Tag Archives: big sociiety policy

The “epidemic” of dementia as a killer of older people to be given more public attention.

David Baddiel has called for the “epidemic” of dementia as a killer of older people to be given more public attention. I agree!

The 52-year-old, whose father Colin is housebound and receives 24-hour care, has made a television programme exploring the impact dementia has on close family members of sufferers.

He said creating The Trouble With Dad was hard but decided there must be a wider dialogue about the disease.

Baddiel told the Radio Times: “T here is no situation where it is straightforwardly OK to put someone on camera who is not totally informed about it due to dementia, as is the case here.

“But the alternative is that nobody ever talks about this, and we must. It’s an epidemic – the largest killer of older people, bigger than cancer. We must bring that into the light.”

His father, 82, suffers from Pick’s disease – a rare type of dementia that can see sufferers become sexually disinhibited and prone to swearing and rude behaviour.

The film, was aired on Channel 4 in February, focusing on the relationship between Colin and Baddiel and his brother Ivor

The comedian, who is probably best known for his work with Frank Skinner, said he feels “exhausted” after weekly visits with his father.

“He’s hard work. Some times he’s not too mad, but others he’s very thankless. He can be extremely exasperating.”

The father of two added: “He doesn’t understand who the kids are any more. He was never a cuddly grandpa. He doesn’t always know Ivor and me.

“He understands he has sons, and can recognise pictures of us from our teens, but he seems to think we should still look like that.”

Source: http://www.belfasttelegraph.co.uk/entertainment/news/david-baddiel-warns-of-dementia-epidemic-as-he-launches-film-on-disease-impact-35449459.html

So my biggest question here is “why in the early to mid development of this disease in patients do doctors, social services, carers, banks and administrator speak to dementia sufferers as though they will remember a single word?”

“Why do they expect them to read small print leaflets instead of writing to them?

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

The Secret of Learning New Skills Faster

black lady excercising listening to business infoGet Motivated, Push Your Boundaries, and Step Into Your Greatness but keep moving.

Too often in life, things get in the way.  People often say time, but time does not care about you it just keeps ticking.   How many times have we told ourselves, “I’m too busy to learn X…” or “I don’t have enough time to do X…” well just take 5 minutes to try and figure out why and when you quit learning on purpose.

By understanding why you quit in the past, you can take actionable measures to ensure you’re setting yourself up for success.

“The definition of insanity is doing the same thing over and
over again and expecting different results” –
Albert Einstein

We get it, it’s easier said than done. But if we want to upgrade our life and advance our business, continuous learning is a vital ingredient in the process.

So Luckily for all of us, there are science-backed strategies and tactics we can use to fit learning a new skill into our busy lifestyles.  Instead of listening to wonderful music, take a look at the following bundles and select which one is going to give you the most benefit.

Just for Confirmation sited in Proverbs 23:12

‘Apply thine heart into instruction, and thine ears to the word of knowledge’.

For as little as £2.50 each, download, plugin the earphone and watch your business start to explode….

Business Marketing Bundle

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  • Creating your Information Product
  • Produce Persuasive Copyright
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Business Evolution

  • How to set up and generate a powerful Blog website
  • The Affiliate Chemistry7 Habits of Highly Effective People
  • Internet Business Optimisation
  • 12 Effective selling techniques
  • 50 Best and Worse Business Deals of all time

Business Breakthrough Bundle

  • 20 Advertising Tips
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Business Communication Bundle

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Business Persuasion Bundle

  • Extreme Persuasion Strategies
  • How to win friends
  • How to Manage your Intellectual Capital
  • The Servant Power Leadership
  • Suntzu and the art of business

 

Please select which business bundle you would like to purchase
Business Marketing Bundle £20.00 GBP
Business Evolution Bundle £20.00 GBP
Business Breakthrough Bundle £20.00 GBP
Business Communication Bundle £20.00 GBP
Business Persuasion Bundle £20.00 GBP
Try one Title Course £9.99 GBP

 Just reply with your email  to let me know which bundle you want and I will send you payment request.

BONUS GIFT WHEN YOU MAKE A SMALL PURCHASE:

Download your Free copy today

The biggest Search Engine in the World.  Learn how to establish your business on Youtube.

About the Author Diane Shawe

3 Personality Types that will Suck your Positive Energy out of your business

recruiting and training winners for your busines

Don’t let toxic people kill your business or energy

It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.

Most of us have been there.  That one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.
  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.
  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.
  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).
  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.

