Tag Archives: business startup

The Benefits of Steaming Hair Extensions

Having you hair extensions steamed can be an effective tool that adds moisture, restores color vibrancy and strengthens the elasticity of dead hair not to mension the benefits to your own hair.

Article by Diane Shawe

According to master signature hair extensionist and author Diane Shawe the steamer uses heat and water to lift the cuticle on the hair shaft and allow conditioners and treatments to penetrate and condition hair.

Another benefit of hair steamers is that the moist heat encourages blood flow to the scalp, aided circulation of the scalp equals healthier, longer growing hair when hidden away under hair extensions.

Black women with natural hair have used steamers for years because it helps to hydrate and define their coils. It is also recommended steaming for women who are transitioning from chemically-relaxed or colour treated hair to use steaming

Whether you have blonde, fine or coarse hair, long or short, or no hair extensions your hair will benefit from hair steaming.

Diane advises doing a steam treatment every two weeks to build up moisture retention. If alternating between pre-shampoo oil and deep conditioning treatments, Just be sure not to overdo it, because over-steaming can actually over-moisturise the hair making it limp and weak.

Solutions to thinning hair

Amongst other benefits, steaming helps to increase blood circulation and flush toxins from the body. But since this post is about haircare and hair extensions, we are infinitely more interested in the benefits to hair. This is an area that is still very much in debate, with the science behind it a work in progress.

That being said the reputed benefits of steam for hair are:

1. Added moisture
2. Increases hair shine
3. Softens hair making it more manageable
4. Decreasing de-tangling time by reducing tangles and knots
5. Reduces hair breakage
6. Reduces dandruff and helps with exfoliating the scalp by softening flaking skin making it easier to remove
7. Hair feels healthier

Pre-pooing
Pre-pooing is simply using some sort of conditioning treatment on the hair prior to shampooing. This can be with oils, special treatment conditioners or even regular old instant conditioners. Adding steam at this stage can often increase the efficacy of the treatment.

Deep conditioning
This is the point where most people incorporate steam as it’s the easiest and most obvious. The steam increases the absorption potential of the conditioning product used whilst providing additional moisture. Apply the deep conditioning product to the hair then add steam via whichever method you prefer. Steam should be used for 15-20 minutes but no longer than 30 minutes.

Oil Rinsing
This involves covering the hair in a light layer of oil, leaving it to sit for a while then rinsing it out. This helps keep hair lubricated reducing tangles and single strand knots. It also adds shine and depending on the oil used, can add strength. I like coconut oil as it penetrates the hair shaft and help reduce hygral fatigue. Using a steamer can take this process to the next level by helping the oil absorb even more deeply. After applying the oil, leave it to sit under steam for 15-20 minutes then rinse with cold water. Dont use too much as this can make the hair heavy during styling.

Using the steam room at the gym/spa
Whenever I use the gym or go to a spa with a steam room, I always make sure to pack my deep conditioner. It’s a great way to get a full body steam session going. You can slather the conditioner on your dry hair, no need to add a shower cap walk in and steam away.

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Why you should switch to Raw Cocoa

cocoa-powder-lead-jpg-653x0_q80_crop-smart

THE HEALTH BENEFITS OF RAW CACAO

Magnesium

Raw cacao is one of the best food sources of magnesium – a mineral that many of us don’t get enough of in our diets. Magnesium is essential for energy production, for a healthy brain and nervous system, for our muscles and for strong bones and teeth. Magnesium may also support a healthy blood pressure.

Iron

Cacao is also a source of iron, which builds the blood and helps to transport oxygen around our body, as well as potassium, copper, zinc, manganese and selenium.

Flavonoids

Cacao can also be high in flavonoids, which have antioxidant activity. Cacao and flavonoid-rich chocolate have been linked with heart health benefits including increasing the good form of cholesterol (HDL) in our blood, lowering blood pressure and even improving vascular function in patients with congestive heart failure. These effects are thought to be primarily due to the antioxidants contained in the cacao.

PEA

In addition, cacao contains a compound called phenylethylamine (PEA for short!). PEA is thought to elevate mood and support energy, and is said to be one of the reasons that many people love chocolate!

Raw cacao is also very low in sugar, and of course does not contain any milk, so is suitable for those who are milk-sensitive or following a low-sugar diet.

