Tag Archives: Need a hair makeover

Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

Popular Black Hair Products Are Filled With Toxic Chemicals Linked To Disease, Study Finds

A new study claims that the most popular hair products for black women and children contain “multiple chemicals” linked to cancer, weight gain, asthma, and fertility issues, among other things.

Silent Springs Institute found that 80 percent of the 18 tested products (chosen based on customer surveys) contain high levels of chemicals that “disrupt” the endocrine system, which regulates metabolism, reproduction, and more. The product test was broken into six different categories: hot oil treatment, anti-frizz/polish, leave-in conditioner, root stimulator, hair lotion, and relaxer.

The study also found that 84 percent of the “detected chemicals were not listed on the product label,” while 72 percent of the products contained methyl paraben and diethyl phthalate (an acid that can emit toxic gases if burned). The highest numbers of parabens were found in hair lotions:

“The hair products tested contained 45 endocrine disrupting or asthma-associated chemicals, including every targeted chemical class. We found cyclosiloxanes, parabens, and the fragrance marker diethyl phthalate (DEP) at the highest levels, and DEP most frequently. Root stimulators, hair lotions, and relaxers frequently contained nonylphenols, parabens, and fragrances; anti-frizz products contained cyclosiloxanes.

Hair relaxers for children contained five chemicals regulated by California’s Proposition 65 [a 1986 law enacted to protect drinking water in the state from contamination from chemicals known to cause cancer, and reproductive issues] chemicals or prohibited by EU cosmetics regulation. Targeted chemicals were generally not listed on the product label.”

Higher levels of parabens were found in products targeted to black women compared to white women, the study uncovered. Additionally, research suggests that exposure to toxic chemicals in hair oils and relaxers could be directly linked to a “higher prevalence” of asthma in black girls and women, as well as early menstruation, fertility issues, obesity, uterine fibroids, and premature birth rates, along with increased cases of breast and endometrial cancers.

“These results indicate the need for more information about the contribution of consumer products to exposure disparities,” the study concludes. “A precautionary approach would reduce the use of endocrine disrupting chemicals in personal care products and improve labeling so women can select products consistent with their values.”

This isn’t the first time that perilous ingredients in black hair care products have been exposed. In 2016, Black Women for Wellness concluded a five-year study that found similar results.

For more help ahmed advice on hair treatments for damaged hair email #hairextensions@europe.com

Slowing down hair loss

female_alopeciaWhat you coulds do to help slow down the loss and possibly even reverse hairloss.

Article by Diane Shawe M.Ed.

SHAMPOOS

Start paying attention to the types of  shampoos you use on you hair.
If you can get Desert Essence Coconut Shampoo with its light coconut smell. It adds moisture which your hair needs if it is very dry and brittle. The Desert Essence brand is responsibly produced. They are also certified by the Leaping Bunny producing cruelty free products! There are many varieties of Desert Essence hair care products for all hair types. This is not a sponsored post.
SUPPLEMENTS

Also take Methyl B-12 supplement made by Neuro Biologix. This enhances gastrointestinal absorption due to methylation deficiency. Which aids in hair growth! Bonus! It helps with your memory also!

Biotin is another important supplement that could help boost your hair and nail health.

Washing your hair less during the week helps to preserve the natural oils.

Betaine HCL is also a great daily supplement.

HATS

When in doubt, a hat can always come to the rescue of a bad hair day! Be creative with your hats, wraps and scarves. Wigs are also very good and a lot cheaper.

ATTITUDE

Above all  try to adopt a positive attitude. Be thankful for the hair that you do have. Thin as it may be, it is still yours!

If you do lose it all, at least you are still here. You are after all much more than just your hair.

I’m not saying it is easy to accept but, but you are you.

There's more to adding hair

There’s more to adding hair

There’s lots of advice out there just remember to check with your doctor for any supplement conflict with any other medication

Are you chronically ill and suffer from hair loss? I would love to hear your story and your own coping tips? Please feel free to share the products and practices that have been a help to you! Email hairextensions@europe.com

If you would like to visit our specialist salon visit our website http://www.needahairmakeover.com or call 0800 083 2312