Tag Archives: diane shawe hair extensions

Can Hair Extensions give you more confidence or make you feel self conscious?

descreet-hair-extensions-by-diane-shaweHair Extensions have been trending from Hollywood red carpets, Global awards through to a local person within your inner circles for the past 15 years. Why?

Article by Diane Shawe’s Author

Celebrities on Red carpets and magazines have normalised hair extensions. Hair extensions has been a trending topic among many women as youtube has helped catapult the good, bad and ugly of the fake it market. But is it all vanity vanity as some parts of the media suggests?

It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of your hair in a shorter period of time than waiting for your hair to grow.

Beauty Confidence Boosters: Hair Extensions

As a woman, confidence is in constant flux. We all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date. We “need a change.”

There spot lighthe seems to be forever turned on and time is now a precious commodity.

Hair Extensions

So for some women this is a no-brainer. If you’re tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can help achieve their goal.

For instance Clip in hair extensions are very popular and operate with pressure-sensitive clips, you can apply these for everyday use or special occasions but they must not be worn for over 5 hours per day These products will give you the ultimate beauty boost, allowing you to defy biology and get the thick, long locks you’ve always wanted.

It is claimed that the extensions can add up to 10-inches 0-inches of hair to an individual which would translate to an awesome look.

Beauty Confidence Hair Extensions Busters:

Incorrectly applied hair extensions can damage hair

Incorrectly applied hair extensions can damage hair

Well we have all heard and seen the desaster stories. This is not unique to this industry but the self taught by youtube suppliers have given the industry a bad name and scared quiet a few women forever!

I’ll fitted hair extensions or even using the wrong technique can traumatised a person far worse than their original hair problem. It can also lead to clients loosing their hair as a result.

Getting you qualified in the Hair Extension Sector

Getting you qualified in the Hair Extension Sector

There isnt a internationally recognised directory for qualified and properly trained hair extensions technicians but there are reputable private training schools which could point you in the right direction.

Diane Shawe is an author of 15 books, speaker, trainer, mentor, consultant and entrepreneur with more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses (Hair Extensions Training Academy)
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
Country: United Kingdom
Website: http://www.hairextensionstraining.academy

Mindfeed ebooks by Diane Shawe

How hair extensions are sourced

How hair extensions are sourced

Starting a Hair Extension business

Starting a Hair Extension business

Six tips to encourage your hair clients to come back

Tweet Campaign Crash Courses Academy (31)What you can do to encourage clients to come back so you meet your weekly minimum thresh hold.

 extracted from Getting Started in the Hair Extension Business by Diane Shawe

Your database has much more marketing potential than you probably realise. You can refer to it when doing promotions and it will act as a reminder system. I have always captured my client’s details so that I can send them special offers and guess what by creating a Whatsapp group you can reach them in the click of a button.

It is a way of keeping records of client’s visits with you. You will keep dates, services and products used or recommended customers’ goals and important dates. If a client rings for an appointment, but isn’t sure what to book for, you will have the answer by checking your well-kept records.  Also take a nice photo of your finished work, email it to the client it does not cost much and they can use it on their facebook.  Show them how good you made their hair look when they last visited.

When running competitions or conducting a survey, make sure to get the prospects’ details. Every time you get a new enquiry, complete a proper consultation form. When collecting details, always ask for name, address, phone number, e-mail address and birthday. It’s very useful for marketing afterwards. Get as much detail as you can.

The more you can find out about clients, the better you will be able to serve them. Make sure you inform the client that their information will not be sold or passed on to any other party and will remain confidential.

As an incentive for them to give you their details you could offer a gift voucher or discount coupon for each survey that is completed and returned.

Keep in regular contact with your customers by e-mail or by post. Don’t let them forget about you which they may do if you don’t keep reminding them about your business.

It’s important to refresh your database regularly. Any clients that haven’t been heard from in over six months could be given a courtesy call. Check everyone’s details and if you find that some customers have moved, remove them from the database.

You don’t want to waste money sending mail-shots to people who havemoved.

1.  Send reminders

Use your database as a reminder system. It is a good idea to send text messages as reminders to appointments.  Keep detailed records of each client’s product and service history, so that you know when they are due for an appointment and also, what type of service they are due for. It’s also wise to record what prices you have charged them.

Send your clients a reminder text message if they are overdue for an appointment. Tell them how long it’s been since they last had their hair done. Tell them that they are overdue and tell them what service their hair is due for. A cheap and easy way to keep them updated it by creating a whatapp group. So don’t forget to get their numbers.

When you write to them, advise them of any promotions you are offering. If you have any news like new products, new services or new staff, mention that as well.

2. Questionnaire questions

It is a good idea to consider sending out a questionnaire at least once a year to find out what you are doing wrong so that you can change it, or doing right so that you can improve or upgrade it.