THE PROBLEM WITH CHOCOLATE

The cacao – or cocoa – part of a chocolate bar is not ‘unhealthy’ as such. The main factor that makes it less healthy is the sugar that’s added to it to create a standard chocolate bar. Also, when cacao is roasted to make a standard chocolate bar, you do lose some of the antioxidant flavonoids, beneficial enzymes and other nutrients – which of course doesn’t happen with raw cacao or raw chocolate.

So what about painfully dark chocolate, you know the 99% cocoa solids stuff? Cocoa solids are what’s left after the cacao butter (the oil in the cacao bean) has been separated from the ground up raw cacao beans. Cacao solids are used to make cacao powder. ‘Raw cacao’ can refer to the whole beans, opl

the solids, or the powder, as long as it is not heated during processing. It is this heating process that robs some of the nutrients.

Don't forget to use the Discount Code when you order

Don’t forget to use the Discount Code when you order

Source: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZm1GgNU

Read more: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZipYusd

Have you checked your business Energy Field lately?

Global Business Strategy

Global Business Strategy

THE INVISIBLE FORCES THAT HOLD YOUR COMPANY TOGETHER

I have recently read several articles about Storytelling.  I have however come to realise that the objective of a well-crafted , complete story is to create synergy.

article by Diane Shawe M.Ed

This combined effort or synergistic effect produces energy in many places within the company. These fields of energy become an invisible force that holds your company together (see Figure 1-). While the concepts of field theory are still relatively new as they are applied to an organisation, we must believe that people working together toward common goals display a different level of excitement than a loose collection of individuals with no defined purpose. That excitement is created by lots of leaders telling lots of good stories about the organisation. It is about leaders creating myths, legends, and fables of the company that tend to attract people. It’s the stories told around the coffee station. Leaders can create energy, synergy, and bonding to corporate stories by appealing to people’s sense of belonging, challenge, purpose, and contribution.

four feild of energy that generat passion by Diane Shawe

 

Figure 1. Four fields of energy that generate passion.

 

 

Fields of Belonging

People want to belong to something. That’s why they join clubs, work in groups, and live in communities. They want to be part of a winning work organisation. I’ve never met a single person who said, “I think I’ll go to work for a losing company.” Use this basic human need to create a field of energy around membership in your organisation. If you work by yourself, then connect with groups with like minded people.

Fields of Challenge

People want to experience challenge in work and life. That’s why they search for the cure for cancer or participate in extreme sports. Give people a challenge. Ask them to do the impossible. Stretch their knowledge and ability. Tap into their unused energy. Channel it toward your goals. Again if you work for yourself, then reach for the stars, stretch yourself so you can grow. You will be surprised at the results.

Fields of Purpose

People want to know that their work has meaning. That’s why they need to know if what they do has relevance. Even if you work alone and for yourself, knowing that you are appreciated goes a long way to motivating you. Show everyone how he or she fits into your business plan and why it is important for every employee to be successful. It is amasing how easily your goals will then be accomplished.

Fields of Contribution

People want to know if their work has contributed to the activity. Have they made a difference? Show employees where their individual efforts help the team achieve its goal and you have a satisfied workforce. If I can make a difference I will work at a different level than if I believe that my work is just part of a giant struggle that leads to no conclusive end game.

Belonging, Challenges, Purpose and Contribution are some of the key drivers to becoming self employed or doing something that you love.  If you find that these ingredients are missing from your daily cycle, this could be some of the reasons why your self esteem could be low. So let us take a look at nine tools.

THE  NINE  TOOLS  FOR  GENERATING  EFFECTIVE BUSINESS ENERGY FIELDS

 

According to many articles, effective leaders can use the elements of a business plan to create the necessary energy to make things happen. They know energy fields and business plans cannot operate independently. A business plan that has an inconsistent story will be flat, lackluster, and boring not to mention under believable. There will be no passion or sense of purpose. Employees will not work with pride or display enthusiasm above and beyond. There will be no sense of urgency to complete the plan. Lethargy toward the written plan will be evidenced.

On the other hand, well-crafted business plans generate all the human power you need for accomplishing ambitious goals. Turning people on turns on the business plan. I know business plans can be a pain, but revising them can help refocus you and recharge your energy. Each of the nine element has a unique value to your business plan and the underlying company story. Margaret J. Wheatley describes our present understanding of energy fields.

“We have moved deeper into a field view of reality by our present focus on culture, vision, and values as the means for man- aging organisations. We know that this works, even when we don’t know how to do it well.”

