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Top 7 Reasons for Buying a Hair Extensions and Hairloss Franchise by Diane Shawe

Buying a franchise can be a life-changing experience. Make sure it’s a positive experience by doing your due diligence before signing a franchise agreement. A properly designed and executed franchise system can be an exceptional method of expansion, but franchise systems that are poorly designed or not well managed are to be avoided. Below are the top 7 reasons to consider investing in a hair extensions franchise.

01

An Existing Franchise Is a Turnkey Business

Many entrepreneurs have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running, whether that’s obtaining financing or negotiating lease terms.

Buying an existing franchise in a well-designed system can eliminate much of the hard work: choosing a territory, finding a location, negotiating a lease, finding reliable contractors to complete a build-out on time and on budget, establishing vendor relationships, etc. You may also be able to start a business with trained staff already in place.

But, you will still need to do your homework – aside from the transfer fee, your fees and terms may be substantially different than the sellers.

02

Proven System in Place

When you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

In addition to exercising some control over franchising operations and the franchisee’s adherence to brand guidelines, the franchisor provides the franchisee with franchising leadership and support.

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03

Corporate Image and Brand Awareness

If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

In the consumer’s mind, a franchisor’s brand equals the company’s reputation. Great franchisors want to ensure that their customers are satisfied every time they shop at a franchised location and that the franchisee delivers on the franchisor’s brand promise.

04

Higher Likelihood of Success

Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you invest in a proven franchise opportunity and follow the system the franchisor has put in place, you should be on your way to running a successful business.

05

Easier to Obtain Financing

Lenders are usually very comfortable financing the purchase of a franchise because franchises already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.

In addition, some franchise systems will provide in-house financing and/or leasing options. Many systems also offer special discounts for veterans, via the VetFran initiative.

06

Training

Most franchise companies offer a training program that is typically held at their corporate offices, plus additional training that occurs at the actual franchise location before the grand opening. The franchisor will train you to run your franchise the same way their other franchised locations are run.

It will ensure that you are running your business efficiently, and will help to eliminate any common mistakes a new business owner usually faces.

07

Ongoing Support

When you buy a franchise, you have the support of the franchisor and the support of knowing you are part of a growing system. You will always be able to pick up the phone and ask questions of the franchisor or even other franchisees.

Established franchisors typically also have field staff who can visit your location to provide coaching and consulting if needed.

Do Hair Extensions, Hairloss and Beauty Franchises work?

It would seem that there is a blind spot towards innovation outside of technology as we forge ahead with directing where the investment opportunities are bedded.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with opportunities on our side saddled with huge problems that require new thinking. I believe a percentage of our system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, and perform tasks machine might currently find unprofitable.

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

I believes that we need to make sure that the type of education and economical opportunity supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

https://academyexpresscourses.com/2018/10/17/hair-extensions-franchise-makes-entry-into-market-place/

Does Rice Water help grow your hair quicker?

Firstly all hair has a growth cycle, so let’s explore that first

Article by: Diane Shawe

Anagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.

Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.

Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.

Approximately 10-15 percent of all hairs are in this phase at any one time.
At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.

What are the Benefits of Rice Water for Hair and Skin?

Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.

The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.

Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.

The best way to use rice water to grow hair is to rinse your hair with it after a wash.

Undercutting your Hair Extensions Competition


Extracted from Getting Started in the Hair Extension Business by Diane Shawe

If your hair extension studio is a real under-cutter, care will have to be taken to keep costs as low as realistic as possible.

Don’t be shy when it comes to taking money for your services. Charge for the value of the benefits that you offer.

You must put a value on your services; look at your type of clientele, hair extension location, experience of employees, your clients’ needs and, the prices of the competition.

Price is sometimes seen as a sign of quality and value. Price can attract like-minded customers. They think that because your prices are high, the technician in your hair extension studio must be good. If your prices are high, it is important to promote to the high paying customers, the value of your service.

There are a lot of competitors, so low prices alone, might not be enough to keep the low paying customers coming back. Clients who look for bargains are not only looking for low prices, but they want to get great results too.

You must determine how much value you can offer. To be of value to clients, you must know what the clients’ needs are. Understand what benefits they wish to receive, what pain they want to relieve.

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The benefits they want might be a quick service with no waiting, or it could be that they want an expert doing their hair. They might prefer certain products used on their hair, or to know that they can be squeezed in at short notice occasionally.

