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6 Things the Most Influential People on Social Media Do

Train to become a Linkd in specialist

Train to become a Linkd in specialist

How do you earn respect, stand out, and get noticed in noisy social-media circles? Take a cue from the Web’s biggest influencers.

Guest Blogger 

Influencers are among the most magical, powerful creatures in social media.

Within specific niches or across large audiences, they have the power to shape how people think about an issue, start important conversations, make businesses stand up and take notice, and more.

Outside of having a large following, how do they do it? And how did these influencers amass the following they have in the first place?

The ability to stand out in noisy social circles helps influencers build their audience and connect with them over and over again. It keeps them relevant. It keeps them influential.

Here are the six things influencers do to stand out:

1. They’re Superconnected and Almost Always On

Brand advocates, superfans, loyalists–influencers of all stripes–are hyperconnected to their audience. They have a passion for their topic of choice, which means they’re always on and use multiple devices to ensure they’re connected throughout the day.

Influencers use tools such as Topsy, Trackur, and Social Mention to find interesting conversations, stay on top of breaking news in their niche, and help them manage and schedule content for maximum exposure.

Influencers treat social like their j-o-b. (and sometimes it is). They get it; you have to invest time and money in yourself to help you scale if you are going to stay superconnected and become an influencer.

2. They Make Boring, Dry, or Otherwise Uninteresting Topics Fascinating

When everyone is saying the same thing, who grabs your attention? Influencers are the people coming up with a creative take on a topic, saying something different or contrary or funnier, etc.

Take Gretchen Rubin, for example. Rubin is a popular author, blogger, and speaker, but then a lot of people write and speak. How is she also one of LinkedIn’s 150 Most Influential People?

For one, while everyone else was writing self-help books, Rubin decided to parody them with her first book, Power Money Fame Sex: A User’s Guide.

See, while everyone else was trying to tell people how to be happy, Rubin decided to take a quirky, self-deprecating, and humorous approach.

When she tweets to her 92,000-plus followers, they listen and share because she’s not spouting the same old conventional wisdom. Her take is unique and makes something that could be tedious–finding happiness–an adventure in which her social connections can all participate.

3. They Create a Ton of Awesome Content

The killer content top influencers are banging out on a regular basis really helps them stand out in a sea of noise, regardless of the topic.

Influencers are great at creating content that people can’t help sharing.

They might do this by way of original research, powerful commentary, sharing a unique take on the news, turning information into stunning visuals, hosting webinars or online chats, or blogging prolifically.

Whichever medium they’re using, influencers love to create awesome content, and they have mastered techniques that allow them to scale their efforts. This might mean partnering with others to increase their reach and maximize their time, or building a great team around them to assist in their efforts.

There are a lot of people out there with something interesting or brilliant to say. The ones who garner influence, though, are incredibly skilled in how they get their message across to the greatest audience possible.

1 day social media and marketing course

4. They Know Who You Are and Want You Want

Influencers don’t operate in a vacuum, churning out social updates and content like traditional broadcasters. They know their audience and what you like–in fact, they often know what you’ll like before you do.

Knowing your audience goes far beyond demographics, and influencers totally get it. They listen, engage, and converse so they can truly understand what drives people. They’re thirsty for audience insights that will help them create that next amazing piece of content, or fuel their next groundbreaking research project.

They don’t get bogged down in popular opinion or go with the crowd, because they know you’re looking for something different. They know this because you’re telling them in a thousand different ways, and they’re actually paying attention.

It might be through social-media activity and sentiment tracking. It could be through website analytics. It may very well be gleaned through actual conversations with the real people who hang on their every word.

The difference is, they actually care about what would be most useful, helpful, or entertaining for you and go from there.

They’re more concerned with what you want to hear than what they want to say.

5. They’re Hip, They’re Happening, They’re Current

And they can’t help being all of these things, because they are so in tune with the topic on which they’re influential.

They read voraciously. They eat data and facts for breakfast. Influencers eat, sleep, and breathe their passion and are always at the forefront of the industry.

When everyone else is talking about what happened this morning, they’re already talking about what’s going to happen tomorrow. And they know what’s going to happen tomorrow, because they know just about everything there is to know about what’s already happened, who is working on what, which technologies or developments are on the horizon, and more.

6. They’re Trustworthy

And this is huge, massive, critical! They don’t waste words, publish fluff pieces, tell half-truths, or otherwise lead their audience astray.

People elevate others to the level of influencer because they trust them. It’s as simple as that.