9 elements to create energy by Diane Shawe

Figure 2

Here are nine critical elements ( Figure 2.) I believe are core to any organisation’s ability to create energy fields:

  • Vision Statement (creates passion)
  • Mission Statement (creates purpose)
  • Strategic Goals and Objectives (set direction)
  • Strategies and Tactics (generate action)
  • Philosophy Statement (creates ethical boundaries)
  • Focus (creates efficiency)
  • Value Statements (create a scale of importance)
  • Principles (benchmark behavior)
  • Strategic Intent (signals commitment)

Without beating the rug anymore, when was the last time any of your nine elements updated?

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

Calling all Sponsors an opportunity to reach high spend customers this autum

Oscars Hair Extensions Awards Now Open

View our Sponsorship packages now

View our Sponsorship packages now

Free Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different categories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. Author and expert in hair extensions, Diane Shawe has teamed up with UKhairdresser and Beautyfinders to name just a few to help look for the next champion in the forth-coming Hair Extensions Awards 2016

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.

With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana,  Lena Mar Reatz from Hollwood and UKHairdressers candidates will be judged on preparation, work area, application and the final look.

There will also be exhibition stands so that visitors can enquire about candidates services.

So if you are the type of hair extension technician who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you can also help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture.

Click here to find out more about the categories and submit your free entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

If you fancy sponsoring the event then click here to view the range of different sponsorship packages

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us.

www.hairextensionsawards.com
www.facebook.com/hairextensionsawards

 

Why life coaching is a really really hard sell

Coaching - Specialise and gain more clients

Coaching – Specialise and gain more clients

What they don’t tell you in coaching school? Is that “life coaching” is a really, really hard sell.

article by Diane Shawe M.Ed

I know some excellent life coaches – they’ve written best-selling books, they’ve got 75k+ likes on Facebook, they’ve done everything right, business-wise – they have more of a reach than I will ever have in my business – and they still struggle to get clients. They are still living month to month. And they have to hustle every  day to find new ways to make coaching a viable business.

Why? Because they are generalied “life coaches”. And life coaching isn’t something that people really “get”.  Here are 10 Definitions of Coaching

  1. “Unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them” (Whitmore 2003)
  2. “A collaborative, solution focused, result-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and person growth of the coachee”  (Grant 1999, basic definition also referred to by the Association for Coaching, 2005).
  3. “A professional partnership between a qualified coach and an individual or team that support the achievement of extra-ordinary results, based on goals set by the individual or team “(ICF, 2005)
  4.  “The art of facilitating the performance, learning and development of another” (Downey, 2003)
  5.  “Coaching is directly concenred with the immediate improvement of performance and development of skills by a form of tutoring or instruction”  (Parsloe, 1995).
  6. “Coaching psychology is for enhancing well-being and performance in personal life and work domains underpinned by models of coaching grounded in established adult and child learning or psychological approaches” (Special Group of Coaching Psychologists, part of the British Psychological Society)
  7. “Coaching is about developing a person’s skills and knowledge so that their job performance improves, hopefully leading to the achievement of organisational objectives. It targets high performance and improvement at work, although it may also have an impact on an individual’s private life. It usually lasts for a short period and focuses on specific skills and goals.” (CIPD 2009)
  8. “Psychological skills and methods are employed in a one-on-one relationship to help someone become a more effective manager or leader.  These skills are typically applied to a specific present-moment work-related issues….in a way that enable this client to incorporate them into his or her permanent management or leadership repertoire” (Peltier 2010)
  9. [Co-active] coaching is “a powerful alliance designed to forward and enhance a life-long process of human learning, effectiveness and fulfilment”  Whitworth et al (2007)
  10. “Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives” (Wise 2010 – sorry couldn’t help sneaking one in myself!).

So after reviewing the definitions, which one would you say best sums up your offering? The truth is that people will be coming to you because of YOU and what you have accomplished. Your story is important. Your skills and expertise are just as important. And while coaching isn’t about telling people what to do – sometimes people will need guidance, advice, and hand holding. And you are 100% allowed to be their coach, their mentor, their teacher, and  advisor.

You might be veering away from what you learned in coaching school, but in order to stand out from the crowd it will help you fast-track your business success by playing to your strengths and personality and the need of your specific and targeted client base.

So I am going to call out the elephant in the room: The majority of coaches who are killing it in business are doing one of several things:

1. They coach and/or mentor other coaches

2. They coach specialist clients (sports, personalities, celebrities)

3. They coach executives within large companies.

Unfortunately many small businesses who would really like to have a coach cannot commit the resources, this is why most coaches are also starving.