Their pain might be that they begrudge spending time on their hair, or that they loathe technicians who don’t listen to them. It might be that they just haven’t found the right retail products to use at home.

Profit margins will be low, so a lot of clients will have to go through the hair extension studio, just for you to be able to pay the overheads. It will most likely mean offering fewer services and probably, rushing clients through. Even the employees will have to be paid a low salary.

In some cases, this could mean that the employees are much less experienced than you may like. You really need to decide on what sort of employees you want in your hair extension studio. You will find that the best technicians won’t want to work in a cheap hair extensions studio. Not only would it hurt their reputations, but they wouldn’t work for a low salary.

Your clientele will most likely be bargain hunters who probably won’t spend on retail products either.

Charge by experience
If your employees have exceptional skills or experience, you can charge more. If you promote these benefits well, you’ll find that clients don’t mind paying extra. A lot of clients don’t mind paying for the name, or the prestige.

Some hair extension studios charge by the experience of the hair technician performing the service. As employees reach certain levels of experience, they charge more. This seems to work very well for them.

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Why Having The Right People Around You Matters To An Entrepreneur

Starting and running a business can be very lonely and exposes you to bouts of isolation. When this happens the need to be loved, needed, and pampered is very strong and there is nothing wrong with that.

Ones self esteem can suffer and this can be compounded by historical experiences (childhood, family etc) and frustration and exhaustion when trying to lift your business of the ground and working a 12 hours day.

Being an ideas person, being creative and wanting recognition for that is achieved when the evidence is people buying your services or products.

The people you have surrounding you is very important, they have to be of a similar stock because they get it, they move into activities that support your dream and help you benefit from your hard work.

Many women are brilliant because most of them run several things at once if they are mums, wife, daughters, designer, marketeer, sales person, social media expert, bookeeper, packer and distributors and the list goes on.

The main point is to have total confidence in who you are, listen to tapes and watch video that continually empowers you. Mix with the pack that stimulates and motivates you and you them. When you live like this all who is to be in your life will gravitate towards you and give you joy and support.

You will easily be able to then identify anyone around you that does not naturally fit into your gang because they don’t naturally make you feel better, they add weight to your life and focus on distracting you.

But we are born with free will and you can use it to experience your life in what ever way YOU want.

The ultimate responsibility is your.

Why Hair Extensions and Hair Loss go hand in hand as a viable business

Why setting up a hair extension expert salon could give you a long term career?

Article written by Diane Shawe M.Ed

Getting started in the hair extension business by Diane ShaweWe have seen the hair extension market grow over the past 15 years, now there are more hair extension techniques than ever before and it can be confusing to decide which is the right one for you to either apply to your own hair or become a qualified technician.

If you are thinking of becoming a qualified technician, it is important to consider how potential clients might make their decision.  Some people will make a decision based on price, others on their hair type and some based on what they need to achieve.

Here are just a few tips to help with your decision making process.

1. Wigs:  Wigs are a quick and easy way to give yourself a quick makeover.  What you need to bear in mind is that the cheaper the wig the more un-natural it will look.  You don’t need to spend a lot of money but it is worth investing in a wig that you can use from time to time.  Client will pay between £120 – £300 for a good quality wig which could last for up to 12 months.

2. Hair Pieces: There are lots of different hair pieces from pony tails to rear hair attachments in all different shades, curly, straight or plaits. There are also specialist hair pieces for thinning hair that can help disguise any problems.  The thing to bear in mind is that hair pieces are not often very secure and could make you feel a little uncomfortable.  Some of the ponytail pieces can be securely fixed, so if you want a demure look go for a ponytail.

popular integrated weave

3. Integrated Weaves: This is when wefts of hair is sewn onto a fine cornrow which is then hide by the bulk of your hair on top.  It is a popular technique because if done correctly it can look very natural and offer up a robust and secure hair enhancement solution.  If you look after the hair you can reuse it when you go back to have it re tightened. Clients could pay between £190 – £330 for the integrated weave.

How hair extensions are sourced treated and graded by diane shawe M.Ed 2014 price4. Pre-tips: This is small pieces of hair that have been pre bonded together.  They can be added in sections all over the head to aid thickening, give the impression of highlights or lowlight and length.  Pre-tips can be applied using heat, micro rings or even small elastic bands.  Be aware that they have to be professionally removed so as not to damage your own hair.