Lets take a look at the personality types

1 People Who Like to Be Right

2 People Who Like to Be Comfortable

3 People Who Like to Be Liked

4 People Who Like to WIN

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessment or expensive recruitment companies who want large upfront fees. So we tend to end up going on the ‘Oh you CV is impressive’ or ‘WoW we really get on’ or ‘Yes you so get my business needs’

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a  personality type:

#1 People Who Like To Be Right

  • They challenge your coaching
  • They argue with you
  • They say “I know that” but then do not take action
  • Have difficulty receiving feedback
  • Need to have the last word
  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, receiving and implementing constructive ideas if they’re building a business with you.  At the interview they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks
  • Fine with watching TV every night instead of focusing on their business growth
  • Has difficulty implementing coaching
  • Comfortable in the current situation that they’re in
  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business. At the interview they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others
  • Don’t want to rock the boat
  • People pleaser
  • Loves life when everyone is happy around them
  • Will say yes to others even if they disagree
  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations will often appear very latargic and not very helpful.  They don’t want to be seen as the bad guy or gal. At the interview you may not be able to quiet put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges
  • Have a clear vision of what they want and how they’re going to get there
  • Coachable
  • Adapt quickly
  • Competitive
  • Have a thick skin and don’t care about what others think
  • Desire for self growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you. At the interview they may come across as enthusiastic and focused.  Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win?

What if there was an easy way to take a look at a  personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

Diane Shawe makes finalist list for Diva Author Award for 2016

divas of colour diane shawe finalist 2016 Author CatogoryDivas of colour releases names of all finalists and award recipients for the 2016 award.

London, January 20, 2016. Organisers of Divas of colour has shortlisted the names of the finalists and recognition recipients for the 2016 award.

“The third edition of Divas of colour awards is the toughest yet with over 200 nominations, some awards with over 50 nominees. It has not been easy for the team to bring each category down to the final four maximum.

We would like to thank all those who took time to put forward names of these women and don’t be disappointed if your nominee is not shortlisted, rather stay in touch for dates for 2017 nominations.” Faustina Anyanwu , founder.

Diane Shawe Author, Founder and Speaker has been shortlisted in the Authors category along with Atiya K Jones, Chioma Nnani and Caroline Bell Foster. we’re happy to present to you our finalists up for Divas of colour 2016 awards. Congratulations to all nominees and all recognition recipients.

Faustina , founder states “we’re happy to present to you our finalists up for Divas of colour 2016 awards. Congratulations to all nominees and all recognition recipients”

All nominees and guests are cordially invited to the grand ceremony on the 26th of March 2016 at Hilton Hotel Tower Bridge , No5 Tooley street, More London, SE1 2BY. Tickets are now available to buy here.

The lists are as follows;

RECOGNITION CATEGORIES

LIFETIME ACHIEVER
Diane Abbott MP.

WOMEN OF HONOUR

Patti Boulaye (OBE)
Mayor Patricia Ekechi
Mandy Sanghera
Prof F. N Obasi
Sponsored by DIAL- A- CARER

GLOBAL LEADERSHIP

Stephanie Busari
Debbie Ariyo (OBE)
Pauline Long
Sponsored by NURUH SKINCARE.

– DIVA AMBASSADOR (Role model for women).

Akua Gyamfi
Nurse Chioma Okeke
Carol Jiani
Grace Alexander

Award CATEGORY FINALISTS


– ENTREPRENEUR DIVA

Placida Acheru
Nefateri Asantewa
Savita Kayê
Bianca Miller

– INSPIRATIONAL DIVA

Salome Ahenkora
Ini Usanga
Polly Harrar
Trishna Bharadia

– OUTSTANDING DIVA

Funke Abimbola
Vivian Timothy
Christy Amalu
Sheila Gatonye

– INTERNATIONAL DIVA

Sonia Poleon
Funke Abimbola
Paulette Harris German
Bibi Owusu- Shadbolt

– COMMUNITY LEADER

Rani Bilkhu
Lena Marshall
Manisha Tailor
Jennifer Okafor

– YOUNG ROLE MODEL

Cherie Johnson
Anaya Kamara
Elizabeth Boampong
Julia Bwoma

Diane Shawe ebooks and published books

– DIVA AUTHOR

Diane Shawe
Atiya K Jones
Chioma Nnani
Caroline Bell Foster

– DIVA ARTIST
Katongo Temba
Euphemia Chukwu
Precious Ngwu
Ijeoma Amazin

– DIVA TV/RADIO PRESENTER

Denise Nurse
Leah Charles King
Tomi Badejoko
Claire Clottey

– DIVA EDITOR

Delia Mayrschofer
Venicia Stelle- Guinot
Gold Ola

– DIVA FASHION STYLIST

Kaft Trendz
Afi Boateng

– DIVA MAKE UP ARTIST

Mercy Kudakwashe

Ends.

