Category Archives: training courses

10 Costly Hair Extensions Mistakes by Diane Shawe

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

Diane Shawe Author of ‘Getting Started in the Hair Extension Business’ and ‘How Hair Extensions are Sourced, Graded and Treated’ introduces the top 10 costly mistakes new and experienced clients make with their hair extensions.

1. Buying advertised premium Hair Extensions Cheaply

There is nothing wrong with cheap hair extensions but, when someone is marketing grade AAA virgin Brazilian double drawn human hair 18inches for £15 or £23 a bundle what sounds to Good to be true is often untrue.

If you do decide to buy this type of hair my advice is that they are only meant to be worn for fun or a couple of times.

Often cheap hair extensions are produced from mixed fibers and can look very glossy and healthy. If Worn excessively or worn to bed they will frizz and become matted.

All the other issues mentioned below would also be related.

So if you want your hair tho look like your favourite celebrity remember they are paying the going rates for the best.

2. Using Hair spray

Most hair extensions are processed abroad. In line with exporting regulations they have to be sprayed and sealed with an insect repellent so that insects cannot cross borders or the hair become infested by lice. Some hair extensions could be in packaging several months or a couple of years!

They are also subjected tho high pressure treatments such as colouring, perming and straightening. They then have tho be rehydrated and often gloss sealed to look enriching so you will buy and war them.

Hairspray from a can destroys all this. If you want to use a spray use pump action instead.

3. Leaving hair loose in bed

I advise all my clients to tie up their hair extensions at need time. Why?

To keep them from getting dried out from moisture from constantly being rubbed against the pillows.

To stop them becoming matted which would result in stressful brushing which causes premature loosening.

4. Wrong Brush

If your new tho hair extensions the brutish you choose to use will determine how your hair extensions look and are maintained.

The roots of your hair and the top of your hair extensions needed to be kept free from tangles short that the hair moves freely and naturally

You need to be able to brush your hair through so as to keep it tangle free workout tugging or causing pre mature loosening

The right brush will also help to make your hair look healtier and shiny.

5. Washing everyday

Hair Extensions do not produce their own oils, you have yup supplement and hydrate them yourself.

Washing them everyday will result in pre mature loosening as the water weighs them down and the oils in the shampoo makes them slide down with the weight of the water.

I know the objective is to probably wash your own greasy hair but it is best you separate the top of your own hair and wash that each day or use a reputable dry shampoo.

It is best to only wash your semi permanent hair extensions once a week to get the longest wear out of them.

6. Dehydration

Hair extensions will become dry and brittle and matt even more when they are dehydrated.

Central heating, air conditioned and being under electric lighting everyday and point 5 contributes to the drying out of hair extensions.

I recommend using a none oil based daily leave in conditioner. Spray from the roots through to the end every morning and before going to bed.

On the topic of Itchy scalp

People with normal to dry scalps will experience itching when wearing hair extensions because the hair extensions are absorbing what little moisture you have on your scalp so its making your scalp even more dry. Its important to spray the leave in conditioner onto your scalp.

With regards to clipins read my article about clipin.

7. Changing hair Extensions colour

In my professional opinion there should be no need to colour hair extensions because most of the popular colours are in distribution.

However as 90% of hair extensions come from Asia were all natural hair colour is black the only hair I will personally work with is 100% natural virgin hair.

If you are not experienced in knowing the difference between blended hair, human hair and virgin hair don’t attempt to re-colour it could be an expensive mistake.

8. Not preparing for holiday

OMG the amount of disaster stories I have heard with regards to this subject matter. Customers spend hundreds on lovely hair prior to flying out on that dream holiday only to end up with a partner or friend cutting it out. This is a big subject and the best I can do is recommend you download my care brochure by clicking here.

9. Oil based products

When you pour oil into water it floats, oil coats things, only the ingredient it is carrying penetrates. So when you put too much oil on your hair extensions it weighs them down, it sticks to your hair and attract the invisible particles to stick to your hair (the bits you see under a purple ultralight)

Try to use none oil based products, try not to commit murder by serums on your hair extensions.