It can take years to build that trust and one poorly thought out statement to break it, so influencers are incredibly careful about what they’re putting out to their networks.

They stand out in a sea of noise because time and again, they’ve proven their voice is worth listening to and their advice worth taking.

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses Diane Shawe at express courses, London UK

source: http://www.inc.com/larry-kim/6-things-influencers-do-to-stand-out-in-social-media.html#ixzz2zldfZm9Q

Leading Training Provider ‘AVPT’ Approved To Deliver CPD ‘Soft Skills’ Courses To The UK Legal Industry

CPD does not have to be hard anymore

CPD does not have to be hard anymore

Press Release  Press Release

London UK, Thursday 3rd April 2014 – A national organisation specialising in the delivery of vocational and professional training has been approved to deliver recognised ‘soft skills’ courses to the legal profession, following formal assessment and accreditation by the Solicitors Regulatory Authority.

The Academy of Vocational and Professional Training (AVPT) now offer ‘soft skill’ courses within the legal sector after successfully becoming the latest organisation in the UK to reach the expecting standards required by the national regulatory body. Not only are the courses approved and recognised industry wide, but also count towards CPD certification of course candidates.

Within professional development arenas, it is now widely accepted the development of ‘soft skills’ within a workforce plays a significant part in the performance and continued success of companies and organisations across every niche. This has lead to an upsurge in organisations looking to complement the traditional ‘hard skill’ base with ‘soft skill’ development programmes.

Law firms begin to up skill their staff with soft skills

Law firms begin to up skill their staff with soft skills

In contrast to the occupational ‘hard-skills’ – those needed to physically undertake a role, ‘soft skills’ focus on the personal characteristic traits which allow individuals to excel in the work place, such as communication, empathy, emotional intelligence and social interaction.

As the legal industry settles after a fundamental reshaping which has resulted in a considerable increase in competition from smaller firms and individuals, law firms across the country are adapting their approach by improving the soft skill abilities of their employees and partners. Modernisation has helped them recognise the importance of technology in the learning environment to overcome geographical, language barriers and time constraint when up-skilling their entire business, so as to become more customer and user friendly.

The current range of ‘soft skill’ development packages for the legal profession have been specifically tailored to meet the needs and requirements of clients working in legal niches. Skills such as HR, Marketing with Social Media, Information management, Leadership & Management skills, Business development, Negotiations and customer services to name but a few from the list of 300 which can now count towards their annual CPD requirements.

Diane Shawe, CEO of AVPT commented “in 2013 the Legal Services Policy Institute estimate as many as 3,000 high street law firms (or 35% of the total) will have to disappear in the subsequent upheaval, law firms with good local reputations will be able to withstand competition if they can successfully reach the demands of clients for greater convenience and ease of access to services by generating greater efficiencies within their practices.”

AVPT is the only UK globally accredited online and workshop based provider of over 300 Soft Skills courses, which uses a cutting edge proprietary online learning management system. Workshop courses are professionally executed in 1-3 days which are delivered as foundation to expert levels.

AVPTLTD LOGO  6As a provider of Soft Skill training courses which are accredited by the Solicitors Regulatory Authority and globally by the IAO, AVPT are now offering CPD applicable courses to the legal profession. For further information please visit the official website at www.academy-of-vocational-and-professional-training.comor get in touch using the details shown with this release.

Press Release: Leading Vocational Training Provider to Support Global Entrepreneur Week

jumpstartbusinessbootcampnotimetowastegewuk 5Article written by: Rebecca Appleton at Dakota Digital

A top vocational training provider will continue its mission to get budding business leaders up and running next month with a series of high intensity bootcamps as part of Global Entrepreneur Week.

The Academy of Vocational and Professional Training was awarded a High Impact badge for its efforts during the 2012 series of events. On the back of this, it has designed a series of three hour ‘Jump Start Your Business’ master classes which focus on a dozen essentials that every entrepreneur-in-the-making should know.

Taking place throughout Global Entrepreneur Week (18 – 24 November 2013) the Academy of Vocational and Professional Training’s bootcamps are packed with practical information, indispensable no-nonsense advice, hands on guidance and immediately implementable strategy. Designed for anyone looking to start their own businesses, the sessions are led by experienced trainers and business gurus from the Academy of Vocational and Professional Training.

Starting right from the germination of an idea through to getting a fledging new company flying, classes on the 18th- 19thNovember cover how to write a business plan, identifying a USP, how to write a perfect pitch and adding value.

