Tag Archives: social media course

How to identify your youtube target market

The largest search engine in the world

The largest search engine in the world

10 thing you need to clarify about what your business is all about, what your brand is, and what your purpose is in the marketing world.

Article by Diane Shawe M.Ed

The following questions will help you to clarify and understand what the marketing vision of your business is all about.

1. What kind of people are you trying to reach? I’m really sure you already know the type of people that your services are directed to. You see them constantly, they contact you as well if necessary, and that will tell you what kind of people they are and how you can treat them.

2. What do they look like? Are they fat or skinny? Male or female? Old, young or middle-aged?

3. What are they looking for? What is the final goal they are after based on the service you provide? What feeling are they trying to reach with it? Do they need it to feel happy? Do they need it to survive? A lot of needs must be taken care of for a person to survive.

4. What do you actually do for them? Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.

5. What kind of information would they be interested to know about and pay for? You already know the needs of your customers. You know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Why don’t you just create a great info-product about it?

6. How much money are they actually paying you for it? Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, a training video, software or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it.

7. How would they like to reach that content? Is it Video, mobile phone, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do everything you can, just ask them what they would like to know about stuff. Do they like to read? Do they like to watch videos? Do they like to hear audio? Do they like to use YouTube?

8. Where are they from? Maybe you have an audience that comes from other cities or even countries. You need to target every one and adapt your information to all of them at the same time.

9. What are your competitors offering to your audience? In the marketing world, it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

10. Can you offer a better service/product than your competitors?

Download your Free copy today

Download your Free copy today

Once your know everything about your successful competitors, you can just offer the same thing but with your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free phone consultation, special discounts, etc.

These questions are very important in deciding how to establish your business over YouTube. You can position almost any kind of business over YouTube because YouTube is more than just a website; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Click here to download your YouTube Marketing Made Easy Training Guide by Short courses Expert

The Will to Succeed: Why So Many Businesses Fail in their First Year

The Ultimate 3 hour Jumpstart Business Bootcamp Cover

Join us during GEWUK week. Book your place now

If you’re going through Hell, Keep Going – Winston Churchill

By Tim T Dingle BSc (Hons) PGCE MBA
Chief Development Officer at the Academy of Vocational and Professional Training

In 2013, 62 per cent of all start-ups will fail within their first year of trading.

We have evidence to support this and yet we see that many people are now being forced into self employment as a result of the most intense financial economical downturn. Yes we are all going through economic hell in the United Kingdom at the moment; but  there is a need for us all to keep going.

This astonishing statistic, and one that becomes even worse in certain parts of the country. In parts of the UK business failure rates have reached almost 85 per cent.

Yet the truth is that half a million people per year set up new businesses.

They do so for a number of good reasons including

  • being in ‘control’,
  • ‘being their own boss’,
  • ‘getting a better work / life balance’
  • ‘freedom’.
  • only way to earn some money

Do any of these thoughts resonate with you? Most business owners work very long hours, for very little reward. Having met with many owners and business people I think that is universally true.  They often cannot afford ­or have not planned ­ to take on anyone else. In the United Kingdom, nearly 99 % of business is made up of SMEs (Small to Medium Enterprise with less than 250 people), amounting to almost 4 million SMEs. Of these, the staggering fact is that­ 97% of which have fewer than 20 people and 70% are one-person owner managed businesses.

AddThis Social Bookmarking Sharing Button WidgetBut here is the really stunning fact you may recognise; most of these business owners end up investing all their money (or family savings) and giving up the very reasons they started the business: freedom, work / life balance and control. Far be it from being in control, most businesses and business owners are in fact spinning out of control, being highly reactive rather than proactive, with no real goals, no clear vision and many being so time deficient that there is no time to think, let alone have time for a plan.

So why do so many business fail and so quickly?  Consider this quotation from Sidney A. Freidman (I have it over my desk),

“You can achieve anything you want in life if you have the courage to dream it, the intelligence to make a realistic plan, and the will to see that plan through to the end.”

The ‘courage to dream’ is essential and business owners have without question been courageous.

However that dream must be qualified by a very sound non-emotional understanding of money and finance.  From cash flow to paying too many people too much, most people start out in business without any idea of how much money is really required. They don’t then make a plan or even an intelligent business plan. Those brave souls who start their own business and take all those risks then fail as they give up far too quickly.  Any new business will be lucky to break even in their first year. Many people new to business often assume that they are going to make a fortune within 12 months. The truth is less than 80% of new start-ups make a profit in their first year. You need to have the will to see that plan through to the end.

jumpstartbusinessbootcampnotimetowastegewuk 3      Years ago you would have been looked up for having a ‘vision’. Now it is considered essential for business owners.  But having a vision is not enough.  Failure starts when the manager is incompetent. Most small businesses fail because the owner does not have the knowledge to run a business properly.

AVPT is supporting Global Entrepreneur Week in 2013 with a series of Business Jumpstart Bootcamps. Get qualified and do the basics! Take one of our brilliant Boot Camps or train on line- sign up now at www.avptglobal.com

Must business don’t get the importance branding; their own personal brand or their business brand. Every single piece of your company has to scream out your brand including your brochures, websites, delivery vans and the uniforms that you and your staff wear. Everything has to congruent.

I am continually surprised that most people that are afraaid to sell. This essential soft skill (which I teach and we have brilliant short online courses waiting for you) of how to close the sale is a MUST HAVE item. This is an art form that needs teaching. Some people are naturally good closers but others have to learn by reading and studying. The more you practice the better you will become. So make a note to self: learn how to sell!

One really crucial understanding for all employees and the owner is understanding what the true demand is and the companies own Unique Selling Point. Small businesses often overestimate the demand and usually have no unique selling proposition built in to their products.

Now here is the crucial point so often ignored by new business owners. You need the ability to get on with other people. A brilliant ‘soft skill’ that can be acquired. We all know that we have to treat our customers with respect but what about our suppliers? I am amazed that I have to explain to intelligent people that this is an essential of business success. If you do not pay your suppliers on time they will start quoting you higher prices. If you are rude to them they might stop doing business with you altogether. I like the Tony Robbins thought that,

‘The degree to which you manage your relationships is often the degree to which you will be successful’.

In my experience from commercial mediation (a sensible alternative to conflict) a huge proportion of a manager’s time is wasted on managing unwarranted conflict, misunderstanding and so on, that could amount  to over a full working day per week. ­So, could you be more productive if you used this ‘conflict time’ for ‘selling time’? Want more money?

jumpstartbusinessbootcampnotimetowastegewuk 7Finally, a large number of businesses fail because they are over-reliant on a very small number of clients. This is the hidden danger that lurks for all business owners. It takes just one unexpected closure to result in significant financial hardship. Short-term future earnings can be massively reduced, and invoices for completed work can go unpaid. While maintaining caution about spreading yourself too thin, try not to rely on a very small client base. If you deal with a very few clients, or if a small number make up most of your turnover, you must start finding and bringing in new clients and business. Right now.

A business needs a good business plan that covers all these issues and makes them part of a living, working document. If you want back control of your life and your business then write a plan and get help (with writing or implement it). Business failure can be quick and unexpected. Make sure that you are totally aware of the major risks facing your company and ensure that you are in the best possible position to avoid them.

Churchill was right. Make sure when you have the courage to dream that you make an intelligence to plan and have the will to keep going. If you’re going through hell, keep going.

3 HR JUMP START BUSINESS BOOTCAMP WITH GEWUK 18 NOV 2013