10. Going to bed with wet hair

Why would you want to go to bed with your hair wet? Why would you be washing your hair that late anyway, why not in the morning? It makes no sense! Rant over… Just don’t do it! Matting, Tugging, Loss of hair so extensions look thinner, pre mature loosening I think you get the message.

Other articles you might find interesting

10 Signs You Need a Hair Makeover
https://www.all-about-hair-extensions.com/single-post/2017/12/19/10-Signs-You-Need-a-Hair-Makeover

Checkout our Face Shape Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

More info on Clipin hair Extensions

https://academyexpresscourses.com/2015/07/08/clip-in-hair-extensions-can-cause-traction-alopecia-if-worn-for-over-5-hours-a-day/

IQ scores are falling -It’s not that dumb people are having more kids than smart people

IQ scores are falling and have been for decades, new study finds

Guest Blogger: Rory Smith, CNN

IQ scores have been steadily falling for the past few decades, and environmental factors are to blame, a new study says.

The research suggests that genes aren’t what’s driving the decline in IQ scores, according to the study, published Monday.
Norwegian researchers analysed the IQ scores of Norwegian men born between 1962 and 1

991 and found that scores increased by almost 3 percentage points each decade for those born between 1962 to 1975 — but then saw a steady decline among those born after 1975.

Similar studies in Denmark, Britain, France, the Netherlands, Finland and Estonia have demonstrated a similar downward trend in IQ scores, said Ole Rogeberg, a senior research fellow at the Ragnar Frisch Center for Economic Research in Norway and co-author of the new study.

“The causes in IQ increases over time and now the decline is due to environmental factors,” said Rogeburg, who believes the change is not due to genetics.
“It’s not that dumb people are having more kids than smart people, to put it crudely. It’s something to do with the environment, because we’re seeing the same differences within families,” he said.

These environmental factors could include changes in the education system and media environment, nutrition, reading less and being online more, Rogeberg said.

The earlier rise in IQ scores follows the “Flynn effect,” a term for the long-term increase in intelligence levels that occurred during the 21st century, arguably the result of better access to education, according to Stuart Ritchie, a postdoctoral fellow in cognitive ageing at the University of Edinburgh whose research explores IQ scores and intelligence and who was not involved in the new study.

Researchers have long preferred to use genes to explain variations in intelligence over environmental factors. However, the new study turns this thinking on its head.

Intelligence is heritable, and for a long time, researchers assumed that people with high IQ scores would have kids who also scored above average. Moreover, it was thought that people with lower scores would have more kids than people with high IQ scores, which would contribute to a decline in IQ scores over time and a “dumbing down” of the general population, according to Rogeberg.

Anyone who has seen the film “Idiocracy” might already be familiar with these ideas. In the scientific community, the idea of unintelligent parents having more kids and dumbing-down the population is known as the dysgenic fertility theory, according to Ritchie.

The study looked at the IQ scores of brothers who were born in different years. Researchers found that, instead of being similar as suggested by a genetic explanation, IQ scores often differed significantly between the siblings.

“The main exciting finding isn’t that there was a decline in IQ,” Ritchie said. “The interesting thing about this paper is that they were able to show a difference in IQ scores within the same families.”

The study not only showed IQ variance between children the same parents, but because the authors had the IQ scores of various parents, it demonstrated that parents with higher IQs tended to have more kids, ruling out the dysgenic fertility theory as a driver of falling IQ scores and highlighting the role of environmental factors instead.

What specific environmental factors cause changes in intelligence remains relatively unexplored.

Access to education is currently the most conclusive factor explaining disparities in intelligence, according to Ritchie. In a separate study that has not been released, he and his colleagues looked at existing research in an effort to demonstrate that staying in school longer directly equates to higher IQ scores.

But more research is needed to better understand other environmental factors thought to be linked to intelligence. Robin Morris, a professor of psychology at Kings College in London who was not involved in Ritchie’s research, suggests that traditional measures of intelligence, such as the IQ test, might be outmoded in today’s fast-paced world of constant technological change.

Morris states that “we need to recognise that as time changes and people are exposed to different intellectual experiences, such as changes in the use of technology, for example social media, the way intelligence is expressed also changes. Educational methods need to adapt to such changes,” Morris said.

