Tag Archives: additional training

Four Top Tips to Improve Your Hair and Beauty SEO

Have you been wondering how to Increase your website or facebook page link Popularity?

Article by Diane Shawe

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need especially as everyone has instant access via their mobile phones. This is why it is imperative to spend some time on improving your website link popularity.  

Just recall how you felt when you last tried to Google something and it didn’t come up instantly! If the customers do not find your website, you have no possibilities of making any additional sales or getting new customers. 

Most hair and beauty businesses think it is not important to spend some time doing this,  some even think it’s complicated or that they have to spend lots of money to pay someone else to do it.

The truth is they are either scared to investigate or just plain lazy.

HOW TO GET STARTED

Just ask Google you will be surprised at the amount of free  online step by step help that’s out there. You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

It is not important to be ranked on Google’s global number one page, what is important to a small business is to be found on page one locally and in the specific category that the visitor is searching for. Most people SMS including yourself tie the phrase ‘nearest me when using their mobile phone to search.

SATURATION LINKING

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them! 

QUALITY OF OTHER SITES

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

1. WHICH DIRECTORY

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project, Yahoo or Google. If your site is business-related, you will want to be listed on Google Business, and despite the fact that it is free,

it will be time well spent. You will be required f2fgo verify your business. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Remy Human hair extensions from an specialist farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Finest Hair Extension” category. You will not only associate yourself with culture and quality, but you will be listed in a national category. 

2 LOCATING OTHER QUALITY DIRECTORIES

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. 

You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Hair Extensions distribution site example. Linking up to a site that is a hair extension specialist in applying hair extensions would be helpful to your visitors, and the chances of that site wanting to link up to your site are also greater. 

By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

3 DOING YOUR RESEARCH

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. 

Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

4 WOOING A PROSPECT

When you decide you have found a good prospect, you must set out to woo them. 

1. First thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. 

2. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

3. Be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasise that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. 

Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! 

4. Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. 

Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. 

The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

CHECKING YOUR RANKING

Set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the Labour-intensive quality of improving your link popularity, which is why search engines regard it with such importance especially as nearly all searches are performed by mobile phones today. 

By the way – make sure you have a beautiful, streamlined

Mobile friendly website and if possible a link to a downloadable app or you will never persuade anyone to link up to you.

Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity and regional stardom!

Why employers and training organisations need to take heed of this global trend

Diane Shawe CEO AVPT

Diane Shawe CEO

The Changing face of Skills and Training

article by Diane Shawe M.Ed CEO

In a report conducted by Kelly Global Workforce Index in 2013 over 120,000 respondents from 31 countries across the Americas, EMEA an APAC regions where asked several questions about Skills and Training.

When asked to identify the main motivation for earning new skills or undertaking training, the largest share of employees 57% cited the opportunity for promotion with their current employer. A further 47% cited the opportunity to work in another organisation, and 42% planned to enter a new field of work.

Globally, 60% of worker are either actively seeking further education or training (23%) or considering it (37%).  The APAC region stands out as a skilling hotspot, with 69% of those surveyed either considered or seeking further training for a new field.

Across the globe, there are markedly different approaches to the notion of additional training and professional development. The highest rates of planned upskilling are predominantly in developing economies, while the lowest rates tend to be in some of the most prosperous nations.

Russia heads the list for training intensity, with an astonishing 92% planning some form of training. Also high on the list are Thailand, Mexico, Brazil, Indonesia, Puerto Rico and Malaysia.

Surprisingly the lowest rates of planned training are in France, Luxembourg, the US and Switzerland.

Among professional and technical employees, those most likely to be actively seeking to upgrade their skills are in Math, Engineering and IT, while the least likely are in Science, Health Care and Education.

Investing in Training that Works

For training to be meaningful it needs to be relevant and practical – not “training for training sake”.

When asked to identify the mot desirable means of furhering their skills, the overwhelming preference was for on-the-job experience and training, identified by 70% of respondents, significantly ahead of the next hightest ranked “continued education and training” cited by 58%

Building a durable Skills base

The last two decades have radically altered the way skill are acquired and developed. Skill are no longer “front-end loaded” onto a career. Rather they are increasingly embedded as part of lifelong learning and development.

The upgrading and renewal of skills plays a critical role in personal and professional development. It also has a vital role in broader workforce development, which is the cornerstone of organisational efficiency and productivity.

All skills have a finite life, and in industries subject to high rates of technological change and innovation, the lifespan of skills is becoming shorter. Increasingly, new skills will need to be learned and deployed throughout a working life.

It is clear that decisions about training and professional development are now an integral part of the employment equation, and have an important bearing on employee moral, performance and retention.

What Employers can do

  • Consider opportunities for training and personal development.
  • Help to build a culture of continuous learning so that employees are encouraged to develop and use new skills
  • Encourage employees to think about career plans and the type of skills and training they need to stay equipped.
  • Consider training as a key element in employee attraction and retention.
  • Champion individuals who have devoted time to upskilling so they can become ambassadors for an organisation.

The landscape has changed

The scale and duration of the downturn has forced may employees to look afresh at the whole area of training and professional development – one that was previously guided by employers.  Employees now recognise that they cannot solely rely on an employer to direct in this important element of their lives.

A new generation of workers is taking on much greater responsibility for their training and professional development, including the way it is provided and funded.

The global economic shock-waves have unleashed a new orthodoxy and a unforeseen outcomes has a new generation of employees are more independent, globally focused and adaptive.  The new challenges for global employers is to understand why the landscape has changed and prudently look beyond the present and where the best skilled workforce will be and what work will look like in 10 or 15 years.

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses