Tag Archives: diane shawe author

Why Having The Right People Around You Matters To An Entrepreneur

Starting and running a business can be very lonely and exposes you to bouts of isolation. When this happens the need to be loved, needed, and pampered is very strong and there is nothing wrong with that.

Ones self esteem can suffer and this can be compounded by historical experiences (childhood, family etc) and frustration and exhaustion when trying to lift your business of the ground and working a 12 hours day.

Being an ideas person, being creative and wanting recognition for that is achieved when the evidence is people buying your services or products.

The people you have surrounding you is very important, they have to be of a similar stock because they get it, they move into activities that support your dream and help you benefit from your hard work.

Many women are brilliant because most of them run several things at once if they are mums, wife, daughters, designer, marketeer, sales person, social media expert, bookeeper, packer and distributors and the list goes on.

The main point is to have total confidence in who you are, listen to tapes and watch video that continually empowers you. Mix with the pack that stimulates and motivates you and you them. When you live like this all who is to be in your life will gravitate towards you and give you joy and support.

You will easily be able to then identify anyone around you that does not naturally fit into your gang because they don’t naturally make you feel better, they add weight to your life and focus on distracting you.

But we are born with free will and you can use it to experience your life in what ever way YOU want.

The ultimate responsibility is your.

Tips For Women Entrepreneurs on How To Avoid Feeling Isolated As A Small Business

Female entrepreneurs share how to avoid feeling isolated

Is Adult Education Broken by Diane Shawe Author (8)
‘Meeting up with mothers who were running small firms or freelancing made me feel connected to the real world again,’ says The Early Hour’s Anne Ridout

Annie Ridout had a one-year-old daughter when she launched her digital magazine for mothers, The Early Hour, in 2015.
“The only time that I could commit to writing and doing admin was during the baby’s nap times and evenings,” she says.

It meant that she had no free time to socialise and spent most days at home, alone.

She was left feeling incredibly lonely and unmotivated, but all that changed when she started to attend some networking events, including Mothers Meeting and The Step Up Club.

“Meeting up with other mothers who were running small firms or freelancing made me feel connected to the real world again,” she says. “I had women to talk to, moan with and get ideas from.”

At first, Ms Ridout found it intimidating, but soon realised that the key to networking is arriving prepared. “Do some research beforehand about the theme or subject – and think about what can you offer around it,” she says.

Don’t forget to ask for contact details, she adds, explaining that it’s not enough to just hand your card out:

“Send an email after the event saying that it was so lovely to meet them and ask to stay in touch – and don’t worry about coming across too keen; people will almost always be pleased to hear from you.”

Find a mentor

For Victoria Usher, founder of GingerMay PR, leaving the buzz of
an office and the comradeship of colleagues was unsettling when she started her own communications firm:

“It was a shock to realise that time-consuming tasks, such as admin and finances, needed to be factored into my schedule.”

Not having people around to discuss problems with was hard, she admits: “I felt lonely at points; I missed having a team.”

To help her through, she found a mentor, Jo Butcher, whom she met while working for Dentsu Aegis.

“We had a weekly Skype call and she would help me with
everything from brainstorming ideas to sense-checking my work,” explains Ms Usher. “It was comforting to know that there was someone at the end of the phone who had gone through the same and had a successful business to show for it.”

When looking for a mentor, try to find someone who has run a business in a similar field, but has grown it much bigger, she advises. It also helps if they have worked in the same role as you, so they truly understand the pressures that you’re facing.

'There were few people whom I could talk to about work,' says Lenka Lutonska
‘There were few people whom I could talk to about work,’ says Lenka Lutonska

Co-work with colleagues

Female business coach, Lenka Lutonska, thinks women in particular feel lonely when starting-up because they crave emotional connections with others – and that can be hard when working alone.

“When I started out, friends did not understand why I would leave a well-paid job, sell my house and sacrifice my lifestyle, only to work on a business with very little income,” she says. “There were few people whom I could talk to about work; my computer was my only companion.”

She decided to “buddy-up” with an old friend who had started their own business in a similar industry.

