Tag Archives: accreditation hair extension

10 Ways to Boost your Hair Extensions Business by Diane Shawe

Article by Diane Shawe Author: Extracts from Getting Started in the Hair Extensions Business

Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?

Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are

SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously

It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

‘What they don’t tell you about getting started in the hair extension business’ summary from page 20 – 35 author Shawe D 2007

1) Form business alliances

Join up with other businesses to help each other build a bigger clientele.

Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

It’s best if you both cater to clients who are at the same end of the market.

There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services.
2. Choosing a Business

Choose a business where the people have the same business ethics as yours and a good database of clients.

3) Network

Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.
4) Get Quality Training

There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

5) Be Classy (even if your working from home)

It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.
6) Flowers at reception or at your home always add a touch of class.

So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.
7) Always protect the clients clothing.

There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

8) Get rid of shabby items.

Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.
9) No Carrier bags or damaged cases.

If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.
10) Don’t be afraid to change with the times.

If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

The most valuable ebook for your hair extension business Click to order

What they don’t tell you Visit www.needahairmakeover.co to view a selection of 1 day courses.

Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done

Why Does Moisture Matter to Hair Extensions

Why does Moisture matters to Hair Extensions?

Author Diane Shawe extracted from ‘How Hair Extensions are Sourced, Treated and Graded’

Simply put, moisture is the single most important factor in determining the way your client’s hair looks! When moisture drops below 10-10.2% (depending on the type of hair and the level of environmental humidity), hair will look like brittle straw as opposed to supple green grass.

The critical moisture level is the difference between a freshly baked bread and one left on the counter for a few days. In the example of
the straw or the stale slice of bread, if we apply
the slightest pressure, they will break. The same
pressure on the fresh slice of bread or the green
grass shows us how malleable these materials could be. Likewise, any pressure put on dry human hair, as opposed to well-moisturised hair, will result in breakage.

Moisture = Strength

Here are some details I found to illustrate my point. An average strength properties reading for Indian non-cuticle hair with a diameter of 0.055mm would be 0.22 gn/m². An average result for the same type of hair from the same bundles, but completely soaked with tap water would be 0.66 gn/m². A normal value for such hair would be around 0.32 gn/m². (gn/m² stands for Giganewtons per square meter, which is a measure of pressure.

For human hair, these figures explain the fibre͛s strength – the amount of pressure it can
withstand before breaking.)

The important lesson here is that moisture – any type of moisture – will increase the strength
of the hair by up to 300%! Every test conducted has shown that plain water is as effective as any conditioner or leave-in moisturiser.

For example, try wearing your jeans after washing them, while they are still soaking wet and feel the roughness of the fabric. This has to do with the swelling and increased strength of the fabric when wet. Until the water evaporates, the denim will be significantly stronger.

The same goes for hair. All the stories written by marketing departments about conditioners that add strength and elasticity to hair are about as good as the stories your parents used to tell you to calm you before going to sleep – It’s all placebo effect.

Theres more to adding hair

The role of conditioners

Conditioner will add strength, but only temporarily, just as water will. Now we are getting to one of the major trade-offs between conditioner and water.

Water will evaporate much faster, but will not leave deposits that will weigh down your client’s hair. Conditioner will evaporate much more slowly and contribute to the strength of the hair for a longer time, but will leave deposits that may weigh down the hair.

In hot desert climates it is extremely important to maintain the moisture of the hair, especially if the client spends any time in the sun. It is just as important to maintain the moisture in centrally heated or air conditioned environments as they subject the hair to continued dehydration. It is also worth noting that just a few minutes of ultra-violet exposure on treated hair is enough to make a significant impact. In these conditions, a very light leave- in conditioner is highly recommended.

If the client is not inclined to buy more products, give or sell him a very small mist bottle (2 oz. will be sufficient) filled with water and have him mist his hair a few times a day.

A lot of consumers have expressed concern about inconsistency, However, as an educational service… and perhaps a warning… I͛d like to offer a brief primer on the advantages and disadvantages of each type of hair and explain the cost differences and the reasons for them. I’ll also answer the question, as long as it feels good, looks good and doesn’t tangle, why I care where the hair originated? When I’m done, you too will appreciate the behind the scenes negotiating and control that is provided invisibly day in and day out by your current importer.