For any interviews or media queries, please contact us on

02035321354

pr@mbwpr.com
press@fauntee.com

– See more at: http://www.mbwpr.com/divas-of-colour-2016-award-finalists/#sthash.O0g1FE3F.dpuf

How to become a Ace Networker by Diane Shawe

CPD FrameworkYou know, sometimes all you need is 20 seconds of insane courage.  Just literally 20 seconds of just embarrassing bravery.  And I promise you, something great will come of it.

Life is meant to be an adventure.

article by Diane Shawe M.Ed

If your life is anything less than interesting and inspiring to other people, you’re doing something wrong. The range of possible thrills and spills at your disposal is limited only by your imagination and the choices you make. You are not too old. You are not too young. You don’t need to wait until you get a promotion, Get that big deal, have a funny success story. You don’t need more savings. You don’t need to wait until you’re finished university. You don’t need to wait for a better time.

Right now is the only moment you ever have. You can apply this to so many aspects of your life. 

Don’t you hate when you’ve showed up at a networking event late or on your own and you’re the only person who isn’t part of the conversation? Every time you try to say something you seem to get interrupted or ignored; and the more you try to take part, the more awkward things get. So you stare off into space, pretend to watch something or pull out your mobile phone and act like you just got a text message.

Nobody enjoys being a networking wallflower. No matter how shy or introverted you claim to be, beyond our fragile, wounded egos, we all so badly want to be a part of the conversation, to be paid attention, to have as much fun as everyone else. Sitting on the side lines is just boring and uncomfortable.

Sometimes all you need is 20 seconds of insane courage.

You reduce your nerves by mastering your start. This is essential because people can get so nervous before a communication that they:

  • Don’t make a good job of it.  For example, their presentations become a robotic read-through of boring slides, with zero personality and charm;
  • Or don’t even do it at all.  For example, when people say “I’m just too busy to go to that networking event”, but really mean “I’m too nervous, so I’ve de-prioritised it”

Both are understandable.  You can often reduce or even eliminate your nerves when you know how to start.  After all, if you’re clear what your first three sentences are and, by clear, I mean you know them word-for-word – you know you’ll start well.  So you do.  And then things tend to go well through the rest of it.

Networking?  You only need to know (1) who you’ll approach and (2) what you’ll say when you do:

  • If you see someone you know and like, go up to them and say “hello”!
  • If you don’t know/like anyone, go to someone standing on their own and say “mind if I join you?”

You’ll choose your own opening lines of course.  But do choose them.  Don’t hope it will turn out well when it matters, because it probably won’t.  Or it won’t be as good as it could have been.  Or you won’t even do it.

The key to making the transition from networking wallflower to networking Ace is to develop strong social skills, a great opening 20 seconds and to go in with the right mind set. The art of talking to strangers is a learnable skill. Through practice, you can go from frustrated networker to choosing your own adventure, by taking massive action to meet new people. It is the core skill of moving from the social side lines to centre stage. If you go out to social gatherings, but are uncomfortable anywhere but in your tiny little bubble of friends, those fake text message moments are virtually guaranteed.

10 tips on becoming social media influencer by Diane Shawe

When you go networking, make it your goal to amuse yourself by exchanging energy with people. This is the state of mind from which your entire social experience will flow. Instead of hanging out, treat networking as an intense form of play. Striving for acceptance is torture. It turns you into an energy vampire and only further annoys people who already weren’t that interested in you. Instead of seeking others’ approval, become the CEO of your own networking environment. Invest your attention into only those people, places, and things that amplify your energy and show you a good time.

Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.

Howard Thurman

Identify a communication you’re nervous about. Script, edit and practise how you’ll start. After that, it only takes 20 seconds of bravery and some planning.

Are you ready?

THE THREE REASONS COMPANY STORIES FALL SHORT OF EXPECTATIONS

Develop your interviewing skills

Develop your interviewing skills

The company story is a composite of how you represent yourself to employees, supplier, customers, and the general public.