“We would create co-working days where she would come to my office for a day, or vice versa. We exchanged ideas, honest feedback, kept each other accountable and even partnered on projects,” says Ms Lutonska.

“Working not only became more enjoyable, but we also helped each other to become aware of our blind spots.”

She also started a Facebook group, which was initially made to attract clients but ended up becoming a great networking tool as word spread quickly and more women joined. Community members often ask for help with specific business issues.

“It can feel lonely to build a business on your own, and tough;
there’s always something that you don’t know.

“That’s why support groups are a fantastic source for tips and for socialising – they’re great for creating meaningful relationships with other entrepreneurs.”

Take a breather

A final tip comes from Sarah Cooke, owner of silicone jewellery company, Halia Rose, who suggests yoga classes.

“I do a regular class to get some time out to myself and stave off burnout, and I can chat to people about things totally unrelated to my business and get away from it for a while.”

Visit The Telegraph on Facebook for more fantastic tips

How My Teacher Almost Dashed My Dreams Of Writing

wear your pretty shoes well by diane shawe884346925..jpg

When I was 8 years old I remember my teacher Mr Lester ripping up my homework and accusing me of copying the story I wrote for my homework that week. I remember it was a story about being lost in the woods at night, I use to be afraid of the dark back then.

I cried and said I hadn’t copied it, he gave me detention on top of that and called me a liar.

I was so embarrassed and ashamed I never did well in English Literature again just to spite him I thought but really he had squashed my confidence.

16 books later all published on Amazon with my most recent which took 3 years to write and a healthy vibrant blog with over 35k followers which I have been nurturing since 2010

Do you think adults in position of influence realise what they can do to a child?

Never let negative people define who you are or what you want to become.

Coaching is also important and if you want to propel your vision coaching can help you stay laser focused with a strategic plan

Download your copy on #amazon today https://goo.gl/gm9t2U

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Why Black men will be Disproportionately Devastated by Industries drive towards Automation

 Black men and disproportionate employment

Black male graduates in London and throughout the UK are nearly twice as likely to be unemployed as their white counterparts, figures suggest. In 2016 there was an unemployment rate of 18% for black male graduates aged 16 to 24 in the capital.

According to the data from the Office for National Statistics (ONS), the rate for their white counterparts was 10%. A government spokesperson said the employment rate for ethnic minorities was “at a record high”. So if the graduates, the brightest and best are having such a hard time what about the lower skilled or unqualified black men?

But for now lets focus on London. More than 83,000 young men in London are from black and mixed black ethnic groups, making up about one in five of young men in the capital.

Research by the National Audit Office (NAO) has found that along with Pakistani and Bangladeshi women, black men consistently have the lowest employment rates in the UK.

BBC London contacted 50 of London 500 top graduate employers last year across the banking, accounting, medical, legal and retail sectors. Eleven were able to provide data relating to their employment of black men specifically. Those 11 organisations recruited 1,803 graduates in 2016. Of those, 30 were black men.

The NHS leadership academy, for trainee managers, was among those which did not recruit any among its intake of 112 graduates.

Larry Elliott Economics Editor for the Guardian headlined on 4th April 2018 that Workers at risk as robots set to replace 66m jobs, warns OECD he goes on to write:

The west’s leading economic thinktank has warned its members that they are failing to prepare workers for an automation revolution that will leave 66 million people at risk of being replaced by machines in the coming years.

A new report by the Paris-based Organisation for Economic Cooperation and Development found that the most vulnerable – one in seven workers on average across the 32 countries studied – were less likely to be receiving help than those whose jobs were more secure.

The OECD said 14% of jobs in developed countries were highly automatable, while a further 32% of jobs were likely to experience significant changes to the way they were carried out.

Low-skilled people and youth were among those most at risk, according to the report, with the jobs at highest risk tending to be in low-skill sectors such as food preparation, cleaning and labouring. Workers in fully automatable jobs were more than three times less likely to have participated in on-the-job training, over a 12-month period, than workers in non-automatable jobs. Those most at risk were also less likely to participate in formal education or distance learning.