The first question all new customers ask is where did the hair come from?

Download a copy of my book to find outmore

How Hair Extensions are Sourced, Treated and Graded available from Amazon

Book on a 1 day course

The Quickest Way I Know To Increase your monthly salon income by 4000,00 by Start helping your current clients solve their hair problems

There's more to adding hair

There’s more to adding hair

What You Don’t Know About Is Costing You A Fortune! -Here’s The Straight Scoop On How To Increase your monthly salon income by £4000,00

A new hair extension technique to help plug your salon money leak

I can hardly believe that many salons are turning away thousands of pounds a month, but it’s true

Hair Extensions have never been more popular and is estimated that the demand for hair extensions has exploded to an astonishing 40% in this year alone and that is only in the UK and Europe.

Hair Extensions Are The Fastest Growing Service In The Hair Industry Today And Shows No Sign Of Slowing Down.

It is estimated that the UK and European market for Hair Extensions is worth a staggering 30.7 million per annum of which majority comes from training and merchandising courses.

The growing Hair extension industry has paved way to one of the greatest opportunity for business expansion evidence is everywhere that marketers of this segment are dominating retail sales in inner city locations globally , increasing their marketing presence in magazines and beauty shows and targeting women with hair problems.

Just Imagine Being Able To:

  • Provide an addition premium Hair Extension Techinque in under 2 hours
  • Stop having to send on average 4 clients a month who would spend £250 each to spend else where
  • Introducing a hair extension technique that uses No Glues, Threads or Cornrows
  • Offering your current client a safe, non evasive and natural looking hair extensions
  • Being able to help clients with real hair problems and seeing them leaving your salon with a smile

…And that’s just for starters!

This Might Sound To Good To Be True But You are loosing Thousands Of Pounds A Month!

And Not Only That, But:

  • More and More People Are Aware Of These Safer Hair Extension Options and they are not spending their money with you.
  • More and More People Want Hair Enhancement Help and your sending them away.
  • Thousands of Mobile Hair & Beauty Technicians Are Offering This Service and getting your clients money
  • The Average Spend is Over £250 Per Client and your not claiming it!

Can You Really Afford To Continuing Ignoring these Facts and Opportunity?

Click Here To Get It Now

For a Limited Period Only we are offering Hair & Beauty Salon owners an opportunity to make a small investment in one of the Newest and Safest Hair Extension Techniques. Guaranteed to please your clients and keep them coming back.

Special Bonuses When You Respond Right Now

Bonus #1: Geta Free Youtube Training Guide on How to attract Clients
Usually worth over £60.00. Youtube is the largest search engine in the world and is often under utilised by Hair & Beauty Salons. Get this free guide and learn the secrets of generating new clients using youtube
Bonus #2: Step by Step: How to attract 15 New High Spending Clients a Month
Don’t become the best kept secret. This free publication will give you a step by step process on how to use your social media to attract upto 15 new clients per month.

Book Yourself or a Member of Staff on this 1 day training course

Usually £399.00 + VAT Book today for just £120.00 (Saving £279.00) Fully Accredited Hook & Latch Hair Extension Technique using No Glue, No Threads, No Cornrows. We Guarantee your Clients will keep coming back

Click Here To Get It Now

Additional Bonus #3: Free eBook On Getting Started in the Hair Extension Business by Diane Shawe
Get a free ebook on How to get started in the hair extension business. This book is packed solid with ideas on how to get customers, how to keep them and protect your reputation.

We have over 13 Locations and dates available around the UK so you don’t have to miss out on this opportunity. Training are scheduled for Mondays or Saturdays.

Yours sincerely

Diane Shawe Founder & CEO of AVPT Ltd. Hair Extension Training Academy
www.hairextensionstraining.academy
PS

Remember thousands of women are spending over £250 a month on hair extensions, why are’nt they spending it with you?

You must respond now to confirm a place at one of our 13 locations. Places are filling up fast and special offer won’t last forever. Act now and Meet Diane Shawe Author of Getting started in the Hair Extension Business. Available from Amazon.

Click Here To Get It Now – It’s Risk-Free!