Diane Shawe author of ‘Is Adult Education Broken” goes on to state in her publication that “No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

In her thought provoking book she explains that we are living in a new economy—powered by technology, fueled by information, and driven by knowledge which increasingly is increasingly becoming automated. We are entering the new century with opportunity on our side with huge problems that require new thinking.

How can we make the new economic age enhance, rather than diminish, our quality of learning?

How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

Inside her publication she explores

: Failure to find a fomular to develop teachers convergent and divergent facilitatingskills

: failure to consider cultural relevance

: failure to develop enterprising and entrepreneurial skills

: failure to prepare students about taking personal responsibility

: failure to encourage international engagement

:failure to manage growth of academic misconduct

Download your copy today https://www.amazon.co.uk/dp/B07BWBMGFM/

Finally a frightening statistic:

“If unemployment formed a country it would be the 5th largest in the world” Isaac Asimov

Destiny’s Child reunited and you won’t believe what they looked like!

Destiny’s Child reunited Saturday night for a performance at the Stellar Gospel Music Awards!

Yes, yes, yes: Beyoncé and Kelly Rowland joined former groupmate Michelle Williams at the Las Vegas event to sing Michelle’s song “Say Yes.” Awesome in and of itself, but the trio made it even better by dressing in their signature “same but different” outfits, with variations of white jackets and jeans.

This was the first time the ladies performed together since 2012, when they joined Beyoncé for a medley of “Bootylicious,” “Independent Women Part 1” and “Single Ladies” during Bey’s Super Bowl halftime show.

Starting A Private Tutoring Business – The Skills Needed By A Private Tutor

Current Demand For Private Tuition In The UK

We can reassure you that the demand for private tuition across the board is increasing, and is required throughout the year.

Whilst the market is flooded with tutors supporting students in English, Maths and some STEM subjects, it is increasingly obvious that a lot of children are suffering because they do not have the much needed Social Skills to help them  with communication, problem-solving, decision making, self-management, and peer relations abilities that allow one to initiate and maintain positive social relationships with others.

Deficits or excesses in social behavior interfere with learning, teaching, and the classroom’s orchestration and climate. Social competence is linked to peer acceptance, teacher acceptance, inclusion success, and post school success.

As we see the rise in school exclusions, there are many reasons suited for the rise in the UK. So now a more structured approach needs tho be taken to assist a wide crosses section of children experiencing problems outside of the curricula which in turn impacts there relationship with each other, their teachers, parents and the wider community.

Whilst the demand throughout the academic year for private tuition varies per subject and level, factors to consider are do you want to provide tutoring throughout the year, number of subjects and levels you tutor, if you are wishing to travel and how far you are prepared to travel if at all.

Starting A Private Tutoring Business – The Skills Needed By A Private Tutor

If you are interested in becoming a private tutor, you may wish to consider the following skills before setting up a private tuition service :-

Ability To Communicate & Help The Students Understanding
The key approach of private tuition is to improve the understanding of the student. An essential skill for a home tutor is that they are able to help the student grasp and fully understand any area of subject weakness by good communication. Whilst at the same time engaging the student’s interest and making the tutoring session fun will enhance their learning.

Ability To Listen
One of the major factors of one to one private tutoring is to tailor and deliver your lessons so that the student can understand areas of subject difficulty. For the student to improve, they must understand. Flexibility is the key. Just because you use a successful set protocol of how you tailor your tuition lessons for several of your students, does not mean this will work every time. Therefore if the student has difficulty in grasping certain areas of their syllabus, listen to their feedback and from this devise alternative ways of how you will tailor your tutoring for that particular student.

Good Grasp Of Your Subject Area
We would recommend that you only offer home lessons for the subjects that you are familiar with and enjoy and are passionate about. As a rule, the subjects that you enjoy, understand and feel most enthusiastic about are the ones which you will excel in at tutoring. Therefore you will have most success in improving the student’s grades and confidence.

