone who applies through SAAS will be eligible for a loan of at least £4,750 if their household income is £34,000 or above, while others will receive £5,750.

There’s also an Independent Students’ Bursary and student loan for those who are 25 or over, are married or living with a partner, or responsible for a child. Here, you’ll get a bursary of £750 if your household income is under £17,000.

Loans work in the same way for mature students – you’ll get at least £4,750 if your household income is over £34,000, while those with an income under £17,000 can borrow up to £6,750.

Who can apply? Loans: Everyone. Bursary: Households earning under £34,000 a year.
What’s the maximum award? £300 upwards. What does it cover? Living or studying costs.

Why Study With Us Unemployed PosterIndividual Learning Accounts for Scottish adults

If you live in Scotland and earn less than £22,000 a year, you could get some funding from ILA Scotland.

This provides a grant of £200 towards the cost of learning something new at any approved provider, including learning centres, colleges, universities and private training companies.

Who can apply? Adults in Scotland. What’s the maximum award? £200. What does it cover? Learning costs.

Discretionary Learner Support

You can apply for Discretionary Learner Support from your education provider if you’re 19 or over, studying for a further education course, and facing financial hardship. This money can go towards childcare, accommodation, travel or course materials & equipment.

Your school or college decides how much you’ll get, and which scheme you’ll be put on, ie it could be a direct payment (you don’t have to pay it back), a loan, or paid directly to your landlord.

Who can apply? Anyone over 19. How much can you get? Varies. What does it cover? Any costs associated with studying

Care to Learn

There is help for those who have to bear the cost of course fees and childcare through the Government’s Care to Learn scheme. You must be 20 years or over at the start of your course to be eligible for the scheme, and be the main carer for your child. This is not suitable for those studying a higher education course at university.

The sum covers childcare, deposit and registration fees, travel costs for taking your child to the provider, and keeping your childcare place over the holidays. Childcare providers must be registered with Ofsted.

Payments of £160 per child per week (£175 if you live in London) will stop if you stop studying, you finish the course, or your child stops attending childcare.

Who can apply? Aged 20 or over, studying publicly-funded course in England. How much can you get? £160 or £175 per child per week. What does it cover? Childcare costs.

Professional and Career Development Loans

If you think grants and loans are only for university students, think again. These loans are offered at a reduced interest rate, which the Government pays while you’re studying, and are there to help those who want to top up their training.

To be eligible, you need to be over 18 and must have been living in anywhere in the UK for at least three years before the start of your course. Your course must last two years, or up to three years with a year of work experience.

The snag is that the course must be provided by an organisation on the Professional Career and Development Loan Register, so you’ll need to check.

Be careful of imposters – only Barclays and Co-op currently offer these loans. For more information, take a look at our Career Development Loans guide.

Who can apply? Anyone over 18. How much can you get? Between £300 and £10,000. What does it cover? Any tuition costs associated with developing your career.

Mobile Learning, Mobile Earning

Mobile Learning, Mobile Earning

Local council grants

Your local council may offer grants to advance your education. As councils can assign funding to different areas, search for local training providers using the Gov.uk website.

Quick Stats: Who can apply? Varies. What’s the maximum award? Varies. What does it cover? Depends on the type of grant available.

Setting up your own business

Over 50 and interested in setting up your own business?

The Prince’s Initiative, a charity that supports people who are out of work or facing redundancy, offers a Preparing to Run Your Own Business Course for the over-50s. It’s free but requires an £80 deposit, reduced to £25 if you’re claiming an employment-related benefit, which is refunded when you’ve finished the course.

The course runs all over the UK and includes areas such as marketing and finance. For more information, or to book a place, see the Prime website or call 0845 862 2023.

Who can apply? Over-50s. What’s the maximum award? N/A. What does it cover? 6-7 week course with 3 training days and coursework.

Want to improve your maths and English skills?

A simple maths equationIf you’ve ever wanted to improve your maths and English skills, virtually every college in the country offers free courses to help you from basic literacy and numeracy up to GCSE level. Check on the National Careers Service website or call 0800 100 900 for classes in your area.

