Tag Archives: mobile learning

Outsourcing your knowledge

Albert EinsteinWhy knowing less helps you to do more.

Diane Shawe M.Ed. 

When you think about the power of your brain and how we learn, memorise and recall all those facts, it can get very confusing. Having taught for nearly 25 years and trained some of the brightest professionals over last 10 years, I believe that knowledge is divided in two distinct areas. We can either know about a subject ourselves or we know where we can retrieve information on that subject. The massive amount of information available online has opened an infinite library of easily and quickly retrievable information with simple search engines. I like to think of it as an organic external hard drive, an outsourced memory we can plug in at any time. Some have argued that the internet dilutes the most traditional kind of knowledge: knowing a subject ourselves. They argue that in some way it makes our brains less efficient, diminishing our intelligence and destroying our inner hard drives and memory.

You may remember (if you are of a certain age) that when you were young, you knew by heart the phone number of your closest friends. Since the introduction of digital directories on smartphones there is no longer any reason to memorise numbers by heart.   On the other hand, how many hundreds more contacts do you have now compared to then thanks to the digital directories? In reality, how much more connected are you? The real deal of the information age is not that it allows us to know more, but that it allows us to know less in terms of depth of what we know, as mentioned by David Brooks, a New York Times columnist, in his famous 2006 NY Times article[1] The Outsourced Brain.

neuroscience brain“Memory? I’ve externalised it.” He said, “I am one of those baby boomers who are making this the “It’s on the Tip of My Tongue Decade.” But now I no longer need to have a memory, for I have Google, Yahoo and Wikipedia. Now if I need to know some fact about the world, I tap a few keys and enjoy the vast resource of the external mind.”

I think the positive side of this is that we are free to expand our awareness of subjects we did not have space, or availability, to explore before. Our memory now has a different function: it is a digital index that remembers the existence of a subject and what are the best leads to find information on that subject. I too had thought that the magic of the information age was that it allowed us to know more facts. Then I realised that the magic of the information age is that it allows us to know less.

It provides us with external cognitive servants, silicon memory systems if you will, with collaborative online filters, consumer preference algorithms and networked knowledge. We thus can give these servants the massive raw data and liberate ourselves to think, explore and be creative. You can use your brain to learn new skills, the soft skills that are the true measure of success.

Your outsourced memory (the internet, the cloud and more) allows you to be aware of the existence of information you would never have come across before when you were limited to what your inner memory could hold. It allows you to increase the quantity (and thus the quality) of the information that you can process because you do not always have to worry about memorising every single detail of it. It allows you to use more brain power in linking concepts and applying them rather than remembering them. It empowers you to think and process information faster because your brain has the space to hold links to so much different information, and in doing so it expands your subjective time. Back in the analogue era, the difference between a deep brain and a shallow brain was the availability of information and the choice of whether to take in that information or not came second.

As an educationalist and technophile, combined with my outsourced memory I have the capacity to think deeper. Now that (nearly) everything is available, the power is back to you: it is up to you to take responsibility of what content goes into your mind and how you use your outsourced memory.

Now you have begun to outsource your brain and now have room to do something rather special with your neo-cortex. Enjoy.

 

Author Diane Shawe Mindfeed Coffee ebooks get featured on Fox News

Available from Amazon

Available from Amazon

October 10, 2016 – City of London, United Kingdom –Need help getting organized? Want to learn how to take a business into a global marketplace? Looking for ways to improve leadership skills? Then check outThe Little Coffee Break Mindfeed eBooks from IQ 2 EQ by Diane Shawe. This collection of eBooks exposes readers to new ideas and proven strategies, and each can be completed on a lunch break, over breakfast, or while enjoying a cup of coffee.

According to author Diane Shawe, “The idea for the short, powerful eBooks came to my mind when I realized how often people need to brush up on topics, but do not always have time to sit down to read 200 pages. As a result, I have authored several short yet effective eBooks that get right to the point with tips and advice.”

Readers from all across the globe have praised Diane for her eBooks, and the opportunity it gives them to learning new information or refreshing their memory quickly. And with topics ranging from stress management and problem solving, to public relations and networking, there is truly something for everyone.

Mindfeed ebooks by Diane Shawe

Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Visit www.diane-shawe.co.uk for more information about her other publications, training courses, blogs and fundraising.