Communication With All Age Groups – Especially Children and Teenagers
Most academic personal tutors provide private tuition for children or young adults. However if you specialise in tutoring students for GCSE upwards, you will be tutoring teenagers, young adults and possibly mature students. Therefore you will need to feel confident at communicating with all age groups. Even if you are only providing private tuition for primary or secondary level children, remember that you will often come into contact with and give feedback to their guardians or parents.

Good Command of The English Language and Literacy
That saying, a child whos first language is not English might benefit from a similar language tutor who might be able to get the point across much clearer until the students English improves.

Good Time Management & Self Motivation
As a freelance tutor, like any self employed profession, you will not have a clocking in machine! When you work for yourself you need to be self motivated and it is essential that you use your time effectively. Most students require tuition in the early evening on weekdays or at weekends. Keep these times free for tuition and carry out your admin such as filing, accounting etc at other times of the day or week. If you do not plan your time wisely, this may result in less time that you have available for one to one tuition and your private tuition business will generate less income.

Excellent Organisation Is Paramount
Excellent organisational skills go hand in hand with good time management. As you build up clientele, you will find that you are providing private tuition to several students for different syllabi and possibly several subjects. This can become rather confusing, especially near exam times when you are using similar examination papers for several students. We advise that you keep a record for every student you tutor. This record should include the work that you have covered, any marks received for questions or past examination papers. The reasons for this is it is of benefit when you need to update parents regarding their child’s progress. Another reason for keeping private tuition records per student is that it enables you to plan ahead, so that you can cover all topics that the student struggles with and leave time towards examinations to cover exam papers and examination questions.

How to  Get Started

Request our free Tutors Prospectus Directory to see a list of all the course resources. Each package also includes a tutor manual, this covers the subject in detail and will assist you in delivering a quality and comprehensive course to your students.

How My Teacher Almost Dashed My Dreams Of Writing

wear your pretty shoes well by diane shawe884346925..jpg

When I was 8 years old I remember my teacher Mr Lester ripping up my homework and accusing me of copying the story I wrote for my homework that week. I remember it was a story about being lost in the woods at night, I use to be afraid of the dark back then.

I cried and said I hadn’t copied it, he gave me detention on top of that and called me a liar.

I was so embarrassed and ashamed I never did well in English Literature again just to spite him I thought but really he had squashed my confidence.

16 books later all published on Amazon with my most recent which took 3 years to write and a healthy vibrant blog with over 35k followers which I have been nurturing since 2010

Do you think adults in position of influence realise what they can do to a child?

Never let negative people define who you are or what you want to become.

Coaching is also important and if you want to propel your vision coaching can help you stay laser focused with a strategic plan

Download your copy on #amazon today https://goo.gl/gm9t2U

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Why Black men will be Disproportionately Devastated by Industries drive towards Automation

 Black men and disproportionate employment

Black male graduates in London and throughout the UK are nearly twice as likely to be unemployed as their white counterparts, figures suggest. In 2016 there was an unemployment rate of 18% for black male graduates aged 16 to 24 in the capital.

According to the data from the Office for National Statistics (ONS), the rate for their white counterparts was 10%. A government spokesperson said the employment rate for ethnic minorities was “at a record high”. So if the graduates, the brightest and best are having such a hard time what about the lower skilled or unqualified black men?

But for now lets focus on London. More than 83,000 young men in London are from black and mixed black ethnic groups, making up about one in five of young men in the capital.

Research by the National Audit Office (NAO) has found that along with Pakistani and Bangladeshi women, black men consistently have the lowest employment rates in the UK.

BBC London contacted 50 of London 500 top graduate employers last year across the banking, accounting, medical, legal and retail sectors. Eleven were able to provide data relating to their employment of black men specifically. Those 11 organisations recruited 1,803 graduates in 2016. Of those, 30 were black men.

The NHS leadership academy, for trainee managers, was among those which did not recruit any among its intake of 112 graduates.

Larry Elliott Economics Editor for the Guardian headlined on 4th April 2018 that Workers at risk as robots set to replace 66m jobs, warns OECD he goes on to write:

The west’s leading economic thinktank has warned its members that they are failing to prepare workers for an automation revolution that will leave 66 million people at risk of being replaced by machines in the coming years.