People are interestd in you

People are interestd in you

Here’s what you can do to make the life coaching business easier on yourself:

  • Get specific about who you work with and what problem you solve for them.
  • Drop the jargon STAT of what other coaches have achieved
  • Stop doing open ended, ongoing coaching. It’s hard to sell and doesn’t get you known for anything.
  • Learn the common mistakes people make in creating packages, and then don’t make them.
  • Create ONE specific package for a specific market (based on your unique expertise) and get really, really good at it.
  • Build a solid client base, and THEN you can expand.
  • Create a blog and don’t be afraid to give away step by step advice, it will get you known.
  • And in the meantime, keep your day job.

Home Study Courses to help refine your Specialism for Coaching. Fully accredited. Request course outlineand price by clicking here

Change Management: Change and How to Deal With It Managers traditionally have had the task of contributing to the effectiveness of their organization while maintaining high morale. Today, these roles often have to be balanced off with the reality of implementing changes imposed by senior management. Managers who have an understanding of the dynamics of change are better equipped to analyze the factors at play in their own particular circumstances, and to adopt practical strategies to deal with resistance. This one-day workshop will help you deal with change and will give you strategies to bring back to your employees.
Coaching: A Leadership Skill Coach, Role Model, Counselor, Supporter, Guide…do these words ring a bell? Being a coach involves being a role model, sometimes a counselor or supporter, and always a guide. Coaching is based on a partnership that involves giving both support and challenging opportunities to employees. Knowing how and when to coach is an essential skill that can benefit both you and your organization. This one-day workshop will help you become a better coach in all senses of the word.
Communication Strategies This course is designed to help you improve your interactions with other people in your workplace or at home. This course wil help you guide your clients on how to improve the critical communication skills of listening, asking questions and being aware of nonverbal messages. To help your clients who are struggling to find that middle ground between being too aggressive and too passive, and how to counter the manipulative tactics of difficult people.  Your clients will  also learn more about the elements of our communication with others that help us reveal appropriate information about ourselves, and how to get a handle on how to better manage ourselves for a professional image.
 The Art of Delegating Effectively  Delegation is often one of the hardest skills for a manager to master. However, the skill can be learned. You will explore many of the facets of delegation: when to delegate, and who to delegate to. We will also go through the delegation process step by step, to see where the pitfalls lie, and what we can do about getting around them.  These are useful tools for your clients.
Networking for success  Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. These achievements don’t come through a direct sales approach, however. They come from being interested in helping others, in listening, and in purposefully meeting and introducing people to one another. You will  learn the essential ingredients to help your clients with business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
Conflict Resolution There are two major myths about conflict: that it always involves anger and that it’s always negative. Conflict can actually be a positive tool for growth if you know how to manage it properly. This course will help you specialise in helping your clients develop quality mediation skills.
Dealing with Difficult People All of us experience conflict. We argue with our spouses, disagree with our friends, and sometimes even quarrel with strangers at a hockey game. At times we lose sight of the fact that all this conflict is normal. So long as people are individuals there will be the potential for conflict. Since you can’t prevent conflict, the most important thing is to learn how to handle or manage it in productive ways. What is critical for resolving conflict is developing an understanding of, and a trust in, shared goals. It requires openness, discipline, and creativity. Showing respect for other people and not blaming them enables people to work for mutual benefit.
Conflict Resolution: Getting Along in the Workplace Conflict Resolution: Getting Along in the Workplace
Conquering Your Fear of Speaking in Public Do you get nervous when presenting at company meetings? Do you find it hard to make conversation at gatherings and social events? Do you lock up in awkward social situations? If so, this one day workshop is just for you! It’s aimed at anybody who wants to improve their speaking skills in informal situations. We’ll give you the confidence and the skills to interact with others and to speak in informal situations and in front of small groups.
Controlling Anger Before It Controls You – A One Day Primer Everyone gets angry; it’s a completely natural response. But do you know how to manage that anger constructively? Most individuals throughout coaching need a set of tools to help them with this problem.
Core Negotiation Skills Negotiation is a key skill that, when mastered, can enhance communications and provide better results from communication. You can specialise in helping your client on how to prepare to negotiate, ways to respond to negotiation challenges, how to create win-win solutions, and how to create sustainable agreements.
Creating a Dynamic Job Portfolio The job market continues to change, as does the way we look for work. This course examines the value of presenting yourself as a complete package by using a resume as an introduction to an employer and backing it up with a portfolio presented at the interview.

