Tag Archives: hair dressing

10 Costly Hair Extensions Mistakes by Diane Shawe

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

Diane Shawe Author of ‘Getting Started in the Hair Extension Business’ and ‘How Hair Extensions are Sourced, Graded and Treated’ introduces the top 10 costly mistakes new and experienced clients make with their hair extensions.

1. Buying advertised premium Hair Extensions Cheaply

There is nothing wrong with cheap hair extensions but, when someone is marketing grade AAA virgin Brazilian double drawn human hair 18inches for £15 or £23 a bundle what sounds to Good to be true is often untrue.

If you do decide to buy this type of hair my advice is that they are only meant to be worn for fun or a couple of times.

Often cheap hair extensions are produced from mixed fibers and can look very glossy and healthy. If Worn excessively or worn to bed they will frizz and become matted.

All the other issues mentioned below would also be related.

So if you want your hair tho look like your favourite celebrity remember they are paying the going rates for the best.

2. Using Hair spray

Most hair extensions are processed abroad. In line with exporting regulations they have to be sprayed and sealed with an insect repellent so that insects cannot cross borders or the hair become infested by lice. Some hair extensions could be in packaging several months or a couple of years!

They are also subjected tho high pressure treatments such as colouring, perming and straightening. They then have tho be rehydrated and often gloss sealed to look enriching so you will buy and war them.

Hairspray from a can destroys all this. If you want to use a spray use pump action instead.

3. Leaving hair loose in bed

I advise all my clients to tie up their hair extensions at need time. Why?

To keep them from getting dried out from moisture from constantly being rubbed against the pillows.

To stop them becoming matted which would result in stressful brushing which causes premature loosening.

4. Wrong Brush

If your new tho hair extensions the brutish you choose to use will determine how your hair extensions look and are maintained.

The roots of your hair and the top of your hair extensions needed to be kept free from tangles short that the hair moves freely and naturally

You need to be able to brush your hair through so as to keep it tangle free workout tugging or causing pre mature loosening

The right brush will also help to make your hair look healtier and shiny.

5. Washing everyday

Hair Extensions do not produce their own oils, you have yup supplement and hydrate them yourself.

Washing them everyday will result in pre mature loosening as the water weighs them down and the oils in the shampoo makes them slide down with the weight of the water.

I know the objective is to probably wash your own greasy hair but it is best you separate the top of your own hair and wash that each day or use a reputable dry shampoo.

It is best to only wash your semi permanent hair extensions once a week to get the longest wear out of them.

6. Dehydration

Hair extensions will become dry and brittle and matt even more when they are dehydrated.

Central heating, air conditioned and being under electric lighting everyday and point 5 contributes to the drying out of hair extensions.

I recommend using a none oil based daily leave in conditioner. Spray from the roots through to the end every morning and before going to bed.

On the topic of Itchy scalp

People with normal to dry scalps will experience itching when wearing hair extensions because the hair extensions are absorbing what little moisture you have on your scalp so its making your scalp even more dry. Its important to spray the leave in conditioner onto your scalp.

With regards to clipins read my article about clipin.

7. Changing hair Extensions colour

In my professional opinion there should be no need to colour hair extensions because most of the popular colours are in distribution.

However as 90% of hair extensions come from Asia were all natural hair colour is black the only hair I will personally work with is 100% natural virgin hair.

If you are not experienced in knowing the difference between blended hair, human hair and virgin hair don’t attempt to re-colour it could be an expensive mistake.

8. Not preparing for holiday

OMG the amount of disaster stories I have heard with regards to this subject matter. Customers spend hundreds on lovely hair prior to flying out on that dream holiday only to end up with a partner or friend cutting it out. This is a big subject and the best I can do is recommend you download my care brochure by clicking here.

9. Oil based products

When you pour oil into water it floats, oil coats things, only the ingredient it is carrying penetrates. So when you put too much oil on your hair extensions it weighs them down, it sticks to your hair and attract the invisible particles to stick to your hair (the bits you see under a purple ultralight)

Try to use none oil based products, try not to commit murder by serums on your hair extensions.

10. Going to bed with wet hair

Why would you want to go to bed with your hair wet? Why would you be washing your hair that late anyway, why not in the morning? It makes no sense! Rant over… Just don’t do it! Matting, Tugging, Loss of hair so extensions look thinner, pre mature loosening I think you get the message.

Other articles you might find interesting

10 Signs You Need a Hair Makeover
https://www.all-about-hair-extensions.com/single-post/2017/12/19/10-Signs-You-Need-a-Hair-Makeover

Checkout our Face Shape Blog it might help https://academyexpresscourses.com/2017/08/04/matching-your-face-shape-to-a-hair-extension-hairstyle/

More info on Clipin hair Extensions

https://academyexpresscourses.com/2015/07/08/clip-in-hair-extensions-can-cause-traction-alopecia-if-worn-for-over-5-hours-a-day/

Six Essential Positive Steps when Dealing with negative reviews

You have two choices here:

  • you can attempt to rectify the situation and save face for others who may see the review (and earn some new clients in the process), or
  • you can flip a bitch and make yourself look like a complete idiot.

You may want to read my article on DCC reviews Dishonest Competitor Complaints.

Regardless of whether the ghost client or genuine client was right or wrong, it is your job to show others that you care and you are willing to do whatever is necessary (within reason) to make this client happy.