Calculating prices and worth, creating a brand, designing business processes and using social media will be tackled on the 20th– 21st. To round out the week, the bootcamp sessions will focus on the marketing plan, goal setting, working on yourself and raising finance.

Informative, professional and inspiring, the bootcamp has been designed to support key Global Entrepreneur week values. Taking place in more than 115 countries simultaneously, the UK programme of events is focused on getting more young people started in business to encourage a nationwide culture of entrepreneurism.

Diane Shawe founder and CEO of The Academy of Vocational and Professional Training said, “We were thrilled to receive our High Impact badge of honour in recognition of our efforts during last year’s Global Entrepreneur Week and are determined to do even better this time around!

1 a good deal“We know that starting a business can be an immense challenge and even though government and other agencies do provide some support, many of those interested in starting their own business can still feel overwhelmed. We have poured all of our knowledge and experience into creating our Jump Start programme of events. Feedback from last year’s sessions was so encouraging that we have further developed the concept, packed in even more useful advice and pledged to help everyone attending feel empowered and confident about taking their first steps in business.”

The UK Global Entrepreneur Week activities will be organised by Youth Business International. Its aim it to create a collaborative, local and practical week which makes it easier for those new to business to learn more and more easily access the support available to them.

AVPT is the only UK Globally Accredited online and workshop based provider of over 390 Soft Skills courses using a cutting edge, proprietary online Learning Management system.

The Academy of Vocational and Professional Training’s bootcamp sessions are all priced at £9.99. To register for a master class and to see the full timetable of events visit click here.

For more information about The Academy of Vocational and Professional Training visit www.expresstrainingcourses.com

Please direct press queries to Rebecca Appleton at Dakota Digital. Email Rebecca@dakotadigital.co.uk or Tel: 01623 428996.

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Special offer for one week, all bootcamp training just £9.99 + vat

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The Will to Succeed: Why So Many Businesses Fail in their First Year

The Ultimate 3 hour Jumpstart Business Bootcamp Cover

Join us during GEWUK week. Book your place now

If you’re going through Hell, Keep Going – Winston Churchill

By Tim T Dingle BSc (Hons) PGCE MBA
Chief Development Officer at the Academy of Vocational and Professional Training

In 2013, 62 per cent of all start-ups will fail within their first year of trading.

We have evidence to support this and yet we see that many people are now being forced into self employment as a result of the most intense financial economical downturn. Yes we are all going through economic hell in the United Kingdom at the moment; but  there is a need for us all to keep going.

This astonishing statistic, and one that becomes even worse in certain parts of the country. In parts of the UK business failure rates have reached almost 85 per cent.

Yet the truth is that half a million people per year set up new businesses.

They do so for a number of good reasons including

  • being in ‘control’,
  • ‘being their own boss’,
  • ‘getting a better work / life balance’
  • ‘freedom’.
  • only way to earn some money

Do any of these thoughts resonate with you? Most business owners work very long hours, for very little reward. Having met with many owners and business people I think that is universally true.  They often cannot afford ­or have not planned ­ to take on anyone else. In the United Kingdom, nearly 99 % of business is made up of SMEs (Small to Medium Enterprise with less than 250 people), amounting to almost 4 million SMEs. Of these, the staggering fact is that­ 97% of which have fewer than 20 people and 70% are one-person owner managed businesses.

AddThis Social Bookmarking Sharing Button WidgetBut here is the really stunning fact you may recognise; most of these business owners end up investing all their money (or family savings) and giving up the very reasons they started the business: freedom, work / life balance and control. Far be it from being in control, most businesses and business owners are in fact spinning out of control, being highly reactive rather than proactive, with no real goals, no clear vision and many being so time deficient that there is no time to think, let alone have time for a plan.

So why do so many business fail and so quickly?  Consider this quotation from Sidney A. Freidman (I have it over my desk),

“You can achieve anything you want in life if you have the courage to dream it, the intelligence to make a realistic plan, and the will to see that plan through to the end.”

The ‘courage to dream’ is essential and business owners have without question been courageous.

However that dream must be qualified by a very sound non-emotional understanding of money and finance.  From cash flow to paying too many people too much, most people start out in business without any idea of how much money is really required. They don’t then make a plan or even an intelligent business plan. Those brave souls who start their own business and take all those risks then fail as they give up far too quickly.  Any new business will be lucky to break even in their first year. Many people new to business often assume that they are going to make a fortune within 12 months. The truth is less than 80% of new start-ups make a profit in their first year. You need to have the will to see that plan through to the end.

jumpstartbusinessbootcampnotimetowastegewuk 3      Years ago you would have been looked up for having a ‘vision’. Now it is considered essential for business owners.  But having a vision is not enough.  Failure starts when the manager is incompetent. Most small businesses fail because the owner does not have the knowledge to run a business properly.