You can learn to help to executives for instance prepare themselves for new challenges.

Critical Thinking In today’s society, many people experience information overload. We are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. How do you know what to believe? How do you separate the truth from the myths?

Help your clients with constructive tools on how to put their thoughts into order.

Powerful last words of Steve Jobs

Steve jobs on living and educationSomeone once asked me a question: “When have you ever seen a removal van following a coffin?”

I found this the last wise words to be said ntabrazil@hotmail.com.br Steve Jobs and I share them with you today.

I have come to the pinnacle of success in business.

In the eyes of others, my life has been the symbol of success.

However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed.

At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, have become insignificant with my imminent death.

In the dark, when I look at green lights, of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of my approaching death looming over me.

Only now do I understand that once you accumulate enough money for the rest of your life, you have to pursue objectives that are not related to wealth.

It should be something more important:
For example, stories of love, art, dreams of my childhood.

No, stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has made us one way, we can feel the love in the heart of each of us, and not illusions built by fame or money, like I made in my life, I cannot take them with me.

I can only take with me the memories that were strengthened by love.

This is the true wealth that will follow you; will accompany you, he will give strength and light to go ahead.

Love can travel thousands of miles and so life has no limits. Move to where you want to go. Strive to reach the goals you want to achieve. Everything is in your heart and in your hands.
What is the world’s most expensive bed? The hospital bed.

You, if you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness that is killing you.

Ignorance is not bliss

Ignorance is not blissM

Material things lost can be found. But one thing you can never find when you lose: life.

Whatever stage of life where we are right now, at the end we will have to face the day when the curtain falls.

Please treasure your family love, love for your spouse, love for your friends…

Treat everyone well and stay friendly with your neighbours.

I hear you Steve Jobs. RIP Diane Shawe

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

 

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

The dangers of being out-thought and out- manoeuvre by your competitors

soft skills training for sales team by diane shaweBuyers Don’t Follow a Linear Path anymore so why ask your sales team to do the same?

article by Diane Shawe M.Ed

The sales funnel relies on the theory that someone comes into the top of the funnel and sales fall out the bottom. But is that true in today’s world? Do we start at the top and make our way through to the end? Or do we start at the top, leave, jump levels, come back, leave again, come back at the beginning and some point come back and buy or totally just leave? Are sales people  following a linear purchase pattern or an erratic path of engagement that sometimes results in less and fewer sales?

Distraction is the Number One Barrier to Sale

Distraction is destroying the Sales Funnel. It’s clear that buyer behaviour is erratic, but they are also finicky and overloaded with information.. Distraction may very well be the number one barrier to a sale. We get distracted and abandon our cart. We stop reading the article that brought us to you. Simply put, any little distraction means we move on to something else and we may never come back. We are also finicky buyers, what we think one day may be dramatically changed by another piece of content that contradicts our previous opinion.

Let’s take a look at the Sales Funnel Concept.

The sales funnel has been around for as long as any of us has been in business. It is a tool that has been used to visualize everything from the sales process to marketing impact on an organization. I use to be a  fan of the sales funnel.  But the truth is, the traditional sales funnel model has been dead for years; we just haven’t come to accept it yet. They say a picture paints a thousand words, the problem is clients are overloaded with the same information.

SALES-Marketing-Funnels dead. avpt Diane Shawe

Buying patterns have changed drastically in the last decade. They’ve changed so much that they have truly broken the sales funnel as we know it.

Old habits die hard, so the big question is whether or not a sales funnel is still a viable model for sales concepts. Here are the biggest challenges I see with the sales funnel in today’s buying environment.

Selling the way your customer wants to buy…Not the way you like to sell

Sales Plan Mapping is all about Rapport.  Rapport is defined as:

“A state of mutual trust and respect existing between two or more people. Rapport is the primary basis for all successful communication.”

Sales Plan Mapping is all about Rapport.  Rapport is defined as: “A state of mutual trust and respect existing between two or more people. Rapport is the primary basis for all successful communication.”  To build rapport with someone you have not met face to face is a learned skill referred to as NLP.

