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WHY YOUR HAIR CHANGES EVERY THREE MONTHS AND HOW TO NOTICE IT

It’s crucial to understand the different stages that your hair can change in order to promote healthy haircare

Article by Diane Shawe ME.d and Author

Did you know that your hair has a life of its own? But we intervene daily with various chemicals internally and externally applied then we bully the hair with unnaturally high temperatures, creams, sprays, tight braids and cornrows.

On top of that apart from the odd bad hair day, our hair actually goes through a natural cycle of growth consisting of three distinct stages, each of which can change its texture and appearance.

All of your hair is at different Growth Cycle

Hair Growth Cycle

The most notable of these is the growth phase, known as anagen, during which individual hair follicles grow for roughly a six year period.

This is followed by a 10-day-long transitional period known as catagen and a three month resting period, referred to as telogen, during which time the hair will shed.

After this, the hair follicles should remain inactive for roughly three months before the entire process is repeated. However, it’s worth noting that each hair follicle goes through the growth cycle at different times, otherwise your hair would all fall out at the same time.

It’s crucial to understand the three phases of the cycle in order to ensure you’re taking care of your hair appropriately, explains Diane Shawe of Need a Hair Makeover Specialist Salon.

“During the growing stage, the hair needs to be kept in the best condition as it will remain in this state for five to seven years,”

Meanwhile, during the catagen period it’s imperative to ensure that your hair is properly nourished so as to promote blood flow to the scalp, and recommends a hair mask or overnight treatment as a way to do this.

However, despite the distinct stages, it can be difficult to identify when they are occurring because the changes may be very subtle, but the more obvious reasons for changes is ageing.

Taking good care of your hair is important

“Over time, some women and men may notice thinning in their hair which is usually down to hormonal changes, health issues and too much use of external toxins applied through use of various haircare products. For instance some women report thicker, fuller hair during their pregnancy when they are producing more hormones, and then hair loss or thinning after they’ve given birth as the hormone levels return to normal.”

According to research and credible reports the average woman loses 50-100 hairs a day. While this shouldn’t be cause for concern, if evidence of extensive hair loss is something you’re worried about see your doctor or hair loss Specialist.

Many women are often persuaded to opt for a shorter cut when they are older, but you should seek advice on alternates and see if they may be able to suggest the best way to make your hair look fuller.

According to Hair Extensions and Hairloss expert and author Diane Shawe, the appearance of a person’s hair can also act as a “snapshot of their general health and wellbeing,” meaning it can also change outside of its natural cycle for a number of reasons such as dietary changes or health challenges.

Theres more to adding hair

The good thing is that hair can be changed and improved either by hair treatments, hair extensions or supplements, you really don’t have to have what nature gives you!”.

The way your hair transforms over time can also be affected by the amount of heat you expose it to, explains Diane as more and more women turn to high performance ceramic high temperature straighteners and curlers.

When you are a child, hair condition tends to be good as hair is not subjected to as much chemical or heat damage, but sadly this is also changing as advertisers target young teenagers who then pressure their parents into gifting or lending them these tools.

As you get older and start to use colours, chemical products and tools (hair dryers, straighteners, tongs), hair quality can diminish unless properly looked after and so this is why need a hair makeover often recommend having regular deep conditioning mask and steam treatments accompanied by a trim or cuts.

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Looking for Sponsors to Black Country Hair and Beauty Show at Village Hotel Birminguam UK

Sponsorship Opportunities

The Black Country ‘SPOTLIGHT EXPO’ Hair and Beauty Expo has arrived for the first time to help highlight and promote the regions buzzing Hair and Beauty Businesses. There are over 1.2 million residents in the Black Country.

Showing off their skills, talent, expertise to a localised community.

We have a range of digital and on-site sponsorship and promotional opportunities that can put your brand in front the general public, thousand of social media followers and exhibitors.

Some of our more exclusive opportunities are limited to one exhibitor, so act now to secure the right one for you, before someone else does!If your interested in becoming one of our sponsors, visit http://www.spotlightexpo.uk and download the info brochure.

Key Sponsors Package.

