Tag Archives: branding

I Just Learned This Little-Known Twitter Strategy to Sell to my Competitors’ Customers

 

 

 

This twitter strategy is so good it will leave you wishing you had been doing it sooner

By Nominated Guest Blogger John White @juanblanco

I found this article and I just had to share it on my blog because it was so simple

Donald Trump has accidentally made twitter hip with his regular out of context rants so if you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use Twitter effectively.

They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to follow them and buy their product or service.

The truth is that it takes time and effort to learn how to use Twitter for lead generation and sales. Getting followers is no easy task, and converting followers into customers is even more challenging.

Luckily, I’m going to share with you a top strategy that I have used to help my clients turn their Twitter account into a highly effective lead generation tool.

Find out who your competitors’ customers are

It’s not enough to just get followers on Twitter. To get sales, you need to have followers who are interested in what your company is offering.

There may be no better tool to use to directly engage your competitors’ customers than Twitter. Just go to each of your competitors’ Twitter pages and click on their followers. Doing so will reveal every account that is following your competitors.

What a leads list!

While not every account that is following your competitors is doing business with them, they all have indicated an interest. That means they are likely to be interested in knowing what your company has to offer as well.

Follow your competitors’ followers

Once you’re on their page and looking through their list of followers, begin to follow the accounts that look like they would be interested in your company.

Also look to see who is engaging with your competitors’ tweets by liking and retweeting them. Consider following these accounts as well. Engaging with your competitors’ tweets shows that they are active accounts with a strong interest in the subject matter that you are likely to be tweeting about as well.

When you follow someone on Twitter, they receive a notification that you have followed them. The reaction of most people is to then go to your account to see if you are worth following back.

Following your competitors’ followers will have a significant portion of them heading to your profile.

So make sure your profile is looking good and is ready to impress. Pin a tweet to your profile with your best offer and include a link to a landing page where people can make a purchase or sign up.

To pin a tweet, create a tweet with your offer, call to action, and link. Then, once the tweet is live, click on the drop-down menu in the top right corner of the tweet and choose “pin to your profile page.” Doing this will place the tweet at the top of your profile page, so it is the first tweet people see when visiting your page.

After following, give people 3-5 days to follow you back. If they don’t follow back, either their account is not active, or they’re not interested in you. Either way, go ahead and un-follow the people that don’t follow you back.

This will free up space in your network for you to be able to continue to follow your prospects on Twitter.

If you pursue this strategy, over time you will grow a highly targeted following full of potential customers.

Source

https://www.inc.com/john-white/learn-this-little-known-twitter-strategy-to-sell-t.html

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Twitter for Beginners available from Amazon by Diane Shawe Author

10 Traits That Help Kill a Potential Sale by Diane Shawe

Learn to develop positive communication style

Learn to develop positive communication style

Here are 10 tips on how not to leave 10 Strong worst impressions.

Article by Diane Shawe M.Ed

1. Not knowing your Audience

Trying to sell something to someone that you don’t really know, you don’t know if there is a need or indeed if they have already got what you are selling will kill a potential sale or recommendation.

Persuasive people know their audience inside and out, and they use this knowledge to speak their audience’s language. Everyone is different, and catching on to these subtleties goes a long way toward getting them to hear your point of view.

2. Not getting Connected

The person you are speaking with is a person, not an opponent or a target. No matter how compelling your argument, if you fail to connect on a personal level, he or she will doubt everything you say.

People are much more likely to accept what you have to say once they have a sense of what kind of person you are.

Note: In a negotiation study, Stanford students were asked to reach agreement in class. Without instruction of any kind, 55% of the students successfully reached agreement. However, when students were instructed to introduce themselves and share their background before attempting to reach agreement, 90% of the students did so successfully.

3. Being Pushy

If you tend to come across as too aggressive, don’t be impatient and overly persistent. Pushy people are a huge turn off. The in-your-face approach starts the recipient back pedalling, and before long, they’re running for the hills.

Persuasive people establish their ideas assertively and confidently, without being aggressive or pushy. Focus on being confident but calm. Persuasive people don’t ask for much, and they don’t argue vehemently for their position because they know that subtlety is what wins people over in the long run. Know that if your idea is really a good one, people will catch on if you give them time. If you don’t, they won’t catch on at all.

4. Being Mousy

Constantly seeking approval because you present your ideas as questions or as though they need approval. Using phrases like “I think” or “It is possible that.” makes them seem flawed and unconvincing.

If you tend to be shy, focus on presenting your ideas as statements and interesting facts for the other party to mull over. Also, remove qualifiers from your speech. When you are trying to be persuasive.

5. Negative Body Language

Being unaware of your body movements, posture and gestures can send out the wrong messages.

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Becoming conscious of your gestures, facial expressions, and tone of voice (and making certain they’re positive) will engage people and open them up to your arguments

6. Sounding unclear and vague

It is not impressive to use phrases such as ‘A little bit of this and that’ when asked what you do.

Persuasive people are able to communicate their ideas quickly and clearly. When you have a firm grasp on what you’re talking about, it’s fun and easy to explain it to those who don’t understand. A good strategy here is to know your subject so well that you could explain it to a child.

7Not coming across as Genuine

Some of the above points could have the result of making you come across and not being genuine. Being genuine and honest is essential to being persuasive. No one likes a fake. People gravitate toward those who are genuine because they know they can trust them. When was the last time you met someone you did not think was genuine and a) welcomed them with opened arms b) had something positive to say about them?

Persuasive people know who they are. They are confident enough to be comfortable in their own skin. By concentrating on what drives you and makes you happy as an individual, you become a much more interesting and persuasive person than if you attempt to win people over by trying to be the characteristics of what is trending on twitter.

8. Not acknowledging that others have a Point of View

Stubbornly sticking to your point of view will demonstrate that you might not be a active listener. An extremely powerful tactic of persuasion is to concede the point. Admit that your argument is not perfect. This shows that you are open minded and willing to make adjustments. You want your audience to know that you have their best interests at heart. Try using statements such as, “I see where you are coming from,” and “That makes a lot of sense.” This shows that you are actively listening to what they are saying, and you won’t just force your ideas upon them. Persuasive people allow others to be entitled to their opinions and they treat these opinions as valid. They do this because it shows respect, which makes the other person more likely to consider their point of view.

9. Asking stupid Questions

How many times have you experienced being asked a ‘non’ question?

The biggest mistake people make when it comes to listening is failing to hear what’s being said because they are focusing on what they’re going to say next or how what the other person is saying is going to affect them. People like to know you’re listening, and something as simple as a clarification question shows not only that you are listening but also that you care about what they’re saying. You’ll be surprised how much respect and appreciation you gain just by asking questions.

10. Leaving a Strong worst Impression

Research shows that most people decide whether or not they like you within the first seven seconds of meeting you. They then spend the rest of the conversation internally justifying their initial reaction. This may sound terrifying, but admit it, you have done this yourself subconsciously! By knowing this, you can take advantage of it to make huge gains in your likeability and ability to persuade. First impressions are intimately tied to positive body language. Strong posture, a firm handshake, a smile, and opening your shoulders to the person you are talking to will help ensure that your first impression is a good one.

Conclusion

People naturally (and unconsciously) mirror the body language of the person they’re talking to. If you want people to like you and believe in you, smile at them during a conversation, and they will unconsciously return the favour and feel good as a result. Persuasive people smile a lot because they have genuine enthusiasm for their ideas. This has a contagious effect on everyone they encounter. Doing this one thing will help to align all the other points and you will be happy when researching your ideal audience.

About the Author

15 Must-Own Books No Serious Entrepreneur Should Ignore

Need help getting organized? Want to learn how to take a business into a global marketplace? Looking for ways to improve leadership skills? Then check out The Little Coffee Break Mindfeed eBooks from IQ 2 EQ by Diane Shawe. This collection of eBooks exposes readers to new ideas and proven strategies, and each can be completed on a lunch break, over breakfast, or while enjoying a cup of coffee.

According to author Diane Shawe, “The idea for the short, powerful eBooks came to my mind when I realized how often people need to brush up on topics, but do not always have time to sit down to read 200 pages. As a result, I have authored several short yet effective eBooks that get right to the point with tips and advice.”

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

What Impression do you make? How to develop your personal brand

group of people

How to develop your personal brand

Have you given much thought about the impression you make? How much leeway do you have to express yourself at work, at home, and via your social media?

By Diane Shawe, M.Ed. IEBE

If you go to the hospital, they are dressed a certain way, the staff may even speak to each other in a certain way. If you stop at most petrol stations, the salesperson is probably dressed quite differently than your physician, and yet still in a way that reflects and supports the business. You go to these people in order to receive a service or a product, and you probably go to them specifically because they have left some kind of impression on you. We refer to this impression as their personal impact.

Have you given much thought about the impression that you make? How much leeway do you have to express yourself at work, at home, or even via the social media? While the impact you have can be derived from the way you present yourself (through how you behave and what you wear), we also have to look at ways that reflect your personality and individualism. Have you considered yourself to be a brand, and have your considered how you could strengthen your brand in work, business and socially?

When you plan to take a short holiday and ask your neighbor to watch your home for you, what is it that makes you ask that particular neighbor? Are they trustworthy? Friendly? Do they consistently conduct themselves in a way that leads you to think they are a good person? If so, you are feeling some of the impact of their personality.

They present themselves in a particular way, and unless you see some demonstration of inconsistency (which may lead you to question their credibility), to you their impact seems quite clear.

What kind of impact trail are you leaving behind, What impact do you want to make and leave with others?

For more information on personal impact and how to create your personal brand, visit us at http://www.expresstrainingcourses.co.uk

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