Learning to Plan a Sales map requires knowledge in a new type of Consultative Selling.  Planning a Sale Map would mean learning new skills in 5 key areas:

  • Best Practices
  • Communication Skills
  • Strategy and Traction
  • Sales Project Management
  • Presentation

The strategic role of continuous education

One way to stay on top of a rapidly changing market is to implement a business strategy that maximises the synergies between lifelong learning and workforce productivity.

Without appropriate technological support, training programs appear to be less effective. No matter the size of your business, if you stand still and basque in your current success, this is surely the biggest route to new challenges.

Even though research has shown that E-Learning proves to be an excellent way to achieve quality results in a short timeframe, most users still only dabble with free flimsy or overbearing solutions that provide no tracking, evidence or further sign posting to continue competence training.

Getting the world back to work with skills we can trust

Getting the world back to work with skills we can trust

POINT OF NEED TRAINING

Point of Need Online-delivered learning, using mobile technology within a context of continuous education, is considered strategic because it:

  • Keeps the workforce appraised of their job functions’ developing requirements, enabling them to make a positive impact on their role individually and as a team and help that Organisation achieve its aims and goals
  • Aids succession planning, helping workers to acquire the knowledge and skills to help them progress within their Organisation
  • Allows Organisations to keep training budgets under tighter control, develop and retain existing employees and reduce the costs related to external human resources recruitment, selection and on-boarding

The current speed of change means that employees need to be trained continuously for Companies to avoid the dangers of being out-thought and out-manoeuvre by competitors especially on qualities such as leadership.

A poorly educated workforce results in decreased, indeed ever decreasing, levels of productivity and reduces their ability to deliver results. Ignorant and poorly skilled staff can’t (or, at least, shouldn’t) be promoted — since they don’t have the appropriate skills to help their company reach its business objectives. So Organisations need to go to the expense, in terms of time and trouble, of recruiting staff with new knowledge and competencies from outside the organisation to cover middle and senior level positions. It’s important to realise that not only does this practice have a negative impact on the organisation, regarding high costs per individual worker, but company results show that this approach isn’t always successful.

According to recent research (Lifelong Education and Labour Market Needs, published in The EvoLLLution online newspaper) examining the need for continuing education in the workforce, 64% of executives who are recruited externally fail within four years of joining the organisation.

Ideally, every company should have a Personal Training Needs Analysis plan in place for each of their employees. This project should engage the employee in identifying training programs that will enable the employees to develop the necessary knowledge and skills specific to them.

How can we help up-skill your sales team without them taking too much time of work?

Modernising your Sales Team – Project Manage Sales Mapping Whitepaper by Diane Shawe M.Ed

Can you Maintain Continuity of a Team in the face of personal ambitions and solicitations from other companies?

Building Better TeamsOne of the biggest problems team leaders face is maintaining the continuity of the team. Once the right people are in place on your staff, how do you keep them there in the face of their ambitions and solicitations from other companies?

article by Diane Shawe M.Ed   Accredited Clarity4d Business Partner

Clarity within the team can go a long way toward solving the first problem, and embedded processes that recognise peoples’ contributions can help with the second problem but this can often be a slow and costly procedure.

Well, I went on the most incredible 3-day accreditation course on this very matter, and I just had to blog about it before sending out some information to various organisations who might find it useful. In a nutshell Clarity4d help each member of staff become better at making the team more efficient through feedback and coaching, in days rather than weeks, it’s a game changer!

Research on why people leave companies or underperform found two key reasons: 1) they don’t like their boss,

2) they don’t feel appreciated.

Teaching managers to be “coaches” rather than “bosses”—asking questions rather than just telling someone what to do—would help to create UNITY WITHOUT UNIFORMITY. But where do you begin?  The Old fashion words such as Molding a Team of Leaders does not go down well in today’s working environment. Educating and bringing people along with you instead of dragging them is far healthier and cost effective in many ways.

GETTING YOUR TEAM TOGETHER

So you’ve taken the time and made the effort to spot, recruit, develop, and get in place a group of smart and talented people who are your direct reports. That’s crucial. But the bigger challenge is educating these high-energy, high -powered, high-ego people into a working team of leaders who synchronise their efforts and propel the business forward. Individual team members naturally focus on their own functional specialties and have their own personal ambitions, but those differences often cause them to pull in different directions especially considering the inherent tensions that exist between various silos of the business.

As the leader, you have to get your direct reports to submerge their egos, aggression, and personal agendas so they’re pulling together. You can’t mediate every dispute, ensure that every trade-off is properly made, or that information is flowing as it should on a daily basis. Clarity4d can provide the tools to help all team members learn how to develop team communication strategies, so the business will perform better as they focus and commit to the total business.

