Tag Archives: getting more clients

Six tips to encourage your hair clients to come back

Tweet Campaign Crash Courses Academy (31)What you can do to encourage clients to come back so you meet your weekly minimum thresh hold.

 extracted from Getting Started in the Hair Extension Business by Diane Shawe

Your database has much more marketing potential than you probably realise. You can refer to it when doing promotions and it will act as a reminder system. I have always captured my client’s details so that I can send them special offers and guess what by creating a Whatsapp group you can reach them in the click of a button.

It is a way of keeping records of client’s visits with you. You will keep dates, services and products used or recommended customers’ goals and important dates. If a client rings for an appointment, but isn’t sure what to book for, you will have the answer by checking your well-kept records.  Also take a nice photo of your finished work, email it to the client it does not cost much and they can use it on their facebook.  Show them how good you made their hair look when they last visited.

When running competitions or conducting a survey, make sure to get the prospects’ details. Every time you get a new enquiry, complete a proper consultation form. When collecting details, always ask for name, address, phone number, e-mail address and birthday. It’s very useful for marketing afterwards. Get as much detail as you can.

The more you can find out about clients, the better you will be able to serve them. Make sure you inform the client that their information will not be sold or passed on to any other party and will remain confidential.

As an incentive for them to give you their details you could offer a gift voucher or discount coupon for each survey that is completed and returned.

Keep in regular contact with your customers by e-mail or by post. Don’t let them forget about you which they may do if you don’t keep reminding them about your business.

It’s important to refresh your database regularly. Any clients that haven’t been heard from in over six months could be given a courtesy call. Check everyone’s details and if you find that some customers have moved, remove them from the database.

You don’t want to waste money sending mail-shots to people who havemoved.

1.  Send reminders

Use your database as a reminder system. It is a good idea to send text messages as reminders to appointments.  Keep detailed records of each client’s product and service history, so that you know when they are due for an appointment and also, what type of service they are due for. It’s also wise to record what prices you have charged them.

Send your clients a reminder text message if they are overdue for an appointment. Tell them how long it’s been since they last had their hair done. Tell them that they are overdue and tell them what service their hair is due for. A cheap and easy way to keep them updated it by creating a whatapp group. So don’t forget to get their numbers.

When you write to them, advise them of any promotions you are offering. If you have any news like new products, new services or new staff, mention that as well.

2. Questionnaire questions

It is a good idea to consider sending out a questionnaire at least once a year to find out what you are doing wrong so that you can change it, or doing right so that you can improve or upgrade it.

 

Sometimes it’s a good idea to ask them to give answers with a rating, where you give them a box to tick. Also give them room to explain their answer.

 Here are a few examples of questions you could ask:

  • Was your last appointment carried out to your full expectation?

  • Was your last appointment carried out on time?

  • Were you happy with the technician who attended to you?

  • Were you made to feel important?

  • Did you receive a full consultation about your service?

  • Were you advised of suitable retail products for your hair?

  • Were you attended to immediately upon arriving?

  • Are there any services you would like to see improved?

  • Are there other services you would like to see provided?

You could add the following to quality check your products and services.

 Please rate the following as either: poor, average, good, very good, excellent.

  • overall customer service

  • hair extension appearance

  • hair extension cleanliness

  • staff appearance

  • staff attitude

  • friendliness of staff

  • quality of service

  • quality of products used

  • choice of retail products

  • value for money

3. Teach clients about hair maintenance

Get your clients to come in more often by telling them when to come back.

Tell them how often they should have their hair re tightened or for barbers you could look at intervals and suggest special allocated times for them.

Teach them how to look after their hair with retail products. Teach them about the benefits of the products, so that they feel the need to buy them.

Get them into the habit of booking you to do their hair for special occasions.

Sometimes clients just need a bit of nudging.

Provide a ‘frequently asked questions’ list

Present your clients with a well presented FAQ list. Do this at regular intervals, changing the look of the list and some of the questions each time. Offer some free advice and promote your services and products at the same time.

If you make a list of questions and answers, you can educate your clients about the latest styles, hair maintenance, retail products and the services you provide.  You could post it on your website.

Give any information that will help promote your business, making it as detailed as you like, but be careful not to bore the clients.

By asking the right questions you can plant ideas about services or products that the clients might not have thought of before.

When giving answers make them short and clear, but add a reason for each answer.

Always explain the benefits. If clients can see a benefit or extra value in doing or using something, they are more likely to take your advice. Anyone can tell them that a product is great, but they need to know what’s in it for them.

Remember your clients at Christmas time

At Christmas time send your customers a Christmas card. Thank them for their past custom and tell them how much you are looking forward to seeing them next year.

Some customers might expect you to close you studio around holiday time. Quote the days that you will be closed and also, mention any extra hours that the hair extension will be open.  If you are going away, tell them which of your staff can look after them in the meantime.

Christmas is a good time to also take some nice photos of your clients and either print them out or email it to them in the form of an online Christmas card that they could send to friends.

 4. Look ahead, book ahead

All clients should be asked if they would like to book their next appointment.

Tell them that by booking ahead, they can book their preferred day, time and technician. This might be more convenient for them, rather than having to wait for an appointment if their technician is booked out when they call for an appointment.

In the course of the conversation, find out if the client has any function or special occasion coming up. Ask if the client would like sprucing up for the occasion and if so, book the appointment before the client leaves the hair extension studio.

The client may be attending a function in a few months. This might give you a chance to book in a couple of appointments a bit closer to each other than usual so that the client’s hair is done just in time for the function. It’s more profitable to squeeze in an extra booking like this, than to let the client wait longer and only have one appointment.