5. Strand by Strand (glue gun): This is when hot bond is used to bond small sections of hair to the recipients own hair.  It was a very popular technique in 6 years ago, but requires professional application and removal by a qualified technician.  Can give the appearance of flyaway hair that you could somewhat run your fingers through.  It is a very time consuming technique and is much better for a long term wear over 3-4 months.

6) Clip in hair extensions: These are now very popular.  They are best used for lengthening mid should length hair.  If the hair is shorter they don’t sit very well because they can be a little bulky in appearance.  They don’t offer up much security unless they have been professionally fitted.  This is when a very small cornrow is done and the clips are slipped through for much added security.  Great for an evening occasion but not advisable for long term wear.  click to read more

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7) Net Weave:  This technique is used when the client wants to partially extend just a section of their hair or if the client suffers from patchy alopecia.  This technique is suitable for 2-4 months wear.

8) Hook and Latch: This technique does not use any glues orhttp://www.hairextensionstraining.academy threads. It is a beautiful technique, flat to the touch and hair could be worn up.  It works well with shorter hair especially the Micro ring track technique.

9) Lace Wigs: Lace wigs have become very popular. They are really good for girls with short thin hair, damaged hair, hair that needs a rest or a complete makeover.  Top celebrities have made them really popular and you can see why from the video testimonial below. See Radio TV presenters new lace wig

alopeciaconsultant

10) Braides and PlaitsBraides and Plaits have been around for hundreds of years.  A technique that can look very simple or quite exotic.  Braids can be worn for a number of months until the hair grows out, they can even have beads added to the end for that extra special look.

Hair Loss Specialists
Clients also suffer from thinning hair can be helped, click here to hear what one client had to say.

As we see an aging population, people are becoming more confident about getting help to resolve short term or long term hair problems.
HAIR EXTENSION TRAINERS AND CONSISTENT SPECIALIST SALONS
There is s shortage of qualified hair extension trainers and specialist practicianers in the UK. Visit this link to find out more and how you can become qualified and invest in this business.

Investment opportunity to set up your own specialist salon

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.Need a hair extensions makeover services 14.jpg

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

http://www.needahairmakeover.co.

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Why you should switch to Raw Cocoa

cocoa-powder-lead-jpg-653x0_q80_crop-smart

THE HEALTH BENEFITS OF RAW CACAO

Magnesium

Raw cacao is one of the best food sources of magnesium – a mineral that many of us don’t get enough of in our diets. Magnesium is essential for energy production, for a healthy brain and nervous system, for our muscles and for strong bones and teeth. Magnesium may also support a healthy blood pressure.

Iron

Cacao is also a source of iron, which builds the blood and helps to transport oxygen around our body, as well as potassium, copper, zinc, manganese and selenium.

Flavonoids

Cacao can also be high in flavonoids, which have antioxidant activity. Cacao and flavonoid-rich chocolate have been linked with heart health benefits including increasing the good form of cholesterol (HDL) in our blood, lowering blood pressure and even improving vascular function in patients with congestive heart failure. These effects are thought to be primarily due to the antioxidants contained in the cacao.

PEA

In addition, cacao contains a compound called phenylethylamine (PEA for short!). PEA is thought to elevate mood and support energy, and is said to be one of the reasons that many people love chocolate!

Raw cacao is also very low in sugar, and of course does not contain any milk, so is suitable for those who are milk-sensitive or following a low-sugar diet.

THE PROBLEM WITH CHOCOLATE

The cacao – or cocoa – part of a chocolate bar is not ‘unhealthy’ as such. The main factor that makes it less healthy is the sugar that’s added to it to create a standard chocolate bar. Also, when cacao is roasted to make a standard chocolate bar, you do lose some of the antioxidant flavonoids, beneficial enzymes and other nutrients – which of course doesn’t happen with raw cacao or raw chocolate.

So what about painfully dark chocolate, you know the 99% cocoa solids stuff? Cocoa solids are what’s left after the cacao butter (the oil in the cacao bean) has been separated from the ground up raw cacao beans. Cacao solids are used to make cacao powder. ‘Raw cacao’ can refer to the whole beans, opl

the solids, or the powder, as long as it is not heated during processing. It is this heating process that robs some of the nutrients.