A new report by the Paris-based Organisation for Economic Cooperation and Development found that the most vulnerable – one in seven workers on average across the 32 countries studied – were less likely to be receiving help than those whose jobs were more secure.

The OECD said 14% of jobs in developed countries were highly automatable, while a further 32% of jobs were likely to experience significant changes to the way they were carried out.

Low-skilled people and youth were among those most at risk, according to the report, with the jobs at highest risk tending to be in low-skill sectors such as food preparation, cleaning and labouring. Workers in fully automatable jobs were more than three times less likely to have participated in on-the-job training, over a 12-month period, than workers in non-automatable jobs. Those most at risk were also less likely to participate in formal education or distance learning.

In September 2017 Mr Lammy a Tottenham MP reviewed the BAME people in the criminal justice system and found that in the UK black people who make up just 3% of the UK population make up 12% of the people in prison at a cost to the tax payer of £309m each year.

Whilst the report highlighted failings on the part of police forces, courts and prisons, it was identified that other issues like one parenthood, school exclusions, low income and high unemployment disproportionately affect some ethnic minority groups and have been linked to higher levels of criminality.

Is Adult Education for Graduates BrokenDiane Shawe author of ‘Is Adult Education Broken?’ states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat for all groups, but has always inexplicably affected the BAME groups. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”.

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Isaac Asimov quote sharpens our focus

“If unemployment formed a country it would be the 5th largest in the world”

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

A recently published book by #DianeShaweAuthor ‘Is #Adult #Education Broken’?  explores the main failings in the educational system for an economy powered by #technology, fueled by #information, driven by #knowledge and becoming #automated. What are the lessons to be learnt?

Download a copy from #amazon today Claim you copy now

Here’s the Main Reasons Adult Education is Broken and I’ll Prove It To You

Is Adult Education Broken?

Is Adult Education Broken by Diane Shawe Author (4)

Adult education has become undervalued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.

The more you seem to need help the more you seem to have to pay.

Off course, the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed. But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip-off people”?
I will answer this from my perspective initially and then make further arguments as to why we should be very concerned about this un-policed, unchallenged butchery of the values originally infused into our adult educational system.

Is Adult Education Broken by Diane Shawe Author (2)So if you all but think Adult Education is Broken and all but given up, this book spills the beans on what has gone wrong, what questions need to be addressed and if certain issues are tackled by Government, then there’s Hope,

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into
          account not only the world as it is but the world as it will be.”

So the big Question is – What has happened?

  • Why have these large institutions priced education out of some fundamental principles?
  • Why on the other spectrum are all these free courses flooded the market?
  • How can we make the new economic age enhance, rather than diminish, our quality of learning?
  • How can we make this amazing innovation advance the prospects of all people especially those with or without experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Is Adult Education Broken by Diane Shawe Author (5)
“If unemployment formed a country it would be the 5th largest in the world”

                                                  Isaac Asimov

 
Not enough people are thinking strategically enough in this area.  Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy.

“It is not the strongest or the most intelligent who will survive but those
                                     who can best manage change.”                       Darwin

Throughout the ages, every human society has experienced challenges adjusting to population growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process.

There seems to be a range of systemic failures such as

: failure to find a formula to develop teachers convergent and divergent Is Adult Education Broken by Diane Shawe Author (3)facilitating skills
: failure to consider cultural relevance
: failure to develop enterprising and entrepreneurial skills
: failure to prepare about taking personal responsibility
: failure to provide adequate technology and supporting curriculum
: failure to encourage international engagement
: failure to manage growth of academic misconduct

Diane Shawe Author states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”

With the population dramatically aging and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a lifestyle choice for some.

SMEs are of course already leading this charge but in order to gear up for the future we need to start off by asking a serious question, defining criteria’s and examining trends, impact these trends will have and plan a way to jointly prepare current and future generations to be both employable and entrepreneurial.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with an opportunity on our side but huge problems that require new thinking.

claim free course now

Is Adult Education Broken by Diane Shawe Author (12)

Click to find out more about creating your own On Demand Digital Course Library

How to create a digital on demand course library

 

 

I Just Learned This Little-Known Twitter Strategy to Sell to my Competitors’ Customers

 

 

 

This twitter strategy is so good it will leave you wishing you had been doing it sooner

By Nominated Guest Blogger John White @juanblanco

I found this article and I just had to share it on my blog because it was so simple

Donald Trump has accidentally made twitter hip with his regular out of context rants so if you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use Twitter effectively.