In September 2017 Mr Lammy a Tottenham MP reviewed the BAME people in the criminal justice system and found that in the UK black people who make up just 3% of the UK population make up 12% of the people in prison at a cost to the tax payer of £309m each year.

Whilst the report highlighted failings on the part of police forces, courts and prisons, it was identified that other issues like one parenthood, school exclusions, low income and high unemployment disproportionately affect some ethnic minority groups and have been linked to higher levels of criminality.

Is Adult Education for Graduates BrokenDiane Shawe author of ‘Is Adult Education Broken?’ states that “the traditional belief that we must prepare ourselves to be ‘employable’ is under threat for all groups, but has always inexplicably affected the BAME groups. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility”.

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Isaac Asimov quote sharpens our focus

“If unemployment formed a country it would be the 5th largest in the world”

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

A recently published book by #DianeShaweAuthor ‘Is #Adult #Education Broken’?  explores the main failings in the educational system for an economy powered by #technology, fueled by #information, driven by #knowledge and becoming #automated. What are the lessons to be learnt?

Download a copy from #amazon today Claim you copy now

Why Does Moisture Matter to Hair Extensions

Why does Moisture matters to Hair Extensions?

Author Diane Shawe extracted from ‘How Hair Extensions are Sourced, Treated and Graded’

Simply put, moisture is the single most important factor in determining the way your client’s hair looks! When moisture drops below 10-10.2% (depending on the type of hair and the level of environmental humidity), hair will look like brittle straw as opposed to supple green grass.

The critical moisture level is the difference between a freshly baked bread and one left on the counter for a few days. In the example of
the straw or the stale slice of bread, if we apply
the slightest pressure, they will break. The same
pressure on the fresh slice of bread or the green
grass shows us how malleable these materials could be. Likewise, any pressure put on dry human hair, as opposed to well-moisturised hair, will result in breakage.

Moisture = Strength

Here are some details I found to illustrate my point. An average strength properties reading for Indian non-cuticle hair with a diameter of 0.055mm would be 0.22 gn/m². An average result for the same type of hair from the same bundles, but completely soaked with tap water would be 0.66 gn/m². A normal value for such hair would be around 0.32 gn/m². (gn/m² stands for Giganewtons per square meter, which is a measure of pressure.

For human hair, these figures explain the fibre͛s strength – the amount of pressure it can
withstand before breaking.)

The important lesson here is that moisture – any type of moisture – will increase the strength
of the hair by up to 300%! Every test conducted has shown that plain water is as effective as any conditioner or leave-in moisturiser.

For example, try wearing your jeans after washing them, while they are still soaking wet and feel the roughness of the fabric. This has to do with the swelling and increased strength of the fabric when wet. Until the water evaporates, the denim will be significantly stronger.

The same goes for hair. All the stories written by marketing departments about conditioners that add strength and elasticity to hair are about as good as the stories your parents used to tell you to calm you before going to sleep – It’s all placebo effect.

Theres more to adding hair

The role of conditioners

Conditioner will add strength, but only temporarily, just as water will. Now we are getting to one of the major trade-offs between conditioner and water.

Water will evaporate much faster, but will not leave deposits that will weigh down your client’s hair. Conditioner will evaporate much more slowly and contribute to the strength of the hair for a longer time, but will leave deposits that may weigh down the hair.

In hot desert climates it is extremely important to maintain the moisture of the hair, especially if the client spends any time in the sun. It is just as important to maintain the moisture in centrally heated or air conditioned environments as they subject the hair to continued dehydration. It is also worth noting that just a few minutes of ultra-violet exposure on treated hair is enough to make a significant impact. In these conditions, a very light leave- in conditioner is highly recommended.

If the client is not inclined to buy more products, give or sell him a very small mist bottle (2 oz. will be sufficient) filled with water and have him mist his hair a few times a day.

