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Author Diane Shawe Mindfeed Coffee ebooks get featured on Fox News

Available from Amazon

Available from Amazon

October 10, 2016 – City of London, United Kingdom –Need help getting organized? Want to learn how to take a business into a global marketplace? Looking for ways to improve leadership skills? Then check outThe Little Coffee Break Mindfeed eBooks from IQ 2 EQ by Diane Shawe. This collection of eBooks exposes readers to new ideas and proven strategies, and each can be completed on a lunch break, over breakfast, or while enjoying a cup of coffee.

According to author Diane Shawe, “The idea for the short, powerful eBooks came to my mind when I realized how often people need to brush up on topics, but do not always have time to sit down to read 200 pages. As a result, I have authored several short yet effective eBooks that get right to the point with tips and advice.”

Readers from all across the globe have praised Diane for her eBooks, and the opportunity it gives them to learning new information or refreshing their memory quickly. And with topics ranging from stress management and problem solving, to public relations and networking, there is truly something for everyone.

Mindfeed ebooks by Diane Shawe

Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Visit www.diane-shawe.co.uk for more information about her other publications, training courses, blogs and fundraising.

YouTube: https://www.youtube.com/watch?v=7wIU4tI8kw0

About the Author

Diane Shawe is an author, speaker, trainer, mentor, consultant and entrepreneur with more than 15 years of experience. She has personally trained over 1800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
City: London
Country: United Kingdom
Website: www.academyexpresscourses.com

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To view the original version on ABNewswire visit:15 Must-Own Books No Serious Entrepreneur Should Ignore

15 Must-Own Books No Serious Entrepreneur Should Ignore – FOX5 Vegas – KVVU
http://www.fox5vegas.com/story/33305573/15-must-own-books-no-serious-entrepreneur-should-ignore

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Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

Traction Alopecia – How You Can Stop It and is it Reversible by Diane Shawe

traction alopecia how to stop itAre YOU a Likely candidate for Traction Alopecia?

Anyone can be affected by traction alopecia – young or old, male or female. It’s more common within certain groups of the population, because they are more likely to use some of the hairstyling techniques listed above.

The reason I raise this article is because we are all living longer and some of the current fashionable trends in the younger groups are contributing to traction alopecia. Read about Clip ins and how they cause Traction Alopecia

For example, women and girls are more likely to notice the problem due to braids and weaves. Ballerinas – who tend to wear their hair pulled into very tight ponytails – sometimes suffer from traction alopecia around the hairline as a result.

In a nutshell – if you have a habit of doing something on a frequent basis that puts your hair under some sort of strain, then you are a candidate for traction alopecia.

Read on to discover the many ways you can prevent it from happening, or stop further damage if you’ve already noticed a problem.

Traction Alopecia Symptoms

Have you ever undone a ponytail and found your scalp feels sensitive to the touch afterwards?

Does untying your hair feel like a relief?

Does your scalp itch after you’ve had braids or a weave put in?

Have you ever taken painkillers because your hair is secured so tightly it’s given you a headache?

All of these are warning signs that your hair is under way too much tension. Your body is trying to tell you something… and you need to listen!

If not, the next thing you’ll notice is that sections of your hair are actually missing, or worryingly sparse. You can often see this more clearly around the hairline or behind the ears, but it can often happen around the crown, too. It really depends on what was causing the tension in the first place.

Some people even notice pustules (blisters filled with pus) or papules (little pimples) where the hair is under a lot of tension. This is because of the irritation being caused to the scalp and is a clear indicator that the follicles just can’t cope with the strain.

Can Traction Alopecia be Reversed?

Yes and no.

If you spot the warning signs of traction alopecia early enough and you put a stop to whatever’s causing it, then your hair will stop falling out and should – with time, patience and loving care – be completely restored to its former glory.

But if the hair follicles have been so badly traumatised for such a long period of time that they have scarred over, then the hair will not grow back by itself. Areas of the scalp where this is the case will likely look shiny.

In cases like this, you’ll need to think about some sort of surgical restoration – speak to your dermatologist to establish whether or not your traction alopecia has caused permanent scarring and to discuss the surgical options available to you.