AVPT is supporting Global Entrepreneur Week in 2013 with a series of Business Jumpstart Bootcamps. Get qualified and do the basics! Take one of our brilliant Boot Camps or train on line- sign up now at www.avptglobal.com

Must business don’t get the importance branding; their own personal brand or their business brand. Every single piece of your company has to scream out your brand including your brochures, websites, delivery vans and the uniforms that you and your staff wear. Everything has to congruent.

I am continually surprised that most people that are afraaid to sell. This essential soft skill (which I teach and we have brilliant short online courses waiting for you) of how to close the sale is a MUST HAVE item. This is an art form that needs teaching. Some people are naturally good closers but others have to learn by reading and studying. The more you practice the better you will become. So make a note to self: learn how to sell!

One really crucial understanding for all employees and the owner is understanding what the true demand is and the companies own Unique Selling Point. Small businesses often overestimate the demand and usually have no unique selling proposition built in to their products.

Now here is the crucial point so often ignored by new business owners. You need the ability to get on with other people. A brilliant ‘soft skill’ that can be acquired. We all know that we have to treat our customers with respect but what about our suppliers? I am amazed that I have to explain to intelligent people that this is an essential of business success. If you do not pay your suppliers on time they will start quoting you higher prices. If you are rude to them they might stop doing business with you altogether. I like the Tony Robbins thought that,

‘The degree to which you manage your relationships is often the degree to which you will be successful’.

In my experience from commercial mediation (a sensible alternative to conflict) a huge proportion of a manager’s time is wasted on managing unwarranted conflict, misunderstanding and so on, that could amount  to over a full working day per week. ­So, could you be more productive if you used this ‘conflict time’ for ‘selling time’? Want more money?

jumpstartbusinessbootcampnotimetowastegewuk 7Finally, a large number of businesses fail because they are over-reliant on a very small number of clients. This is the hidden danger that lurks for all business owners. It takes just one unexpected closure to result in significant financial hardship. Short-term future earnings can be massively reduced, and invoices for completed work can go unpaid. While maintaining caution about spreading yourself too thin, try not to rely on a very small client base. If you deal with a very few clients, or if a small number make up most of your turnover, you must start finding and bringing in new clients and business. Right now.

A business needs a good business plan that covers all these issues and makes them part of a living, working document. If you want back control of your life and your business then write a plan and get help (with writing or implement it). Business failure can be quick and unexpected. Make sure that you are totally aware of the major risks facing your company and ensure that you are in the best possible position to avoid them.

Churchill was right. Make sure when you have the courage to dream that you make an intelligence to plan and have the will to keep going. If you’re going through hell, keep going.

3 HR JUMP START BUSINESS BOOTCAMP WITH GEWUK 18 NOV 2013

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AVPT  is back for more after being awarded A High Impact Badge of Honour by the Global Entrepreneur Week in 2012

AVPT awarded High Impact Badge of Honour by Global Entrepreneur  Week 2012

This year we have set up a range of 3hr ‘Jump Start’ your business bootcamp in support of the Global Entrepreneur Week starting on the 18th – 24th  November 2013

3 hour business startup bootcamp 2012

Last year 361 organisations ran activities in 2012 that met the

High Impact criteria set by Global Entrepreneurship Week – AVPT along with other High Impact providers was congratulated this week and awarded their high impact badge of honour.

Global Entrepreneurship Week is the world’s largest campaign to promote entrepreneurship, taking place in 115 countries.  In 2012, the campaign took place 12-18 November and Academy of Vocational and Professional Training supported the week by launching a 3 hour Business Startup Bootcamp which was attended by a group of candidates who enroled on the GEW website.

In the UK, the campaign is hosted by Youth Business International, a global network of initiatives that help young entrepreneurs to start their own business, in partnership with Barclays.

The theme for 2012 was: Pass it On!  AVPT supported Global Entrepreneurship Week UK to pass on the practical help & support needed by early start-ups and individuals who are considering taking the plunge. GEW’s aim was to create a collaborative, local and practical week which enables people to learn more about the wealth of support that is available to entrepreneurs in the UK.  Read more…

 PLEASE SEE TIMETABLE BEFORE BOOKING YOUR BOOTCAMP!

Timetable for November 2013

TIMETABLE

 

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