This is available to just one key sponsor. You’ll be in the forefront of consumers minds with branded items that are constantly in their view. show bags, daily hand out sheets, flyers and floor tiles videos, flyers and mentioned in any radio representation.Key Sponsor will be featured on the following:

Registration Area, Hospitality,Welcoming Show Listing, Demo Stage, Hair Show, Networking,promotional backdrops, leaflets, YouTube videos, Carrier bags and social media.

Includes exhibition space in registration area.

Fees listed in the brochure. Download brochure today or speak with our Spotlightexpo Executive http://www.spotlightexpo.uk

Exhibit with us

The Black Country #SPOTLIGHTEXPO’ Hair and Beauty Expo has arrived to help highlight and promote the regions buzzing Hair and Beauty Businesses. If you want more local customers exhibit with us by booking your stand today.

What do you get for your investment:

  • Exhibition Spot
  • Advert in Dudley News and Express & Star
  • Constant promotion and links to social media
  • Inclusion in Spotlight Directory for 12 months
  • Lots of photos for your social media
  • Exposure to lots of new potential clients throughout Black Country
  • Free opportunity to showcase your skills on the spotlight stage
  • Free opportunity to showcase your finalists at hair show

Reserve your spot for £30.00 today by telling us what info you would like http://bit.ly/2YqVZrC

http://www.spotlightexpo.uk for application form

Speakers CornerRegister to become a Speakers

#Speakers Slot Spotlightexpo invites relevant to our theme 7 Keynote Speakers to register their interest to present to the general public from the following categories

1. How to combat hairloss

2. Why set up a barbering business

3. What’s new in the hairdressing sector

4. How health affects hair

5. Raising money for your business

6. How to get more customers for your business

7. Effects of Data Protection and social media

If you are able to cover one of those topics in 40 minutes download our pre order form or present an enquiry to http://www.spotlightexpo.uk website.There is a fee of £40.00 for this session.

Advertise with us

Digital Opportunities e-adverts. Advertise to our prospect and registered visitors before the event with remarketing, web banners, social media, and content in our visitor emails.

Individual options & packages available. We will also be creating a e-brochure which visitors will be able to download all year.

The cost for this is £25.00 payable in advance. Download brochure when you visit http://www.spotlightexpo.uk

Sponsoring Points of Interest Areas

Highlight your company at the features of the show, making your brand not to be missed. Choose from the Speakers Networking section, Interviewing mic for videos, selfie or group photo backdrop, the Retailers Lounge, inserts in goodie bags, and more.

The prices vary for this, dependant on what you want the fees are listed in the B Sponsorship Packages which you can download at http://www.spotlightexpo.uk

Watch our most clicked on YouTube video this week by Diane Shawe

Book your free #hairextensions #consultation in person or on Skype

Ever wonder what makes one video popular and another barely raising an eyebrow?

Click to view our most watched video this week perhaps you could comment why.

This blog is just a quick shoutout and were to go if you want to see what we do.

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Is your #hair feeling dry and looking dull? Off the self #conditioners only lasting a couple of days? Well we have a #treatment that works!

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Can you get top quality hair extensions at a reasonable price?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your unmanagable hair? sick of thin lack lustra hair or do you need to disguise bald patches.

Well we can help using Hair Extensions. So for some women this is a no-brainer. With over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve your hair goal in a short time.

So if you have short hair but want it long, straight hair but want it curly or the other way round, thin hair but want it thick or just want some hair take a look at what is trending right now…

This year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

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14 Top Selling Authors on Kindle by Diane Shawe

If you’re one of the twenty million and the rest new Kindle owners, you’re probably ready to load some books. But where do you start? I mean, seriously, in a recent Author Earnings report in from 2016 to early 2017 Amazon sold over 487,298,000 Kindle books.

Amazon reported that in 2017 net sales increased 31% to $177.9 billion, compared with $136.0 billion in 2016. Excluding the $210 million favorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales increased 31% compared with 2016. Operating income decreased 2% to $4.1 billion, compared with operating income of $4.2 billion in 2016.