When Traction Alopecia Compounds Other Hair Loss Problems

traction_alopecia_caused_by_hair_clipin_diane_shawe

If you are wearing a hairpiece – such as a clip on topper – to mask other hair problems like androgenetic alopecia, then you need to be very careful not to compound your problem with traction alopecia!

The best option is to ensure that the clips of your topper are firm, but not too tight, and that you rotate them. We also recommend undoing a couple of the clips when you’re at home – it gives your scalp a little rest from the tension.

Traction Alopecia Recovery Time

Most experts agree that your hair should recover within 6 to 9 months of you removing the cause of the problem.

If you’ve followed the guidelines given here and you are still not seeing regrowth, then it’s likely that the damage to your follicles was permanent – a fact your doctor/dermatologist can confirm. In that case, you might like to discuss the possibility of a hair transplant, which will effectively mask the problem.

What are the Causes of Traction Alopecia?

Traction alopecia is a type of hair loss that happens over time. It’s caused by putting the hair under constant strain or tension and is usually caused by one or more of the following…

  • Very tight ponytails or pigtails
  • Tight braids or cornrows
  • Dreadlocks
  • Extension (single) braids
  • Hair weaves or wigs attached with glue, clips or tape
  • Certain hair clips, slides or barrettes that hold the hair tightly and are worn in the same position every day
  • Headbands – even fabric ones – worn day after day
  • Tight hairpieces
  • Tight headgear like cycling helmets that are worn frequently or for long stretches of time and tend to rub or pull repeatedly on the same area of hair
  • Repeated use of hair rollers
  • Repeated pulling of the hair with the hands (this is an emotional condition called trichotillomania)

If you use or do any of the above, then you may find that the constant tension they cause has led to areas of thinning hair – usually around the temples or behind your ears. Alternatively, you might notice that the part in your hair looks wider than it used to.

If so, then it’s quite likely that you’re suffering from traction alopecia.

There’s more to this condition than hair simply breaking off. Instead, the constant tension in the affected area either pulls out the hairs’ roots completely, or causes the follicles to become inflamed. As time goes by, the damage to the follicles causes them to become atrophied (wasted away)… and if you don’t put a stop to the cause of the problem, they will reach the point where they no longer produce hair at all.

Reference: DermHairClinic – Traction Alopecia

Get your copy today from amazon.co.uk

Get your copy today from amazon.co.uk

Traction Alopecia Treatment

As discussed above, ‘treatment’ for traction alopecia is only effective before you’ve arrived at the stage of permanent damage.

But the good news is that ‘treatment’ – if you’ve caught the condition early enough – can be as simple as changing whatever hair styling and hair care practices you were using and really learning to CARE for this precious asset… your hair!

Wearing a weave

One of the biggest ironies about traction alopecia is that it’s the most common cause of hair loss for women wearing hair extension is due to the application being too tight when weaves and hairpieces are applied… yet those weaves and hairpieces are often used in the first place to enhance hair that may seem thin, or lacking in volume.

Weaves are generally applied through braiding, fusion, netting or bonding – and the sad fact is that any or all of these methods can lead to traction alopecia if used extensively, over long periods of time.

To minimize the risk of traction alopecia, or to try to prevent further damage and encourage regrowth, have your weave fitted by a state licensed professional. Yes, it may be more expensive, but you – and your hair – are worth it! Someone properly trained in hair care will keep damage to a minimum and will be able to spot potential problems and nip them in the bud.

The same goes for hair extensions, which can also cause hair loss problems in the lower half of the scalp. Have them fitted by a trained professional – don’t try to fit them yourself or have a friend do them for you.

Speak to your hairdresser about taking care of your scalp – some women find it difficult to maintain good scalp hygiene because the weave or extensions make it awkward… unfortunately, though, this can make the problem of traction alopecia worse.

When chemicals are the culprits

There’s a kind of alopecia called CCCA (central cicatricial centrifugal alopecia), also known as hot comb alopecia, or follicular degeneration syndrome. It’s almost exclusively seen in African American women and it’s often confused with female pattern baldness, because it starts at the crown and spreads to the surrounding areas.

The cause?

A mixture of too much stress (traction) on the hair along with the use of harsh chemicals like dyes, relaxers and bleaches. The chemicals actually damage the keratin structure of the follicle itself, causing hair LOSS, not just hair damage.

In fact, research conducted in 2008 showed that the highest prevalence of traction alopecia was in women with relaxed hair.