Try this online quiz from Move On and the BBC SkillsWise site to see if you could improve your skills.

Who can apply? Anyone What’s the maximum award? n/a What does it cover? Free daytime and evening classes in maths and English (reading, writing)

 

Diane Shawe launches online mentoring call preparation form for business startups

mentoring by diane shaweDiane Shawe’s passion for turning dreams into realities has been launching her clients beyond their limitations and into the lives they truly deserve since 2003.

She provides the benefits of mentoring through a number of career planning workshops and online mentor programs globally accredited by IAO

Because we are all busy people, once again Diane believes that technology can help bring about a better lever of convenience and speed to getting constructive assistance.  You can visit www.get.mentoring.dianeshawe.info to start the process or you can click here to complete your Call preparation and request form.

Since establishing her business through AVPT Diane has been committed to offering the benefits of mentoring to individuals and organisations and helping them overcome the range of challenges they face. By continually adding to her vast scope of knowledge, qualifications and experience her clients have been able to enjoy the workable tools she offers that lead to their desired personal and professional success.

Get mentoring with diane shawe business start up loans
Whether you’re looking to add structure to your career planning, provide your workers with professional training in areas such as conflict resolution, time management, and leadership skills you’ll appreciate the confidential, professional and friendly way all her materials are delivered. Diane’s holistic approach to making a positive difference has seen her broadening her scope of influence while giving back to philanthropic organisations such as the Kensington Chelsea and Business Club, Pink Shoe and Nexters.

Diane’s membership to some of the more prestigious bodies such as the Institute of Directors, Chartered Management Institute, Solicitors Regulation Authority and International Accreditation Organisation offers you the utmost peace of mind. As they’re member regulated by lawyers, CEOs and directors both in the private and public sectors you can rest assured that you’ll be enjoying approaches that have been proven to bring about success.

Over the year Diane has been passionate about supporting individuals around the world to become independant.

She is now proud to show you all how she have been able to support all types of people around the world via Kiva to help start or expand their business.

I have now supported over 96 loans in 37 countries and you can see them all by clicking here.

View copy Diane Shawe Draft-Mentoring-Contract

Innovation is alive and kicking as FSB 2014 London Business Awards announced

Express training courses diane shawe finalist

Express training courses diane shawe finalist

Innovation is alive and kicking in London, according to the organisers of this year’s FSB London Business Awards, who have just announced the finalists.

The shortlist includes Express training courses who provides soft skills courses to people looking to get a job, get a promotion or start a business by them training on their mobile devices.  Rockflower Ltd, who sell fresh flowers from kiosks and vending machines, Mum2mum market Ltd where mums sell nearly new baby and children’s clothes to other mothers and Cyclehoop, award-winning designers and architects who are changing the face of indoor and outdoor cycle parking.

Steve Warwick, London regional chairman of the FSB (Federation of Small Businesses) said: “The four businesses we’ve picked out here are just the tip of the London innovation iceberg. We’ve been blown away by the ingenuity and innovation shown by this year’s finalists.

“Yet again London’s small businesses have shown that they are leading the way in finding new markets and providing services and products that customers didn’t even know they wanted! We’re all looking forward to the awards final, which is set to be a celebration of London business success.”

The overall winner as well as the category winners will be announced at the final at the plush Hotel Pullman London St Pancras, on Saturday, July 19, 2014.

The full shortlist is:

Busisess Innovation Award

Geeks Ltd

Express Training Courses (AVPT Ltd

Mum2mum market Ltd

Orange Money Ltd

MarketInvoice

Best New Business

Advantage Business Partnerships Ltd

GATE8 Luggage

IDEX Consulting (London) LLP

My TutorWeb

Rockflower Ltd

Service Excellence

Cafe Buzz

Edward James London Aveda Salon & Spa

FM Cosmetics UK Ltd

MSH Wellbeing

RIG Locums Limited

Training and Development

Myers & Co Accountants Limited

RIG Locums Limited

Edward James London Aveda Salon & Spa

Optimity Limited

Gina Conway Aveda Lifestyle Salons and Spas

Young Person of the Year

Daryl Woodhouse, Advantage Business Partnerships Ltd

Kerry Cannadine, Chic Dreams

Louise Clarke, Dot Net Solutions

Katie Newman, Havering Beauty Academy

Shubber Raja, Medilink Consulting Limited

Enterprising Business

GeoLytix

Cyclehoop Ltd

Promo2u

Wildwash

Medilink Consulting Limited

Merton Council

Geeks Ltd

Cannizaro House

Flying Fantastic

MaByLand

Mum2mum market Ltd

Enfield Business of the Year

Love Your DoorStep Ltd

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Why employers and training organisations need to take heed of this global trend

Diane Shawe CEO AVPT

Diane Shawe CEO

The Changing face of Skills and Training

article by Diane Shawe M.Ed CEO

In a report conducted by Kelly Global Workforce Index in 2013 over 120,000 respondents from 31 countries across the Americas, EMEA an APAC regions where asked several questions about Skills and Training.

When asked to identify the main motivation for earning new skills or undertaking training, the largest share of employees 57% cited the opportunity for promotion with their current employer. A further 47% cited the opportunity to work in another organisation, and 42% planned to enter a new field of work.

Globally, 60% of worker are either actively seeking further education or training (23%) or considering it (37%).  The APAC region stands out as a skilling hotspot, with 69% of those surveyed either considered or seeking further training for a new field.

Across the globe, there are markedly different approaches to the notion of additional training and professional development. The highest rates of planned upskilling are predominantly in developing economies, while the lowest rates tend to be in some of the most prosperous nations.

Russia heads the list for training intensity, with an astonishing 92% planning some form of training. Also high on the list are Thailand, Mexico, Brazil, Indonesia, Puerto Rico and Malaysia.

Surprisingly the lowest rates of planned training are in France, Luxembourg, the US and Switzerland.

Among professional and technical employees, those most likely to be actively seeking to upgrade their skills are in Math, Engineering and IT, while the least likely are in Science, Health Care and Education.

Investing in Training that Works

For training to be meaningful it needs to be relevant and practical – not “training for training sake”.

When asked to identify the mot desirable means of furhering their skills, the overwhelming preference was for on-the-job experience and training, identified by 70% of respondents, significantly ahead of the next hightest ranked “continued education and training” cited by 58%

Building a durable Skills base

The last two decades have radically altered the way skill are acquired and developed. Skill are no longer “front-end loaded” onto a career. Rather they are increasingly embedded as part of lifelong learning and development.

The upgrading and renewal of skills plays a critical role in personal and professional development. It also has a vital role in broader workforce development, which is the cornerstone of organisational efficiency and productivity.

All skills have a finite life, and in industries subject to high rates of technological change and innovation, the lifespan of skills is becoming shorter. Increasingly, new skills will need to be learned and deployed throughout a working life.

It is clear that decisions about training and professional development are now an integral part of the employment equation, and have an important bearing on employee moral, performance and retention.

What Employers can do

  • Consider opportunities for training and personal development.
  • Help to build a culture of continuous learning so that employees are encouraged to develop and use new skills
  • Encourage employees to think about career plans and the type of skills and training they need to stay equipped.
  • Consider training as a key element in employee attraction and retention.
  • Champion individuals who have devoted time to upskilling so they can become ambassadors for an organisation.

The landscape has changed

The scale and duration of the downturn has forced may employees to look afresh at the whole area of training and professional development – one that was previously guided by employers.  Employees now recognise that they cannot solely rely on an employer to direct in this important element of their lives.

A new generation of workers is taking on much greater responsibility for their training and professional development, including the way it is provided and funded.

The global economic shock-waves have unleashed a new orthodoxy and a unforeseen outcomes has a new generation of employees are more independent, globally focused and adaptive.  The new challenges for global employers is to understand why the landscape has changed and prudently look beyond the present and where the best skilled workforce will be and what work will look like in 10 or 15 years.

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses

 

How Blended Education Makes Learning Process More Efficient

Photo courtesy of Guilia Frsythe

Photo courtesy of Guilia Frsythe

As internet connectivity and smart devices become every human being’s daily companion, with 1.75 billion users worldwide as eMarketer reported, more and more academic institutions are now leveraging the power of technology to re-invent the traditional classroom learning model.

The 2013’s United States Education & Workforce Committee study said that 31 states are now offering full-time eLearning tools to almost 275,000 K-12 students and 70% of all US school districts are now integrating blended learning (BL) programs in their curriculum.

One of the biggest trends in the academy, BL is a teaching approach that combines face-to-face learning through online-based instructions/activities. To facilitate, students are allowed to use their smart devices to do research, work on activities, complete their assignments, seek consultations, and consume digital learning resources in or outside the campus. But, how can this teaching methodology make learning efficient? Read on our discussion below as we further elaborate the topic.
Learners Are More Engaged

The infusion of online learning tools and traditional classroom lectures expands the learning resources being offered to the students. Apart from textbooks, teachers can pull out relevant video materials online and project it in front of their students to explain the topics further. Educators can also showcase online slideshows and interactive web applications to further strengthen their class discussions.

With BL, the possibilities of getting a reliable learning resource are endless. With the advent of video conferencing, students and teachers can go beyond the four corners the classroom. For instance, in foreign language topics, this innovative tech solution can be maximized in arranging live language lessons from native speakers worldwide. It can also be utilized when facilitating lectures on different cultures worldwide.
Students are safely browsing

The common concern with this learning strategy is that students are widely open to various content online, such as social media and online games that are deemed to be distracting in class. However, with the latest mobile technology today, we are now presented with devices that can block or curate content specifically for students only. One of the biggest brands Apple launched its own Kid’s App Store where students can only access curated educational apps and games. The latest Samsung smartphones, including the Galaxy S5, are also equipped with Kids Mode that let’s one set some parental control on the device, as featured on this source. As for Nokia’s Lumia range of Windows Phone devices, Microsoft also designed a special feature called Kid’s Corner which allows parents to choose the kind of apps and digital content they can only view and access. These innovations minimize the apprehensions that most parents and traditional educators have towards smart devices.

Teachers Can Access and Create Various Educational Content

Since the Bring Your Own Device (BYOD) policy is a part of this learning strategy, educators are given the opportunity to easily design a variety of content types tailored to their students. Apart from online blogs and Massive Open Online Courses (MOOCs) where professors can access a myriad of educational content (infographics and video lectures), they can also access mobile applications and e-Books to accompany their lectures.

The Academy of Vocational and Professional training are also currently the leaders on online Soft skills courses which are mobile device compliant, globally accredited and accessible 24/7

Since mobile devices nowadays are equipped with media creation tools, teachers can even create or design their own content to accompany their discussion. For instance, with many of the apple and android tablets,  are empowered to create slide shows with engaging music. The free movie making tool can also help them create video presentations combining photograph, audio, and text element.  It’s worth checking out the Samsung and iPad apps.
Makes Students More Engaged

Timothy HuneyCutt of National Math + Science Initiative pointed out that when “technology is integrated into school lessons, learners are more likely to be interested in, focused on, and excited about the subjects they are studying.” In subjects that may appear monotonous to selected students (such as Science and Math), teachers can use virtual lessons and one-on-one tutoring to encourage them to learn.
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Students Can Learn At Their Own Pace

Failure to digest the educator’s lecture can lead to students’ discouragement towards learning. With BL, if they fail to understand a particular lecture, they can ask their instructor to give them individualised instruction or learning materials through emails, video-conferencing, and social media channels. Students who are shy to speak out in the class through face-to-face on-campus discussion are also given the opportunity to shine and excel in class through BL.

BL can further enhance students’ learning by integrating technology and online resources to support the traditional face-to-face lectures. As we move to a more digital era, where handsets are now wearable and voice command accessible, we should see more improvements in educational technology in the coming years.

Blog by Jennifer Birch

Blog by Jennifer Birch

About the Author

As an EdTech advocate, Jennifer Birch believes in the power of Blended Learning. For her, the infusion of online learning tools and traditional classroom expands the learning resources being offered to the students. Connect with Jenni via Google +.