It is tied closely to your reputation, reinforced by your integrity, and defined by your behavior. Your story is the essence of who you are, what you believe in, and how you act out your character in a business play. Think of your story as if it were presented in a theater. Your story can be a comedy, a tragedy, or a musical. There will be a cast of characters, some good, others not so good, each telling their own version of the story.

article by Diane Shawe

Most organisations are in trouble because their main characters in the play, the managers or owners, tell stories that don’t  hang  together. Three problems are associated with their composite company story. First, the story is badly told; second, it is not acted out in a coherent manner; and third, it doesn’t ring true. The sales department is living one story while operations follows a different theme. Finance has its own world while marketing occupies still another cloud. Is it any wonder employees are confused? They seem to be working for different companies simultaneously.

When a Story Is Badly Told

A badly told story has its roots in an incomplete business plan. Most organisations have bits and pieces of the items making up the plan. Managers are usually proud they have a philosophy statement posted in the lobby. They point in triumph to the value statements listed in the company literature. Somewhere you will be shown a vision. Each of these elements is appropriate and necessary in both a well-constructed business plan and an authentic story.

If a single element is missing from the plan, the story is incomplete. The danger of an incomplete story is evidenced when the flaws show up in execution of the plan. An incomplete business plan results in a frag- ile document presenting a story that doesn’t ring true. An incomplete model implodes.

When there is no vision statement for instance in a story. any well-written plan with all the pieces will not stack up if the vision portion is lacking.

Time management Mindfeed 4 by Diane ShaweWhen the Story Pieces Don’t Add Up

Failure to virtually linked to the elements  also contributes to an incomplete story. Because the parts and pieces are not interconnected there is no coordinated, disciplined implementation. It is possible to actually have the elements working against each other. For example, values may contradict the philosophy. The vision and mission could be disconnected. Principles could be developed that cancel each other. These disconnected behaviors cause customers and employees to hold the company management suspect. They sense something is not right or it is just not working.

When the Story Isn’t Believable

Another equally fatal flaw in telling a story is to be incongruent. For example, you claim to love customers then treat them badly. You claim to value employees yet they become targets of opportunity for reengineering or down sizing, even in good times. You profess to provide the best products in your industry yet they don’t work as advertised.

People are astute and getting smarter especially with the powerful smartphone in the palm of their hands. They pick up on the fact you don’t live your own company hype. Your story simply isn’t believable. Consider public awareness of a company’s environmental protection position. Let one incident occur then watch the media have a field day with the inconsistencies. Politicians suffer the same fate when they make public promises they cannot keep. They become inconsistent with their story, telling each special interest group what the group needs to hear.

The Antidote to a Badly Managed Story

There is an antidote for a badly managed story. The key is building a congruent story by eliminating the very issues that create incon- gruence. The first step is to get a business plan in place. To do it as defined in this text, you will be forced to deal with the key planning elements as discrete elements and then again as an integrated framework. This is the only known process to make the message authentic, congruent, and believable.

Being authentic requires truth and hard work. It requires an acknowledgment of who you really are in terms of what you believe in, how you behave, and what you expect. If yours is a lethargic organisation, don’t claim high performance. Being authentic means identifying all the problems in your system, communicating to employees that you know the problems, and finally telling them how you intend to fix those problems. Everyone must share this hard work across the range of business activities and down the management structure. Everyone must participate in careful organisational analysis and the required actions to fix the problems.

Being congruent requires constant vigilance on the part of the whole management team. This means you must do what you say— every single time. There are situations where you will slip. Honest mistakes are okay. Employees do not expect their management to be perfect. They do expect them to live up to their word and match word and deed.

Reaching a state where you and your management team are believed is a journey with history working against you. A mis management example made public doesn’t help your case. Building trust to counter this history is not an overnight event. After your story is completed, communicated, and demonstrated you will experience hesitance and resistance from employees. They won’t be quick to jump on your train. There will be a test period to see if you really meant what you said or if this was simply an annual pep talk from upper management. Remember two points: Employees have heard it all before, and actions speak louder than words.

Are you focused, productive, transactional or inspirational? by Diane Shawe

shortcourses expert bannerBeing busy isn’t the same as being productive, but how do you assess what you need to do to improve both your productivity and your staff?

Would an online Personal Training Need Analysis that takes about 10 minutes help?

Then  CLICK HERE TO TRY ONE FREE Personal Training Needs Analysis and in as little as two hours you can judge for yourself if it would be of use in your business.

Would it help if you could find out how to get the best out of your employees?

Would it help to be able to speed up Pre-Interview selections, Staff Appraisals, Training Needs, Personal Development, Management Selection, Team building and any of those otherwise expensive long winded, time consuming and expensive process?