Clarity4d will help them create a common granular picture of the company in its external context as you see it or even more critical the way the market it moving. That way, they’ll know how their respective areas fit together, and they’ll have both the motivation and information they need to keep their efforts aligned. You have to mold people’s behavior as well. Too often, talented and ambitious people have a single-minded focus, little aware of what their colleagues in other silos are doing, at worst deeply suspicious of them.

Claim your personal training need analysis

Resources and information are hoarded, and communication is sporadic and formalistic. You’re the one who tolerates or challenges narrow self-interest, big egos, and dominant personalities. Most of the work of educating a team happens in group settings, which may require that you change the way you lead. You can’t just work with your direct reports one to one, setting their budgets and goals in private and coaching them individually as you shift your attention from one part of the business to another. You have to help the group create a picture of the total business and correct any disruptive behaviors in the presence of the team, so you need the emotional strength to direct and stand up to powerful individuals on whom you depend on.

Many leaders think molding a team isn’t worth the effort, but they’re missing a tremendous opportunity to differentiate themselves and build the business. The more people can see the entire anatomy of the company, the team, each and the intersections of its moving parts, along with the broader context in which it operates, the better job they do. When they all see the same facts, discuss their observations and thoughts, and come to understand the interconnectedness of their functions and skills, they’re able to raise the bar, setting higher goals and achieving them faster

So how do you map out your teams strength and weakness and put them all to a positive use in a matter of days?  Clarity4d Profile and Team Profiling solution is designed to give strategies for communicating with people with different personality preferences.

SHAPING A COMMON VIEW OF THE TOTAL BUSINESS

A team of leaders starts being molded when everyone is on the same page. To be on the same page, you first need to understand more about yourself and know more about how others see you.  Once you have identified how personal influence can be enhanced by meeting the needs of others, the team can then move towards getting on the same page.  The key is to develop an internal team dialogue in which each member contributes to the discussion that shapes the team’s collective view of the business— its challenges and opportunities and the resources available. Getting on the same page tests the cognitive bandwidth of not only each member of the team but the team as a whole. Once drawn, however, the conventional picture channels the team’s energy and, more important, provides a reference point for future dialogue as the team members influence and are influenced by their colleagues. The stage is set for collaboration.

FEEDBACK BREEDS BETTER COLLABORATION

Contact us for a Consultation 0203 551 2621

Keep a mental inventory of the skills and methods for getting things done for each member of your team. One team member may be too blunt in arguing a point with others, another may be too shy to participate in debate, and yet another may have a habit of holding back information essential to reaching a good decision. All these impediments to effective teamwork must be clearly identified to the individual, and he or she must be counseled in overcoming them.

Feedback is most effective when given in written form and given frequently, but human beings typically can change only one or two behaviors at a time.

Most people don’t like to give feedback, but they have to look at it from the proper perspective.

Feedback says you’re committed to someone’s development.

Higher performers want to know how to get better, and the only way to achieve this is share numbers, reasoning, and results to share a single view of the business and its context. Having the intellectual courage to confront behaviors that harm the team’s effectiveness. Anticipate, surface, and resolve conflicts. Pick the right people. Provide prompt feedback and coaching. Recognise and avoid derailers.

Having all the right people and great processes isn’t enough. You also have to have the right behaviours and to get the right behaviour people need to understand more about team member’s preferences.

Everything we’ve covered so far needs to be translated into results. The first and most critical step in execution is choosing the right goals. This is where the buck starts. Many leaders are conceptual, high-level intuitive thinkers, this matters because understanding the other variable such as Sensing v Intuition,  Thinking v Feeling thinkers and Introversion thinking v Extroversion thinking can misalign people’s energy within a team.

ARE THE EIGHT KNOW-HOWS BURIED IN YOUR TEAM?
  • Positioning and Repositioning: Finding a central idea for the business that meets customer demands and that makes money.
  • Pinpointing External Change: Detecting patterns in a complex world to put the company on the offensive.
  • Leading the Social System: Getting the right people together with the right behaviors and the right information to make better, faster decisions and achieve business results.
  • Judging People: Calibrating people based on their actions, decisions, and behaviors and matching them to the non-negotiables of the job.
  • Molding a Team: Getting highly competent, high-ego leaders to coordinate seamlessly.
  • Setting Goals: Determining the set of goals that balances what the business can become with what it can realistically achieve.
  • Setting Laser-Sharp Priorities: Defining the path and aligning resources, actions, and energy to accomplish the goals.
  • Dealing with Forces Beyond the Market: Anticipating and responding to societal pressures you don’t control but that can affect your business.