YouTube: https://www.youtube.com/watch?v=7wIU4tI8kw0

About the Author

Diane Shawe is an author, speaker, trainer, mentor, consultant and entrepreneur with more than 15 years of experience. She has personally trained over 1800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses
Contact Person: Diane Shawe MEd
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Phone: +44 208 1333120
City: London
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Website: www.academyexpresscourses.com

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Is free online courses dumbing down adult education?

Ignorance is not bliss

Ignorance is not bliss

Is free online courses dumbing down adult education?

Adult education has become under-valued in an overpriced educational infrastructure.

The people who need the most help are already systematically ripped off by greedy loan companies, NHS parking, having to pay charges for drawing out their own money from private ATM machines in poorer boroughs, pre-paid electric meter’s to name but a few.  The more you seem to need help the more you seem to have to pay.

Off course the arguments are always about risk, but to compound on top of their needs, a premium, just to make sure the risk is compensated for is questionable indeed.

But another kind of ripping off is taking place. ‘Free online education’ you may ask ‘why is this a rip off?’

I will answer this from my prospective initially and then make further arguments as to why we should be very concerned about this unpoliced, unchallenged butchery of the values originally infused into our adult educational system.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

What has happened?  Why have these large institutions priced education out of some fundamental principles?

How can we make the new economic age enhance, rather than diminish, our quality of learning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area.  Fundamentally, we need to innovate what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an ever changing economy. It is evident that computers can do that for us!

What should a 21st Pedagogy for Adult Education Look Like?

A 21st century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

We need to make sure that the type of education can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs within a community.

I believe that education has to become student centric and move away from solely institutional constructs that are not fluid to change.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. In fact, John Dewey remarked in 1916, in his book, Democracy and Education:  

“Why is it that, in spite of the fact that teaching by pouring in, learning by passive absorption, are universally condemned, that they are still so entrenched in practice? That education is not an affair of “telling” and being told, but an active constructive process, is a principle almost as generally violated in practice as conceded in theory”


I think it is imperative that this century focuses on Adult Transformative Learning because, if we don’t, we are already seeing the internet unintenionally affect the minds of some of our  impressional adults who have no sence of usefulness within our society and can be easily motivated in learned stimulative blended information that could be perceived as devisive withing many communities.

“Transformative learning is a structured way forward in time of crisis when Individuals face Collective Challenges”

                                                 Diane Shawe M.Ed.

During the last twenty years, the use of the word “crisis” seems to have increased around the world. Referring to sudden and intense political, economic, social, psychological, cultural or environmental changes, this term emerges now more frequently in everyday vocabulary.

According to transformative learning theory, the emergence of a crisis represents a potential opportunity for personal and/ or collective transformation, grounded in the capacity of individuals and groups to revisit the perspectives through which they interpret their own experience.

Considering recent history, how does the emergence of social, economic, political, cultural, intellectual or environmental crisis manifest an opportunity, or an expression, of transformative learning?

In the mean time I think that some of these fundlemental questions need to be addressed:

  • How does the experience of individual or collective crisis affect the way one learns to critically interpret one’s own experiences?
  • What are the learning resources required in order to overcome the experience of individual or collective crisis?
  • What kinds of learning opportunities facilitate the management of personal and collective transformations triggered by a crisis?
  • What are the emerging issues and how do they affect research on transformative learning?

How can we effectively deal with some of these burning question when we are constantly dumbing down Adult education?

If you would like a copy of  my full essay on this topic fill in the form below to request a copy be sent to you.

Something exciting is happening in the Property Crowdfunding sector and you should be involved

Do yThe property Vault Workshop Courseou dream of having a property business that you can run from home, or anywhere in the world?

Would you like to have a business that runs for you? even when you’re not “working” it still brings in money every single month?

Do you want to earn enough money, and have enough freedom to spend time with the most important people in your life?

If you are anything like me, then, creating joyful memories with your family and friends brings you great happiness… and I want to show you exactly how to make your dream a reality.

Spend The Weekend Discovering How To open a property crowdfunding  deals with only a laptop and an internet connection from anywhere in the world and walk away with your first investment on day two.

why property crowdfunding just got excited 6

You’ll Get EVERYTHING You Need To Skyrocket your business so you can start living the lifestyle you deserve.

NOW IS THE TIME TO STOP PAYING FOR TALK AND START PAYING FOR PROPERTY

NO MORE FREE SEMINARS WHERE THEY THEN TRY TO UPSELL YOU FOR THOUSANDS OF POUNDS TO DO EXACTLY WHAT YOU WENT THERE TO LEARN

NO MORE SIZZLING HOOKS YO ENTICE YOU TO SPEND A FORTUNE TO LEARN HOW TO GET STARTED

If you REALLY want to learn a subject, what do you think is the fastest path to mastery?

1) Read a ton of books from different experts, or go to tons of free seminars whilst trying to manage all their conflicting opinions, thoughts  and up-sell expensive solutions… and trying to make sense of all of it on your own … OR

2) Spending over 10+ hours in the SAME ROOM as experts who have “walked the talk”, having the chance to ask questions and interact in real time and make your investment there and then with the experts showing you how.

The answer is obvious.
why property crowdfunding just got excited 7
It’s MUCH more effective getting the information STRAIGHT from the source. Instead of reading or following advice that might be outdated from books and online courses or ending up paying thousands in advance to find out how to do it.

So you can either buy a bunch of books, go to another FREE seminar, watch youtube, get whipped up into spending hundreds of pounds on more talk and then go home to figure it out on your own.

Or you can spend two days with the experts “in the flesh” — and get the most up-to-date advice step-by-step interactive open and invest there and then course and walk away with your first investment with the skills and tools to carry on.

Lets look at some of the benefits of starting a Property Crowdfunding business right away

You don’t need to source your own property,
You don’t need to conduct due diligence,
You don’t need to find mortgages,
You don’t need to find funding partners,
You don’t need to become a master of negotiating,
You don’t need to become a propert flip expert
You don’t get massive heart attack type tax bills.

So with all that in mind you can get time to enjoy

Hassle free investment,
Higher returns than banks on monthly and on capital investment,
Options to invest in Prime location residential and or Business Property,
Wide range of properties to choose from,
Access and full control to your account online from anywhere so full transparency,
Mortgage free,
Make investments as small or large it’s your choice,
Ability to sell your shares and convert into cash,
A Choice of Investing with fully compliant and authorised by the FDA Property Crowdfunding Managing Companies

So if your serious about learning, investing and Earning come and spend a couple of days with The Property Vault Training Management Company and let us teach you how to turn your mobile device into a property magnet.

Visit http://www.thepropertyvault.management website for course dates and up to date blogs.

https://m.facebook.com/The-Property-Vault-Management-Training-470714283123566/
why property crowdfunding just got excited 3

IT’S TIME TO STOP PAYING FOR TALK AND START PAYING FOR PROPERTY

Want To Start showing off your most recent qualification?


Here’s How To Get Qualified in Days, not Years Now!

London, City – January, 19 2016 – Innovation is alive and kicking in London, according to the organisers of 2014 FSB London Business Awards, who announced the finalists. The shortlist included Diane Shawe founder of AVPT Short Courses that provides soft skills courses to people looking to get a job, get a promotion or start a business by them training on their mobile devices.


Whether you are a complete beginner or more experienced, on one of our career development short courses you will find yourself learning in our enjoyable and professional environment online or at one of our Express workshop. For time poor clients or customers wanting a newly recognised qualification, AVPT Short courses is the place to enrol.

Our courses allow you to take full advantage of our specialist facilities and the expert tuition at your fingertips with a full take away manual for further reading.Taking a short course is ideal if you want to add new skills to your tired CV, brush up on an old hobby or refresh your skills, build on your current practice develop expertise to help start your own business review your career build a portfolio for college or work. We have a range of different creative short courses available.

You can be confident in your future success with our fully trained and qualified tutors, they’re as dedicated to your personal development as you are about landing that big promotion, starting that passion project of a business venture, retraining or making that essential career move.

For the past ten years we have been consistently training time poor individuals, organisations and governments all over the world by supplying high-quality soft skills courses that are all globally accredited. At our Academy, we have taken out all the stress of retraining by offering over 390 globally accredited courses in a way that fits in with you and your lifestyle.

Once you’ve decided you want to invest in your professional development; it’s time to choose a study style that suits you. You can either work through a home study manual or online using your own device with an allocated personal tutor or in the classroom for a fast one, two or three-day course. Visit http://www.shortcourses.expert for more info

Can you Maintain Continuity of a Team in the face of personal ambitions and solicitations from other companies?

Building Better TeamsOne of the biggest problems team leaders face is maintaining the continuity of the team. Once the right people are in place on your staff, how do you keep them there in the face of their ambitions and solicitations from other companies?

article by Diane Shawe M.Ed   Accredited Clarity4d Business Partner

Clarity within the team can go a long way toward solving the first problem, and embedded processes that recognise peoples’ contributions can help with the second problem but this can often be a slow and costly procedure.

Well, I went on the most incredible 3-day accreditation course on this very matter, and I just had to blog about it before sending out some information to various organisations who might find it useful. In a nutshell Clarity4d help each member of staff become better at making the team more efficient through feedback and coaching, in days rather than weeks, it’s a game changer!

Research on why people leave companies or underperform found two key reasons: 1) they don’t like their boss,

2) they don’t feel appreciated.

Teaching managers to be “coaches” rather than “bosses”—asking questions rather than just telling someone what to do—would help to create UNITY WITHOUT UNIFORMITY. But where do you begin?  The Old fashion words such as Molding a Team of Leaders does not go down well in today’s working environment. Educating and bringing people along with you instead of dragging them is far healthier and cost effective in many ways.

GETTING YOUR TEAM TOGETHER

So you’ve taken the time and made the effort to spot, recruit, develop, and get in place a group of smart and talented people who are your direct reports. That’s crucial. But the bigger challenge is educating these high-energy, high -powered, high-ego people into a working team of leaders who synchronise their efforts and propel the business forward. Individual team members naturally focus on their own functional specialties and have their own personal ambitions, but those differences often cause them to pull in different directions especially considering the inherent tensions that exist between various silos of the business.

As the leader, you have to get your direct reports to submerge their egos, aggression, and personal agendas so they’re pulling together. You can’t mediate every dispute, ensure that every trade-off is properly made, or that information is flowing as it should on a daily basis. Clarity4d can provide the tools to help all team members learn how to develop team communication strategies, so the business will perform better as they focus and commit to the total business.

Clarity4d will help them create a common granular picture of the company in its external context as you see it or even more critical the way the market it moving. That way, they’ll know how their respective areas fit together, and they’ll have both the motivation and information they need to keep their efforts aligned. You have to mold people’s behavior as well. Too often, talented and ambitious people have a single-minded focus, little aware of what their colleagues in other silos are doing, at worst deeply suspicious of them.

Claim your personal training need analysis

Resources and information are hoarded, and communication is sporadic and formalistic. You’re the one who tolerates or challenges narrow self-interest, big egos, and dominant personalities. Most of the work of educating a team happens in group settings, which may require that you change the way you lead. You can’t just work with your direct reports one to one, setting their budgets and goals in private and coaching them individually as you shift your attention from one part of the business to another. You have to help the group create a picture of the total business and correct any disruptive behaviors in the presence of the team, so you need the emotional strength to direct and stand up to powerful individuals on whom you depend on.

Many leaders think molding a team isn’t worth the effort, but they’re missing a tremendous opportunity to differentiate themselves and build the business. The more people can see the entire anatomy of the company, the team, each and the intersections of its moving parts, along with the broader context in which it operates, the better job they do. When they all see the same facts, discuss their observations and thoughts, and come to understand the interconnectedness of their functions and skills, they’re able to raise the bar, setting higher goals and achieving them faster

So how do you map out your teams strength and weakness and put them all to a positive use in a matter of days?  Clarity4d Profile and Team Profiling solution is designed to give strategies for communicating with people with different personality preferences.

SHAPING A COMMON VIEW OF THE TOTAL BUSINESS

A team of leaders starts being molded when everyone is on the same page. To be on the same page, you first need to understand more about yourself and know more about how others see you.  Once you have identified how personal influence can be enhanced by meeting the needs of others, the team can then move towards getting on the same page.  The key is to develop an internal team dialogue in which each member contributes to the discussion that shapes the team’s collective view of the business— its challenges and opportunities and the resources available. Getting on the same page tests the cognitive bandwidth of not only each member of the team but the team as a whole. Once drawn, however, the conventional picture channels the team’s energy and, more important, provides a reference point for future dialogue as the team members influence and are influenced by their colleagues. The stage is set for collaboration.