A lot of consumers have expressed concern about inconsistency, However, as an educational service… and perhaps a warning… I͛d like to offer a brief primer on the advantages and disadvantages of each type of hair and explain the cost differences and the reasons for them. I’ll also answer the question, as long as it feels good, looks good and doesn’t tangle, why I care where the hair originated? When I’m done, you too will appreciate the behind the scenes negotiating and control that is provided invisibly day in and day out by your current importer.

The first question all new customers ask is where did the hair come from?

Download a copy of my book to find outmore

How Hair Extensions are Sourced, Treated and Graded available from Amazon

Book on a 1 day course

Do You Eat Any Of These Top 10 Anti-Aging Superfoods That Help Keeps You Forever Young?

I came across these superfoods on a home remedy info page the other day amnd was surprised to say that I eat at least three quarters of there recommendations but not as often as I should.

Aging is a natural process but, of course, we all wish we could look young and stay healthy forever. No one can offer us the Fountain of Youth (not yet), but there are some tips that can make a huge difference in slowing down the body’s aging process and leave others wondering how you stay so young.

Medicines keep us alive longer than ever before, but they have side effects. Instead of relying on medicines and beauty products, focus on your food choices. The foods you eat greatly impact how your body responds as you get older.

It is well known that poor nutrition contributes to disease and premature aging, whereas a healthy diet provides your body with essential nutrients to keep your organs in good working condition. Plus, healthy foods will help your body combat the typical problems brought on by aging.

Many foods can help defy the clock and keep you looking and feeling young for years.

Here are the top 10 anti-aging superfoods.

1. Walnuts

Walnuts are considered an amazing anti-aging food. They are high in omega-3 fatty acids. In fact, one-fourth cup of walnuts provides approximately 91 percent of the daily recommended intake of omega-3 fatty acids.These essential fatty acids help regulate your cholesterol level and reduce the risk of heart disease. They also will help your brain function properly for years to come. Plus, walnuts contain magnesium, iron, zinc, potassium, selenium, copper and fiber that are required to keep your body healthy and energetic as you age. Last but not least, they will help you keep your waistline trim as you get older.Walnuts can be eaten as a snack or added to salads, yogurt and stir-fry recipes. Be sure not to have more than a handful of unsalted walnuts at a time to keep calories in check.

2. Blueberry

Antioxidants can slow down the aging process and blueberries are the best antioxidant-rich food available. Antioxidants stop free radicals from forming in your body, which can cause serious diseases and speed up the aging process. Plus, blueberries have powerful anti-inflammatory properties that help keep all your body’s cells from aging and keep your skin looking young.Blueberries can also reduce the risk of arthritis, lower cholesterol, improve eyesight and slow down cognitive deterioration that comes with Alzheimer’s disease. You can have them with your cereal, eat them with ice cream or yogurt, or have them as a fruit snack.

3. Spinach

Evidence indicates that spinach can help you stay in top shape as you age. Spinach is a great source of lutein and zeaxanthin, which are antioxidants that greatly help reduce age-related mental decline, eye and vision conditions, and bone degeneration.

Not only that, spinach also has a high amount of vitamins C and E as well as beta-carotene, all of which help protect the skin from the sun’s harmful ultraviolet rays so your skin remains vibrant and healthy even as you age. In addition, this green vegetable can help prevent cardiovascular disease, lower high blood pressure and lower cholesterol. It can even reduce the risk of cancer in the digestive tract.

Just one cup of fresh spinach daily can keep your body healthy and your skin young for years. You can eat spinach in salad, soup or juice form.

4. Green Tea

Green tea is used in a host of beauty products due to its powerful antioxidant properties, which help protect the skin from harmful free radicals that cause wrinkling, brown spots and skin aging. These antioxidants can slow down premature aging and help keep your skin supple and looking young. This healthy beverage also helps protect against skin cancer.

Green tea has also been shown to help prevent heart disease and high cholesterol, prevent and reduce the risk of rheumatoid arthritis, and help you preserve bone density. If you wish to look younger than your age, one or two cups of green tea daily can help a lot. You can also try green tea supplements.

5. Salmon

Salmon is an excellent source of omega-3 fatty acids and hence can be used to delay the aging process. Omega-3 fatty acids help prevent cholesterol buildup in the arteries, protect against abnormal heart rhythms and keep you mentally sharp as you age.