Well click on our complimentary link to see how it works, I promise you will not be disappointed.

What most people, employers, entrepreneurs and even some educational institutions do not have in today’s current environment is time, the necessary resources and the infrastructure they need to support and achieve learning objectives cost effectively.

Out with the Old in with the new but who is going to be ready at the ‘Start Line’ with all the right tools to assist with the new Continued Competences?

We can offer a person centric online Personal Training Needs analysis tools and  reports to aid in the development of any individuals or organisations growth. The profiles and learning programmes are designed to help reduce risk and to create action and results.  Goal setting is no good without implementation.

We invite you with our compliments to click and complete 10 simple questions and we will send you back a report so that you can see how it works and give us your feedback.

In order to better identify and appraise an individual to pinpoint specific training needs, the Speed of Implementation and adaption to change will confirm who gets ahead or sustain growth by using technology to help with self appraisal, self reflection and personal development.

However, the new skill set or competencies, aims to define the standards needed to enter, compete and remain in the profession which mainly comprise of the following:

  1. Ethics, professionalism and judgment;
  2. Financial Literacy and Technical ability;
  3. Managing yourself and your work;
  4. Working with other people.

That said, in order to meet these new core competencies, individuals and organisations will be required to undergo a process of self-reflection through a high-level Personal Training learning needs analysis to identify their own learning gaps; as well as identify gaps specific to those needed by the organisation they work with. Ideally, this process will be recorded and accompanied by an evaluation of the success of the learning completed and ultimately, organisations will be required to make an annual declaration that they have considered and taken action to address Point of Need training.

We look forward to your feedback once you get your free report back and then maybe we can discuss the speed of implementing this process throughout your business or consulting services.

Just click here now and in just 10 minutes you would have completed 10 questions and we will send you back the results.

 

Why strategies for modernising corporate learning should focus on learning outcome cover by diane shawe

 

“The only thing worse than training people and having them leave, is not training them and having them stay”

 

What do we do..

We specialise in resourcing short courses via a pre-populated LMS solution for Point of Need Training via mobile devices so that all different levels of staff can access training whilst on the move using their own device supported by one off our virtual tutors to help them complete their online 4 weeks course.

10 Tips for Becoming a Social Media Influencer by Diane Shawe

10 tips on becoming social media influencer by Diane ShaweAre you trying to become a social media influencer?

article by:

CEO at AVPT Ltd. Business Growth Training Provider & CPD Approved by SRA. Startup Loan Mentor

To be considered an influencer, people need to see you as a resource. Consider your audience and share content that they’ll find useful. Post original articles, plus posts from other trusted sources.

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share ten tips that can help you become a social media influencer.

Discover ten tips for becoming a social media influencer.

1: Focus on one area and one specialism

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

If your goal is to be an expert in the digital space and become known as an influencer, there are plenty of things you can do to raise your profile. Develop your expertise and use social media to raise yourself to influencer status. To help you find your focus here are some points to consider.

What do you think?
What is your niche?
What platforms get the most engagement?
How have you developed your reputation as an influencer?
In what ways will you engaged your audience and shared your expertise

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram. The Vine is also good for short video clips from your Youtube account.

1: Master one topic to become a true expert.

Get your copy today from Amazon

Start small and learn as much as you can about your desired niche through research and experimentation. That way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, as opposed to simply restating others’ opinions. This is a very important step on your way to influencer status.

Oh and try not to drill down too much in your articles, more and more people access using a mobile device so think about what you would want to see if it was you reading someone else’s blog.

2: Subscribe to Platform Blogs

Social media is unique because it is in constant flux. Stay on top of the latest platform updates, such as algorithm changes, new analytics and added features, as they can drastically change a social channel and the way it’s navigated.

Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest and Instagram. There’s no better way to keep tabs on any social media channel.

3: Familiarise and Read Relevant Blogs Daily

In addition to platform blogs, read other information outlets to gain valuable insights into your niche. Study news, expert opinions and case studies that are published or shared by people you trust.

Makes subscribing to and reading multiple blogs easy.

By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.

4: Do you use your Alert Settings?

Reading press releases, news alerts and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.

Since it is impossible to keep track of all of the information from platform blogs and your favourite outlets, invest time into creating alerts directly related to your specialism. A couple of tools that make it easy to stay on top of relevant news are Google Alerts and Social Mention.

5: Populate Your Blog

There is nothing worse than a blog that is several weeks out of date! Write blog posts and publish consistently. You should shoot to publish at least two to three times each week.