FEEDBACK BREEDS BETTER COLLABORATION

Contact us for a Consultation 0203 551 2621

Keep a mental inventory of the skills and methods for getting things done for each member of your team. One team member may be too blunt in arguing a point with others, another may be too shy to participate in debate, and yet another may have a habit of holding back information essential to reaching a good decision. All these impediments to effective teamwork must be clearly identified to the individual, and he or she must be counseled in overcoming them.

Feedback is most effective when given in written form and given frequently, but human beings typically can change only one or two behaviors at a time.

Most people don’t like to give feedback, but they have to look at it from the proper perspective.

Feedback says you’re committed to someone’s development.

Higher performers want to know how to get better, and the only way to achieve this is share numbers, reasoning, and results to share a single view of the business and its context. Having the intellectual courage to confront behaviors that harm the team’s effectiveness. Anticipate, surface, and resolve conflicts. Pick the right people. Provide prompt feedback and coaching. Recognise and avoid derailers.

Having all the right people and great processes isn’t enough. You also have to have the right behaviours and to get the right behaviour people need to understand more about team member’s preferences.

Everything we’ve covered so far needs to be translated into results. The first and most critical step in execution is choosing the right goals. This is where the buck starts. Many leaders are conceptual, high-level intuitive thinkers, this matters because understanding the other variable such as Sensing v Intuition,  Thinking v Feeling thinkers and Introversion thinking v Extroversion thinking can misalign people’s energy within a team.

ARE THE EIGHT KNOW-HOWS BURIED IN YOUR TEAM?
  • Positioning and Repositioning: Finding a central idea for the business that meets customer demands and that makes money.
  • Pinpointing External Change: Detecting patterns in a complex world to put the company on the offensive.
  • Leading the Social System: Getting the right people together with the right behaviors and the right information to make better, faster decisions and achieve business results.
  • Judging People: Calibrating people based on their actions, decisions, and behaviors and matching them to the non-negotiables of the job.
  • Molding a Team: Getting highly competent, high-ego leaders to coordinate seamlessly.
  • Setting Goals: Determining the set of goals that balances what the business can become with what it can realistically achieve.
  • Setting Laser-Sharp Priorities: Defining the path and aligning resources, actions, and energy to accomplish the goals.
  • Dealing with Forces Beyond the Market: Anticipating and responding to societal pressures you don’t control but that can affect your business.

DO YOU KNOW WHO’S PERSONAL TRAITS THAT CAN HELP OR INTERFERE WITH THE KNOW-HOWS IN YOUR TEAM?

  • Ambition—to accomplish something noteworthy BUT NOT win at all costs.
  • Drive and Tenacity—to search, persist, and follow through BUT NOT hold on too long.
  • Self-confidence—to overcome the fear of failure, fear of response, or the need to be liked and use power judiciously BUT NOT become arrogant and narcissistic.
  • Psychological Openness—to be receptive to new and different ideas AND NOT shut other people down.
  • Realism—to see what can actually be accomplished AND NOT gloss over problems or assume the worst.
  • Appetite for Learning—to continue to grow and improve the know-hows AND NOT repeat the same mistakes.

DO YOU KNOW WHO’S HAS THE COGNITIVE TRAITS IN YOUR TEAM THAT COULD IMPROVE THE KNOW-HOWS?

  • A Wide Range of Altitudes—to transition from the conceptual to the specific.
  • A Broad Cognitive Bandwidth—to take in a broad range of input and see the big picture. Ability to Reframe—to see things from different perspectives.

It can get really complicated, but with Clarity4D’s Profiling tools and range of workshops you will find your team members around the world, at home, school or socially easier to communicate with as you become clearer on how you can tend to their preference whilst appreciated your.

Try this simple questionnaire and we will send back your profile report.  We will then explore how it can be used in a team environment. Click here to start the journey to better team building.

http://www.clarity4d.softskills.expert

2 Tips on How To Put Optimism Into Practice On a Daily Basis

Practice being Optimistic each day

Practice being Optimistic each day

Can Optimism be taught?