DO YOU KNOW WHO’S PERSONAL TRAITS THAT CAN HELP OR INTERFERE WITH THE KNOW-HOWS IN YOUR TEAM?

  • Ambition—to accomplish something noteworthy BUT NOT win at all costs.
  • Drive and Tenacity—to search, persist, and follow through BUT NOT hold on too long.
  • Self-confidence—to overcome the fear of failure, fear of response, or the need to be liked and use power judiciously BUT NOT become arrogant and narcissistic.
  • Psychological Openness—to be receptive to new and different ideas AND NOT shut other people down.
  • Realism—to see what can actually be accomplished AND NOT gloss over problems or assume the worst.
  • Appetite for Learning—to continue to grow and improve the know-hows AND NOT repeat the same mistakes.

DO YOU KNOW WHO’S HAS THE COGNITIVE TRAITS IN YOUR TEAM THAT COULD IMPROVE THE KNOW-HOWS?

  • A Wide Range of Altitudes—to transition from the conceptual to the specific.
  • A Broad Cognitive Bandwidth—to take in a broad range of input and see the big picture. Ability to Reframe—to see things from different perspectives.

It can get really complicated, but with Clarity4D’s Profiling tools and range of workshops you will find your team members around the world, at home, school or socially easier to communicate with as you become clearer on how you can tend to their preference whilst appreciated your.

Try this simple questionnaire and we will send back your profile report.  We will then explore how it can be used in a team environment. Click here to start the journey to better team building.

http://www.clarity4d.softskills.expert

10 Top Tips on How to Influence Online buying by Diane Shawe

Try out 5 Courses this Christmas for just £25.00

Try out 5 Courses this Christmas for just £25.00

The trends and predictions are already in for 2016. Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. 

You the reader even you are becoming more savvy and intend to be heard when things are not going right.  Smartphone use is driving up the number of inbound calls to businesses. Voice-activated search has been rising steadily. Consumers are talking to personal assistants through their smartphones and cars, and those “assistants” are getting smarter. And with the rise of smart watches and connected home devices, they’re talking to a wider variety of devices from various locations.

Marketers need to be prepared and ready to optimise digital content for speech-based (not keyword) queries and learn how to make sure that content can be discovered by personal assistants.

– So what about small businesses, the lone sole trader, what can you do to influence online buying?

  1. Change your ads Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. “FREE Killer Marketing E-book!”, you could change it later on to “FREE Sizzling Marketing E-book!”
  2. Give people a deadline to order. Tell people if they order by January 15 2016, they will get a discount or free bonuses. This will create an urgency so they don’t put off buying. Another example, “Order before 8:00 p.m. and get a second product of your choice for free!”
  3. Publish testimonials on your ad copy. They will give your business credibility and you’ll gain people’s It’s important to include the person’s full name and location with the testimonial.
  4. Allow people to make money reselling the product or Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.
  5. Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’.
  6. Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular The e-book should have high perceived value so they’ll take the time to sign up. Landing pages are really good for this.
  7. Give your visitors a free membership inside your Members Only web site or closed membership group on LinkedIn or Facebook. Have them sign up to receive a user name and password or an exclusive invitation. Members groups are particularly good on LinkedIn and your blogs because each time you post some news they get an automatic update.
  8. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their When you answer their questions, include an offer for a product you sell or highly recommend products that could help them. You could join the product’s affiliate program to earn commission if they take your advice.
  9. Give people free bonuses when they order your product or The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses. (you can partner with free gift websites)
  10. Provide free package and postage with all orders. If you can’t afford it, you could offer free P&P on orders over a specific You could also offer a rebate on their P&P costs. Most customers probably won’t send in the rebate card unless it’s a huge shipping cost, for example, £30 or more

Try our Audio Courses this Christmas.

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12 Effective selling techniques

50 Best and Worse Business Deals of all time

20 Advertising Tips

Art of Making money

Breakthrough Sales Solutions

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How to Combine Cooperation & Competition

Customer Tested – Buying Triggers

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Explosive Influence Tactics

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Manage your Intellectual Capital

The Servant Power Leadership

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