If you suspect this is a condition that’s affecting you, speak to your dermatologist. In addition to removing the cause of the traction and stopping the use of chemicals in your hair, you may be tested for any bacterial or viral infection and possibly be prescribed topical steroids, antibiotics or topical minoxidil to encourage regrowth.

NOTE: If you must use a relaxer on your hair, have it done professionally. Specialists are seeing more and more problems caused by home relaxer kits, because it’s tempting to leave the chemicals on longer than necessary, or accidentally use a stronger formula than you really need. (Make sure they have been certified)

Braiding, ponytails, pigtails and locs

The 2008 research into the prevalence of traction alopecia in African girls and women showed that braiding caused more problems than chemicals (although the two together were worse still).

Starting up a hair extension business Diane ShaweConstant, tight braiding – or other styles like ponytails that place hair under chronic tension – can affect any ethnic group. So it’s very important to take a new approach to styling hair that doesn’t rely on placing the hair under extreme tension.

The ideal solution, of course, is to allow the hair to be completely natural, without using any kind of clips, slides or ties.

The reality, though, is that this just isn’t possible for most of us. Our hair may either be unmanageable and wild looking when allowed to ‘do its own thing’ – or, like us, you may live in a climate where it’s simply too hot to have your hair hanging around your face all day.

The answer is that you can continue to secure back your hair, but you MUST change the way you do it from one week to the next. Traction alopecia is usually the result of CONTINUALLY putting the hair under EXACTLY the same tension in the same place, day after day.

How to Avoid Traction Alopecia (and still have beautiful hair!)

Change the location of your ponytail often – wear it high, low, on one side, then the other. Don’t wear a ponytail at all if your hair isn’t really long enough to need one… otherwise you’ll probably be pulling your too-short hair really hard in order to secure it.

Avoid using clipped in ponytails – the weight of them can – quite literally – tear out your hair.

Always use fabric covered hair bands – avoid bare rubber bands like the plague! And remove bands, clips and ponytail holders from the hair at night – this is when you may be putting your hair under tension without even realizing it.

Invest in satin pillowcases. They cause less friction on your hair than cotton or nylon ones – and, as an added bonus, they’re believed to help reduce wrinkles too!

Change the location of your partas often as you can. Even a simple part in the hair can trigger a problem when worn in the same position day after day.

Don’t retwist the roots of dreadlocks – watch this video for first-hand experience of how damaging this can be!

If you use hairspray or hair gel, wash it out before you next brush your hair.Brushing dried hairspray and gels out of your hair is damaging to the shaft and may cause further hair loss.

Make sure your hair is hydrated. If you’re in a dry climate – or you use air conditioning or central heating – the lack of moisture in the air can make your hair brittle and more likely to break

Other related Hair Loss Article by Diane Shawe

Diane Shawe makes finalist list for Diva Author Award for 2016

divas of colour diane shawe finalist 2016 Author CatogoryDivas of colour releases names of all finalists and award recipients for the 2016 award.

London, January 20, 2016. Organisers of Divas of colour has shortlisted the names of the finalists and recognition recipients for the 2016 award.

“The third edition of Divas of colour awards is the toughest yet with over 200 nominations, some awards with over 50 nominees. It has not been easy for the team to bring each category down to the final four maximum.

We would like to thank all those who took time to put forward names of these women and don’t be disappointed if your nominee is not shortlisted, rather stay in touch for dates for 2017 nominations.” Faustina Anyanwu , founder.

Diane Shawe Author, Founder and Speaker has been shortlisted in the Authors category along with Atiya K Jones, Chioma Nnani and Caroline Bell Foster. we’re happy to present to you our finalists up for Divas of colour 2016 awards. Congratulations to all nominees and all recognition recipients.

Faustina , founder states “we’re happy to present to you our finalists up for Divas of colour 2016 awards. Congratulations to all nominees and all recognition recipients”

All nominees and guests are cordially invited to the grand ceremony on the 26th of March 2016 at Hilton Hotel Tower Bridge , No5 Tooley street, More London, SE1 2BY. Tickets are now available to buy here.

The lists are as follows;

RECOGNITION CATEGORIES

LIFETIME ACHIEVER
Diane Abbott MP.

WOMEN OF HONOUR

Patti Boulaye (OBE)
Mayor Patricia Ekechi
Mandy Sanghera
Prof F. N Obasi
Sponsored by DIAL- A- CARER

GLOBAL LEADERSHIP

Stephanie Busari
Debbie Ariyo (OBE)
Pauline Long
Sponsored by NURUH SKINCARE.

– DIVA AMBASSADOR (Role model for women).

Akua Gyamfi
Nurse Chioma Okeke
Carol Jiani
Grace Alexander

Award CATEGORY FINALISTS


– ENTREPRENEUR DIVA

Placida Acheru
Nefateri Asantewa
Savita Kayê
Bianca Miller

– INSPIRATIONAL DIVA

Salome Ahenkora
Ini Usanga
Polly Harrar
Trishna Bharadia

– OUTSTANDING DIVA

Funke Abimbola
Vivian Timothy
Christy Amalu
Sheila Gatonye

– INTERNATIONAL DIVA

Sonia Poleon
Funke Abimbola
Paulette Harris German
Bibi Owusu- Shadbolt

– COMMUNITY LEADER

Rani Bilkhu
Lena Marshall
Manisha Tailor
Jennifer Okafor

– YOUNG ROLE MODEL

Cherie Johnson
Anaya Kamara
Elizabeth Boampong
Julia Bwoma

Diane Shawe ebooks and published books

– DIVA AUTHOR

Diane Shawe
Atiya K Jones
Chioma Nnani
Caroline Bell Foster

– DIVA ARTIST
Katongo Temba
Euphemia Chukwu
Precious Ngwu
Ijeoma Amazin

– DIVA TV/RADIO PRESENTER

Denise Nurse
Leah Charles King
Tomi Badejoko
Claire Clottey

– DIVA EDITOR

Delia Mayrschofer
Venicia Stelle- Guinot
Gold Ola

– DIVA FASHION STYLIST

Kaft Trendz
Afi Boateng

– DIVA MAKE UP ARTIST

Mercy Kudakwashe

Ends.

For any interviews or media queries, please contact us on

02035321354

pr@mbwpr.com
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– See more at: http://www.mbwpr.com/divas-of-colour-2016-award-finalists/#sthash.O0g1FE3F.dpuf

Can you Maintain Continuity of a Team in the face of personal ambitions and solicitations from other companies?

Building Better TeamsOne of the biggest problems team leaders face is maintaining the continuity of the team. Once the right people are in place on your staff, how do you keep them there in the face of their ambitions and solicitations from other companies?

article by Diane Shawe M.Ed   Accredited Clarity4d Business Partner

Clarity within the team can go a long way toward solving the first problem, and embedded processes that recognise peoples’ contributions can help with the second problem but this can often be a slow and costly procedure.

Well, I went on the most incredible 3-day accreditation course on this very matter, and I just had to blog about it before sending out some information to various organisations who might find it useful. In a nutshell Clarity4d help each member of staff become better at making the team more efficient through feedback and coaching, in days rather than weeks, it’s a game changer!

Research on why people leave companies or underperform found two key reasons: 1) they don’t like their boss,

2) they don’t feel appreciated.

Teaching managers to be “coaches” rather than “bosses”—asking questions rather than just telling someone what to do—would help to create UNITY WITHOUT UNIFORMITY. But where do you begin?  The Old fashion words such as Molding a Team of Leaders does not go down well in today’s working environment. Educating and bringing people along with you instead of dragging them is far healthier and cost effective in many ways.

GETTING YOUR TEAM TOGETHER

So you’ve taken the time and made the effort to spot, recruit, develop, and get in place a group of smart and talented people who are your direct reports. That’s crucial. But the bigger challenge is educating these high-energy, high -powered, high-ego people into a working team of leaders who synchronise their efforts and propel the business forward. Individual team members naturally focus on their own functional specialties and have their own personal ambitions, but those differences often cause them to pull in different directions especially considering the inherent tensions that exist between various silos of the business.

As the leader, you have to get your direct reports to submerge their egos, aggression, and personal agendas so they’re pulling together. You can’t mediate every dispute, ensure that every trade-off is properly made, or that information is flowing as it should on a daily basis. Clarity4d can provide the tools to help all team members learn how to develop team communication strategies, so the business will perform better as they focus and commit to the total business.

