Tag Archives: hairandbeauty

WHY YOUR HAIR CHANGES EVERY THREE MONTHS AND HOW TO NOTICE IT

It’s crucial to understand the different stages that your hair can change in order to promote healthy haircare

Article by Diane Shawe ME.d and Author

Did you know that your hair has a life of its own? But we intervene daily with various chemicals internally and externally applied then we bully the hair with unnaturally high temperatures, creams, sprays, tight braids and cornrows.

On top of that apart from the odd bad hair day, our hair actually goes through a natural cycle of growth consisting of three distinct stages, each of which can change its texture and appearance.

All of your hair is at different Growth Cycle

Hair Growth Cycle

The most notable of these is the growth phase, known as anagen, during which individual hair follicles grow for roughly a six year period.

This is followed by a 10-day-long transitional period known as catagen and a three month resting period, referred to as telogen, during which time the hair will shed.

After this, the hair follicles should remain inactive for roughly three months before the entire process is repeated. However, it’s worth noting that each hair follicle goes through the growth cycle at different times, otherwise your hair would all fall out at the same time.

It’s crucial to understand the three phases of the cycle in order to ensure you’re taking care of your hair appropriately, explains Diane Shawe of Need a Hair Makeover Specialist Salon.

“During the growing stage, the hair needs to be kept in the best condition as it will remain in this state for five to seven years,”

Meanwhile, during the catagen period it’s imperative to ensure that your hair is properly nourished so as to promote blood flow to the scalp, and recommends a hair mask or overnight treatment as a way to do this.

However, despite the distinct stages, it can be difficult to identify when they are occurring because the changes may be very subtle, but the more obvious reasons for changes is ageing.

Taking good care of your hair is important

“Over time, some women and men may notice thinning in their hair which is usually down to hormonal changes, health issues and too much use of external toxins applied through use of various haircare products. For instance some women report thicker, fuller hair during their pregnancy when they are producing more hormones, and then hair loss or thinning after they’ve given birth as the hormone levels return to normal.”

According to research and credible reports the average woman loses 50-100 hairs a day. While this shouldn’t be cause for concern, if evidence of extensive hair loss is something you’re worried about see your doctor or hair loss Specialist.

Many women are often persuaded to opt for a shorter cut when they are older, but you should seek advice on alternates and see if they may be able to suggest the best way to make your hair look fuller.

According to Hair Extensions and Hairloss expert and author Diane Shawe, the appearance of a person’s hair can also act as a “snapshot of their general health and wellbeing,” meaning it can also change outside of its natural cycle for a number of reasons such as dietary changes or health challenges.

Theres more to adding hair

The good thing is that hair can be changed and improved either by hair treatments, hair extensions or supplements, you really don’t have to have what nature gives you!”.

The way your hair transforms over time can also be affected by the amount of heat you expose it to, explains Diane as more and more women turn to high performance ceramic high temperature straighteners and curlers.

When you are a child, hair condition tends to be good as hair is not subjected to as much chemical or heat damage, but sadly this is also changing as advertisers target young teenagers who then pressure their parents into gifting or lending them these tools.

As you get older and start to use colours, chemical products and tools (hair dryers, straighteners, tongs), hair quality can diminish unless properly looked after and so this is why need a hair makeover often recommend having regular deep conditioning mask and steam treatments accompanied by a trim or cuts.

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10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,