Don't forget to use the Discount Code when you order

Don’t forget to use the Discount Code when you order

Source: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZm1GgNU

Read more: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZipYusd

Have you checked your business Energy Field lately?

Global Business Strategy

Global Business Strategy

THE INVISIBLE FORCES THAT HOLD YOUR COMPANY TOGETHER

I have recently read several articles about Storytelling.  I have however come to realise that the objective of a well-crafted , complete story is to create synergy.

article by Diane Shawe M.Ed

This combined effort or synergistic effect produces energy in many places within the company. These fields of energy become an invisible force that holds your company together (see Figure 1-). While the concepts of field theory are still relatively new as they are applied to an organisation, we must believe that people working together toward common goals display a different level of excitement than a loose collection of individuals with no defined purpose. That excitement is created by lots of leaders telling lots of good stories about the organisation. It is about leaders creating myths, legends, and fables of the company that tend to attract people. It’s the stories told around the coffee station. Leaders can create energy, synergy, and bonding to corporate stories by appealing to people’s sense of belonging, challenge, purpose, and contribution.

four feild of energy that generat passion by Diane Shawe

 

Figure 1. Four fields of energy that generate passion.

 

 

Fields of Belonging

People want to belong to something. That’s why they join clubs, work in groups, and live in communities. They want to be part of a winning work organisation. I’ve never met a single person who said, “I think I’ll go to work for a losing company.” Use this basic human need to create a field of energy around membership in your organisation. If you work by yourself, then connect with groups with like minded people.

Fields of Challenge

People want to experience challenge in work and life. That’s why they search for the cure for cancer or participate in extreme sports. Give people a challenge. Ask them to do the impossible. Stretch their knowledge and ability. Tap into their unused energy. Channel it toward your goals. Again if you work for yourself, then reach for the stars, stretch yourself so you can grow. You will be surprised at the results.

Fields of Purpose

People want to know that their work has meaning. That’s why they need to know if what they do has relevance. Even if you work alone and for yourself, knowing that you are appreciated goes a long way to motivating you. Show everyone how he or she fits into your business plan and why it is important for every employee to be successful. It is amasing how easily your goals will then be accomplished.

Fields of Contribution

People want to know if their work has contributed to the activity. Have they made a difference? Show employees where their individual efforts help the team achieve its goal and you have a satisfied workforce. If I can make a difference I will work at a different level than if I believe that my work is just part of a giant struggle that leads to no conclusive end game.

Belonging, Challenges, Purpose and Contribution are some of the key drivers to becoming self employed or doing something that you love.  If you find that these ingredients are missing from your daily cycle, this could be some of the reasons why your self esteem could be low. So let us take a look at nine tools.

THE  NINE  TOOLS  FOR  GENERATING  EFFECTIVE BUSINESS ENERGY FIELDS

 

According to many articles, effective leaders can use the elements of a business plan to create the necessary energy to make things happen. They know energy fields and business plans cannot operate independently. A business plan that has an inconsistent story will be flat, lackluster, and boring not to mention under believable. There will be no passion or sense of purpose. Employees will not work with pride or display enthusiasm above and beyond. There will be no sense of urgency to complete the plan. Lethargy toward the written plan will be evidenced.

On the other hand, well-crafted business plans generate all the human power you need for accomplishing ambitious goals. Turning people on turns on the business plan. I know business plans can be a pain, but revising them can help refocus you and recharge your energy. Each of the nine element has a unique value to your business plan and the underlying company story. Margaret J. Wheatley describes our present understanding of energy fields.

“We have moved deeper into a field view of reality by our present focus on culture, vision, and values as the means for man- aging organisations. We know that this works, even when we don’t know how to do it well.”

9 elements to create energy by Diane Shawe

Figure 2

Here are nine critical elements ( Figure 2.) I believe are core to any organisation’s ability to create energy fields:

  • Vision Statement (creates passion)
  • Mission Statement (creates purpose)
  • Strategic Goals and Objectives (set direction)
  • Strategies and Tactics (generate action)
  • Philosophy Statement (creates ethical boundaries)
  • Focus (creates efficiency)
  • Value Statements (create a scale of importance)
  • Principles (benchmark behavior)
  • Strategic Intent (signals commitment)

Without beating the rug anymore, when was the last time any of your nine elements updated?