Clarity4d will help them create a common granular picture of the company in its external context as you see it or even more critical the way the market it moving. That way, they’ll know how their respective areas fit together, and they’ll have both the motivation and information they need to keep their efforts aligned. You have to mold people’s behavior as well. Too often, talented and ambitious people have a single-minded focus, little aware of what their colleagues in other silos are doing, at worst deeply suspicious of them.

Claim your personal training need analysis

Resources and information are hoarded, and communication is sporadic and formalistic. You’re the one who tolerates or challenges narrow self-interest, big egos, and dominant personalities. Most of the work of educating a team happens in group settings, which may require that you change the way you lead. You can’t just work with your direct reports one to one, setting their budgets and goals in private and coaching them individually as you shift your attention from one part of the business to another. You have to help the group create a picture of the total business and correct any disruptive behaviors in the presence of the team, so you need the emotional strength to direct and stand up to powerful individuals on whom you depend on.

Many leaders think molding a team isn’t worth the effort, but they’re missing a tremendous opportunity to differentiate themselves and build the business. The more people can see the entire anatomy of the company, the team, each and the intersections of its moving parts, along with the broader context in which it operates, the better job they do. When they all see the same facts, discuss their observations and thoughts, and come to understand the interconnectedness of their functions and skills, they’re able to raise the bar, setting higher goals and achieving them faster

So how do you map out your teams strength and weakness and put them all to a positive use in a matter of days?  Clarity4d Profile and Team Profiling solution is designed to give strategies for communicating with people with different personality preferences.

SHAPING A COMMON VIEW OF THE TOTAL BUSINESS

A team of leaders starts being molded when everyone is on the same page. To be on the same page, you first need to understand more about yourself and know more about how others see you.  Once you have identified how personal influence can be enhanced by meeting the needs of others, the team can then move towards getting on the same page.  The key is to develop an internal team dialogue in which each member contributes to the discussion that shapes the team’s collective view of the business— its challenges and opportunities and the resources available. Getting on the same page tests the cognitive bandwidth of not only each member of the team but the team as a whole. Once drawn, however, the conventional picture channels the team’s energy and, more important, provides a reference point for future dialogue as the team members influence and are influenced by their colleagues. The stage is set for collaboration.

FEEDBACK BREEDS BETTER COLLABORATION

Contact us for a Consultation 0203 551 2621

Keep a mental inventory of the skills and methods for getting things done for each member of your team. One team member may be too blunt in arguing a point with others, another may be too shy to participate in debate, and yet another may have a habit of holding back information essential to reaching a good decision. All these impediments to effective teamwork must be clearly identified to the individual, and he or she must be counseled in overcoming them.

Feedback is most effective when given in written form and given frequently, but human beings typically can change only one or two behaviors at a time.

Most people don’t like to give feedback, but they have to look at it from the proper perspective.

Feedback says you’re committed to someone’s development.

Higher performers want to know how to get better, and the only way to achieve this is share numbers, reasoning, and results to share a single view of the business and its context. Having the intellectual courage to confront behaviors that harm the team’s effectiveness. Anticipate, surface, and resolve conflicts. Pick the right people. Provide prompt feedback and coaching. Recognise and avoid derailers.

Having all the right people and great processes isn’t enough. You also have to have the right behaviours and to get the right behaviour people need to understand more about team member’s preferences.

Everything we’ve covered so far needs to be translated into results. The first and most critical step in execution is choosing the right goals. This is where the buck starts. Many leaders are conceptual, high-level intuitive thinkers, this matters because understanding the other variable such as Sensing v Intuition,  Thinking v Feeling thinkers and Introversion thinking v Extroversion thinking can misalign people’s energy within a team.

ARE THE EIGHT KNOW-HOWS BURIED IN YOUR TEAM?
  • Positioning and Repositioning: Finding a central idea for the business that meets customer demands and that makes money.
  • Pinpointing External Change: Detecting patterns in a complex world to put the company on the offensive.
  • Leading the Social System: Getting the right people together with the right behaviors and the right information to make better, faster decisions and achieve business results.
  • Judging People: Calibrating people based on their actions, decisions, and behaviors and matching them to the non-negotiables of the job.
  • Molding a Team: Getting highly competent, high-ego leaders to coordinate seamlessly.
  • Setting Goals: Determining the set of goals that balances what the business can become with what it can realistically achieve.
  • Setting Laser-Sharp Priorities: Defining the path and aligning resources, actions, and energy to accomplish the goals.
  • Dealing with Forces Beyond the Market: Anticipating and responding to societal pressures you don’t control but that can affect your business.

