Tag Archives: instagram influencer

Global Personal Bloggers of Influence for 2017

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

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Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,