The anti-inflammatory properties and high protein content of salmon also help keep your skin free from blemishes, acne breakouts and various signs of aging like wrinkles, brown spots, crow’s feet and fine lines. Plus, salmon contains a chemical called astaxanthin, which gives your skin a youthful appearance. In addition, this cold water fish is rich in anti-aging nutrients like vitamins D and E. Try to have three or four servings of salmon per week. You can opt for grilled, smoked or baked salmon.

6. Broccoli

Broccoli and other cruciferous vegetables can significantly slow down the aging process. Broccoli is high in antioxidants and contains an impressive number of anti-aging nutrients. This superfood contains the compounds sulforaphane and indoles, which help protect against oxidative stress, cell damage and even cancer.

The B-vitamin folate in broccoli will help your brain work properly for years, while the vitamin K1 increases bone density and reduces fracture risk. Plus, it is rich in artery-clearing fiber, bone-strengthening calcium and heart-healthy potassium.

One serving of broccoli three or four times per week can make a difference in your health and how you age. Try to always eat fresh broccoli rather than frozen broccoli.

7. Olive Oil

Several studies have concluded that olive oil can make you look younger than your age. Olive oil is high in antioxidants, including vitamins A and E. While vitamin A protects the skin from free radicals that are known to accelerate the aging process, vitamin E aids in skin repair and renewal.

Higher intake of olive oil means less fine lines, fewer wrinkles, a more even skin tone and smooth texture. The monounsaturated fatty acids in olive oil can also improve heart health, lower cholesterol levels, and control blood sugar.

To enjoy the anti-aging benefits of olive oil, use it as your regular cooking oil. Also, this healthy oil can be used as bath oil and as a topical moisturizer.

8. Dark Chocolate

Dark chocolate is loaded with antioxidants that help protect your body from free radicals, which cause oxidative damage to cells. Free radicals can speed up the aging process and also cause different types of cancer.

The cocoa present in dark chocolate has flavanols that encourage blood vessels to relax, keeping them youthful, supple and pliable. This in turn lowers risk of high blood pressure, Type 2 diabetes, kidney disease and dementia. Eat dark chocolate in moderation, as it is high in calories and saturated fat that can cause weight gain. Stick to a small piece of dark chocolate with higher cocoa percentage.

9. Garlic

Garlic has many health benefits and has been used for ages to slow down the aging process. It has allicin that works as an antioxidant and anti-inflammatory agent. Allicin helps keep the body free from harmful free radicals. Garlic is also useful for decreasing blood pressure and cholesterol, removing heavy metals from the body, preventing cancer and acting as an antifungal and antiviral agent.

Plus, it contains vitamins A, B and C, selenium, iodine, potassium, iron, calcium, zinc and magnesium that are essential to keep your body in good health. To enjoy the anti-aging as well as other health benefits of garlic, try to eat two raw garlic cloves daily. Also, use garlic in your cooking.

10. Tomatoes

A tomato a day can reverse the effects of aging. Tomato’s anti-aging benefits are credited to lycopene, a powerful antioxidant that protects the skin from harmful free radicals. Lycopene acts as a natural sun block, preventing the UV damage that causes sun spots, dryness and wrinkles. Also, a tomato-rich diet boosts the production of collagen, the protein that keeps skin supple. Tomatoes also have the ability to cut cholesterol, prevent heart disease as well as ward off a range of cancers.

For optimum health and good looking skin, try to drink one glass of tomato juice daily. You can also have tomatoes in your salad or soup. Include these foods in your diet plan to boost your health and reduce the impacts of aging. Along with these foods, you need to follow a healthy lifestyle for better health and looks.

Source: Natural Home Remedies

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The Naked Truth about Lace Wigs Myths vs Facts

The celebrities have known this secret for years and we’ve seen how well it works for them-now it’s your turn to help turn heads for yourself or your clients!

How a qualified Hair Enhancement technician can help clients restore their confidence if they have suffered over 60% or more hair loss from medication, treatment, hair damage, alopecia or stress.