DO YOU KNOW WHO’S PERSONAL TRAITS THAT CAN HELP OR INTERFERE WITH THE KNOW-HOWS IN YOUR TEAM?

  • Ambition—to accomplish something noteworthy BUT NOT win at all costs.
  • Drive and Tenacity—to search, persist, and follow through BUT NOT hold on too long.
  • Self-confidence—to overcome the fear of failure, fear of response, or the need to be liked and use power judiciously BUT NOT become arrogant and narcissistic.
  • Psychological Openness—to be receptive to new and different ideas AND NOT shut other people down.
  • Realism—to see what can actually be accomplished AND NOT gloss over problems or assume the worst.
  • Appetite for Learning—to continue to grow and improve the know-hows AND NOT repeat the same mistakes.

DO YOU KNOW WHO’S HAS THE COGNITIVE TRAITS IN YOUR TEAM THAT COULD IMPROVE THE KNOW-HOWS?

  • A Wide Range of Altitudes—to transition from the conceptual to the specific.
  • A Broad Cognitive Bandwidth—to take in a broad range of input and see the big picture. Ability to Reframe—to see things from different perspectives.

It can get really complicated, but with Clarity4D’s Profiling tools and range of workshops you will find your team members around the world, at home, school or socially easier to communicate with as you become clearer on how you can tend to their preference whilst appreciated your.

Try this simple questionnaire and we will send back your profile report.  We will then explore how it can be used in a team environment. Click here to start the journey to better team building.

http://www.clarity4d.softskills.expert

2 Tips on How To Put Optimism Into Practice On a Daily Basis

Practice being Optimistic each day

Practice being Optimistic each day

Can Optimism be taught?

Being optimistic does not mean forcing yourself to become persuaded that you should always look on the bright side of things. Becoming optimistic is something you can learn. It is a state of mind that is not so hard to assimilate, one that enables you to live quickly the life you want to live.

Optimism is a state of mind

Optimism is a concept that is often poorly explained. Having a high state of mind does not mean that you reject reality because you want everything to be rosy. It means that you can tackle any situation with a state of mind that gives you every chance to take advantage of it or to turn situations around in your favor if you need to.

People often think human beings are either optimistic or pessimistic by nature and that there is nothing we can do about it. This is specifically a cynical way of seeing things! Unfortunately, people often dwell on this incorrect observation.

There are obviously optimistic people. Admittedly, they have an advantage over others, but it does not mean that pessimistic people are destined to remain bleak.

Being optimistic, in a general manner, means that there is a way out of every situation, but it will only show if you do your best, so events turn in your favor.

Being optimistic is not a mere vision of life according to which everybody is good and that all is for the best in the best of all possible worlds, one that consists in denying reality – which often refutes this idyllic point of view.

Being optimistic requires first of all that you be realistic and accept the world as it is: that is, with its positive and negative aspects.

Likewise, you can’t say that people are inherently good because some are, while others are not.

In fact, the truth is more subtle than that because these two tendencies do reside in every one of us. Life consists in expressing our qualities for our own sake but also for that of our dear and near ones or humankind.

To become optimistic, you, first of all, have to be realistic and accept the ambivalence of this world and human beings – they can both be good and bad in turns. The second step is to take action by counting on favorable outcomes to arrive and hoping that the people you’ll meet will adopt a positive attitude. Seeing things this way is fundamental.

First of all, know that, if you are not optimistic by nature, as described in the definition above, you will need some time before you naturally become confident at being optimistic. So, summon your patience. But you may not have to wait for too long if you apply the advice you will find below.

Here is how to bolster your optimism or become optimistic. You may be confronted with two cases:

1.    You have already gone through a situation that did not turn in your favor:

– Do not feel guilty for this failure learn from the experience so you can deal with such a case differently next time.
– Approach the situation in question from a different perspective by visualizing it turning out in your favor and doing what you can so it turns in your favor.

2.    If a situation is unprecedented for you:

–    In this case, it is even easier: approach the situation by visualizing it turning out in your favor and by doing everything you can so things go your way!