To stay on track, create an editorial calendar and stick to it.

Partner with other influencers and reblog them. Interview them, (over the phone, on skype or send them 5 questions to answer. Invite them to contribute to your blog or run a promotion together that gets shared on everyone’s sites.

6: Publish on LinkedIn

In addition to your own blog, re-create your posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image and keywords. (I hope you have a linkedin account)

Remember, people generally assume LinkedIn posts are only from the most influential thought leaders. Now, when people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority too.

Share your knowledge and get noticed by publishing on LinkedIn.

Through its publishing platform, LinkedIn has created a prime opportunity for influencers to get noticed.

7: Use Sharing tools to share Valuable Content

I repeat again, share content. Once you’ve determined your focus and have implemented a system for keeping on top of the latest news and information within your niche, start sharing high-value influencer content with your audience via social media.

8: Seek out and Contribute to Other Sites

One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.

After your content is published, let people in your network know. Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Dare I say it but +google plus is fast becoming a really influential content showcase. Have you got your account set up yet?

9: Be Seen Engaging Online

To be an influencer, you need to be seen and also be engaging. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats too), answer questions on Quora and share ideas in LinkedIn groups. Be constructive and you don’t always have to be controversial for the sake of it.

10: Safeguard your Reputation

This area is not often looked at, getting misquoted, having the wrong type of media attached to your blog can often flag up in the search engine above all of your positive content.

Make sure you sign up to a online reputation notify. They are good because they sweep the internet each week and give you a report on any new content found linked to you or uploaded by you. I use www.naymz.com It’s worth becoming a premium user.

Sharing your knowledge is how you’ll truly stand out as an influencer.

How can we help?

We have a Social Media Course that you might find very beneficial. Visit www.shortcourses.expert or give us a call and we will send you the course outline. 0208 1333120

Personality Profiling Highlights Personal Training Needs Analysis

What is your colour combination?

What is your colour combination?

What does your colour say about you?

article by Diane Shawe M.Ed

The Academy of Vocational and Professional Training has teamed up with Clarity4D to offer an affordable, accessible, Personality Profiling to assist with identifying Individuals Communication style and Personal Training Needs Analysis in April 2015.  Both solution incorporating a behavioural model and psychometric tool based on the work of Carl Jung and uses colour to identify the four basic personality traits, supported by a L.M.S Point of Need Training Courses in Softskills is set to improve the direct needs of Individual from small businesses to corporates.

Steve Davies Director of Clarity4d states that ‘Personality profiling helps people to raise self-awareness, to understand their preferred style of communication and to recognise the personality and styles of communication of their work colleagues, suppliers and customers’.

Clarity4D profiles are easy to understand and provide a good basis for a personal development plan and when used in conjunction with personal/professional training and coaching which can maximise the potential of individuals and teams.

Clarity4D is used by many organisations in the following ways:

  1. To improve teamwork and leadership
  2. For management development
  3. To understand how some behaviour could be perceived as “bullying”
  4. To introduce the concept of diversity and inclusion into corporate cultures
  5. For recruitment, appraisals and coaching
  6. To help organisations through cultural change

AVTP specialises in Soft Skills courses which can assist in Continued Competence and Point of Need Training via a mobile device or Short Intense courses. The advantage to the individual is that the courses are colour coded and the candidate can decide if they want to strengthen a low colour grade or improve a medium high colour grade with the most appropriate soft skill.

AVPT is used by many organisation in the following ways:

  1. We understand the business sector inside out – that is why Point of Need training for Clarity4dour main focus is placed upon providing the highest quality training of your staff, in the shortest possible time and to ensure that every person who trains with us goes out more effective than when they came in.
  2. We Are very flexible, student centric and time sensitive.
  3. We Can help you with both compliance and accreditation issues.
  4. Allow real time tracking, monitorng and measure staff progress and achievements.
  5. Impressive lead times that can be delivered over different time scales to suit individual learning needs.
  6. Mobile phone and tablet compliant and secure with no advertising to suck up bandwidth.
  7. We have immediate availability at the very last minute for a large number of effective tailored one day courses including social media marketing, building self esteem, information management, writing reports and proposals, minute taking, business marketing, leadership skills, sales & negotiation and much more!
  8. We are IAO accredited so certificates are recognised around the world.

So if you are involved with young people, teams, individuals, couples or appraisals what have you got to lose? try out one of our quick online profiling now. Click here or you can call us on 0203 551 2621 for a free consultation.

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