They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to follow them and buy their product or service.

The truth is that it takes time and effort to learn how to use Twitter for lead generation and sales. Getting followers is no easy task, and converting followers into customers is even more challenging.

Luckily, I’m going to share with you a top strategy that I have used to help my clients turn their Twitter account into a highly effective lead generation tool.

Find out who your competitors’ customers are

It’s not enough to just get followers on Twitter. To get sales, you need to have followers who are interested in what your company is offering.

There may be no better tool to use to directly engage your competitors’ customers than Twitter. Just go to each of your competitors’ Twitter pages and click on their followers. Doing so will reveal every account that is following your competitors.

What a leads list!

While not every account that is following your competitors is doing business with them, they all have indicated an interest. That means they are likely to be interested in knowing what your company has to offer as well.

Follow your competitors’ followers

Once you’re on their page and looking through their list of followers, begin to follow the accounts that look like they would be interested in your company.

Also look to see who is engaging with your competitors’ tweets by liking and retweeting them. Consider following these accounts as well. Engaging with your competitors’ tweets shows that they are active accounts with a strong interest in the subject matter that you are likely to be tweeting about as well.

When you follow someone on Twitter, they receive a notification that you have followed them. The reaction of most people is to then go to your account to see if you are worth following back.

Following your competitors’ followers will have a significant portion of them heading to your profile.

So make sure your profile is looking good and is ready to impress. Pin a tweet to your profile with your best offer and include a link to a landing page where people can make a purchase or sign up.

To pin a tweet, create a tweet with your offer, call to action, and link. Then, once the tweet is live, click on the drop-down menu in the top right corner of the tweet and choose “pin to your profile page.” Doing this will place the tweet at the top of your profile page, so it is the first tweet people see when visiting your page.

After following, give people 3-5 days to follow you back. If they don’t follow back, either their account is not active, or they’re not interested in you. Either way, go ahead and un-follow the people that don’t follow you back.

This will free up space in your network for you to be able to continue to follow your prospects on Twitter.

If you pursue this strategy, over time you will grow a highly targeted following full of potential customers.

Source

https://www.inc.com/john-white/learn-this-little-known-twitter-strategy-to-sell-t.html

Get your copy today

Get your copy today

Twitter for Beginners available from Amazon by Diane Shawe Author

Special Offer 1 day Hair Extensions Training Course

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Would you like to learn how to apply a non evasive, won’t damage clients hair, flat looking undetectable hair extensions technique in one day using no glues, threads or cornrows on your clients head in under 3 hours?  Then this is the course for you.

Learn how to apply this new technique in on our day course which is packed with lots of advice, theory and practical training.

You will simply be amazed at how you can help lots of clients around your location get lovely hair without damaging it and making impressive income at the same time.

This course is discounted from £450 which includes a starter kit down to £170.

The first 15 people to register will get a further 20% discount of this discounted price.

All you have to do is register your interest, there are lots of dates to choose from and pay your £25.00 admin enrolment fee to reserve and ensure your place.

See what others have said about the course. https://www.facebook.com/events/194358901295017/?ti=cl

https://form.jotformeu.com/expresstraining/short-course-enrolment-form

 

 

 

Why buying a Franchise business makes smarter business sence

Why buying a Franchise business makes smarter business sense

Hoping to be your own boss? OneRick Grossman’s book Franchise Bible and franchise expert outlines the plus side of buying a franchise

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchise organisations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model. These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.

Collaboration

The franchise organisation model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organisation through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organisations have suffered because they lost sight of this reality during the fast growth stages.

The explosive growth that many franchises experience is referred to as “hockey stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organisation that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

Disclaimer: Rick Grossman’s Franchise exerts  inside this blog are by no means an endorsement of any particular franchise.

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