These two ways of acting is a learning process which will gradually become second nature to you, helping you to earn one success after another.

Looking for a short course? why not tray five short courses and learn on the move. http://www.crashcourses.academy 

10 Top Tips on How to Influence Online buying by Diane Shawe

Try out 5 Courses this Christmas for just £25.00

Try out 5 Courses this Christmas for just £25.00

The trends and predictions are already in for 2016. Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. 

You the reader even you are becoming more savvy and intend to be heard when things are not going right.  Smartphone use is driving up the number of inbound calls to businesses. Voice-activated search has been rising steadily. Consumers are talking to personal assistants through their smartphones and cars, and those “assistants” are getting smarter. And with the rise of smart watches and connected home devices, they’re talking to a wider variety of devices from various locations.

Marketers need to be prepared and ready to optimise digital content for speech-based (not keyword) queries and learn how to make sure that content can be discovered by personal assistants.

– So what about small businesses, the lone sole trader, what can you do to influence online buying?

  1. Change your ads Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. “FREE Killer Marketing E-book!”, you could change it later on to “FREE Sizzling Marketing E-book!”
  2. Give people a deadline to order. Tell people if they order by January 15 2016, they will get a discount or free bonuses. This will create an urgency so they don’t put off buying. Another example, “Order before 8:00 p.m. and get a second product of your choice for free!”
  3. Publish testimonials on your ad copy. They will give your business credibility and you’ll gain people’s It’s important to include the person’s full name and location with the testimonial.
  4. Allow people to make money reselling the product or Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.
  5. Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’.
  6. Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular The e-book should have high perceived value so they’ll take the time to sign up. Landing pages are really good for this.
  7. Give your visitors a free membership inside your Members Only web site or closed membership group on LinkedIn or Facebook. Have them sign up to receive a user name and password or an exclusive invitation. Members groups are particularly good on LinkedIn and your blogs because each time you post some news they get an automatic update.
  8. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their When you answer their questions, include an offer for a product you sell or highly recommend products that could help them. You could join the product’s affiliate program to earn commission if they take your advice.
  9. Give people free bonuses when they order your product or The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses. (you can partner with free gift websites)
  10. Provide free package and postage with all orders. If you can’t afford it, you could offer free P&P on orders over a specific You could also offer a rebate on their P&P costs. Most customers probably won’t send in the rebate card unless it’s a huge shipping cost, for example, £30 or more

Try our Audio Courses this Christmas.

Niche Marketing Made Easy

Produce Persuasive Copyright

Building online Traffic and List Systems

Email Marketing secrets

How to set up and generate a powerful Blog website

The Affiliate Chemistry

7 Habits of Highly Effective People

Internet Business Optimisation

12 Effective selling techniques

50 Best and Worse Business Deals of all time

20 Advertising Tips

Art of Making money

Breakthrough Sales Solutions

Clever Profit Generating Insights

How to Combine Cooperation & Competition

Customer Tested – Buying Triggers

How to work with change

Explosive Influence Tactics

Extreme Persuasion Strategies

Manage your Intellectual Capital

The Servant Power Leadership

Visit www.crashcourses.academy and select 5 course and start listening, watching and learning today.

Looking for a short course this September to fit into your lifestyle?

Express Training courses (AVPT) have taken out all the stress of retraining by offering over 390 globally accredited courses in a way that fits in with you and your lifestyle. Now that you’ve decided to invest in your professional development it’s time to choose a study style that suits you. You can either work through a home study manual study online with an allocated personal tutor or in the classroom for an intensive one, two or three day course.

You can be confident in your future success with our fully trained and qualified

short course manuals from expresscoursestutors, they’re as dedicated to your personal development as you are about landing that big promotion, starting that passion project of a business venture, retraining or making that essential career move.

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Start your own business in less than a month

Start your own business in less than a month

 

Chinese Entrepreneurs Scoops Business Award

Chinese investment hotting up in UK

BCC LinkToChina

A Chinese student-entrepreneur-led proposal Evercise won a £110,000 award at the UK CTC Entrepreneurship Award on 11th May in London.

Chinese investment in the UK is heating up and investing in UK is no longer the exclusive territory for the seasonal businessmen or large corporates. Five Chinese young entrepreneur groups battled it out in a tense final after winning through two previous rounds against hundreds of competitors in the last two months.