Being optimistic does not mean forcing yourself to become persuaded that you should always look on the bright side of things. Becoming optimistic is something you can learn. It is a state of mind that is not so hard to assimilate, one that enables you to live quickly the life you want to live.

Optimism is a state of mind

Optimism is a concept that is often poorly explained. Having a high state of mind does not mean that you reject reality because you want everything to be rosy. It means that you can tackle any situation with a state of mind that gives you every chance to take advantage of it or to turn situations around in your favor if you need to.

People often think human beings are either optimistic or pessimistic by nature and that there is nothing we can do about it. This is specifically a cynical way of seeing things! Unfortunately, people often dwell on this incorrect observation.

There are obviously optimistic people. Admittedly, they have an advantage over others, but it does not mean that pessimistic people are destined to remain bleak.

Being optimistic, in a general manner, means that there is a way out of every situation, but it will only show if you do your best, so events turn in your favor.

Being optimistic is not a mere vision of life according to which everybody is good and that all is for the best in the best of all possible worlds, one that consists in denying reality – which often refutes this idyllic point of view.

Being optimistic requires first of all that you be realistic and accept the world as it is: that is, with its positive and negative aspects.

Likewise, you can’t say that people are inherently good because some are, while others are not.

In fact, the truth is more subtle than that because these two tendencies do reside in every one of us. Life consists in expressing our qualities for our own sake but also for that of our dear and near ones or humankind.

To become optimistic, you, first of all, have to be realistic and accept the ambivalence of this world and human beings – they can both be good and bad in turns. The second step is to take action by counting on favorable outcomes to arrive and hoping that the people you’ll meet will adopt a positive attitude. Seeing things this way is fundamental.

First of all, know that, if you are not optimistic by nature, as described in the definition above, you will need some time before you naturally become confident at being optimistic. So, summon your patience. But you may not have to wait for too long if you apply the advice you will find below.

Here is how to bolster your optimism or become optimistic. You may be confronted with two cases:

1.    You have already gone through a situation that did not turn in your favor:

– Do not feel guilty for this failure learn from the experience so you can deal with such a case differently next time.
– Approach the situation in question from a different perspective by visualizing it turning out in your favor and doing what you can so it turns in your favor.

2.    If a situation is unprecedented for you:

–    In this case, it is even easier: approach the situation by visualizing it turning out in your favor and by doing everything you can so things go your way!

These two ways of acting is a learning process which will gradually become second nature to you, helping you to earn one success after another.

Looking for a short course? why not tray five short courses and learn on the move. http://www.crashcourses.academy 

Chunking information as a learning strategy: Micro Learning by Diane Shawe

article by Diane Shawe M.Ed

One of my educational heroes is George A. Miller[1], a Princeton professor who died a few years ago. Miller is considered one of the greats of twentieth-century psychology. I often quote Miller’s law (for those who have heard me speak it is about a toaster that talks) and am struck by his effect on modern learning. At AVPT Short Courses ltd, we are proud that we can deliver very high quality online learning in days rather than years.

The courses are accessible by using tablets, ipads, smart phones and laptops and works on the principle of chunking up material into bite size micro content.  This aide’s memory, improves recall and the  ability to learn rapidly. So what is the science of chunking?

‘Chunking’ refers to organising or grouping separate pieces of information together. When information is ‘chunked’ into groups, you can remember the information easier by remembering the groups as opposed to each piece of information separately. The types of groups can also act as a cue to help you remember what is in each group. Chunking, in psychology, is a phenomenon whereby individuals group responses when performing a memory task. Tests where individuals can demonstrate “chunking” commonly include serial and free recall tasks. All three tasks require the individual to reproduce items that he or she had previously been instructed to study.

There are several ways to chunk information. Chunking techniques include grouping, finding patterns, and organising. The technique you use to chunk will depend on the information you are chunking. Sometimes more than one technique will be possible but with some practice and insight it will be possible to determine which technique will work best for you.

You can organise information into groups arbitrarily. For example if you have to remember a 10 digit number you can group it into pairs of numbers and remember 5 two digit numbers.

Another way to chunk information is by finding patterns in the information. When you find a pattern in information you just need to remember the pattern rather than a list of separate pieces of information. For example, if you have to remember the letter sequence ADGJMPSVY you may notice that these letters are just every third letter of the alphabet. So instead of remembering each individual letter, you can just remember the pattern used to find these letters.