Here are six examples to demonstrate your genuine concern and suggestions what to write:

1.) Apologise. The very first thing you need to write is,

“My name is ___ and I am the owner of this establishment. I am so sorry that you had such a negative experience and I would love the opportunity to make it up to you.”

2.) Show gratitude. Let the client know that you appreciate that they took the time to write the review.

“I am truly apologetic that we did not meet your expectations during this visit, but I do greatly appreciate that you took the time to write a review. As a small business owner, reviews like yours are so helpful to me, so thank you for communicating to us where we are falling short so that we can rectify the problems immediately!”

3.) Make an offer. Offer the client something for their inconvenience. They may not take up the offer, but at least make an effort. If they had a terrible massage, offer to give them 50% off with your most experienced therapist. If they didn’t like the color job, offer to have it corrected for free by your most senior colorist.

“If you would be willing to give us another chance, I would love for you to enjoy _____ for _____!”

4.) Let it be known that you addressed the problem with your staff. Make it clear that you have taken action to correct the problem.

“After reading about your experience, I held a meeting with my staff members and addressed the problems you have communicated in your review.”

If the problem was caused by a communication issue (a rude employee, for example), say that the staff are now going to be more conscientious in their communications with each other and with guests. If it had to do with a bad service, inform the reviewer that you are now going to be requiring all staff members to undergo weekly continuing education and monthly technical evaluations. (Seriously, you should be doing that anyways.)

5.) Promise it will NEVER happen again…and mean it. This is where you take the feedback you were given and you learn from it.

ADAPT YOUR BUSINESS TO ENSURE THAT NOBODY EVER HAS A REASON TO LEAVE A SIMILAR NEGATIVE REVIEW IN THE FUTURE.

“I want you to know I am taking proactive steps to ensure that this issue doesn’t arise in the future. I am doing this by ___. I promise you that nobody will ever experience this problem again.”

6.) Apologise, thank the reviewer, and invite them back again. Yeah, really.

“Again, I want you to know how sorry I am. I do appreciate your feedback and hope that you’ll give us another chance to earn back your business.”

DO NOT GET CONFRONTATIONAL, ATTEMPT TO EXPLAIN “YOUR SIDE” OF THE STORY, OR DISCREDIT THE REVIEWER.

I have seen responses to reviews that were downright nasty and unprofessional.

“This woman is obnoxious and rude. We’re all glad that you’re leaving the salon. We pity the next hairdresser whose chair you sit in.”

“This client fails to mention in her review that she ALWAYS tries to haggle the staff for lower prices when she comes, even though the price is clearly communicated to her prior to the start of her service.”

“This review is completely bogus. This never happened. Whoever this is is lying.”

NEGATIVE REVIEWS GIVE YOU THE OPPORTUNITY TO SHOWCASE YOUR CUSTOMER SERVICE SKILLS.
DON’T BURN IT BY BEING PETTY.

A classy, professional, understanding response may impress potential clients, negating the poor review entirely.

Common Negative Review Topics AND HOW TO DEAL WITH THEM

1.) Pricing is too high: A good way to respond to this is to showcase the benefits that set your business apart. (This is assuming that your prices are higher because your services/products justify them.) If you offer monthly specials, mention this as well. Some people just can’t afford to (or don’t want to) pay higher prices. You shouldn’t renegotiate your pricing unless it is affecting your business on a massive scale.

IF A CLIENT OR TWO COMPLAINS ABOUT THE PRICE, THAT’S FINE. WHAT YOU NEED TO LOOK OUT FOR ARE COMPLAINTS ABOUT THE SERVICE THEY’RE RECEIVING.

2.) Rude staff: Tell the reviewer that you have reprimanded the employee responsible. In addition, make it clear that you’ve held a meeting to ensure that all staff members know how seriously you take customer service. Ensure that the client will not have the same experience again should they return.

3.) Bad services: Make a commitment to help your staff continuously improve. Continuing education doesn’t have to cost tons of money. Have each of them teach a one or two hour class on something every week. Set up a rotation for it. They can pick the topic. Evaluate potential new hires before signing them on to work for you. Do regular evaluations of your existing staff members also.

4.) Business is unclean: There is NO excuse for you to have a filthy, disorganised salon or dirty equipment. If you and your staff are too busy to keep it up, hire someone to do so. Seriously, you have no excuse.

5.) Miscommunication: Clarify the miscommunication in the review. Sometimes, miscommunications are honest mistakes. If an employee said something in error, apologise and explain the reason why the employee may have been confused. Never blame the reviewer.

Whatever you do, keep your cool. You want your response to be classy, upbeat, apologetic, and humble.

YOUR GOAL IS TO HAVE OTHERS THAT READ YOUR RESPONSE THINK, “WHAT A GREAT WAY FOR THEM TO HANDLE THAT SITUATION!”

You do not want potential clients to see you rage out on a client online. Show them how well you treat unhappy customers and how quickly and professionally you respond to their criticisms. Keep it together and not only will you salvage the relationship with the reviewer, but you will gain the respect and admiration of the potential clients who read the review response as well.

BOGUS COMPLAINTS

Dishonourable Competitive Complaints (DCC)

Competitors have found a dishonourable way to rubbish another competitors name whilst promoting there own business or services.

Be aware that there are many DCC complaint websites that are not policed in anyway and allows anyone to post a destructive message without any real link back to them.

Messages can also be posted against your Youtube videos, facebook, Google, blogs and articles, so it is sometime worth ticking the box that allows you to approve any messages before they are posted against your name or business.

Read more …


If you don’t already have policies at your salon, consider implementing them.