Here’s an idea. Fourteen authors have sold more than a million eBooks each on Kindle. Type the following names into your Kindle search or mobile kindle reader and you’ll find their catalog of eBooks. Some are more expensive than others, but these are the top-selling authors, so their books are almost certainly worth the price.

  1. Stieg Larsson
  2. James Patterson
  3. Nora Roberts
  4. Charlaine Harris
  5. Lee Child
  6. Suzanne Collins
  7. Michael Connelly
  8. John Locke

  9. Janet Evanovich
  10. Kathryn Stockett
  11. George R.R. Martin
  12. David Baldacci
  13. Amanda Hocking
  14. Stephenie Meyer

In the spirit of full disclosure, I’m Diane Shawe, and I would like to get on the above list.

Just to be clear:

I recommend you buy their books first, because you probably already know and love them. Buy as many of their books as you can afford. Then, if you’ve got some dollars left over, I recommend you give one of my books a try. You see, I have over 13 eBooks on various topics.

So a little about me

📚#DianeShawe published #Author on #Amazon and #GoogleBooks has written 15 Must-Own Books No Serious #Entrepreneur Should Ignore.

The Little Coffee Break #Mindfeed eBooks from 💡IQ 2 EQ is a collection of eBooks 30 minutes read.

Diane Shawe Author

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Does Rice Water help grow your hair quicker?

Firstly all hair has a growth cycle, so let’s explore that first

Article by: Diane Shawe

Anagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.

Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.

Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.

Approximately 10-15 percent of all hairs are in this phase at any one time.
At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.

What are the Benefits of Rice Water for Hair and Skin?

Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.

The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.

Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.

The best way to use rice water to grow hair is to rinse your hair with it after a wash.

What are the main benefits of FUE over FUT Hair Transplant Procedures

ARTICLE BY DIANE SHAWE

Follicular unit transplantation (FUT) is a hair restoration technique, also known as the strip procedure, where a patient’s hair is transplanted in naturally occurring groups of 1 to 4 hairs, called follicular units. Follicular units also contain sebaceous (oil) glands, nerves, a small muscle, and occasional fine vellus hairs. In follicular unit transplantation, these small units allow the surgeon to safely transplant thousands of grafts in a single session, which maximizes the cosmetic impact of the procedure.

Additionally it is recorded that the risk of long term nerve damage, leading to chronic numbness and/or pain in the donor area can be a side effect of the FUT procedure.

Follicular unit extraction (FUE) is a great surgical option for patients who want to restore their hair with minimal discomfort and scarring. FUE is considered by many to be the most refined approach to hair transplantation.

However, with FUE, the follicles are harvested from a much greater area of the donor zone compared to FUT, estimated to be eight times greater than that of traditional strip excision so requires patients to have hairs trimmed in a much larger donor area

FUE provides an alternative to FUT when the scalp is too tight for a strip excision and enables a hair transplant surgeon to harvest finer hair from the nape of the neck to be used at the hairline or for eyebrows.

Follicular unit extraction (FUE) generally has a quicker patient recovery time and significantly lower post-operative discomfort than follicular unit transplantation (FUT).

The verdict

The survival of follicular units upon extraction (FUE) from the scalp is one of the key variables of successful hair transplantation. If follicular units are transected in the extraction process, there is a greater likelihood that they will not survive the transplant, and the hair transplant will fail. While FUT procedures using strip-harvesting of follicular units typically guarantees a large number of non-transected follicular units. It really depends on the client and the overall visual outcome they want to achieve as to which technique they use and how deep their pockets are.

Alternatives

However there are some new non evasive hair enhancement toupee in the market place which provide instant gratification and is easy on the pocket.

If you would like to receive a referral or consultation give us a call.

0121 318 2880 for hair enhancement or training courses.

Undercutting your Hair Extensions Competition


Extracted from Getting Started in the Hair Extension Business by Diane Shawe

If your hair extension studio is a real under-cutter, care will have to be taken to keep costs as low as realistic as possible.

Don’t be shy when it comes to taking money for your services. Charge for the value of the benefits that you offer.

You must put a value on your services; look at your type of clientele, hair extension location, experience of employees, your clients’ needs and, the prices of the competition.