Another chunking technique involves organising the information based on its meaning. For example, let’s say you have to memorise the age of everyone in a group of people. You can chunk the information by organising people by their age, then, for each age group, remember the people that belong to that group.

Chunking information can also help overcome some of the limitations of short term memory. We can generally only have 7 plus or minus 2 things in our short term memory at a time. However, by chunking information we can remember more. For example, if you have to commit a list of 11 numbers to your short term memory you likely won’t be able to. However, by grouping the numbers into chunks, you will greatly increase your chances of doing it.

The word ‘’chunking’’ is from a 1956 paper by my hero George Miller, The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information[2]. At a time when information theory was beginning to be applied in psychology, Miller observed that some human cognitive tasks fit the model of a “channel capacity,” characterised by a roughly constant capacity in bits, but short-term memory did not. A variety of studies could be summarised by saying that short-term memory had a capacity of about “seven plus-or-minus two” chunks.

Miller wrote that “With binary items the span is about nine and, although it drops to about five with monosyllabic English words, the difference is far less than the hypothesis of constant information would require. The span of immediate memory seems to be almost independent of the number of bits per chunk, at least over the range that has been examined to date.” Miller acknowledged that “we are not very definite about what constitutes a chunk of information.” Miller noted that according to this theory, it should be possible to effectively increase short-term memory for low-information-content items by mentally recoding them into a smaller number of high-information-content items. “It is a little dramatic to watch a person get 40 binary digits in a row and then repeat them back without error. However, if you think of this merely as a mnemonic trick for extending the memory span, you will miss the more important point that is implicit in nearly all such mnemonic devices. The point is that recoding is an extremely powerful weapon for increasing the amount of information that we can deal with.”

Using this as a basis, AVPT Short courses is committed to micro content and the chunking methodology to take out the traditional rote learning styles and avoiding large tracts of materials, making them more accessible and improving learning results. As a result of Miller’s work we can justifiably claim that achieve learning in days, not years. Thanks George!


[1] George Armitage Miller  died o July 22, 2012. He was one of the founders of cognitive psychology.  He also made seminal contributions to psycholinguistics and cognitive science in general. He authored several books and directed the development of WordNet, an online word-linkage database usable by computer programs. He authored the paper, “The Magical Number Seven, Plus or Minus Two,” which experimentally discovered an average limit of seven for human short-term memory capacity.

[2] Miller, G.A. (1956), The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information. Psychological Review, 63, 81-97.

Get qualified whist on the move

Get qualified whist on the move

10 Top Tips on How to Influence Online buying by Diane Shawe

Try out 5 Courses this Christmas for just £25.00

Try out 5 Courses this Christmas for just £25.00

The trends and predictions are already in for 2016. Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. 

You the reader even you are becoming more savvy and intend to be heard when things are not going right.  Smartphone use is driving up the number of inbound calls to businesses. Voice-activated search has been rising steadily. Consumers are talking to personal assistants through their smartphones and cars, and those “assistants” are getting smarter. And with the rise of smart watches and connected home devices, they’re talking to a wider variety of devices from various locations.

Marketers need to be prepared and ready to optimise digital content for speech-based (not keyword) queries and learn how to make sure that content can be discovered by personal assistants.

– So what about small businesses, the lone sole trader, what can you do to influence online buying?

  1. Change your ads Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. “FREE Killer Marketing E-book!”, you could change it later on to “FREE Sizzling Marketing E-book!”
  2. Give people a deadline to order. Tell people if they order by January 15 2016, they will get a discount or free bonuses. This will create an urgency so they don’t put off buying. Another example, “Order before 8:00 p.m. and get a second product of your choice for free!”
  3. Publish testimonials on your ad copy. They will give your business credibility and you’ll gain people’s It’s important to include the person’s full name and location with the testimonial.
  4. Allow people to make money reselling the product or Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.
  5. Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’.
  6. Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular The e-book should have high perceived value so they’ll take the time to sign up. Landing pages are really good for this.
  7. Give your visitors a free membership inside your Members Only web site or closed membership group on LinkedIn or Facebook. Have them sign up to receive a user name and password or an exclusive invitation. Members groups are particularly good on LinkedIn and your blogs because each time you post some news they get an automatic update.
  8. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their When you answer their questions, include an offer for a product you sell or highly recommend products that could help them. You could join the product’s affiliate program to earn commission if they take your advice.
  9. Give people free bonuses when they order your product or The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses. (you can partner with free gift websites)
  10. Provide free package and postage with all orders. If you can’t afford it, you could offer free P&P on orders over a specific You could also offer a rebate on their P&P costs. Most customers probably won’t send in the rebate card unless it’s a huge shipping cost, for example, £30 or more

Try our Audio Courses this Christmas.

