Tag Archives: business advice

Guarding your Hair, Beauty and Hair Extensions business reputation online

There’s more to adding hair

Your reputation and brand are linked.

Article extracted from ‘Getting started in the hair extensions business by Diane Shawe
Guarding your brand encompasses your personal reputation, business name and appearance of your salon or even your mobile business. 

Your staff and their performance, how they treat and look after clients, the quality of products you use and the level of service you deliver are also linked to your brand.  

All of these are your Unique Selling Proposition (USP) and your USP is your promise to deliver a benefit to your clients who expect you to live up to your promise.

Six ways to help yourself protect your brand

1. Avoid using profanity. You may think that swearing is cool, but you would be surprised at the number of people it offends. Express yourself simply and clearly.

2. Always give your clients your undivided attention. Try not to spend time texting or speaking on your phone whilst doing a clients hair. 

3. Be dependable, keep commitments, practice honesty and show no form of disloyalty. Do not gossip or slander.

4. Do not ever take ethical shortcuts; always do the right thing. Maintain a high standards and keep the clients happy. Once a reputation has been shattered, it is very hard to fix the damage. Bad word of mouth spreads like wildfire. So make sure to protect your reputation.

5. Keep your prices and terms and conditions up to date. Make them available and accessible.

6. Ask your clients for reviews, people forget to post a review when they are happy, but when annoyed they go to  the internet to tell everyone else but you. 

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Get the brush your hair deserves

None of us have the time to go through the internet with a fine toothcomb, but bear in mind that when people use to talk about each other behind each other’s backs, it was all word of mouth and often without your knowledge.

The internet has changed all this and it can be very devastating for small businesses when a client decides to wage a campaign against you and your only sources of income is from your business.

So my advice is to keep posting positive articles, blogs and testimonials from happy clients.

Hopefully in the not too distant future the same rules that apply to newspaper defamation will also apply to the internet.

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

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AVPT  is back for more after being awarded A High Impact Badge of Honour by the Global Entrepreneur Week in 2012

AVPT awarded High Impact Badge of Honour by Global Entrepreneur  Week 2012

This year we have set up a range of 3hr ‘Jump Start’ your business bootcamp in support of the Global Entrepreneur Week starting on the 18th – 24th  November 2013

3 hour business startup bootcamp 2012

Last year 361 organisations ran activities in 2012 that met the

High Impact criteria set by Global Entrepreneurship Week – AVPT along with other High Impact providers was congratulated this week and awarded their high impact badge of honour.

Global Entrepreneurship Week is the world’s largest campaign to promote entrepreneurship, taking place in 115 countries.  In 2012, the campaign took place 12-18 November and Academy of Vocational and Professional Training supported the week by launching a 3 hour Business Startup Bootcamp which was attended by a group of candidates who enroled on the GEW website.

In the UK, the campaign is hosted by Youth Business International, a global network of initiatives that help young entrepreneurs to start their own business, in partnership with Barclays.

The theme for 2012 was: Pass it On!  AVPT supported Global Entrepreneurship Week UK to pass on the practical help & support needed by early start-ups and individuals who are considering taking the plunge. GEW’s aim was to create a collaborative, local and practical week which enables people to learn more about the wealth of support that is available to entrepreneurs in the UK.  Read more…

 PLEASE SEE TIMETABLE BEFORE BOOKING YOUR BOOTCAMP!

Timetable for November 2013

TIMETABLE

 

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