Price is sometimes seen as a sign of quality and value. Price can attract like-minded customers. They think that because your prices are high, the technician in your hair extension studio must be good. If your prices are high, it is important to promote to the high paying customers, the value of your service.

There are a lot of competitors, so low prices alone, might not be enough to keep the low paying customers coming back. Clients who look for bargains are not only looking for low prices, but they want to get great results too.

You must determine how much value you can offer. To be of value to clients, you must know what the clients’ needs are. Understand what benefits they wish to receive, what pain they want to relieve.

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The benefits they want might be a quick service with no waiting, or it could be that they want an expert doing their hair. They might prefer certain products used on their hair, or to know that they can be squeezed in at short notice occasionally.

Their pain might be that they begrudge spending time on their hair, or that they loathe technicians who don’t listen to them. It might be that they just haven’t found the right retail products to use at home.

Profit margins will be low, so a lot of clients will have to go through the hair extension studio, just for you to be able to pay the overheads. It will most likely mean offering fewer services and probably, rushing clients through. Even the employees will have to be paid a low salary.

In some cases, this could mean that the employees are much less experienced than you may like. You really need to decide on what sort of employees you want in your hair extension studio. You will find that the best technicians won’t want to work in a cheap hair extensions studio. Not only would it hurt their reputations, but they wouldn’t work for a low salary.

Your clientele will most likely be bargain hunters who probably won’t spend on retail products either.

Charge by experience
If your employees have exceptional skills or experience, you can charge more. If you promote these benefits well, you’ll find that clients don’t mind paying extra. A lot of clients don’t mind paying for the name, or the prestige.

Some hair extension studios charge by the experience of the hair technician performing the service. As employees reach certain levels of experience, they charge more. This seems to work very well for them.

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BBC News Reports on Alopecia patients call for NHS to fund real hair wigs

People with alopecia want better access to good quality wigs to help with the psychological impacts of the condition

The NHS should fund real hair wigs for people with alopecia and better recognise the psychological impacts, people with the condition have said.

Julie Mees was diagnosed more than two years ago after her mother noticed a bald patch the size of a coin on the back of her head.The hair loss has since worsened, and she will eventually be completely bald.NHS Wales funds wigs for patients with hair loss but they are often made with synthetic hair.

The Welsh Government said health boards were given a list of approved suppliers to choose from for patients who have alopecia, burns or have lost hair because of treatments such as chemotherapy.

They also help patients with fitting and styling.But it is up to each health board how much funding they provide – meaning people in some areas could be offered more to buy a wig than others. Former lecturer Ms Mees, from Barry, said the £50 voucher she was given would only buy a synthetic wig from a specific shop, and she was not able to offset that against the cost of going private. She saved £600 of her own money for a real hair topper – a type of mini wig.

“They give you a voucher to take to a shop for what I call a ‘wiggy wig’… like a fancy dress costume, which look awful and do absolutely nothing for the person’s emotional and psychological needs,” she said. “Your hair is the first thing people see… I’ve always had long hair, it’s part of my identity.

“I’m losing it all and that’s emotionally hard, it’s very difficult.”It’s a case of if you have good finances, you can live life normally.”

Ms Mees added those overwhelmed by the search for good quality wigs could end up paying over the odds, and she had since found a supplier for half the price she originally paid.

Diane Shawe Top Hair Extensions and Hairloss Educator, Consultant and author in two of her recent blogs about hairloss tackled the subject of wigs.

Click to read articles here:

https://academyexpresscourses.com/2017/03/17/20-different-hairloss-conditions-you-should-know-about/

https://academyexpresscourses.com/2018/10/17/benefits-of-silk-base-wigs-and-why-alopecia-chemotherapy-hair-loss-condition-customers-should-use-these-types-of-wigs-by-diane-shawe/

Moira Jones’ 18-year-old son Thomas Barry, from Cardiff, has had alopecia universalis – complete loss of hair from the scalp and body. He started losing his hair when he was 11, and it was gone within three months.

Doctors believe his body is producing an allergic reaction, reacting as though hair is a disease – but no treatment has helped so far.