On average a hair enhancement technicians may charge between £500-£4000 for a hand-tied silk base lace wig. Skilled artisans spend between 40-60 hours attaching the hair strand by strand to the custom made base. Quality Hair enhancement systemcan start from as little as £380.00

A hair enhancement system gives your client a feeling of freedom. They are very light, cool and very breathable. They are the ultimate in comfort. They also are virtually invisible and undetectable to sight and touch. This is the most natural looking way to change your look.

A great advantage to wearing hair enhancement system is they are very versatile and can be worn during all normal activities including working out and swimming, although it is advisable not to get the unit too wet or to sweat in it for the first 24 hours after applying adhesives and tapes.

This will ensure secure application of the piece. We advise that any system used is made with 100% Remy treated Human Hair, which is the highest quality hair available. It is very beautiful and full bodied.

Whether your client is looking for a product that offers a beautiful image change, a solution to excessive hair-loss, thinning hair and hair-loss from alopecia or chemotherapy, a hair enhancement unit is made to the same high standard and are unquestionably superior to the very best of existing products.

Myth

• That these new systems can replace your own hair and make your hair look as though it is growing out of your scalp all over no matter which direction you style or comb it
• That these systems can be worn for very long periods of time with just a bit of glue around the edges
• That you can thread your own hair through these systems
• That you can weave a lace of hair all over your own head to get a seamless look
• That you can wear a system continueously for 6 months without any maintainence
• European girls cannot wear hair enhancement systems

Facts

What is hair enhancement system?

A hair enhancement system is made out of French Lace or Swiss Lace and is virtually undetectable to the naked eye when placed against the skin. This is most definitely the case of a quality handmade hair enhancement system. (The hair is knotted into the lace and appears to grow from the scalp offering a natural appearance. Only a hair enhancement system can be trusted to maintain the illusion of growing hair and it’s the preferred choice of celebrities, actors, and people in media.

There’s more to adding Hair

What is a hair enhancement system made from?

All hair enhancement system are made with 100% Indian Remy or Asian Remy human hair. The “lace ” portion of the system allows recession on the scalp for an all natural hair line as if the hair were growing directly from the scalp. The various types of cap bases include – French Lace, Swiss Lace, French Lace + Ear to Ear Stretch, and French Lace with Thin Skin Nape. The system are made with 100% Cuticle hair and each hair is individually hand-tied for allowing for a tangle free hair styling solution.

• Indian Remy or Asian Remy hair
• French or Swiss Hair enhancement system
• Stretch lace and or/Thin Skin at the rear
• Hand Tied All Hair enhancement system
• Free Style Part – Hair can be parted anywhere within hair enhancement systemand worn in low or high ponytail.

French Lace

French lace is a strong material used at the front edge of a hairpiece in combination with bleached knots to give and extremely undetectable look. The knots are not hidden by lace, but using lighter knots creates the illusion of growing hair. French lace is less fragile than Swiss lace and with care could last a long time.

Swiss Lace

Swiss Lace is more fragile than French lace but strong enough if handled carefully. It is the most undetectable but also very delicate. Swiss lace needs to be handled with care and is not recommended for first time users to lace front wigs.

French Lace + Thin Skin

French Lace + Thins Skin Nape is a very thin, clear coat of polyurethane over a clear silk base that allows for easy application and removal. This will allow a client a secure fit on the back of the head and scalp without the application of glue. It still appears extremely natural and is very flexible.

100% Human Hair Lace Systems

100% Human Hair Hair enhancement system
The benefits of human hair hair enhancement system are that they can and should be treated exactly as your own hair. Human hair can be coloured, permed, or hair can be curled or straightened with a curling iron or electric straighteners. Heat is not a problem with human hair. The hair needs the same treatment and care as growth hair, when you purchase the wig you must consider it as your own.

Why buy Remy treated Hair (cuticle hair)?