Niche Marketing Made Easy

Produce Persuasive Copyright

Building online Traffic and List Systems

Email Marketing secrets

How to set up and generate a powerful Blog website

The Affiliate Chemistry

7 Habits of Highly Effective People

Internet Business Optimisation

12 Effective selling techniques

50 Best and Worse Business Deals of all time

20 Advertising Tips

Art of Making money

Breakthrough Sales Solutions

Clever Profit Generating Insights

How to Combine Cooperation & Competition

Customer Tested – Buying Triggers

How to work with change

Explosive Influence Tactics

Extreme Persuasion Strategies

Manage your Intellectual Capital

The Servant Power Leadership

Visit www.crashcourses.academy and select 5 course and start listening, watching and learning today.

Where does the hair come from for Hair Extensions? by Diane Shawe

where does hair extensions come from by diane shaweDiane Shawe Author of “How Hair Extensions are Sourced, Treated and Graded” states that the first question all new customers ask is “where did the hair come from”?

They want to know about the geography and even history of the hair and so should you. In her book she covers this question by explaining the characteristics of each variety and summarises the pros and cons.

For instance dealing with the different hair origins.

Get your copy today from amazon.co.uk

Get your copy today from amazon.co.uk

· Origin: China, Eastern Europe, Russia and India

· Grade: Virgin, Cuticle, Non-Cuticle, Processed, Single Drawn, Double Drawn, Remy and Non-Remy

· Type: Caucasian, Asian

Diane’s book goes on to explain in some detail the differences, here we summarise the pros and cons from different regions.

Chinese Hair (Aka Asian Hair): A thick fibre that is naturally straight and dark brown to black in colour.

Advantages: High Quantity, Durability and Low Cost. It is the strongest human hair and is able to withstand multiple chemical and mechanical processes.

Disadvantages: Chinese hair requires extensive chemical processing to output hair that simulates European texture, colour and body. The majority of the hair is collected and processed as double drawn.

Indian Hair (aka Asian Hair, Italian Hair): A variety of fibre types from fine and straight, medium thick with body wave and curly to thick coarse hair. “Italian hair” is actually Indian hair that has been processed in Italy or Spain and then sold at premium prices.

Advantages: High Quantity, Good Quality, Variety and Low Manufacturing Cost. Indian hair is popular to use for custom made hairpieces because it can be made to resemble European hair. When not cuticle correct (non-remy) hair requires heavy-duty chemicals to remove cuticle layers. It is still at a high risk for severe tangling problems.

Disadvantages: Low Quality and Higher Retail Cost. Indian hair still requires quite a lot of chemical processing to make it appear as European hair. To reduce time and materials, many manufacturers choose to work with non-remy Indian hair that results in a poorer quality and most exporters handle the hair badly.

European Hair

(Aka Russian Hair, Caucasian Hair): A fine to medium density fibre that is naturally straight to slight wave and available in a variety of natural colours, most commonly dark blonds to medium browns. The Virgin colours will often be streaked with lighter shades or the ends will be much lighter than the roots due to weathering.

Advantages: High Quality. True Caucasian hair, whether originating from Russia, Eastern Europe or even the United States, is the best quality for the European and American market.

Disadvantages: Low Quantity and quantity and High Cost. It has always been an availability problem and is becoming more difficult to source lengths longer than 15 inches and of a good quality.

For more information about Diane’s extensive work on hair loss and consultancy, please see her website

For a copy of her book you can visit Amazon and download the full version or a sample “How Hair Extensions are Sourced, Treated and Graded”

Getting you qualified in the Hair Extension Sector

Getting you qualified in the Hair Extension Sector

 

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