Ms Jones has paid more than £2,000 for two wigs for her son but neither was suitable. She said she was not helped by the NHS in her search and her son has never been offered counselling.”He was really strong, stronger than everybody else around him,” she added.

Thomas wore two beanie hats – in case one fell off – to hide his scalp during his teenage years, even during sleepovers and in the heat of summer. When he went to Camp America last summer, his hair began to grow back in the sunshine – but fell out on his return to the UK.

While Thomas’ experiences abroad have given him the confidence to go without a hat at university, Ms Jones feels the family should have received more support.

Betsi Cadwaladr, Cwm Taf, Hywel Dda, Abertawe Bro Morgannwg and Aneurin Bevan health boards said they fund two wigs per person annually. They said all suppliers go through a procurement process to ensure quality.

Cardiff and Vale and Powys health boards were also asked to comment. Amy Johnson, from the charity Alopecia UK , said: “For many people with alopecia, wearing a wig is an essential part of managing the psychological impact of losing their hair; those who wear wigs for medical necessity don’t see their wig as an optional luxury.

“The charity hears from individuals who struggle to go to work or school, or even leave the house. There should be provision within the NHS to support individuals with access to suitable wigs.”

Source: ews

Taking a look at food Fads and Trends by Diane Shawe

I dont often write about food, but when you think about it, it plays a major part in our daily life.

I researched and found some observations from the Compass Group UK & Ireland, the Food People who compile a list of the top 10 food trends we can expect to emerge or, in some cases, continue into next year.

Multi-cuisine restaurants

Serving up dishes that take inspiration from all sorts of exciting and international sources are coming to the fore at the same time as nano-specialists that pour all their energy into mastering single ingredients.

When you look at the world of food, you realise that food trends are really being driven by consumers and what they need and want.

The other point that’s important to consider is the difference between a trend and a fad, A fad is confined to one category, channel or geography and usually just lasts for one season or year.

A good way to spot trends that will stand the test of time is to identify the ones that have one or more wider social drivers, such as health and wellbeing, or seeking experiences that support them.”

BBQ 2.0
Different barbecue techniques inherited from around the world will become part of restaurant theatre, Consumers will continue to crave the charred and smoky flavours from a barbecue.

As we see more chefs and barbecue operators starting to think of the barbecue or fire as an incredibly versatile cooking method, rather than an institution confined by history we can expect this momentum to continue with alternatives
to meats, such as fish and game, vegetables, new cuisines and desserts from the barbecue.

Who’s doing it: Temper, London W1F

healthy-food

Global larder
As travel has become more affordable and technology ensures the world becomes better connected, the lines that divide regional fare have blurred.

Chefs and home cooks are growing, buying and cooking with ingredients more typical of exotic cuisines than with their own flare, forget about geographical barriers – flavour profiles from across the globe are being used in our kitchens, as consumers become more aware of the unusual flavour imparted by these world ingredients.

Who’s doing it: the Providores, London W1U

Multi-cuisine cooking
This is a food movement that is less about fusion and more about choice,

Quantity and quality are key, as influences and ingredients move from specific regional classics to global favourites, taking their seat at the world table.
Who’s doing it: Caravan, London N1C

Nano-specialism
This is almost the perfect counter-trend to multi-cuisine cooking, focusing as it does on expertise, excellence and the narrative.

“Now is the time to be a specialist in your field,” says Banks. “Make your food shine, showing it off to its best possible potential. These specialists are showcasing individual ingredients and creating surprising and delicious dishes with only one main ingredient.

“These nano-specialists are becoming masters of the humble avocado or bag of crisps, as boundaries are pushed and experimentation takes over.”

Who’s doing it: Yolk, London EC2M

Provenance
Consumers are more interested in where their food comes from than ever – from the breed to the farm and the farmer’s name. But why do they want so much information?

Gorgeous Group’s Bargh says: “In a world of consumer distrust, knowing the back story helps to create an element of trust and transparency between the consumer and the retailer, brand and chef, and gives consumers the ability to create a real emotional connection.”