Remy treated Hair is truly superior human. The Cuticle are all kept in the same direction and is just like nature intended it to be. Texture is silky soft with subtle waves. Cuticle hair is created by careful processing which keeps the cuticle layer of the hair in place and in the same direction. The result is a superior hair item that colours beautifully- it has the highlights and natural shading just like your own hair.

Humaine Hair

This is the new breed of hair that is made for synthetic that is heat tolerant. The more expensive the Humaine hair the more natural it looks. In some ways it is much better because it holds it style, it does not require constant washing and grooming, does not require any hairsprays and can be kept in very good condition and style for a fraction of the cost and time.

About the training course

This is a really comprehensive course with both theory and practical covered over 3 days and working on a live model.

You can get a copy of the prospectus from the website http://www.hairextensionstraining.academy

available from amazon.com

Four Top Tips to Improve Your Hair and Beauty SEO

Have you been wondering how to Increase your website or facebook page link Popularity?

Article by Diane Shawe

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need especially as everyone has instant access via their mobile phones. This is why it is imperative to spend some time on improving your website link popularity.  

Just recall how you felt when you last tried to Google something and it didn’t come up instantly! If the customers do not find your website, you have no possibilities of making any additional sales or getting new customers. 

Most hair and beauty businesses think it is not important to spend some time doing this,  some even think it’s complicated or that they have to spend lots of money to pay someone else to do it.

The truth is they are either scared to investigate or just plain lazy.

HOW TO GET STARTED

Just ask Google you will be surprised at the amount of free  online step by step help that’s out there. You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

It is not important to be ranked on Google’s global number one page, what is important to a small business is to be found on page one locally and in the specific category that the visitor is searching for. Most people SMS including yourself tie the phrase ‘nearest me when using their mobile phone to search.

SATURATION LINKING

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them! 

QUALITY OF OTHER SITES

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

1. WHICH DIRECTORY

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project, Yahoo or Google. If your site is business-related, you will want to be listed on Google Business, and despite the fact that it is free,

it will be time well spent. You will be required f2fgo verify your business. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Remy Human hair extensions from an specialist farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Finest Hair Extension” category. You will not only associate yourself with culture and quality, but you will be listed in a national category. 

2 LOCATING OTHER QUALITY DIRECTORIES

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. 

You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Hair Extensions distribution site example. Linking up to a site that is a hair extension specialist in applying hair extensions would be helpful to your visitors, and the chances of that site wanting to link up to your site are also greater. 

By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

3 DOING YOUR RESEARCH

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. 

Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

4 WOOING A PROSPECT

When you decide you have found a good prospect, you must set out to woo them. 

1. First thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. 

2. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

3. Be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasise that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. 

Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! 

4. Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. 

Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. 

The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

CHECKING YOUR RANKING

Set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the Labour-intensive quality of improving your link popularity, which is why search engines regard it with such importance especially as nearly all searches are performed by mobile phones today. 

By the way – make sure you have a beautiful, streamlined

Mobile friendly website and if possible a link to a downloadable app or you will never persuade anyone to link up to you.

Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity and regional stardom!

Celebs 5 most popular Hair Colours this Autumn


Jet Black

All-black everything can be daunting, the Kardashian have made it very popular however for a fresh take on this Autumn favorite, try warming up jet-black with ribbons of chestnut highlights. A few piecey, cool-toned strands like Olivia Munn’s look especially stellar on olive skin tones.

Dark Bronde

Already have a darker brownish-blond shade like Khloé Kardashian’s? Ask for a glaze. “With exposure to summer sun, your hair tends to fade and get bleached out.

Warm Copper

Consider this a marriage between dusty rose gold and deep auburn, with a warm metallic spark all its own.

On the brighter end of the copper spectrum sits Emma Roberts’ “cayenne red,” because of the rich red gleam that runs through the color. The shade contrasts her light complexion, and, maybe it’s just us, but it reminds us of autum. If you choose to go this route, it’s vital to keep the red hue from falling flat, so follow these celebrity-endorsed tips for keeping your red as vibrant as possible.