 5. Provide loyalty cards

 One way of getting clients to keep coming back is to give them a free service every now and then. Give the clients a loyalty card each and explain how the concept works. For example, the loyalty card contains boxes that are stamped each time the client visits you. You could offer differing numbers depending on spend and after reaching a certain number the client receives a service to a specified value free.

Alternatively you could give free products with the cards or you could even give a gift certificate from another business that you have an alliance with.

6. Follow up

When clients have been to the hair extension studio for the first time, it’s good to call them up a few days later and ask if they are happy with their hair.

This is a way to show them that you value them as clients. They will be pleased that you made the effort.

If they’re not happy with their hair, it gives you a chance to offer to make

changes, so that you don’t lose them as clients.  If you find out that clients aren’t pleased with the hair extensions, you have the opportunity to change things, so that other clients aren’t affected by the same problems.

Any feedback is good feedback. Make sure to use the feedback to your advantage.

How to become a Self Employed Hair Extensions Technician

Becoming a Self Employed Mobile Hair Extension Technician

getting started in the hair extensions business 141364929463..jpgIf you are currently working and are considering going it alone as a hair extension technician, working on a mobile basis can be a fantastic way to go about it. No matter how bad the economy gets, people will always need haircuts and, given the lower overheads involved in visiting people at home, mobile hair extension technicians can generally offer a more affordable service. Traveling to a location that suits your customers also gives you a far larger client base than you would have if you limited yourself to working from a single salon. Sounds good so far? Here’s how to get started.

article by Diane Shawe

What to do next if you have just qualified: the nuts and bolts

A. Create a Business Name
B. Identify the sector that you come under ( hair and beauty, Hairdressing, mobile business)
C. Consider a Trading address other than your private address
D. What services are you going to offer
E. Website with contact details and prices ( try http://www.wahanda.com free websites for beauty/hairdressing)
F. Open a Business bank account
G. Proof of qualifications or experience
H. Data Management registration
I.  Create a Facebook fan page
J. Create a YouTube channel
K. Cost and value of equipment

What do insurance company’s cover?

Insurance companies insure the following

  1. Businesses
  2. Public Liability
  3. Equipment
  4. Professional indemnity (need 5 years experience to qualify for this)

They do not cover specific certificates, however they will want to know if you are qualified or experienced in your chosen field.  But primarily they are going to cover a business and the services you provide.  Ringing up an insurance company without a business name etc as specified above will not get you very far.

How much insurance cover will you get?

AUTOMATIC COVERS WITH MOST MOBILE HAIRDRESSING INSURANCES

  • Public Liability – £3 million or £5 million
  • Products Liability – £3 million or £5 million
  • Treatment Risk – £3 million
  • Financial Loss – £10,000 or £50,000

OPTIONAL COVERS

  • Employers Liability
  • Money
  • Legal Expenses
  • Personal Accident for hands
  • Stock/Equipment

Think about ways to make yourself even more attractive to potential clients:

  • If you’ve specialised in styling hair, could you take a more advanced colourist course?
  • Could mastering intricate hairstyles and up-dos open a whole new market of wedding and special event clients?

There are also various other aspects of being self-employed to consider; it won’t only be about cutting, styling and colouring hair. You will need to learn about self-assessment tax returns, salon management and how to set your prices at a level which is affordable to your clients, attractive enough to have them switch from their current hairdresser and enough to cover your expenses and salary.

Of course, there are some further education courses you could take to help make your self-employment dream a reality – a diploma or even a BA in Salon Management could be perfect. Browse the websites and prospectuses of local colleges and universities to see what you could get yourself enrolled in.

From the beginning of your new venture

We cannot emphasise enough how important organisation is to the self-employed, no matter what industry you are working in.

As soon as you start working as a self-employed hairdresser, make sure to notify HMRC about your self-employed status. Keep an accurate record of every penny that comes in or goes out of your business; you’ll need it when it comes to completing your self-assessment at the end of the tax year, and also when reviewing your finances to make sure your prices and wages are set at an appropriate level.

Don’t forget to record your mileage!

This freelancer take-home pay calculator may also come in handy.

Always, ALWAYS, remember to keep back-ups of all of your records (including your appointments and client details). Don’t rely on any one type of recording – paper can get damaged and computer files or devices can be wiped or destroyed.

Drumming up new business

At first, you will probably find it easiest and most cost effective to promote your new found services on facebook to your friends for a special offer.

There are also quite a few other routes to explore:

  • Bridal/special occasion packagesLearn new hair extensions technique in one day 3
  • School prom or university ball specials
  • Contacting local wedding or ball venues to inquire about becoming one of their preferred suppliers
  • Advertising on bridal or local message boards or forums
  • Delivering leaflets in your local area or advertising in shops, community centres and clubs
  • Working as a advisor with other specialist hairdressers

Remember that, the more you can offer your clients, the more attractive you will be to them. Would it be an option for you to train in nails, spray-tanning or eyebrow threading? This could open up a whole new market to you, particularly when it comes to bridal packages, pamper days and even pampering birthday parties girls Hen Parties.

You could also consider renting a chair in a salon for a day or two a week to give you some guaranteed business and income.

Going forward

The world is your oyster – all you need is a little imagination and a lot of hard work. Good luck in your new venture! Once it is up and running, it’s time to start working on your five year plan…

Online insurances to check out:

Direct Line for Mobile Hairdressers

Simply Business for Hairdressers

Association of Beauty Therapist

Salon Savers (need to be qualified hairdresser)

We are not affiliated to any of the above company’s this is just a guideline to get you going.

Visit our website for more information on our 1, 2 or 3 day hair extensions courses.