Compass’s Davies agrees: “People seek honest stories they can trust in an uncertain world. It feels good to know who made your food or drink, where it comes from and how it was cared for.”
Who’s doing it: Lyles, London E1

Authenticity
Simon Parton, Compass Group UK & Ireland’s head of food and beverage innovation, says: “Authenticity is a delicate balance. At the very top level, it means total authenticity of the recipe and the ingredients. This is expensive, so to most of us authenticity means capturing the essence of the cuisine, the flavours, the key ingredients, the colours and smells; not breaking the rules by using the wrong meat, for instance.”
Who’s doing it: Hill & Szrok, London E8

Veg-centric cooking
Meat-free dining has become a lifestyle choice for today’s health-conscious and environmentally aware consumers and it’s one that they’re choosing to dip in and out of.

“Veg-centric cooking is a trend that’s been bubbling away for a while,” says Nick Vadis, culinary director at Compass Group UK & Ireland. “That’s why we’ve developed our new vegetarian Root Kitchen concept for the business. But the people asking for it are not necessarily vegetarian.”

Vadis describes this group as ‘flexitarian’, while the Food People refers to them as ‘reducetarians’.

“This isn’t about being perfect, it’s about moderation of our carnivorous side,” says Banks. “Reducing any processes that harm the planet and finding cleaner ways to live and eat is better for our bodies and better for the world.”
Who’s doing it: Root, Bristol

Waste not, want not
The arguments for reducing waste are so compelling, for both the planet (less waste to landfill; conservation of natural resources) and hospitality operators (reduced costs), that the real question should be why not?

So it’s little wonder that food businesses are becoming increasingly innovative when it comes to lowering the levels of waste they produce.

“Restaurants are promoting themselves as having ‘no food waste’, using not only nose-to-tail but also root-to-tip [of fruit and vegetable]. Never before has so much of every plant and animal been used,” says Banks.

“There are a few operators that are responding to the desire from consumers to live within a sustainable food ecosystem. And it is extremely difficult to do if it is done properly. To quote Doug McMaster from Silo: ‘I don’t have a bin in my kitchen.’ Just think about that for a moment. Nothing is thrown away – no food, no packaging, nothing. That would completely change how a kitchen operates. He admits it’s very difficult, but it does mean you get very creative.”
Who’s doing it: Silo, Brighton

Craft carbs
We can kiss goodbye to ‘plastic white bread’, says the Food People, as the craft of bread baking returns and a trend for artisan, flavoured and luxury loaves emerges.

Of course, craft carbs go well beyond bread, as Banks explains: “Forget about cheap and cheerful, carbs have taken on a luxurious edge, elevating their position from midweek staple to fine dining. Fresh, authentic pasta made with finely milled ancient grains, or bright, vibrant tagliatelle coloured with vegetables.”
Who’s doing it: Trullo, London N1

tacos

Food by occasion…
… rather than food by type because, says Bargh: “Consumers are choosing to eat according to their mood, rather than the nationality of the food.”

This means, for example, that diners are looking for dishes that can provide a kick-start to their day, rather than food that is typically associated with breakfast. Banks says this is a trend that is particularly prevalent in the health space, but from an operator’s perspective, it’s not necessarily an easy appetite to satisfy: “The challenge is getting consumers to understand and articulate what they want at a more functional level.”
Who’s doing it: Detox Kitchen, London (various locations)

Food on the go
The grab-and-go food trend is expected to evolve in 2018 and it’s an opportunity not to be missed by hospitality businesses. The market was valued at £20.1b in 2016, with robust consumer demand for quick and quality food leading to substantial growth and no signs of it slowing down.

“On-the-go is the buzzword driving this trend,” says Parton. “We are all busy people – the average lunch in the UK is only 34 minutes – so we insist on eating on the go. Research we conducted found the sandwich has remained the favoured lunchtime choice, chosen by 63% of the UK workforce. We’ve done a massive amount of work to make sure we’re leading the way in delicious and convenient food. ‘On the go’ must not mean we compromise on quality and enjoyment.”
Who’s doing it: Pret a Manger/Leon, various locations

Whilst I agreed with some of the findings I was not overly surprises. The UK is becoming one big cultural melting pot, but you would think the only place this is happening is London.

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