Dr Kegang Wu, who represents BCC LinkToChina, was among the judges in the final, encouraged more young Chinese entrepreneurs to set up businesses in the UK and offered support. The final and his post-award comments can be viewed on Youtube and PropellerTV which is a Chinese invested company and free on Skye 189.

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The not so golden rule of recruiment for small Entrepreneurs

Recruiting is not what it use to be in the 60's

Recruiting is not what it use to be in the 60’s

When it comes to recruitment, I have made every mistake in the book…and then some!

A fascinating blog was sent to me and I just had to reblog it because it is so important for expanding businesses.

Over the years I have signed psychopaths, nymphomaniacs, super depressives, dishonest reprobates, cheats, scoundrels and lazy-good-for-nothings.

I have also hired some of the most talented people in the universe – people with the intelligence, energy, determination and moral character to make a difference and achieve great things.

The golden rule of recruitment is that there is no golden rule! There is no secret formula for pinpointing the perfect person or for identifying the world’s worst worker.

Nonetheless, I have picked up a few nuggets of recruitment wisdom in my journey through life. I’m afraid, however, my methods are not for the faint of heart or the puritans of the planet so, if you are easily offended, STOP READING NOW.

If, on the other hand, your goal is to cease hiring ordinary people and begin hiring extraordinary people – read on!

In the recruitment game, the starting point is realising that every employee will either increase or decrease the profitability of your business.

It’s a fact of life that every employee will either make you money or cost you money.

So, resolve from now on to recruit only employees who will positively impact your business and, at the same time, start weeding out existing employees who are not contributing.

The ten million dollar question is – how do you identify the winners from the losers, the right people from the wrong people?

It’s not easy but it becomes a lot simpler when you realise there are only three categories of employee:

  • People who work against your business.
  • People who work for your business.
  • People who work with your business.

You obviously don’t want people who work against your business and, fortunately, they are as easy to spot as male peacocks during mating season.

Here are a few of their characteristics:

  • They are always happy to lend a listening ear to moaners and groaners.
  • They often have a hidden agenda.
  • They are lazy but they are good at making themselves look busy.
  • They sabotage success.
  • They undermine successful colleagues by gossiping behind their backs.
  • They tend to run in packs with others just like them.

These people are the devil in disguise. They are a cost, not an asset. Don’t hire them and, if you’ve already got them, get rid of them because a leopard can’t change its spots!

Let’s now move onto the second category – employees who work for your business.

Surely these people are OK?

They might be if you are prepared to settle for ordinary people rather than extraordinary people but if you want to build a great business they are not good enough!

The hallmark of people who work for your business is that they are not truly committed. They do what’s necessary to get by and they usually have some excuse for not going the extra mile such as doctor appointments and childcare demands.

They want to get paid for doing the job but their hearts are not in it. In sports parlance, they are people who are happy to settle for a draw. They are not losers but they are not winners either.

This may sound harsh but in my book – you don’t want them in your company unless you are prepared to settle for second best.

Employees who work with the business are the only people you should be hiring.

Here are the characteristics of the men and women you should be recruiting:

  • They are committed.
  • They always go the extra mile.
  • They feel responsible.
  • They are loyal.
  • They love to get involved.
  • They want to win.

In short, they know that the more they put into life, the more they will get out of life. That’s what makes them extraordinary.

Next time you are recruiting, resolve not to settle for ordinary people, instead be determined to hire only extraordinary people.

To ensure you identify these superstars, here are some questions to ask yourself about each candidate you interview:

  1. Will you enjoy working with this individual?
  2. Did they demonstrate an enthusiasm for your company and a passion for the job?
  3. Will they be dedicated to working shoulder-to-shoulder with you to help you achieve your goals?
  4. Will they inspire their colleagues?
  5. Will they be compatible with your team?
  6. Do they have the character to do what it takes?
  7. Will they be loyal through thick & thin?
  8. Will your customers and clients like them?
  9. Will they be industrious and hard working?
  10. Will they be ambitious for success?

If you can put a tick in the ten boxes, you may have found yourself the perfect employee.

There is, however, one more question you might want to ask yourself: “Could they be better than me?”

If the answer is yes – hire them immediately!

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