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Calling all Sponsors an opportunity to reach high spend customers this autum

Oscars Hair Extensions Awards Now Open

View our Sponsorship packages now

View our Sponsorship packages now

Free Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different categories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. Author and expert in hair extensions, Diane Shawe has teamed up with UKhairdresser and Beautyfinders to name just a few to help look for the next champion in the forth-coming Hair Extensions Awards 2016

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.

With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana,  Lena Mar Reatz from Hollwood and UKHairdressers candidates will be judged on preparation, work area, application and the final look.

There will also be exhibition stands so that visitors can enquire about candidates services.

So if you are the type of hair extension technician who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you can also help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture.

Click here to find out more about the categories and submit your free entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

If you fancy sponsoring the event then click here to view the range of different sponsorship packages

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us.

www.hairextensionsawards.com
www.facebook.com/hairextensionsawards

 

Why life coaching is a really really hard sell

Coaching - Specialise and gain more clients

Coaching – Specialise and gain more clients

What they don’t tell you in coaching school? Is that “life coaching” is a really, really hard sell.

article by Diane Shawe M.Ed

I know some excellent life coaches – they’ve written best-selling books, they’ve got 75k+ likes on Facebook, they’ve done everything right, business-wise – they have more of a reach than I will ever have in my business – and they still struggle to get clients. They are still living month to month. And they have to hustle every  day to find new ways to make coaching a viable business.

Why? Because they are generalied “life coaches”. And life coaching isn’t something that people really “get”.  Here are 10 Definitions of Coaching

  1. “Unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them” (Whitmore 2003)
  2. “A collaborative, solution focused, result-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and person growth of the coachee”  (Grant 1999, basic definition also referred to by the Association for Coaching, 2005).
  3. “A professional partnership between a qualified coach and an individual or team that support the achievement of extra-ordinary results, based on goals set by the individual or team “(ICF, 2005)
  4.  “The art of facilitating the performance, learning and development of another” (Downey, 2003)
  5.  “Coaching is directly concenred with the immediate improvement of performance and development of skills by a form of tutoring or instruction”  (Parsloe, 1995).
  6. “Coaching psychology is for enhancing well-being and performance in personal life and work domains underpinned by models of coaching grounded in established adult and child learning or psychological approaches” (Special Group of Coaching Psychologists, part of the British Psychological Society)
  7. “Coaching is about developing a person’s skills and knowledge so that their job performance improves, hopefully leading to the achievement of organisational objectives. It targets high performance and improvement at work, although it may also have an impact on an individual’s private life. It usually lasts for a short period and focuses on specific skills and goals.” (CIPD 2009)
  8. “Psychological skills and methods are employed in a one-on-one relationship to help someone become a more effective manager or leader.  These skills are typically applied to a specific present-moment work-related issues….in a way that enable this client to incorporate them into his or her permanent management or leadership repertoire” (Peltier 2010)
  9. [Co-active] coaching is “a powerful alliance designed to forward and enhance a life-long process of human learning, effectiveness and fulfilment”  Whitworth et al (2007)
  10. “Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives” (Wise 2010 – sorry couldn’t help sneaking one in myself!).

So after reviewing the definitions, which one would you say best sums up your offering? The truth is that people will be coming to you because of YOU and what you have accomplished. Your story is important. Your skills and expertise are just as important. And while coaching isn’t about telling people what to do – sometimes people will need guidance, advice, and hand holding. And you are 100% allowed to be their coach, their mentor, their teacher, and  advisor.

You might be veering away from what you learned in coaching school, but in order to stand out from the crowd it will help you fast-track your business success by playing to your strengths and personality and the need of your specific and targeted client base.

So I am going to call out the elephant in the room: The majority of coaches who are killing it in business are doing one of several things:

1. They coach and/or mentor other coaches

2. They coach specialist clients (sports, personalities, celebrities)

3. They coach executives within large companies.

Unfortunately many small businesses who would really like to have a coach cannot commit the resources, this is why most coaches are also starving.

People are interestd in you

People are interestd in you

Here’s what you can do to make the life coaching business easier on yourself:

  • Get specific about who you work with and what problem you solve for them.
  • Drop the jargon STAT of what other coaches have achieved
  • Stop doing open ended, ongoing coaching. It’s hard to sell and doesn’t get you known for anything.
  • Learn the common mistakes people make in creating packages, and then don’t make them.
  • Create ONE specific package for a specific market (based on your unique expertise) and get really, really good at it.
  • Build a solid client base, and THEN you can expand.
  • Create a blog and don’t be afraid to give away step by step advice, it will get you known.
  • And in the meantime, keep your day job.