High-Contrast Roots

For anyone who dyes their hair, you understand how annoying root touch-ups can be. Instead of rushing into the salon, let your roots work in your favor this fall. By growing out your hair without a salon touch-up, it takes on a naturally lived-in appearance that celebrities like Hailey Baldwinhave proved to be fans of.

The best part of high-contrast roots, like Joan Smalls’ chic look  is that there’s pretty much zero upkeep. Simply let your roots grow in and your blond ends grow out, and sooner or later—boom—you’ve got yourself ombré hair.

Ombré

If you thought ombré was over, think again, because it’s still going strong. Get Jenna Dewan Tatum’s perfect two-tone look by going cool on top, warm on the bottom. Have your colorist add a caramel-color tone from midlengths to ends in order to soften a natural brunette base.

Sandy Beige

Great news for those of you who love ultra-blond highlights in the summertime: By adding some beige-toned streaks like Behati Prinsloo’s to your hair for fall, you’ll end up with incredibly beautiful dimension and richness. Keep the color lasting longer with a few of our favorite shine-inducing hair products.

For a different take on the shade, like Jordyn Woods’ here, aim for a sandy allover color that gradually deepens, just a touch, at the roots.

About Need a Hair Makeover

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your unmanagable hair? sick of thin lack lustra hair?

Well we can help using Hair Extensions. So for some women this is a no-brainer.  With over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve your hair goal in a short time.

So if you have short hair but want it long, straight hair but want it curly or the other way round, thin hair but want it thick, highlights without chemicals or just want some hair ,Well we have a amazingly fantastic deal to help you get started.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

WhatsApp or message 07532 798395
Facebook.com/needahairmakeover

Download our latest  #hairextensions advice app from googleplay http://tinyurl.com/m36fkyc or book an appointment http://www.needahairmakeover.com.


Diva Celebs Hair Land of Extremely Long Hair Extensions Hots Up

Every Celebrity That Has Long-as-Hell Hair Right Now

Article by Diane Shawe Author
See how celebrities from Nicki Minaj to Kim Kardashian are all-out working the extra-long hair trend? Other stars are going X-treme long and adding inches with sweeps of butt-grazing hair.

So although short lobs were going strong with celebrities like Bella Hadid and Kylie Jenner cropping their cuts just a month or two ago the hair-toss boomerangs they now have access to has started trickling down to the ordinary guys on the street.

There’s long hair, and then there’s extra long hair. The former is the uninteresting look which is now considered average! The latter is a luxury reserved for one-name A-listers like Kim, Nicki, Rihanna, Ariana…the list goes on.

Nothing says “I’m rich and important” like stick-straight, shiny, or long bouncy wavy butt-length (or in Nicki’s case, ankle-length) strands– says Diane Shawe expert hair extensions consultant and author.

Just think of the amount of upkeep it requires, the price of extensions or custom wigs, and the sheer implausibility of doing regular-person, day to day activities with 32 inches of hair affixed to your head?

You need to be Somebody to pull it off–so it’s no wonder the divas of our time have taken to owning the look lately but, the look is out there on the streets now and some girls are even rocking Xtreme long braids to achieve that ultimate head turning attention.

So how can you achieve this look on the streets without spending thousands?

PONYTAILS

Pre made ponytails starting from £40- £120 depends on the length and density.

WIGS

High grade heat tolerant Wigs are the best because you can blow out the look to keep the locks looking shiny and in good condition. Prices vary but an investment from £70 – £300 and you can rock that look anytime throughout the year.

HAIR EXTENSIONS

Clip-ins for fun

Great but can be heavy and could come away easily.

Wefts for weaving

Great a little more secure best used on people who already have long hair.

Prices start from £250 – £700 for Brazilian virgin human hair 26 inches

For more information click here to download our android app

Selection of Celebs with extreme long hair extensions

Billie hadid

Rita Oramoo

Ariana Grande

Shay Mitchell

Gigi Hadid

Jessica Alba

Kylie Jenner

Kourtney Kardashian

Chrissy Teigen

Jourdan Dunn

Taraji P. Henson

https://play.google.com/store/apps/details?id=com.appswiz.hairextensionsadvice&hl=enJulianne Hough