 

Sometimes it’s a good idea to ask them to give answers with a rating, where you give them a box to tick. Also give them room to explain their answer.

 Here are a few examples of questions you could ask:

  • Was your last appointment carried out to your full expectation?

  • Was your last appointment carried out on time?

  • Were you happy with the technician who attended to you?

  • Were you made to feel important?

  • Did you receive a full consultation about your service?

  • Were you advised of suitable retail products for your hair?

  • Were you attended to immediately upon arriving?

  • Are there any services you would like to see improved?

  • Are there other services you would like to see provided?

You could add the following to quality check your products and services.

 Please rate the following as either: poor, average, good, very good, excellent.

  • overall customer service

  • hair extension appearance

  • hair extension cleanliness

  • staff appearance

  • staff attitude

  • friendliness of staff

  • quality of service

  • quality of products used

  • choice of retail products

  • value for money

3. Teach clients about hair maintenance

Get your clients to come in more often by telling them when to come back.

Tell them how often they should have their hair re tightened or for barbers you could look at intervals and suggest special allocated times for them.

Teach them how to look after their hair with retail products. Teach them about the benefits of the products, so that they feel the need to buy them.

Get them into the habit of booking you to do their hair for special occasions.

Sometimes clients just need a bit of nudging.

Provide a ‘frequently asked questions’ list

Present your clients with a well presented FAQ list. Do this at regular intervals, changing the look of the list and some of the questions each time. Offer some free advice and promote your services and products at the same time.

If you make a list of questions and answers, you can educate your clients about the latest styles, hair maintenance, retail products and the services you provide.  You could post it on your website.

Give any information that will help promote your business, making it as detailed as you like, but be careful not to bore the clients.

By asking the right questions you can plant ideas about services or products that the clients might not have thought of before.

When giving answers make them short and clear, but add a reason for each answer.

Always explain the benefits. If clients can see a benefit or extra value in doing or using something, they are more likely to take your advice. Anyone can tell them that a product is great, but they need to know what’s in it for them.

Remember your clients at Christmas time

At Christmas time send your customers a Christmas card. Thank them for their past custom and tell them how much you are looking forward to seeing them next year.

Some customers might expect you to close you studio around holiday time. Quote the days that you will be closed and also, mention any extra hours that the hair extension will be open.  If you are going away, tell them which of your staff can look after them in the meantime.

Christmas is a good time to also take some nice photos of your clients and either print them out or email it to them in the form of an online Christmas card that they could send to friends.

 4. Look ahead, book ahead

All clients should be asked if they would like to book their next appointment.

Tell them that by booking ahead, they can book their preferred day, time and technician. This might be more convenient for them, rather than having to wait for an appointment if their technician is booked out when they call for an appointment.

In the course of the conversation, find out if the client has any function or special occasion coming up. Ask if the client would like sprucing up for the occasion and if so, book the appointment before the client leaves the hair extension studio.

The client may be attending a function in a few months. This might give you a chance to book in a couple of appointments a bit closer to each other than usual so that the client’s hair is done just in time for the function. It’s more profitable to squeeze in an extra booking like this, than to let the client wait longer and only have one appointment.

 5. Provide loyalty cards

 One way of getting clients to keep coming back is to give them a free service every now and then. Give the clients a loyalty card each and explain how the concept works. For example, the loyalty card contains boxes that are stamped each time the client visits you. You could offer differing numbers depending on spend and after reaching a certain number the client receives a service to a specified value free.

Alternatively you could give free products with the cards or you could even give a gift certificate from another business that you have an alliance with.

6. Follow up

When clients have been to the hair extension studio for the first time, it’s good to call them up a few days later and ask if they are happy with their hair.

This is a way to show them that you value them as clients. They will be pleased that you made the effort.

If they’re not happy with their hair, it gives you a chance to offer to make

changes, so that you don’t lose them as clients.  If you find out that clients aren’t pleased with the hair extensions, you have the opportunity to change things, so that other clients aren’t affected by the same problems.

Any feedback is good feedback. Make sure to use the feedback to your advantage.

Calling all Sponsors an opportunity to reach high spend customers this autum

Oscars Hair Extensions Awards Now Open

View our Sponsorship packages now

View our Sponsorship packages now

Free Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different categories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. Author and expert in hair extensions, Diane Shawe has teamed up with UKhairdresser and Beautyfinders to name just a few to help look for the next champion in the forth-coming Hair Extensions Awards 2016

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.

With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana,  Lena Mar Reatz from Hollwood and UKHairdressers candidates will be judged on preparation, work area, application and the final look.

There will also be exhibition stands so that visitors can enquire about candidates services.

So if you are the type of hair extension technician who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you can also help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture.

Click here to find out more about the categories and submit your free entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

If you fancy sponsoring the event then click here to view the range of different sponsorship packages

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us.

www.hairextensionsawards.com
www.facebook.com/hairextensionsawards