Tag Archives: ba hons hair extensions and makeup

Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

10 Secrets To How To Earn £4000 a month consistently And Start attracting high net work clients every month by Diane Shawe

Hair extension staff training (1)

Creative ways to find new customers

New IS MAKING A STATEMENT OR CREATING A SIGNATURE MORE IMPORTANT? We want to Help You Start attracting high net work clients every month…

Leaving your SIGNATURE as a professional is important if you want to leave a legacy and or be the trendsetter knowing who to work with and how to network is vital and important to your business growth and success.

Search for our bootcamps and we will let you into 10 secrets.   Click here to book your at one of our events.  https://www.signature-masterclasses.com

Learn the art of collaborations and branding. Hear from global Trend setters and designer about the correlation between the fashion world, hair and makeup.

Network and meet your future industry colleagues

HAIR EXTENSIONS THE WAY FORWARD

LEARN HOW TO CONSISTENTLY ATTRACT THE RIGHT TYPE OF CLIENTS AND TURN THEM INTO YOUR NET WORTH BUSINESS IN HAIR EXTENSIONS

It is estimated that the UK and European market for Hair Extensions, Makeup and cosmetics is worth a staggering 400 billion per annum of which the majority expenditure comes from around 20% of the population. WHY because 80% of the female population around the world do not wear makeup or Hair Extensions.

The growing Hair extension and Makeup industry has paved the way to one of the greatest opportunity for Experts in that field to expand their businesses.  Evidence is everywhere that marketers of this segment are dominating retail sales and targeting women with hair and skin problems,

Just check out these stats below:

  • 7 BILLION PEOPLE IN THE WORLD
  • 60 MILLION IN UK
  • £400 BILLION SPENT WORLD WIDE ON COSMETIC
  • 80% OF THE FEMALE POPULATION DO NOT WEAR MAKEUP
  • THE COSMETIC INDUSTRY IN UK WORK APPROX 17 BILLION
  • AVERAGE WOMEN SPENDS 200 PER YEAR ON MAKEUP
  • AVERAGE WOMEN SPEND 600 PER YEAR ON HAIR EXTENSIONS
  • AVERAGE MAKEUP PRODUCT IS MANUFACTURED TO LAST ONE YEAR
  • AVERAGE HAIR EXTENSIONS PRODUCT LAST APPROX 4 MONTHS
  • WOMEN TEND TO KEEP THEIR MAKEUP PRODUCT ON AVERAGE 3 YEARS
  • WOMEN TEND TO CHANGE THEIR HAIR EXTENSION EVERY 4 MONTHS
  • 70% WOMEN DO NOT KNOW HOW TO LOOK AFTER THEIR SKIN
  • 80% WOMEN DO NOT KNOW WHICH HAIR EXTENSION TECHNIQUE IS BEST FOR THEIR HAIR
  • GIRLS FROM THE AGE OF 7 ASPIRE TO WEAR MAKEUP
  • WOMEN FROM THE AGE OF 30 NEED HAIR ENHANCEMENT
  • 90% OF MAKEUP ARTIST ATE NOT COMFORTABLE DOING MAKEUP THAT IS NOT THEIR OWN SKIN COLOUR
  • 90% OF PROFESSIONAL HAIRDRESSERS DO NOT KNOW HOW TO APPLY MORE THAN 3 HAIR EXTENSION TECHNIQUES

WHAT DO YOU PICK UP FROM THESE FACTS?

Just Imagine Being Able To:

  • Provide an addition premium Hair Extension & High profile in under 3 hours
  • Stop having to send on average 4 clients a month away who would spend on average £250 each on hair extensions
  • Introducing a hair extension technique that uses No Glues, Threads or Cornrows and is good for business
  • Offering your current client a safe, non evasive and natural looking hair extensions
  • Being able to help clients with real hair problems and seeing them leaving your salon with a smile
  • Beign able to help clients with all types of skin tone and issues and leaving your salon with a smile

…And that’s just for starters!

Check out our Main website for more details on other conference http://www.signature-masterclasses.com download the latest prospectus here

1 start a hair extension business earn 1000 with 6 clients by diane shawe

 

Getting started in the hair extension business by Diane Shawe

Starting a Hair Extension business by this ebook from amazon.Co. uk

12 Do’s and Don’t Tips For Getting And Keeping High-Net Worth-Clients by Diane Shawe

Hair Extension and Makep masterclasses Diane ShaweThere are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.

article by Diane Shawe M.Ed and Eryca Freemantle

As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.

Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.

Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.

Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.

So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?

  1. Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
  2. Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
  3. Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop  point 7
  4. Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
  5. Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
  6. Don’t Stare: Its rude and frightening
  7. Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
  8. Do not ever say – “I love You” Do you know how silly you sound?  They will no doubt think your crazy
  9. Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
  10. Don’t take Photos –  Do not take photos of them while working on them without asking their permission
  11. Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
  12. Don’t Cry – Professionals do not cry on the job- especially for nothing
Want to learn how to earn £4000 a month?

Want to learn how to earn £4000 a month?