Home Study Courses to help refine your Specialism for Coaching. Fully accredited. Request course outlineand price by clicking here

Change Management: Change and How to Deal With It Managers traditionally have had the task of contributing to the effectiveness of their organization while maintaining high morale. Today, these roles often have to be balanced off with the reality of implementing changes imposed by senior management. Managers who have an understanding of the dynamics of change are better equipped to analyze the factors at play in their own particular circumstances, and to adopt practical strategies to deal with resistance. This one-day workshop will help you deal with change and will give you strategies to bring back to your employees.
Coaching: A Leadership Skill Coach, Role Model, Counselor, Supporter, Guide…do these words ring a bell? Being a coach involves being a role model, sometimes a counselor or supporter, and always a guide. Coaching is based on a partnership that involves giving both support and challenging opportunities to employees. Knowing how and when to coach is an essential skill that can benefit both you and your organization. This one-day workshop will help you become a better coach in all senses of the word.
Communication Strategies This course is designed to help you improve your interactions with other people in your workplace or at home. This course wil help you guide your clients on how to improve the critical communication skills of listening, asking questions and being aware of nonverbal messages. To help your clients who are struggling to find that middle ground between being too aggressive and too passive, and how to counter the manipulative tactics of difficult people.  Your clients will  also learn more about the elements of our communication with others that help us reveal appropriate information about ourselves, and how to get a handle on how to better manage ourselves for a professional image.
 The Art of Delegating Effectively  Delegation is often one of the hardest skills for a manager to master. However, the skill can be learned. You will explore many of the facets of delegation: when to delegate, and who to delegate to. We will also go through the delegation process step by step, to see where the pitfalls lie, and what we can do about getting around them.  These are useful tools for your clients.
Networking for success  Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. These achievements don’t come through a direct sales approach, however. They come from being interested in helping others, in listening, and in purposefully meeting and introducing people to one another. You will  learn the essential ingredients to help your clients with business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
Conflict Resolution There are two major myths about conflict: that it always involves anger and that it’s always negative. Conflict can actually be a positive tool for growth if you know how to manage it properly. This course will help you specialise in helping your clients develop quality mediation skills.
Dealing with Difficult People All of us experience conflict. We argue with our spouses, disagree with our friends, and sometimes even quarrel with strangers at a hockey game. At times we lose sight of the fact that all this conflict is normal. So long as people are individuals there will be the potential for conflict. Since you can’t prevent conflict, the most important thing is to learn how to handle or manage it in productive ways. What is critical for resolving conflict is developing an understanding of, and a trust in, shared goals. It requires openness, discipline, and creativity. Showing respect for other people and not blaming them enables people to work for mutual benefit.
Conflict Resolution: Getting Along in the Workplace Conflict Resolution: Getting Along in the Workplace
Conquering Your Fear of Speaking in Public Do you get nervous when presenting at company meetings? Do you find it hard to make conversation at gatherings and social events? Do you lock up in awkward social situations? If so, this one day workshop is just for you! It’s aimed at anybody who wants to improve their speaking skills in informal situations. We’ll give you the confidence and the skills to interact with others and to speak in informal situations and in front of small groups.
Controlling Anger Before It Controls You – A One Day Primer Everyone gets angry; it’s a completely natural response. But do you know how to manage that anger constructively? Most individuals throughout coaching need a set of tools to help them with this problem.
Core Negotiation Skills Negotiation is a key skill that, when mastered, can enhance communications and provide better results from communication. You can specialise in helping your client on how to prepare to negotiate, ways to respond to negotiation challenges, how to create win-win solutions, and how to create sustainable agreements.
Creating a Dynamic Job Portfolio The job market continues to change, as does the way we look for work. This course examines the value of presenting yourself as a complete package by using a resume as an introduction to an employer and backing it up with a portfolio presented at the interview.

You can learn to help to executives for instance prepare themselves for new challenges.

Critical Thinking In today’s society, many people experience information overload. We are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. How do you know what to believe? How do you separate the truth from the myths?

Help your clients with constructive tools on how to put their thoughts into order.